Increasing Awareness At InvestPR, marketing efforts have continued with a fast-paced forward momentum to elevate Puerto Rico as a competitive business and investment destination. During FY2021, we worked with a local team at creative marketing agency Wunderman Thompson San Juan to launch a successful sector-specific Bioscience campaign. On the communications front, we added a new local partner for on-island public relations, Burson Cohn & Wolfe Puerto Rico (BCW), and continued to work hand in hand with our national communications agency, MCCi, to develop and amplify messaging to generate media coverage for maximum awareness. Moreover, advances to the website and participation at key events furthered opportunities to deliver on InvestPR’s value proposition.
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INVEST PUERTO RICO • ANNUAL REPORT 2021
