2.14.14

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Friday, Feb. 14, 2014 | Volume 209 | Number 99 | 40 cents | iowastatedaily.com | An independent student newspaper serving Iowa State since 1890.

S E S N O I S F U L B O E VE H T Ames companies prepare for a busy Valentine’s Day By Colby.Siebersma @iowastatedaily.com

Miranda Cantrell/Iowa State Daily

Hy-Vee floral clerk Nicole Roorda re-arranges flower orders in a refrigerated storage space located in the back stock room of the East Ames Hy-Vee Wednesday. Around Valentine’s Day, the floral department receives about 200 orders.

Ames was named one of the country’s seven new “climate hubs” on Feb. 5, in an announcement from Secretary of Agriculture Tom Vilsack. The climate centers were created by the Obama administration in an attempt to mitigate and adapt to the effects of climate change. “Climate hubs are part of our broad commitment to developing the next generation of climate solutions so that our agricultural leaders have the modern technologies and tools they need to adapt and succeed in the face of a changing climate,” Vilsack said. Dr. Jerry Hatfield, collaborating professor and lab director at the National Laboratory for Agriculture and the Environment in Ames, was chosen to direct the new center. Hatfield, who has an extensive agriculture climatology background, said the Ames hub will focus mainly on efficient communication and education in how climate change will affect agriculture. “What the climate hub is all about is really building this integrated system between science, information

City deemed new ‘climate hub’ to adapt to shifting conditions

and outreach to the agriculture and forest community.” Hatfield said. “Our primary audience is farmers and agribusinesses, but anybody involved with agriculture — they’re going to be looking at this.” The climate centers, which are part of the U.S. Department of Agriculture research service, will be located in cities scattered across the United States: Ames, Iowa; Durham, N.H.; Raleigh, N.C.; Fort Collins, Colo.; El Reno, Okla.; Corvallis, Ore.; and Las Cruces, N.M. There are sub-hubs other hubs in Houghton, Mich.; Davis, Calif. and Rio Piedras, Puerto Rico. Farmers today “face a new and more complex threat in the form of a changing and shifting climate,” Vilsack said in his statement. The Ames climate hub will try to help farmers by developing a Midwest profile. The profile will show how climate change will affect the corn and soybean industry, as well as various livestock and a few perennial crops, including cherries, apples and cranberries. The hub, Hatfield said, will not have a sepa-

By Elaine.Godfrey @iowastatedaily.com Ames was named one of the country’s seven new “climate hubs” on Feb. 5, in an announcement from Secretary of Agriculture Tom Vilsack. The climate centers were created by the Obama administration in an attempt to mitigate and adapt to the effects of climate change. “Climate hubs are part of our broad commitment to developing the next generation of climate solutions so that our agricultural leaders have the modern technologies and tools they need to adapt and succeed in the face of a changing climate,” Vilsack said. Dr. Jerry Hatfield, collaborating professor and lab director at the National Laboratory for Agriculture and the Environment in Ames, was chosen to direct the new center. Hatfield, who has an extensive agriculture climatology background, said the Ames hub will focus mainly on efficient communication and education in how climate change will affect agriculture. “What the climate hub is all about is really building this integrated system between science, information and outreach to the agriculture and forest community.” Hatfield said. “Our primary audience is farmers and agribusinesses, but anybody involved with agriculture — they’re going to be looking at this.” The climate centers, which

FARM BILL p8 >>

Rob Mercer/Iowa State Daily

Ames is to be one of the country’s new “climate hubs,” which are a part of the U.S. Department of Agriculture. Created by the Obama administration, these hubs are attempts to mitigate and adapt to the effects of climate change.

are part of the U.S. Department of Agriculture research service, will be located in cities scattered across the United States: Ames, Iowa; Durham, N.H.; Raleigh, N.C.; Fort Collins, Colo.; El Reno, Okla.; Corvallis, Ore.; and Las Cruces, N.M. There are sub-hubs other hubs in Houghton, Mich.; Davis, Calif. and Rio Piedras, Puerto Rico. Farmers today “face a new and more complex threat in the form of a changing and shifting climate,”

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LOVE p4 >>

Ames plays role in climate research

Bill makes changes to farm subsidiaries, cuts food stamps program By Varad.Diwate @iowastatedaily.com

Jewelry stores and flower shops earn more profit around Valentine’s Day than normal days, but the gain is not comparable to the extreme revenue during the Christmas season. Riddles Jewelry store in Ames is one of the businesses that is affected by the Valentine’s Day rush. In preparation for this busy time, Riddles focuses on lining up their Valentine’s Day-specific merchandise, such as heart-shaped jewelry. “It makes me happy to make her happy,” said Jake Ruddy, a freshman in pre-architecture. He said that he has bought a necklace for his girlfriend for Valentine’s Day. To attract more customers, Riddles Jewelry runs deals around Valentine’s Day. The deals are 30-50 percent off with 12-month financing. Manager of Riddles, Lane Jahn said that prices stay low around this time because he considers Valentine’s Day a “value holiday.” Jewelry is not the only business that experiences an increase in traffic for Valentine’s Day — flower and gift shops like Mary

Kay’s Flower and Gifts do as well. Mary Kay’s gets ready by preparing special arrangements of red roses made specifically for Valentine’s Day. Anticipating more business, a dozen red roses is priced at $75, rather than the normal $60. James McConnell, freshman in pre-business said that he has spent over $50 on flowers for his girlfriend. Both Riddles and Mary Kay’s value quality over quantity. Riddles does not provide extra staffing around Valentine’s Day. Jahn said jewelry salesmen require a high level of training nearly on par with that of medical salesmen. Because of this training, the business sticks with staffing skilled workers. In contrast, Mary Kay’s staffs extra workers around Valentine’s Day. The manager of the business, Melanie Cornwell, said her store needs the extra workers in order to fulfill the extra demand. This extra staffing does not hurt Mary Kay’s financially because of their extra sales. Although the Valentine’s Day can be

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Vilsack said in his statement. The Ames climate hub will try to help farmers by developing a Midwest profile. The profile will show how climate change will affect the corn and soybean industry, as well as various livestock and a few perennial crops, including cherries, apples and cranberries. The hub, Hatfield said, will not

CLIMATE p8 >>


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2.14.14 by Iowa State Daily - Issuu