Invok Brands - Digital Capabilities

Digital Capabilities

invokbrands.com invōk brands @invokbrands

Our Approach Design As brand stewards we ensure that your consumer brand experience is extended across platforms with thought and care. We call this brand 360°.

Strategy Function and future use are foundational when we determine how to approach digital extensions of your brand.

Strategic Alliances Collaboration is key. We have a network of resources to call upon to ensure that from set-up to activation to data analytics your experience is seamless.

Invok Digital Capabilities

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Our Capabilities

WEB

SOCIAL

E-COMMERCE

E-MAIL

ANIMATION

Invok

Invok

Invok

Invok

Invok

Brand Strategy

Brand Strategy

Brand Strategy

Brand Strategy

Brand Strategy

Design

Design

Design

Design

Design

Style Guides

Style Guides

Style Guides

Style Guides

Style Guides

Strategic Alliance

Strategic Alliance

Strategic Alliance

UI/UX Architecture

Influencer Marketing

ESP Vendor Management

Platform Integration

Paid/Organic Strategy

Email Campaign Strategy

Accessibility Audit

Community Management

Email Marketing Automation

Data Analytics

Email Template Production

SEO

List Growth + Optimization

Paid Search

A/B Testing Email Hyper-Personalization Data Migration

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Portfolio Samples

Invok Digital Capabilities

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Digital at Scale

END-TO-END DIGITAL STRATEGY & DESIGN

DIGITAL EXTENSION STRATEGY & DESIGN

ALWAYS-ON LARGE VOLUME DIGITAL DESIGN

Developed the strategy and design for each digital

Evolved their current digital design strategy for email

As AOR we produce large volumes of digital assets on

platform from inception as

and social, extending our

an on-going basis to

creators of the brand.

brand identity design work.

support their platforms.

Invok Digital Capabilities

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Invok Brands 360° BRAND IDENTITY & DIGITAL APPLICATIONS

Invok Digital Capabilities

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ingenuity in action a collaborative, co-creation approach that scaled with their needs

Z NOTE TO PRINTER: Supplied QR Code placed, please confirm scanability.

F E E L

T H E

A R A E

1” x 2” AREA FOR STICKER APPLICATION

1” x 2” AREA FOR STICKER APPLICATION

DAB B E T WEEN ºF ºF

A R A E

FOR BEST USE

KEEP IN A COOL , DARK PL ACE .

T H E

S TO R AG E INSTRUCTIONS

T A S T E

LOWER TEMP = MORE FL AVOR HIGHER TEMP = MORE POTENCY

1” x 2” AREA FOR STICKER APPLICATION

I T S TA R T S W I T H YO U .

C R E AT E YO U R OW N V I B E T H R O U G H OUR MOOD -BASED COLLECTIVE .

JOURNEY WITHIN.

C O N C E N T R A T E S

W W W . A R A E C O N C E N T R AT E S . C O M A R A E _ C O N C E N T R AT E S

1” x 2” AREA FOR STICKER APPLICATION

INGREDIENTS: CANNABIS OIL. AZDHS WARNING: ARIZONA DEPARTMENT OF HEALTH SERVICES’ WARNING: MARIJUANA USE CAN BE ADDICTIVE AND CAN IMPAIR AN INDIVIDUAL’S ABILITY TO DRIVE A MOTOR VEHICLE OR OPERATE HEAVY MACHINERY. MARIJUANA SMOKE CONTAINS CARCINOGENS AND CAN LEAD TO AN INCREASED RISK FOR CANCER, TACHYCARDIA, HYPERTENSION, HEART ATTACK, AND LUNG INFECTION. KEEP OUT OF REACH OF CHILDREN.

NOTE TO PRINTER: Emboss and Gloss and Soft Touch Varnishes applied, see hidden layers.

OUTER PRINT

innovate

intelligence

inspire

invent

infuse

integrate

INNER PRINT CSF-008

MA02

MODIFIED Sept. 10, 2020

| RELEASED Sept. 10, 2020

| PRINT SIZE 100% - PDF SIZE 100%

inform CONTACT CLIENT

CONTACT(S)

Copperstate Farms Allie Marconi

DESIGN

NEW YORK

TORONTO 219 Dufferin Street, Suite 224C Toronto, ON M6K 3J1 647.723.2006 ©2020 invok brands

| PROJECT

PROJECT Concentrates DESCRIPTION Carton Mood 1

DIELINE/SIZE 174608 KW CPFM_REV.PDF DIELINE RECEIVED August 24, 2020

invokbrands.com

401 Broadway, Suite 1708 New York, NY 10013 212.863.9710

ACCOUNT

PRODUCTION

Tim McLaughlin Devon Luxmore-Rousset Dana Tomiczek Tom Masters

PRINT PROCESS Litho STATIONS AVAILABLE 4 + Finishes

LINE SCREEN NA UPC MAGNIFICATION NA SEPARATOR Prisma Graphics PRINTER Prisma Graphics

| FILE

FILENAME

SOFTWARE/VERSION

CSF-008_Arae_Concentrates_Carton_Mood1_MA02.ai Adobe Illustrator; CC 2020 Adobe Photoshop; CC 2020

| REVISIONS 09.08.20 V 01: Initial Artwork created 09.10.20 V 02: Client Changes 09.10.20 V 02: File Release to Prisma

NOTE TO PREPRESS/SEPARATOR: - This production artwork has been prepared SIZE-AS: 100%.

- All placed images in this artwork are HIGH-RESOLUTION, unless otherwise specified.

- This artwork contains NO TRAPPING. All trapping/overprints to be applied by separator.

-This proof/PDF should not be considered colour accurate, unless otherwise specified.

CLIENTS, PLEASE THOROUGHLY PROOFREAD ARTWORK, BEFORE PROVIDING FINAL APPROVAL. INVOK BRANDS MAKES EVERY REASONABLE EFFORT TO ENSURE THIS ARTWORK IS ERROR-FREE; HOWEVER, INVOK BRANDS CANNOT BE HELD RESPONSIBLE FOR ANY ERRORS/OMISSIONS PRESENT, ONCE FINAL APPROVAL HAS BEEN PROVIDED. INVOK BRANDS WILL NOT BE HELD RESPONSIBLE FOR ANY DAMAGES RESULTING FROM THE SALE, TRANSFER AND PRODUCTION OF THIS ARTWORK FILE FOR ANY PURPOSE. PRE-PRESS AND/OR PRINTERS: WILL BE RESPONSIBLE FOR VERIFYING ALL TECHNICAL/MECHANICAL SPECIFICATIONS, BEFORE PLATES/CYLINDERS ARE GENERATED. ANY MODIFICATIONS TO ACCOMMODATE PRINT PRODUCTION REQUIREMENTS MUST BE SUBMITTED TO CLIENT FOR APPROVAL. NOTE: FONTS WHICH MAY ACCOMPANY THIS ARTWORK, ARE INTENDED ONLY TO FACILITATE PRE-PRESS. SHOULD ANY ADDITIONAL TEXT MODIFICATIONS BE REQUIRED, THE RECEIVING PARTY IS REQUIRED TO POSSESS ITS OWN LICENSE OF THE FONTS. OUR USE OF THE FONT SOFTWARE IS DONE SO UNDER LICENSE FROM THE OWNER OF THE FONTS. WE DO NOT HAVE THE AUTHORITY TO GRANT A TRANSFER OF OWNERSHIP OR SUBLICENSE AND NO SUCH TRANSFER OR SUBLICENSE IS EFFECTED HEREBY.

Critical Path

Brand Framework

Visual Strategy

Name

Packaging

Production Art

Brand Guidelines

Estimate Creation

Focus Groups

Naming Strategy

Brand Identity

Iconography

Shared Server

Approval to Move Forward

Insights

Brand Voice

Photography

Photography Retouching

Competitor Audit

Tagline

Merchandizers

Opportunities

Logo

Marketing Collateral

Go-forward Strategy

T-shirts Social Media Website

Invok Digital Capabilities

Managed Vendor Relationships

| PRINT/PRESSWORK TM TM TM

WHITE Substrate (NO INK) Process Cyan C Process Magenta C Process Yellow C Process Black C

Trim/Dieline (DO NOT PRINT)

| TARGETS/TINTS

| TYPE HEIGHT 1/32" 1/16" 1/8" 3/16"

Emboss Soft Touch Varnish Gloss Varnish

inflight

1/4"

3/8"

Brand Launch

arae Concentrates Copperstate Farms 360˚ Branded Touch-Points

We completed an extensive new brand design for arae Concentrates, a premium line of cannabis for the connoisseur.

Our strategy supported the marketing team’s interest in developing a brand that broke the mold of how consumers shop this category by tapping into the notion of choice and honoring the variety of sensations that could be attained by each individual product and consumer using them.

What began as a brief to create a name, identity, and package design quickly evolved into a multiyear partnership of Invok being the lead design agency developing the vision for every branded touchpoint of arae from POS, to social, website, marketing materials and more.

Invok Digital Capabilities

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Invok Agency Overview

Prepared For: Nestlé Canada

Contact: jenny@invokbrands.com

April, 2021

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THE TOTAL PACKAGE WEBSITE - HOMEPAGE With the brand designed to move through the spectrum of color, the website was the first digital format to showcase the undulating features developed for arae. Invok took the lead on each page design working with a UX designer to implement.

infuse Brand 360˚

Invok Digital Capabilities

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THE TOTAL PACKAGE WEBSITE - LEARN PAGE With education being a key component to the brand promise, the Learn page of the website was the most comprehensive section housing a choose your own adventure quiz, tips and tricks, as well as blogs to help consumers make the best strain and format decisions.

infuse Brand 360˚

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THE TOTAL PACKAGE WEBSITE - THE COLLECTIVE Product visuals were key to the website experience for the consumer and category so we utilized a reveal and responsive UX approach that moved with the consumer as they were exploring the page.

infuse Brand 360˚

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THE TOTAL PACKAGE WEBSITE - OUR HOUSE Responsive UX design also played a role on this page to give the consumer the feeling of being welcomed behind the scenes of the brand to where the product is derived - farm grown, seed to oil.

infuse Brand 360˚

Invok Digital Capabilities

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THE TOTAL PACKAGE WEB ADVERTISING

300 x 250 728 x 90

For the two-phase launch campaign we developed a series of web ads for the client’s ad spend with various affiliate websites.

320 x 50

We were given the challenge to make the colorful brand come to life with limited space and file sizes using our created assets.

300 x 250 728 x 90

320 x 50

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Invok Digital Capabilities

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THE TOTAL PACKAGE SOCIAL MEDIA Invok took the lead on supporting the strategic plan and identifying content buckets for the arae brand page. Utilizing the brand voice and graphics we developed a series of templates for the social media manager at Copperstate Farms and file sharing system.

infuse Brand 360˚

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THE TOTAL PACKAGE SOCIAL MEDIA The result was a unified grid and a full system that any individual from our team or theirs could pick up to not only plan, but also build content for the arae social channels utilizing the 7 identified strategic buckets.

infuse Brand 360˚

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THE TOTAL PACKAGE SOCIAL MEDIA Instagram Story templates were also created to focus on educational content highlighting a key differentiation point of the brand - terpene profiles and lab test cards.

infuse Brand 360˚

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THE TOTAL PACKAGE SOCIAL MEDIA Engagement and consumer feedback was also cited as being extremely important to arae which lead to the development of interactive Instagram Story templates.

infuse Brand 360˚

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Invok Brands 360° BRAND IDENTITY & DIGITAL APPLICATIONS

Invok Digital Capabilities

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a collaborative, co-creation approach that scaled with their needs

THE SOL LIFE FORCE

Z

THE SUN IS OUR LIFE FORCE. IT IS ESSENTIAL FOR OUR SURVIVAL, FOR GROWTH BOTH IN NATURE IN AS A HUMAN BEING. THERE IS A POWER TO THE SUN AND IS ALSO A HUGE PART OF SOL FLOWER AND WHAT SETS APART ITS GROWING PROCESS FROM OTHERS. SOL FLOWERS HERB IS GROWN FROM THE LIGHT AND WARMTH OF THE ARIZONA SUN. THAT FORCE BECOMES PART OF THE HERB, WHICH IN TURN BECOMES PART OF THE PERSON USING IT. THIS DIRECTION FOCUSES ON THE SUN WITH SUBTLE HINTS TO THE SPIRIT OF THEIR SOUTHWESTERN LOCATION.

6˝

HERE HERE COMES COMES THE SUN SUN THE

5˝

12˝

5˝

46˝

12˝

5˝

84˝

12˝

43.25˝

FEED YOUR SOL

33˝

innovate Critical Path

intelligence Brand Framework

Estimate Creation

Competitor Audit

Approval to Move Forward

Insights

inspire Visual Strategy

DESIGN EXPLORE CSF-002 DE01 03.28.19

C

invent

Brand Identity Logo

infuse Retail Environment Email Social Media

integrate NOTE TO PRINTER: “FEED YOUR SOL” Vinyl lettering prints Matching Pantone 7409 C. Applied to tile background.

PLEASE CONFIRM if this application is acceptable for tile.

Brand Guidelines

Brand Launch

Structural Drawings CSF-006

MA02

MODIFIED May 14, 2020 CONTACT Copperstate Farms Allie Marconi

invokbrands.com

TORONTO

©2020 invok brands

| RELEASED May 19, 2020 | PROJECT PROJECT Sol Flower Dispensary DESCRIPTION Cafe Backsplash DIELINE/SIZE Created

| PRINT SIZE 100% - PDF SIZE 100% | FILE FILENAME SOFTWARE/VERSION

| REVISIONS CSF-006_CafeBacksplash_MA02.ai Adobe Illustrator; CC 2020 Adobe Photoshop; CC 2020

DIELINE RECEIVED NA DESIGN

Tim McLaughlin

ACCOUNT

Dana Tomiczek

PRINT PROCESS Digital STATIONS AVAILABLE 1 LINE SCREEN NA

Tom Masters

UPC MAGNIFICATION NA SEPARATOR Prisma Graphics

NEW YORK 401 Broadway, Suite 1708 New York, NY 10013 212.863.9710 219 Dufferin Street, Suite 224C Toronto, ON M6K 3J1 647.723.2006

Invok Digital Capabilities

NOTE TO PRINTER: Tile background is for reference only (DO NOT PRINT).

Production Art

CLIENT

Go-forward Strategy

inflight

NOTE TO PRINTER: PLEASE NOTE: Artwork is built at 25%.

Measurements indicated on file is for full size artwork with 1" bleed applied.

CONTACT(S)

Opportunities

inform

PRODUCTION

PRINTER Prisma Graphics

NOTE TO PREPRESS/SEPARATOR: - This production artwork has been prepared SIZE-AS: 100%.

- All placed images in this artwork are HIGH-RESOLUTION, unless otherwise specified.

- This artwork contains NO TRAPPING. All trapping/overprints to be applied by separator.

-This proof/PDF should not be considered colour accurate, unless otherwise specified.

CLIENTS, PLEASE THOROUGHLY PROOFREAD ARTWORK, BEFORE PROVIDING FINAL APPROVAL. INVOK BRANDS MAKES EVERY REASONABLE EFFORT TO ENSURE THIS ARTWORK IS ERROR-FREE; HOWEVER, INVOK BRANDS CANNOT BE HELD RESPONSIBLE FOR ANY ERRORS/OMISSIONS PRESENT, ONCE FINAL APPROVAL HAS BEEN PROVIDED. INVOK BRANDS WILL NOT BE HELD RESPONSIBLE FOR ANY DAMAGES RESULTING FROM THE SALE, TRANSFER AND PRODUCTION OF THIS ARTWORK FILE FOR ANY PURPOSE. PRE-PRESS AND/OR PRINTERS: WILL BE RESPONSIBLE FOR VERIFYING ALL TECHNICAL/MECHANICAL SPECIFICATIONS, BEFORE PLATES/CYLINDERS ARE GENERATED. ANY MODIFICATIONS TO ACCOMMODATE PRINT PRODUCTION REQUIREMENTS MUST BE SUBMITTED TO CLIENT FOR APPROVAL. NOTE: FONTS WHICH MAY ACCOMPANY THIS ARTWORK, ARE INTENDED ONLY TO FACILITATE PRE-PRESS. SHOULD ANY ADDITIONAL TEXT MODIFICATIONS BE REQUIRED, THE RECEIVING PARTY IS REQUIRED TO POSSESS ITS OWN LICENSE OF THE FONTS. OUR USE OF THE FONT SOFTWARE IS DONE SO UNDER LICENSE FROM THE OWNER OF THE FONTS. WE DO NOT HAVE THE AUTHORITY TO GRANT A TRANSFER OF OWNERSHIP OR SUBLICENSE AND NO SUCH TRANSFER OR SUBLICENSE IS EFFECTED HEREBY.

03.02.20 V 01: Initial Artwork created 03.05.20 V 02: Internal Changes 05.14.20 V 03: Client Changes 05.19.20 V 03: File Release via invok FTS

| PRINT/PRESSWORK TM TM TM TM

TILE

Substrate (NO INK) Pantone 7409 C

Trim/Dieline (DO NOT PRINT)

| TARGETS/TINTS

| TYPE HEIGHT 1/32" 1/16" 1/8" 3/16"

1/4"

3/8"

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CHOSEN LOGO The final design and color palette led to the creation of a primary logo and icon to reflect the brand ideal.

A secondary treatment was created to differentiate each of the retail spaces being developed.

invent

Primary Logo

Icon

Secondary Treatment

Brand Exploratory

Invok Digital Capabilities

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THE TOTAL PACKAGE ENVIRONMENT The multi-use wellness center that features a cannabis shop, cafe, and education center utilized various aspects of the Sol Flower Brand Identity to bring the brand to life on signage, way finders, staff uniforms and more.

infuse Brand 360˚

Invok Digital Capabilities

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THE TOTAL PACKAGE ENVIRONMENT We brought the brand voice to life through environmental design while staying true to the needs of the wellness space which included elements such as frosted walls to support the need for transparency with comfort and safety.

infuse Brand 360˚

Invok Digital Capabilities

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THE TOTAL PACKAGE EMAIL SYSTEM We developed a system of 6 units that could be interchanged. Each section was given its own theme and color system to allow for the consumer to recognize and associate content with each email sent for ease of use and scanning for relevant information.

infuse Brand 360˚

Invok Digital Capabilities

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THE TOTAL PACKAGE EMAIL SYSTEM Here is an example of how the system was designed for Promotional Modules and shown in their guidelines. Full templates were provided to interchange copy and visual elements.

infuse Brand 360˚

Invok Digital Capabilities

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THE TOTAL PACKAGE EMAIL SYSTEM Here is an example of how the system was designed for Cafespecific announcements. shown in their guidelines.

Full templates were provided to interchange copy and visual elements.

infuse Brand 360˚

Invok Digital Capabilities

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THE TOTAL PACKAGE EMAIL BLASTS The final result of the elements coming together creates a turn-

Sol Flower

key design opportunity that guides the user through an informative wellness experience.

infuse Brand 360˚

Invok Digital Capabilities

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THE TOTAL PACKAGE SOCIAL MEDIA The new email design was extended to social media with a content plan and template design where color coding once again was used to signal correlations between messages & categories on each platform - email, social, web, and more.

infuse Brand 360˚

Invok Digital Capabilities

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Invok Brands 360° BRAND IDENTITY & DIGITAL APPLICATIONS

Invok Digital Capabilities

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ingenuity in action a collaborative, co-creation approach that scaled with their needs

Z

innovate

intelligence

inspire

invent

infuse

integrate

inform

inflight

Critical Path

Brand Framework

Visual Strategy

Brand Identity

Packaging

Production Art

Brand Guidelines

Brand Launch

Estimate Creation

Insights

Logo

Iconography

Shared Server

Approval to Move Forward

Competitor Audit

Photography

Photography Retouching

Opportunities

Social Media

Go-forward Strategy

Website Advertising

Invok Digital Capabilities

Managed Vendor Relationships

THE TOTAL PACKAGE WEBSITE Our team designed a system to produce large volumes of banners, infographics, product grouping layouts, promotions and renderings to keep RoC’s website current with new product features each month while adapting the work for retailers.

infuse Brand 360˚

Invok Digital Capabilities

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THE TOTAL PACKAGE AMAZON After doing a market assessment, we created a cohesive system and redesigned all of RoC’s e-commerce imagery to leverage the platform properly. We also provide assets for other online retailers to aid in a better consumer experience when shopping.

infuse Brand 360˚

Invok Digital Capabilities

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THE TOTAL PACKAGE EMAIL BLASTS As brand stewards for

RoC Skincare

RoC after the brand identity redesign, we produced 3-4 email blasts a month with a focus on vignettes and cohesive brand visuals.

infuse Brand 360˚

Invok Digital Capabilities

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THE TOTAL PACKAGE SOCIAL POSTS Our team creates branded still and video content on an on-going basis for all of RoC’s social platforms from Instagram to TikTok to highlight features and benefits. We also produced the influencer box as their packaging experts.

infuse Brand 360˚

Invok Digital Capabilities

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THE TOTAL PACKAGE INSTAGRAM STORIES Our team started with icon development and continuously create new stories each week that highlight new products and ingredients. We developed the layout for the stories as well as the storytelling formula to aid their team in content briefing.

infuse Brand 360˚

Invok Digital Capabilities

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THE TOTAL PACKAGE ADVERTISING Across platforms we develop ads for RoC such as Instagram carousels with stills and animations to highlight the products and their attributes.

We also produce press stories, magazine adapts and product features 8-10 times a month.

infuse Brand 360˚

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Animation

Invok Digital Capabilities

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b Labatt AB InBev New Brand Design

Designed to meet today’s wellness trends, along with unique cultural behaviors that effect occasion and consumption surrounding themes of control and connection, culminating in a visual brand story of “b” that reinforces the purity and simplicity of this drink.

Simplicity was the driving inspiration behind our creative explore. The intentional reduction of color brand design elements and clear bottle allows the product itself to take centre stage in the overall presentation.

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Visual Strategy Name Development Brand Design Brand Architecture Illustration Production Artwork Brand Guidelines & Stewardship Animation

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Spritzd Mike’s Beverage Co. AB InBev New Brand Design Mike’s Beverage Co. partnered with Invok to create this first-to-market wine spritzer targeting a female demographic that enables a balance between health and fun in a social setting.

Our brand development and package design approach was fueled by the mantra “the lighter side of sophistication - two juxtaposed themes converging into one single, exciting idea.

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Visual Strategy Name Development Brand Design Brand Architecture Illustration Production Artwork Brand Guidelines & Stewardship Animation

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Invok Digital Capabilities

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Accent Labatt AB InBev Whitespace, Niche Brand and Package Design Catering to the adventurous food lover seeking something other than the usual wine or beer, Invok crafted Accent, a beverage alternative that pairs well with a casual dining experience.

Our design team focused on creating an overall design vocabulary that landed directly at the imaginary point where the beer and wine vernacular converge. The oversized multi-serve bottle borrows the glass form and color from iconic “longneck” beer brands while the label set is clearly rooted in the fine wine making craft.

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Visual Strategy Name Development Brand Design Brand Architecture Illustration Production Artwork Animation

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Let’s create something great together!

Anne Marie Pagliacci Partner & Chief Executive Officer annemarie@invokbrands.com

Michael Azulay Partner & Chief Strategy Officer michael@invokbrands.com

Richard Shear Partner & Chief Creative Officer richard@invokbrands.com

invokbrands.com invōk brands @invokbrands

Dana Tomiczek Director, Strategy & Innovation dana@invokbrands.com