Business Desirability

Our target client business owners and companies in mainly retail and hospitality sectors who are looking for a unique and contemporary space which incorporates innovative Phygital design technology.

This client would be interested in business, technology, and innovation, as well as have a focus of staying ahead of the market but may not have the knowledge, skill, and resources to do so themselves. Our client would also want a consistent design language across all existing and future spaces. Our target client would have a high budget but also want to know that their money is being put in the right places and be aware of exactly what their money is going into.

Our main relationship with our clients is a long-term relationship as we aim to maintain communication with the clients even after their initial project is complete. This is because our clients can come back to us for other projects such as new businesses, new spaces for existing businesses as well as to implement new Phygital aspects into their spaces. This also means that clients can get help with troubleshooting as well as maintenance issues. Our clients may also want to expand their business and long-term communication and relationship allows them to keep a consistent design language, visual and special branding which is something that our clients priorities.

As a business, we will mainly use owned channels to reach our clients. Doing this allows us to make the interactions more personal and allow better communication with clients. Our major channels will be a website, Instagram, YouTube and Tik Tok. Although these platforms will take time to run, the costs come down to paid advertising which proves to create a large enough revenue to be a financially sustainable strategy for us. Our website will be used to show our past work and show the clients which we work with as well as allow for easy contact from potential clients for quotes and enquiries. Instagram, Tik Tok and YouTube will be used mainly to show past work as well as to show the innovative ideas and Phygital technology we are incorporating. These channels also allow for maximum engagement.