Reflection

Over the course of this unit, I have gained a lot of insight into running a business and in particular, a design and interior architecture business. I was also able to dive into the world of Phygital design which is not something I had investigated before.

From a business perspective I think the most valuable things for me were learning about fees, revenue, and costs as this is something that is extremely important in the professional world but had never been taught to me to the extent and depth it was in this unit. I also enjoyed learning about value proposition and forecasting as these are major factors that not only help in the design industry but can be taken to any field in a business sense.

To plan a Phygital design business I had to explore the ins and outs of the topic which has given me a large intertest in this field of design as well.

One thing I found challenging at times was analysing competitors as well as thinking outside the box to create a vision and the Harman Fan. I think that over the course of the semester I did develop my understanding and improve in these areas.

Overall I think that a lot of the business planning will help in my career as I now have a broader understanding of the workings of a business.

Figure 1.

JDAustin. (n.d.). Phygital design in Nike Store Seoul. JDAustin.

https://jdaustin.com/nike-seoul https://www.designgroupitalia.com/project/house-of-wisdom/ https://sybarite.com/work/skp-s-beijing/

Figure 2.

Design Group Italia. (2020). House of Wisdom. Design Group Italia.

Figure 3.

Sybarite. (n.d.). SKP-S Beijing. Sybarite.

Strategyzer. (n.d.). Customer relationships. Business Model Canvas. Retrieved from https://www.strategyzer.com/business-model-canvas/customer-relationships

Strategyzer. (n.d.). Channels. Business Model Canvas. Retrieved from https://www.strategyzer.com/business-model-canvas/channels

Strategyzer. (n.d.). Key activities. Business Model Canvas. Retrieved from https://www.strategyzer.com/business-model-canvas/key-activities

Strategyzer. (n.d.). Key partnerships. Business Model Canvas. Retrieved from https://www.strategyzer.com/business-model-canvas/key-partnerships

Strategyzer. (n.d.). Key resources. Business Model Canvas. Retrieved from https://www.strategyzer.com/business-model-canvas/key-resources

Strategyzer. (n.d.). Revenue streams. Business Model Canvas. Retrieved from https://www.strategyzer.com/business-model-canvas/revenue-streams

Strategyzer. (n.d.). Cost structure. Business Model Canvas. Retrieved from https://www.strategyzer.com/business-model-canvas/cost-structure

Austin, J. D. (n.d.). Nike Seoul. Retrieved from https://jdaustin.com/nike-seoul

Liganova. (n.d.). Festive campaign 2021. Retrieved from https://liganova.com/portfolio/festive-campaign-2021/

Sybarite. (n.d.). SKP’s Beijing. Retrieved from https://sybarite.com/work/skp-s-beijing/

Design Group Italia. (n.d.). House of Wisdom. Retrieved from https://www.designgroupitalia.com/project/house-of-wisdom/