BRAND-NEW
T
ranquil Dawn is AkzoNobel’s Colour of the Year for 2020.
© AkzoNobel
AkzoNobel Sees New Dawn Rising with 2020 Colour of the Year The culmination of extensive trend
research by experts around the world, it’s designed to capture the essence of what makes us human as the dawn of a new decade arrives. A delicate, fluid shade somewhere between green, blue and grey, Tranquil Dawn features in all four of the company’s ColourFutures 2020 palettes. They’re designed to empower and inspire customers and make the task of choosing colour easier. “Tranquil Dawn perfectly captures the 2020 mood of what makes us human,” explains Heleen van Gent, Head of AkzoNobel’s Global Aesthetic Centre – which leads the annual trend research. “It’s reminiscent of the colours of the morning sky and encapsulates our desire to treasure our most human qualities, which we’ll need in the new decade we are entering. It’s an
Tranquil Dawn is AkzoNobel’s Colour of the Year for 2020: inspired by the dawn horizon, it is a delicate, fluid shade that sits somewhere between green, grey and blue.
exciting and inspiring way for us to share our passion for paint with the world.” market-specific colours and finishes for
“Our Automotive and Specialty
Specialists from the company’s paints and
various segments, including automotive,
Coatings business in particular makes
coatings businesses work with leading
architecture, consumer electronics and
full use of the trend research to
design professionals to study the annual
wood.”
create corresponding colour palettes
trend research findings. The colours
For homes and decorative paints in particular,
across various segments, such as
are then translated for use with specific
the four related 2020 colour palettes meet
consumer electronics, automotive and
products to offer on-trend selections to
a series of specific needs (such as creating a
aerospace,” explains Menko.
customers in various markets. It’s a prime
home for play), while also enabling consumers
“A unified colour and trend
example of the importance AkzoNobel
to express themselves. Divided into separate
development process also helps our
attaches to investing in colour expertise
themes, the palettes are known as The Care
Wood Coatings and Powder Coatings
across all of its activities. “The research we
Palette, The Play Palette, The Meaning Palette
businesses to successfully launch and
carry out is designed to enable the latest
and The Creativity Palette. The beauty of the
leverage their own trending colours
trends to be applied in all relevant areas
annual research means the same palettes
and accompanying palettes across all
of our paints and coatings businesses,”
can be applied to other businesses where
markets.”
adds David Menko, AkzoNobel’s Chief
colour plays an important role – most
Marketing Officer. “Our design
notably Automotive and Specialty Coatings,
For further information:
teams translate the information to
Powder Coatings and Wood Coatings.
www.akzonobel.com
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N. 60 - NOVEMBER/DECEMBER 2019 - international PAINT&COATING magazine