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Increasing Awareness and Changing the Narrative
InvestPR continues to elevate Puerto Rico’s posture as a competitive investment jurisdiction. In FY20192020 we strengthened our efforts, procuring new creative marketing and communications partners, Virtue La Reyna and MCCI. Together we have made great strides in honing key messaging and marketing tools like our website and leveraging Puerto Rico’s story in the press and other media outlets, reaching countless stakeholders all over the world.
A few highlights:
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Media coverage was increased by 3,800% from Q1 to end of FY20192020, resulting in over 160 million in earned media impressions for the island.
InvestPR’s pilot marketing campaign, ‘Jot it Down’ delivered over 7.3M impressions over a three-month period through June 15, 2020 across major markets in the East Coast like New York City, Boston, and the District of Columbia/ Maryland/Virginia.
InvestPR.org continues to be optimized to be more than a source of general information. It now features comprehensive landing pages and downloadable collateral for BioSciences, Air-Transshipment, Technology and ICT, and Innovation and Entrepreneurship. Other sector landing pages will be completed by end of 2020.
InvestPR also expanded its presence on social media, growing its number of channels and followers to over 40,000 across all platforms, reaching more than 2.4M impressions in content shared during FY2019-2020.
In response to the earthquakes between December 2019 and the beginning of 2020, InvestPR swiftly launched PuertoRicoSigue.org, a one-stop-shop portal developed in collaboration with Colmena66 for business recovery resources, providing access to information for disaster preparedness, response, and recovery. The website captured over 3,000 visits from January through the end of FY2019-2020.
After accomplishing its initial purpose, the portal was further developed to include a robust Community Economic Preparedness and Recovery Guidebook and resources to support businesses respond to the pandemic. PuertoRicoSigue.org continues to be updated and will remain a living platform for InvestPR to connect and support the businesses in times of need.
