STRENGTHENING INDUSTRY SECTOR RESEARCH AND ECONOMIC DATA TOOLS Over the course of FY2019-2020, InvestPR undertook several endeavors to bolster economic sector research and data which enabled us to hone Puerto Rico’s value proposition and elucidate why this market is a sound investment for companies. InvestPR committed to a target strategy based upon competitiveness surfaced through industry sector mapping. A rigorous research process was adopted to create an inventory of all assets related to specific target industries, sectors and subsectors as identified in our promotion plan – these assets were mapped and compared on a quantitative and qualitative basis to those of other competitive markets across key factors. Through
this
process,
clear
competitive
advantages emerged and served as the base for sector value propositions, which were translated into sales and marketing content and collateral. Ultimately, asset mapping enabled optimal messaging to investor prospects and positive engagement for deal closure.
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