Hi!
My name is Iokia Bongers and I am a designer at iokiab Design & Innovation.
I was born and raised in Melbourne, Australia, and have a bachelor of design with honours in Interior Architecture.
I have always been interested in all disciplines of design and the creative industry and particularly passionate about interior architecture and the built environment, and how much of an impact design can have on humans as we exist in and interact with space.
Ever since learning about Phygital design during my studies, it has fascinated and inspired me to widen my thinking and find ways to allow humans to interact and be further immersed into the built environment using digital technology and continue to close the gap between physical and digital.
Phygital design bridges the gap between the physical world which we live in and the digital world that is becoming a more prevalent part of our loves daily, to bring new, innovative, and immersive experiences that aren’t possible in just the physical world.
Technology such as Virtual reality and augmented reality are examples of how phygital design is used to enhance user experiences by providing interactivity and creating a new reality within the physical world around us.
Phygital design is changing the way we see special design and the opportunities for the boundaries to be pushed further within the next 20 years are endless.
Over the next 20 years, between now and 2043, Phygital design will continue to change how we see design and architecture as it creates new opportunities and ideas for designers to implement in their design projects and to combat design issues. Phygital design will also change how we design in that workflows will change, and the design process will be altered and developed from where it is now.Through this, Phygital design itself will develop and change as new technology is constantly being brought into the industry.
Over the next 10-15 years, Phygital design will begin to become its own industry rather than be a tool or technology that can be mplemented into designs. This means that more jobs will be created in the space of Phygital design and designing digital spaces.
Interior architects and designers will also branch out into new partnerships and collaboration, as well as have more communication with UX designers to branch the physical and built environments into the world of user experience and technology that we see even today beginning to be implemented but not yet integrated.
These developments that will continue to take place over the next decade will ultimately lead to existing in, experiencing and interacting with digital spaces that are more immersive than ever being a normality and expectation.
The meaning of space will change completely from being physical to becoming an interactive combination of physical and digital realm and the gap between the physical and digital world will be smaller than ever.
That’s the future.
2028
Phygital design will continue to become more prevalent
2033
Phygital moves from being a tool or aspect of design to becoming its own industry
2038
jobs created in designing digital spaces that humans can interact with through phygital technology
2043
Phygital spaces are the norm
Our firm’s vision for the next 20 years is to create Phygital design experiences that immerse users and show innovation that fits the needs of clients. Furthermore, we envision the continuation of innovation within the Phygital design industry and find new ways for humans to interact with the physical built environment, through digital technology. Ultimately, we will design great spaces which implement phygital products and technology and are solutions to our client’s design problems.
Our firm is built on the core values of championing innovation and creativity, persistence in solving design issues with great solutions and versatility to take on projects across disciplines and industries.
Figure 2. House of Wisdon Phygital Library, UAE (DGI)
Our target client is someone who has a design project or problem but lacks the knowledge, expertise, and resources to combat it with a contemporary design solution which stand out from other projects and spaces in their industry.
The projects that our clients have may include but are not limited to interior design and architecture projects in which they wish to include Phygital elements to create an immersive and interactive experience, whether in an office setting, retail, or hospitality. They may also have a tight deadline to meet and want an efficient process and may also want to be heavily involved throughout the whole process.
When choosing us, clients can expect an efficient design process that keeps them in the loop and ensures their vision is coming to life, while implementing our firm’s expertise and skillset to make the clients projects stand out from the crowd and create an incredible user experience for their future customers and users. Our design process is easily adaptable to the individual project which makes the experience more personal for the client as well as assists us in finding the best possible design solution for the project.
Our commitment to innovation means that our client’s ideas will be made a reality and the spaces we design will not only solve their design problems but exceed expectation as we integrate Phygital elements and products into projects which also helps our clients stay ahead of the game.
Our firm is set apart from the crowd as we have the skillset and expertise to adapt ourselves to the client’s project rather than adapt the project to our design process.
Knowing our way around illustration and 3D visualisation software, building regulations and requirements as well as having expertise in Phygital design products and design means that we are comfortable to step out into our client’s project and make their vision come to fruition.
Our willingness to innovate and think outside the box puts us ahead of competitors and puts our clients ahead of theirs.
We aren’t afraid to experiment and pioneer the Phygital design space and implement new technology and contemporary solutions into our client’sprojects. One of our core values is championing innovation and creativity, and we are strongly committed to expressing that in our work.
We have high level of communication with our clients, keeping them in the loop throughout the whole design process.
As a client, you want to be in the know about your project and the design process that is taking place. With our firm, clients will feel confident in knowing exactly what is going on and will have the opportunities to voice their concerns and queries.
Overall, we aim to have the largest market share in the Phygital design and interior architecture industry and will continue to better ourselves to make that a reality over the next 20 years.
Figure 1.
JDAustin. (n.d.). Phygital design in Nike Store Seoul. JDAustin.
https://jdaustin.com/nike-seoul
Figure 2. Design Group Italia. (2020). House of Wisdom. Design Group Italia.
https://www.designgroupitalia.com/project/house-of-wisdom/
Figure 3. Sybarite. (n.d.). SKP-S Beijing. Sybarite.
https://sybarite.com/work/skp-s-beijing/
