I NV E ST PR FY2020-202 1 PRI O R I T I ES
Launch an advertising campaign and media plan designed to change the narrative relative to Puerto Rico, elevate Puerto Rico's resilience, and highlight targeted sector–specific value propositions.
Execute a comprehensive communications strategy that elevates Invest Puerto Rico as the leader in driving inward investment and fosters a narrative forward economic momentum in Puerto Rico.
BUILDING AWARENESS
Develop and launch the new investpr.org website, which will provide a user-centric experience, comprehensive market data and reports, and access protocols and support to facilitate new business attraction into Puerto Rico.
Execute a webinar series to increase knowledge of Puerto Rico sector-specific performance and opportunities, showcase Puerto Rico’s assets, and raise awareness of InvestPR’s capabilities.
Leverage tradeshows, conferences, fam tours, and sales missions to: 1) spotlight Puerto Rico as a destination location for investment, 2) solidify InvestPR’s position as the primary point of contact in bringing in new companies, and 3) ultimately generate a solid pipeline of leads.
LEAD GENERATION
Develop a database of Site Location Advisors focused on InvestPR’s identified targeted sectors and begin the process of developing a relationship via conferences, information exchange, and in-person engagement (as possible).
Establish a targeted company pitch program.
Launch InvestPR's Qualified Promoter Program.
Strengthen the pipeline via lead generation tools, platforms, and other channels.
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