Wedding Invitation Design Guide - Invited by LamaWorks

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T H E

C O M P R E H E N S I V E F O R

G U I D E B R I D E S

T O &

W E D D I N G

S T A T I O N E R Y

G R O O M S

INVITEDBYLAMAWORKS.COM

www. i nvit edb ylam awo rk s.c o m u n i qu el y y ou c ust o m wedding stat io n e ry


S A R A H

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K E V I N ,

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index P A G E

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P A G E

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A Bit About Me

The iblw Design Process

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P A G E

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Why Laura for Your Big Day?

Client Testimonials

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P A G E

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5 Tips for a Stress-Free Wedding

Invitation Planning Worksheet

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P A G E

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Investment: Pricing & Collections

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How to Book

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“every bride needs Laura on her team! Laura made planning my wedding a whole lot easier and more fun” A M E L I A

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J A S P E R ,

A P R I L

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allow me to introduce myself


who I am Well hi there, I’m Laura Mays.

I am a stationery designer, lover of weddings, and visual storyteller Paper? It’s the vehicle I use to tell love stories like yours. I love weddings and I love being creative with my couples. + I am a wife to my best friend + I love daydreaming about the past in our historic 1890s home in Quincy, Illinois + I am a mom to four cutie boys with one more on the way (we love our big family!) + I have a masters degree in biomedical engineering of all things! + I have a passion to advocate for inclusive education for our friends with different abilities (our son Logan has Down Syndrome) + I am a friend to my brides, the girl who will help you navigate wording drama with your family, make sure you didn’t forget your hotel booking code and make sure your wedding day is coordinated from start to finish with all the pretty little details.

Most days you’ll find me on the couch with a book in hand, a smile on my face, and a cold coffee somewhere in reach (I never seem to drink it while it’s still hot!).

I take ordinary paper in the most gorgeous textures, and turn the first look into your wedding into an extraordinary heirloom Yes. The kind of paper that can transport you the minute you hold it in your hands to picture exactly what the day will look like. I’ve been in your shoes, I’ve planned a wedding, and I know now that long before the cake has been eaten, and your dress has been hung, your wedding invitations will be one thing that your guests will see to tell the story of you your special, precious day. This is the first look everyone has into the careful detail you’ve put into every decision, I will cherish them as much as you will.

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why Laura, you ask? Let’s be honest: Midwest gals aren’t supposed to brag. I’ve been served “humble pie” my whole life, but if this is the only chance I get to make an impression on you, you better believe I’m going to take it and make it memorable! I know that you have hundreds of options when it comes to choosing your stationery designer for your wedding day! There is talent oozing out of every city, every town; and yet here you are reading this (this ‘zine pairs well with champagne, so if your hand is empty, go fill it!).

I’ve work with more than 50 couples every year not 1, 2, or 3 years but for over ten years now. Why? Because I care. I take clients and turn them into close friends. Throughout your entire wedding planning process I am there to offer guidance, help you brainstorm design ideas, answer your etiquette questions, and to help you create wedding day stationery that flows and coordinates with ease. I’m living your day through your eyes and capturing the little details it in a way that will give you the ability to relive it for years to come. Every pop of color, meaningful detail, customized monogram. …. You’ll get those (and plenty more) because your wedding day is filled with tiny details, with one beautiful love story interwoven through every single design element. That story? It’s yours. Let me tell it.

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S A R A

F E A T U R E D

E L I Z A B E T H

W E D D I N G S

A R T I C L E

5 tips for stress free wedding day After more than 10 years in the industry, I have plenty of

In working with the best, I thought I’d take a moment to

vendor friends (friendors as we call them!) They have truly

pause on the paper and talk about how complicated / stress-

seen it all. Let me be honest in telling: my friendors are

ful / crazy the process of planning the biggest, most import-

amazing. They are the best of the best, the cream of the crop,

ant day of your life. No biggie, right? Wrong. So, let’s talk

the people I feel fortunate to know.

through five tips my friends have to help facilitate a stress free wedding day, shall we?


1. Be strategic with scheduling

4. Make time for photography

Your ceremony time will direct how the day will lead. If it’s

Photograhers urge couples to do first looks for multiple

easy, great, you can do your photos in between that and

reasons. First, it gives you the chance to soak it in, embrace,

cocktail hour, but if your ceremony flows into your cocktails,

and experience the emotions without hundreds of pairs of

well, you should probably consider a first look. The goal? To

eyes on you. Second, it allows you to knock out the posed

have everyone present for as much of cocktail hour as possi-

photos so you can cruise through the festivities with candid

ble. Why? The answer is two-fold. One: you are paying for it,

shots that you’ll love. Lastly, it gives your photographer the

so you might as well enjoy it. Two: it’s one of the only times

chance to sneak into your reception during cocktail hour and

you get to greet and be present with your guests. Work with

photograph all of the hard work you’ve done! From florals

your photographer, find out how long they need for certain

to seating charts, gift tables to cakes, when you give them

things, schedule in travel time, and add a little cushion!

20-30 minutes of uninterrupted time to photograph these details, all of the work and money you’ve spent making your

2. Prepare ahead of time When your photographer shows up, you want them to get right to work. How do you do this? By preparing ahead of time. What should you prepare? Well, anything you want photographed. My photog friends tell them to have their: dress, shoes, jewelry, full invitation suite, all of the rings, any family heirlooms, and any other bridal details they want photographed. When they start shooting, they begin with styling these details that help tell your wedding story. If you don’t have things ready, they’ll be wasting time tracking them down (when they could be making them pretty and shooting!) The more prepared you are, the better – for you and for your photographer! Don’t worry - I’ll send along a clean invitation to give your photographer!

3. Communicate clearly

vision come to life is documented and preserved!

5. Just be present Wait, what? You don’t believe when everyone tells you that a wedding day is a total whirlwind? Well, it is. Take moments where you stop, hold each other’s hands, and intentionally take in the moments. When you shoot portraits, remember this isn’t just time for photos, this is a time for you to be fully present. To hug each other and feel the warmth, to look into each other’s eyes and lock that memory, to kiss like you’re 15 and never kissed before… You get the idea. Throughout the day, set aside little breaks in your schedule where you can pull away from the party and just simply “be.” You won’t regret that time, I promise! I truly believe that wedding days are living, moving, breathing phenomena. They are here and gone in the blink of an eye. It’s important to set yourself up for success and to ease any stress ahead of time so that as you float through

Need your grandma to the church early? Want your wed-

your day you aren’t focused on the details or the flowers, not

ding party to hang around after the ceremony? Tell them!

on the cake or the music, but you’re focused on the union, the

Make sure you communicate the schedule clearly and that

marriage that is beginning. I want you to experience - not

everyone who needs it has it. This helps you not waste time

just plan - a marriage more beautiful than your wedding day.

tracking Uncle Jim down or grabbing Bobby from the bar.

If you put these five tips to work, you’ll be on your way to a

Photos move much faster, and when that happens you get to

stress-free day!

your party sooner and you’re less stressed, I promise. Be an over-communicator - it will pay off big time!

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investment Every wedding is unique, like you

Your stationery is an investment

I take my job as your invitation designer

Investment is indeed the right word for

seriously (and let’s face it, hire me and

it, because in truth your invitations and

you’ll have an extra guest who can’t WAIT

wedding day stationery will be part of

to see your photos!)

memories that generations will enjoy. Once the cake is eaten, the dress pressed and

Instead of bundling goods and services

hung, and the guests back home, your

into pretty little packages, I want to give

photographs of your entire day will endure

you the opportunity to build your own

to be revisited again and again, bringing

collection of items that will make sure your

back all the emotions!

wedding stationery is designed perfectly, just the way you want it.

Ready to make a worthwhile investment?

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collections

Base rates include your choice of card stock and envelope color, digital printing with a minimum order of 30 invitations

Classic

Extraordinary

Elite

Invitation

Invitation

Invitation + Panel Layer

RSVP Card

Medium Sized Info Card

Medium Sized Info Card

RSVP Envelope + printed address

RSVP Card

RSVP Card

Mailing Envelope + printed return address

RSVP Envelope + printed address

RSVP Envelope + printed address

Keepsake Invitation

Mailing Envelope + printed return address

Belly Band

Photographer Suite

Keepsake Invitation

Mailing Envelope + printed return address

$470

Photographer Suite

Keepsake Invitation

$580

Photographer Suite

per 100 invitations

per 100 invitations

$820 per 100 invitations


D I C K

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a la carte Add-ons

Upgrades

Other Extras

Now that you’ve got your base collection

I offer every print method and add on un-

Am I missing something from your wish

covered, let’s add some extras!

der the sun. A lot of them can vary based on the specifics of the project - quantity, number of colors, and complexity of the

*pricing is per 100 pieces

Printed Guest Addresses Inner Envelopes

design. Please contact Laura for a quote

$50

$60

$80 Envelope Liner - solid $70 Envelope Liner - printed $180 Pocket (scallop or french flap) $230 Pocket Card (pocket on back) $200 Vellum Folder Wrap $70 Wax Seals $130 Additional Card $150 Glitter or Specialty Paper Upgrade $160 Vellum Inner Envelope

list? Just ask!

specific to your project.

*pricing is for 100 pieces and in addition to the package price, pricing will be higher for lower quantities

Other items you can add on include: + silk ribbon + tags + Crepe ribbon + die cut shapes

$150 Digital Gold or Silver $230 Letterpress starting at $500 Thermography $435 Blind Emboss/Deboss $760 Foil Stamping $675 White Ink on dark paper

+ rounded corners + edge painting + beveled edges + double thick paper + custom painted artwork

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A M E L I A

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M I C H A E L ,

A P R I L

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F E A T U R E D

A R T I C L E

The iblw paper design process So if you have made it this far, you are probably interested in

The most important things to know are that I believe in:

hearing more information right? Shat to expect, how it allllll

+ above all - KINDNESS & JOY

goes down, etc? Well I am about to walk you through it all!

+ being GENUINE & HONEST

Hopefully by the end you wont have any questions BUT if

+ finding whimsical things in every day

you do I would be more than happy to help.

+ living a life that you LOVE + individuality - everyone is UNIQUE, that’s what makes you beautiful

read on... 16


for those beautiful wedding invitations... 1. Vision

2. Budget

3. Plan

If you’re local, you’ll come over to visit my

We’ll also talk about your budget.

With details in hand, we’ll start talking

studio on 10th & Maine, but more than likely we’ll be virtual friends.

through a plan. I’ll show you a variety of H]ow many invitations you need?

ideas that you’ll love, and probably some that you don’t too - those are just as

You’ll tell me more about what you love.

What do you need to include in your

Colors, design elements of your day. If

invitation suite?

you have designs of mine that you love, or

important! You’ll receive sketches of each design

things you’ve seen on Pinterest we’ll talk

What are some items on your ultimate

along the way and with your feedback,

about what aspects of each you love -

wish list if you had your dream invite?

we’ll keep making small changes until

maybe it’s a font here, or the white space there, or the color of another one.

they are perfect. What wedding day paper are you thinking of including?

If you aren’t local, I’ll even send out paper

We’re working on broad details at this point. My goal is to figure out the things

swatches for you to look through in

What do you hope to spend and what

that change your cost, to make sure you

person - I want you to feel how luxurious

elements are the most important for you

have a design that you love, and one that

they are and love the textures!

to keep in there?

you can afford. We’ll make small changes to paper colors, pocket styles, printing methods and frills until it’s just right.


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4. Trust Me

5. Proofs

6. Print

This is the whole reason you chose your

Once we have the paper details and

Before we go to print, you’ll have the

wedding vendors, right? Because they

budget under control, we’ll start working

option to receive a complimentary printed

know the best paper vendors, the appro-

on the wording details.

proof. I don’t want you to worry that your

priate sizes, and the all the etiquette rules

design won’t be perfect. (I can’t do this

to make the first look into your wedding

I’ll help you with any questions you have

for upgraded print methods, but I can for

absolutely stunning.

along the way. I’ve seen nearly every

digitally printed!)

wording question out there! I’ll make sure Now it’s time for you to take a deep

you set the right impression for a formal

breath and trust the person you chose

even wedding or a casual boho garden

to do their best work with you. The more

wedding.

With your approval, I’ll go to print. I print most collections in-house using professional printing methods and

trust you place in them, the more free they will be to create the types of designs

We’ll tweak the fonts until they’re right,

assemble each piece by hand to ensure

that you’ll love the most.

try out new swashes (fancy lingo for

each and every suite maintains the high-

swirly bits and alternate letters) until you

est of standards for your wedding.

We’ll work on things until they are per-

love it. If you aren’t feeling something we

fect, no limits to rounds of proofs or last

had in the grand plan - we’ll take it out or

If I’m not printing in house, I’ll send it to

minute changes. We’ll be together the

find something even better for you.

only my most trusted printers.

whole way, from invites through menus.

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R E B E C C A

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L I A M ,

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C L I E N T

T E S T I M O N I A L S

in your words: love from clients

I would not be all that I am without my amazing clients. Many of the couples I work with end up keeping in touch long after the wedding day and we work on social parties and birth announcements, and I am incredibly grateful! I know I’ve talked a lot in this magazine about who I am and what I do, but now it’s time to let others do some of the telling! Here are just a few testimonials from real clients who have allowed me to be a part of the most important day of their life. Working with so many wonderful, amazing people with beautiful love stories to tell has been one of the biggest gifts of my life.

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Cristin & Brian Say...

Kyra & Erik Say...

Amazing!!!! Everything Laura has done for me has been

I fell in love with one of Laura’s designs when I saw it on

more than perfect!

Etsy during my hunt for a wedding invitation. I had been looking on many big websites but nothing really seemed to

Laura was exceptional to work with. Our wedding invitations

fit what I was looking for.

surpassed all of our expectations. Her attention to detail was absolutely flawless

She was thoughtful and professional and I immediately knew I had made the right choice! Over the next few weeks

** I have worked with Cristin on a total of TWELVE projects

Laura was so helpful; she delivered a beautiful sample in-

since her wedding day.

vitation and then about two hundred more. I was so happy with her work that I asked her to do my seating chart for both the rehearsal dinner and wedding, name cards, and table numbers. With each new request Laura was quick to respond and worked with me to make my vision a possibility. All-in-all Laura made planning my wedding a whole lot easier and more fun. She is the utmost professional and her passion for her work means everything that she does turns out to be amazing. I would absolutely recommend Laura to anyone, every bride needs a Laura on her team.


Lauren & Lann Say...

Florence and Russel Say...

Laura was absolutely fantastic creating a custom wedding

Absolutely beautiful invitations! Laura was so helpful along

order for me. I was very specific in the look I wanted and

the way with suggestions and very quick to reply to any

Laura worked with me every step of the way offering her

questions we had! Invites themselves are perfect, beautiful

expertise and suggestions.

quality and are exactly what we wanted.

She responded to every email in a very timely manner and

Laura was so easy to work with, so accommodating, and

some of our conversations seemed more like a friend-

to top it off the products are incredible! Weddings and

ship than a wedding order. She is just the kindest, most

events can be stressful as I thought invitation creation

thoughtful person and I’m so glad that I was able to work

would be difficult - Laura made the whole process beyond

with her these past months. I also love her mission and

seamless! I would highly recommend her and will be using

what she stands for with regard to her family. Truly a

her again and again in the future!!

beyond, creative, sincere and honest person with a passion for what she love.

Overseas delivery was also very fast. Highly recommend to anyone looking for personalized, elegant and beautiful wedding invitations!

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invitation planning worksheet

Hey, want to know a secret on how to get those amazing invitations? Well, here it is! Having a detailed list of what you need and timeline of when you need it ensures you receive the designs you’re dreaming of for your big day without the stress. Some wedding day pieces have a very limited turnaround time during those last weeks of planning, so planning things out ahead of time is essential for success! Make sure to list out all the possible things so we know where to start, we can always take things out if you change your mind as the plan comes together later!. When you’re all done with this planning sheet, we’ll go over it together to get a plan in place.

for samples, please visit www.invitedbylamaworks.com/pages/client-wording-form

Wedding Details Wedding Date Ceremony Venue & Address

Reception Venue & Address

Religion of Wedding (if applicable) Primary Contact Name Primary Contact Email Primary Contact Phone Primary Contact Address

Wedding Time


Invitation Please use names as you would like them specifically written on your invitations:

Bride’s Name

Groom’s Name

Do you want to include your parents names? If so... Mother

Mother

Father

Father

Combine it together for the host line: (ex. Together with their parents, Mr. and Mrs....together with ...)

The request or invitation line: (ex. request the honor of your presence, request the pleasure of your company, invite you to share in the celebration of their wedding)

Reception line: (ex. reception to follow, Dinner and dancing immediately to follow

Or if it’s easier for you to visualize, write out your wording below:

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Additional Information Card Some things you can use your Details Card for.... The Reception Card If your reception is at a different location than your ceremony, typically a small 4x5 card is reserved just for this information - think of it as a mini invitation. On this card you will include the location for the event along with the time. You can get creative here with small graphics to indicate that cocktails start at 6, dinner is served at 7 and dancing begins at 9 or keep it short, simple and to the point. Accommodations This is especially useful if you are having a destination wedding or a wedding with out of town guests. If you have reserved a block of rooms at local hotels with special rates, you can list what hotels these are, along with contact information, booking codes, book by dates and websites so that your guests can easily make their travel arrangements. It is best to leave specific rates off of your card. Parking and Shuttle Information If parking is hard to find or is limited, this is a good place to mention that so your guests can plan appropriately. No one wants to be late! Do you have shuttles available for your guests? Let them know in advance that they can count on that to make their day a bit easier. Website Websites are a brilliant way to update your guests on the entire weekend in much more detail than you can in your invitations. It can be particularly useful if you don’t have all of the small details ironed out by the time your invitations go to print. You can include travel tips, things to do, registry information, flight information and so much more. Registry At iblw, I believe in formality and tradition and your guests may turn their noses up if they see registry information on invitations. I try to keep registry information, wishing wells, or anything related to gifts out off of there. Instead consider including it on a shower invitation or a wedding website so that your guests can easily find it. That being said - it’s your wedding not mine, do what makes you most comfortable.

Get started: Reception at a different location Hotel Accommodations Parking or Shuttle Website Registry Other


RSVP Card Your RSVP card is where you are going to collect the absolutely most essential information you can have when planning your wedding. Every vendor needs to know how many people are coming! Pro tips: - number the back of each card so when one comes back without their names filled out you’ll know who it was from - I know, you don’t think it will happen, but you’ll be surprised at the number of incorrect cards you get! - talk to your caterer before you design your invites - do they need to know just how many people are coming? Do they need to know how many of each dish they are serving? Or do they need to know which specific guest gets each plate?? - set your RSVP date for 4-5 weeks before your wedding! This gives you plenty of time to call stragglers AND still get your vendors a head count. If you are planning on any wedding day paper with iblw, I will need a rough head count 4 weeks before and a firm count and guest list 2 weeks before

What is your RSVP Date? What would you prefer for the reply line? M __________ __________ Name(s) __________ Other Would you like to include “We have reserved ___ seat(s) for you”? Do you need to include “ ___ number attending”? What would you like your ‘yes’ response to be? What would you like your ‘no response to be? Do you need to include menu options? RSVP envelope address:

Mailing envelope return address:

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how to book It is always so great to personally connect

All dates are available on a first come,

before booking your date, regardless of

first serve basis. Dates will be reserved by

how we meet. If you’re not local I will send

submitting a completed contract and

over lots of digital design ideas as well as

a retainer of $100. Payment may be

mailed out swatches if you’d like. If you’re

made through Etsy, my website or directly

local we can go through all the papers in

through your contract.

person at my studio at 10th and Maine.

You can get in touch with me at: laura@invitedbylamaworks.com

Thank you so much for your interest in Invited by LamaWorks!


Featured in: Style Me Pretty, Aisle Society, Vermont Vows, Emmaline Bride, The Perfect Palette, Quincy Area Bridal Magazine

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