© Aleksey Sergeychik - stock.adobe.com
Opening photo: The aesthetics of finishes plays an increasingly fundamental and strategic role in the agricultural and earthmoving machinery sector.
INNOVATIONS: PRESENT&FUTURE
SPECIAL ON AUTOMOTIVE & TRANSPORTATION
Direct-to-Metal: Straight on Metal, Straight to the Future Davide Terzoli, FRANCHI&KIM Spa, Castenedolo, Brescia – Italy
T
marketing@franchi-kim.it
he global industry has always
the guiding goal of its business, from
Franchi&Kim invests huge human and
strived to increase production
the sales and logistics departments
financial resources to keep pace with
quality and efficiency through
to the production workshop and
the evolution of raw materials, in order
innovations and technological
the R&D lab. The great challenge
to improve and perfect its coating
improvements. Every sector tries to
of the last decades has been the
products.
achieve the same performance with
transition from solvent-based to
The world of water-based paints is
less time and costs in order to provide
water-soluble coatings – a major
constantly evolving to better meet the
customers with better and more
technological change for paint
needs of users: the market currently
competitive products. Franchi&Kim has
manufacturers and an innovative
requires stable, reliable, simple to use,
always focussed on customer service as
challenge for applicators. Each year,
and high performance products. The
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N. 57 - MAY/JUNE 2019 - international PAINT&COATING magazine