The Age of “The Rainy Day Saver” is dead – Long Live the New Era of The Self-Made Investor!

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The Age of “The Rainy Day Saver” is dead – Long Live the New Era of The Self-Made Investor!

Saving for a rainy day. It’s been one of Britain’s Top Ten Mantra’s for many decades, but how is that working for people in 2022? According to Lumio’s yourMoney website, the average total savings by UK age group in 2020 was as follows: 18-24: £2,481.16  25-34: £3,544.16  35-44: £5,995.92  40-54: £11,013.99  55 and over: £20,028.60 To anyone’s eyes, those figures are more than alarming. 

In times past, saving for a rainy day really meant saving for retirement, but as the concept of SAVINGS started to take on a wider remit within society and be pushed by the banks and government, saving took on a whole new set of parameters to cover many needs and situations – i.e. weddings, anniversaries, once-in-a-lifetime vacations, moving home, uni fees, as well as emergencies and, heaven forbid, financial catastrophe. Well, such a financial catastrophe of course emanated like a tsunami two years ago, throwing many households and individuals into financial peril,


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