Increasing Awareness

At InvestPR, marketing efforts have continued with a fast-paced forward momentum to elevate Puerto Rico as a competitive business and investment destination. During FY2021, we worked with a local team at creative marketing agency Wunderman Thompson San Juan to launch a successful sector-specific Bioscience campaign. On the communications front, we added a new local partner for on-island public relations, Burson Cohn & Wolfe Puerto Rico (BCW), and continued to work hand in hand with our national communications agency, MCCi, to develop and amplify messaging to generate media coverage for maximum awareness. Moreover, advances to the website and participation at key events furthered opportunities to deliver on InvestPR’s value proposition.

Launched an advertising campaign titled “Accelerate Success”, with a focus on BioSciences across digital channels, generating over 9 million impressions for the duration of the campaign.

Elevated awareness of InvestPR and Puerto Rico locally and nationally via increased media coverage, new company announcements and thought leadership articles with nearly 900 media placements.

• Completed groundwork for InvestPR brand refresh, including logo and brand look and feel.

• Implemented revisions to the current website with new content, including website pages and collateral for the BioScience, Professional Services, Energy, and Finance and Insurance sectors, among others.

Hosted 8 virtual webinars highlighting the Island’s value proposition in the BioScience industry, technology and innovation & entrepreneurship space, creative industries, and more.