Business Viability

Our business runs on a value driven cost structure meaning that we base our costs on providing a high-quality service which is highly personalised and tailored to our client’s project as opposed to a cost driven structure which aims for the lowest costs possible. We can do this as providing a high-quality personal service means that our clients are willing to renumerate fairly as well as want to stay with us for more projects which means we will have continuous high revenue. Our costs can be divided into generic and firm specific costs. Our general costs include salary for our designers and staff, office space and amenities fees and subscriptions and purchase of design software. More firm specific costs include marketing costs, investment into echnology and innovation, particularly in AR and VR software and hardware to enhance our clients experience and the eventual users of their space’s experience.

As firm our main revenue streams are asset sale and licensing. The asset we sell is the service of designing a space that involves Phygital design as well as the installation of these features and the construction of the space. Licensing is also part of our revenue streams as clients pay a fee to use software and hardware that we create and provide. With this fee comes installation, trouble shooting and maintenance. We charge a percentage fee which means we agree on a percentage of how much the space costs overall with the client at an early stage and allows the client to be flexible in the design process with revisions and changes. This also means that if the space costs less, the client is being charged unnecessarily.

Conclusion

As a firm, we look to immerse the world in innovation through Phygital design spaces. Built on our core values of innovation, creativity, and persistence, we aim to fulfill the needs of our clients and provide solutions to their design issues in the retail and hospitality fields. Our clients want their businesses and spaces to be ahead of their competitors and through our willingness to innovate, our skillset and our expertise we can achieve this at a high standard.