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Five on Five Interview: Sustainability According to the Industry Players_Part II
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ustainability is a term that is now far too abused, perhaps because it has numerous meanings, some of which are ignored by most. In fact, it does not only refer to the ability to produce less pollution/waste/impact on the environment in the everyday life and in industrial production processes, but also, for example, to the choice of lengthening the service life of a product, thus promoting a circular economy model. We live in a world geared towards the bulimic consumption of products, resources, and raw materials, where replacing is better than repairing, and where the life cycle of many consumer and non-consumer goods has shortened dramatically. Yet, not guaranteeing the durability, long service life, and operational reliability of a product means not being sustainable. This is why we think it may be interesting for our readers to understand how the leading companies in our sector address the issue of sustainability..
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For this second interview we were delighted to work with the following sector leaders: • Claudia Salomoni – AkzoNobel Coatings SpA Specification Sales & Marketing Coordinator • Marco Benen – BASF’s Coatings Division Sustainability Officer • Gaetano Blanda – Evonik Senior Vice President and General Manager Coating Additives & Stefan Silber – Evonik Senior Vice President Innovation Management Coating Additives • Cecilia Svensson – Perstorp Holding AB EVP Communications & Sustainability • Pedro Perez Vintaned – PPG EHS Director EMEA
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Why and when did your company get involved seriously with sustainability?
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N. 60 - NOVEMBER/DECEMBER 2019 - international PAINT&COATING magazine
Claudia Salomoni, AkzoNobel – In the last two decades AkzoNobel set out to transform itself into a trusted generator of sustainable long-term value and positive social impact. As a company, AkzoNobel believes the Sustainable Development Goals (SDGs), developed by the United Nations in 2005, are a blueprint for achieving a better and more sustainable future for all. Increasing stakeholder value by delivering sustainable solutions to our customers is crucial for the success of our Company. Sustainable business operations are a prerequisite for meeting our challenging targets. This is the main reason why in 2016 AkzoNobel issued a new Policy Statement on Health, Safety, Environment