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Inversion Social Media Management

Premier Edition of Social Media Business World

Who is ISMM? What is the importance of

social media for your business or organization Special Interview:

Corporal She’rry Stevenson Houston’s Own Female Self Defense Instructor

Spotlights on:

local businesses and organizations in Houston, Texas

K.D. Hardy

wanted for motivation

Antonia McClammy Senior Partner

Social Media, Marketing, Start Up Biz, Advertising, Local Business

Welcome to our first Inaugural Edition of Social Media Business World

Featuring ISMM We understand the social media world... Our company is based on the belief that our customers’ needs are of the utmost importance. Our entire team is committed to meeting those needs. As a result, a high percentage of our business is from repeat customers and referrals. ISMM can create the right strategies for your mission and business goals. ISMM will leverage new social technologies to increase the effectiveness of your existing communication efforts out in the World Wide Web.


will like to thank all my angels and supporters that have made ISMM Social Media Magazine possible. I’ve never imagine in my life to be blessed to release my first magazine of November 2011. It’s has been a long

journey in my life with ups and downs. But God has kept me together. I want to humbly thank all my supporters. Never think anything is impossible in your life. Just believe that you can do any thing you want to do. Look out for the next issue of ISMM Social Media March 2012. God Bless you all!! Antonia “Tonie” McClammy

Social media marketing can help you increase the activity around these top goals: • Website traffic and user behavior (external and internal tracking) • Conversion and sales tracking • Page views, ad exposure • Growing brand awareness (a softer value, takes longer to build) • Creating a positive brand association and keeping it there • Business development and a broader customer reach Why bother exploring social media as a marketing channel for your website or business? After all, you could stick to link exchanges, search advertising or the purchase of banner and editorial ads on relevant sites. Here are some reasons why you should consider using social media: It’s natural. Not only do you get natural 4


Publisher/CEO Antonia McClammy

Graphic Design Myrna Galan


Contents Cover Story: Who is ISMM...................................................................... 4 Special Interview: Corporal She’rry Stevenson Houston’s Own Female Self Defense Instructor................. 8

Ferrell Phelps Photography FEMWORKS Signature Photography

K.D. Hardy Wanted for Motivation.................................... 13

Marketing Strategist Lajuane McClammy Antonia McClammy

Spotlights on Local Businesses and Organizations in Houston, TX.......................................... 12 What is the importance of Social Media for your Business or Organization..................................... 4 Business Ad.................................................................... 17 Word Search Puzzle........................................................ 16

For more information or advertising, send an email to All rights reserved. No Part of this publication may be reproduced or transmited in any form or by any means, electronically or mechanical, including photography, recording of any information retrieval system, without permission in writing from the publisher.



Services Web Developing, Logo Designing, Face book Banners & Business Cards The websites we develop work great, as well, because our Web development team is the best at what they do. We custom build your website’s functionality to your exact specifications. If you have a tight budget, we’ll use our extensive feature library to give you useful functionality at a low price. Consider your existing brand, logo, collateral, and primary audience. We take into account your budget, who your customers are, and what your business is all about... However, we think that your company deserves a personalized web site that works for you - not for just anyone in your field. Social Media Marketing & SEO Packages & Business Start Up Packages The websites we develop work great, as well, because our Web development team is the best at what they do. We custom build your website’s functionality to your exact specifications. If you have a tight budget, we’ll use our extensive feature library to give you useful functionality at a low price. Consider your existing brand, logo, collateral, and primary audience. We take into account your budget, who your customers are, and what your business is all about... However, we think that your company deserves a personalized web site that works for you - not for just anyone in your field. Business Start- up Packages which includes Logo, 1000 Business Cards, Face book Banner , social media marketing, and Press Release to announce your business $600.00 Internet & Website Intro’s & TV Commercials



Social Media Marketing Packages Face BookTwitter, LinkedIn, Foursquare, Diggs, Yammer, YouTube, Blogs, and Wikis. Demonstrated ability to build a social media community and followers for your business or organizations Search Engine Optimization - This helps with website building for your business. More back links= Better Rankings= More Sales Fundraising for Nonprofits Organizations & Special Event Planning ISMM is focused on providing highquality events and great - we will do everything we can and exceed your expectations. Using our services will free up time and manpower for the non-profits and small businesses we assist. This will allow the non-profit organizations to concentrate on their main focus or cause. With a variety of events to choose from, we’re sure you’ll be happy attending any of our events, or giving to any of the non-profits we choose to work with throughout the year to reach out to those in need of certain services we offer. ISMM will give the building blocks

• • • • • • • • •

needed to accomplish their goals. The benefit of our services is the raising of funds for non-profit organizations, giving them the opportunity to expand to their organization. ISMM aims to take the burdens of event planning, and advertising off of the non-profit organizations to allow them to focus more directly on their cause. Therefore we will provide exceptional customer service with great attention to detail to every aspect of event planning, fundraising, social media awareness, and advertising to each non-profit client. We will also assist in the online presence of our non-profit and clients by including a way to make donations to them through our website as well as direct links to their websites. To help establish a relationship which includes integrity, loyalty and hospitality to those reaching out for a helping hand? With the openness of equality in mind, we can give organizations the opportunity to reach specific expectations. Rates are designed based on the client needs.

Internet/Website Intros Corporate Documentaries DVD & Blu-Ray Mastering 501(C)3 Non-Profit Rates Broadcast Quality Video Editing TV Commercials ™ Oral Histories Teleprompter & Green Screen

117 E. 20th Street, Houston TX 77008

It’s A Long Story

Anita Long, Producer Direct: 713.677.9736 Office: 713.802.1022 SOCIAL MEDIA | PREMIER ISSUE


S pe c i a l I n t e r v iew


She’rry Stevenson Houston’s Own Female Self Defense Instructor



I will like to thank She’rry Stevenson for taking the time to interview with ISMM.

Antonia: What the biggest strengths you will bring to this organizations? She’rry: The strengths I will bring to your organization are my creative attributes, my desire to get the job done, my business savvy and my ability to captivate an audience.   Antonia: What are the things you do not like to do, and do not want to work on? She’rry:  I love my job and I enjoy learning all there is to know about my craft.   Antonia: Please walk me through a typical day at your current job and about your bosses and relationship with them? She’rry:  A typical work day for me is to check with my officer’s and make sure that they have what they need to better perform there job duties. I then check my e-mails and do any paper work. Next, I check on the dispatcher’s to make sure that their systems are functioning properly to maintain communications with all officers. Finally at last, I go on patrol with my officer’s and offer my assistance if needed.   I work in an all male environment. I am the only female supervisor in my department most of the time it is truly a struggle getting my point across with so much testosterone   floating around in the air. But for the most part with a little perseverance I am heard quite well.   Antonia: What adjectives would your references use to use to describe you? She’rry:  They would use the adjectives: hardworking, dependable, responsible, able to multi- task, requires no supervision, self-starter and a fast learner.   Antonia: What accomplishments in your career to date

are you most proud of? She’rry: The accomplishments I am most proud of are: Being promoted to a supervisor, a TCLEOSE Training Instructor, a FTO(Field Training Officer), Female SelfDefensive In structor , and A mother of one son (Xavier Stevenson) and foremost keeping God # 1 in my life.    Antonia: Where would you like to be in 3-5 years in your career? She’rry:  In 2 years I would like to be a Trainer in the Sheriff department and in the remaining 3 years in a position preparing to be the next Sheriff.   Antonia:  What risks did you take in your last position? She’rry:  In my last position I took on the responsibility of a supervisor before I was promoted and the officer’s responded very well to my leadership abilities   Antonia:  Give me an example of a time that you felt you went above the call of duty at work? She’rry:  There was a young lady who was going to be put out of school for not  meeting academic requirements and I spoke with the Dean of the University and got her re-instated in school and she was also able to keep her scholarship.    Antonia: What irritates you about other people, and how do you deal with it? She’rry:  The thing that irritates me about other people is citizens who have such a hatred for the police. Everyday we get up and leave our families and go out into this dog -eat- dog world and risk our life. Citizens don’t realize that everyday we take an oath to give our lives for people we don’t even no. We are human and we have feelings just like everyone else. All police officers are not bad. There are a lot of us out here who love God, love life, and love and honor our job and the people we serve.   Antonia:  What was the difficult period in your life, and how did you deal with it? She’rry:  The most difficult period in my life was last year April 25, 2010 @ 5:00 p.m. Sunday evening, when my little sister (Janet Harrison) was brutally murdered by a stalker. This was the one time I was on the side of the justice system that I fight for everyday.  I wanted to give up and I lost faith in humanity....I wanted to just give up. I knelt down on my knees and I asked God to come into my heart and help me to forgive this man for shattering my heart and destroying the life of my sister who I loved so dearly.(While tears are running down my face).   Antonia: Who was the person in your career who really made a difference? She’rry:  The person who really made a difference in my career was Lt. Wilbert White of The City of Prairie View Police Department. Lt. White took it upon himself and walked me through the processes and the do’s and don’ts of being a good police officer.  He played a major part in making me into the officer I am today......I learned the basics, the roots of an exceptional officer from him.



Antonia: What kind of personality do you work best with and why? She’rry:  I work best with confident and go-getter personalities. I work best with these kinds of personalities because they have the capabilities to get the job done; you know a no-nonsense type of attitude.....with a smile!   Antonia:  What are you most proud of? She’rry:   I am most proud of the person that I have become!   Antonia:  What do you like to do? She’rry:  I love to travel! Antonia:  What are your life long dreams? She’rry:   My life long dreams are to have my own building and to just keep this peace in my heart and always have a love for God.   Antonia:  What do ultimately want to become? She’rry:   I want to become the Sheriff!    Antonia:  There’s no right or wrong answer, but if you could be any where in the world right now, where would it be! She’rry:   Montego Bay Jamaica!   Antonia:  What’s the last book you read? She’rry:   As A Man Thinketh, by James Allen.   Antonia:  What magazines do you subscribe to? She’rry:   I subscribe to Women’s Fitness Magazine, O (Oprah) and Information for the world’s Business Leaders.   Antonia:  What’s the best movie you’ve seen in the last year? She’rry:    Jumping the Broom!   Antonia:   What would you do if you won the lottery? She’rry:   I would give God his part, I would give my brother and sister’s a part also, give my mom and dad what ever they wanted. Give my son a chunk of it.  Build my on Self-defense building, put some of it in the bank and pick several charities to donate to.   Antonia:  Who are you heroes? She’rry:   My hero is my dad (James Harrison). He is a very strong independent person. He has very strong work habits & a good heart. I’m my father in a female’s body.    Antonia:  What do you like to do for fun? She’rry: I’m very adventurous; I like to zip line, camping, skate boarding, swimming, skating & horse back ride.   Antonia: What do you do in your spare time? She’rry: In my spare time I like to read, eat out, and spend time with my family and friends.   Antonia:  What is your favorite memory from childhood? 10


She’rry: Showing out for my father at one of my basketball games! (While smiling) Antonia:  What was the project you headed up, and what was its out come? She’rry: I do all the community events for my department and the last project I was involved in was Salute to Police.   Antonia:  What inspired you to teach self-defense classes for women only? She’rry:   My sister being murdered so brutally inspired me to become a self-defense instructor!   Antonia:  She’rry can you share more information about your self-defense classes? She’rry:   Of course I can.....I teach females 12 and up. I also have scholarships for individuals who can’t afford it. I give two types of classes; one class is 9 hrs, and the other class is 12 hours with and a simulation involved (life like situations). All classes are held at the police department or I can come to your establishment.   Antonia:  How do you set classes for businesses or organizations?

She’rry:   I give group discounts for businesses and organizations.    Antonia:  She’rry can you come out and speak to our businesses or organizations? She’rry:  I would love to come out and speak to your organizations and businesses. I strive to Empower Women Young and Old!    Antonia:  Please share any future endeavors? Such as missions statement, or future foundations Please share name of it? She’rry:  My mission is to get a foundation started in my business name; which is also name after my sister: Janet’s Sister Self-Defense.   Antonia:  How do we contact you? She’rry:   I can be reached or 832-884-9560.   Antonia: Thank you so much for your time Corporal She’rry Stevenson. She’rry:  Thank you for the opportunity to share my endeavors with your readers! SOCIAL MEDIA | PREMIER ISSUE


Spotlights on:

Local Businesses & Organizations Mo-Mong Vietnamese Restaurant Mo Mong Vietnamese Restaurant is a unique, urban hideaway in the Montrose area of Houston, Texas, that features PanAsian cuisine based on traditional family recipes. Located in the heart of Montrose and convenient to Houston’s downtown, Midtown and River Oaks areas, Mo Mong’s contemporary surroundings have been providing discerning diners with tasty food and delicious drinks for over ten years. The inviting downstairs entry features a full-service bar and lounge area, with a bamboo garden outdoor patio that is perfect for al fresco dining. The dramatic upstairs dining area is perfect for both intimate dinners and larger gatherings. Mo Mong is famous for its fresh, tasty spring rolls, and other standouts include nha trang oysters and curry chicken. Mo Mong is available for private parties, and offers complete catering services for both large and small gatherings. Specials A Houston tradition, Mo Mong’s famous Martini Wednesdays is the place to be every week. Join us for $3 martinis and priceless people-watching every Wednesday night from 5pm until 10pm. Urban Souls Dance Company Urban Souls, a Houston based dance company believes in bridging gaps between the worlds of urban life and Dance Theater. The company embodies exceptional artistry and a profound sense of spirituality. Urban Souls is a dance company presenting a wide spectrum of works that are multicultural, socially and visually appealing to all audiences. Urban Souls Dance Com12


pany is dedicated to the preservation and creation of historical and contemporary dances which celebrate cultural themes that educates and entertains. USDC also desires to cultivate future audiences and artists by providing dance training, performances, and experiences for the communities in which it serves. The dancers of Urban Souls provide not just a dance performance, but a “dance” experience that will inspire and energize audiences. Houston Institute for Culture Houston Museum of Culture - a living museum about the ways we live. Sister of Serenity Sisters of Serenity is dedicated to offering direct services for people in need while creating social change within the community through education. Sisters of Serenity is a Houston based non-profit organization dedicated to providing a safe transitional home to those living with HIV/AIDS. S.O.S. will maximize the health and quality of life those who are living with HIV/AIDS, socially and economically. Although all segments of society are involved, it disproportionately affects economically challenged people with HIV/AIDS. Our mission is to become a viable presence in the community to provide a secure home environment for those infected with HIV/AIDS. We envision Sisters of Serenity being able to help those who are to help themselves. Ferrell Phelps Photography Whether it’s at a club, a restaurant, the church, or your hair salon, somebody is always talking about the works of photographer, Ferrell E. Phelps. With his 18 years of experience, when he steps behind the camera the finished product is nothing less than flawless. This self taught artist obviously has an eye for capturing more than just an image; he has the innate ability to artistically capture his subject’s most intimate and cherished moments. Born and raised in Houston’s north side, Ferrell started out in front of the camera before he became the man behind it. After a somewhat disappointing stint working for some national photo exchange companies, he knew that it was time for a change. Ferrell recounts being told by his former manager, “you’ll never be

My First Classroom My First Classroom was published in 2011 by Marie Elena Cortes, a Houston teacher, public speaker, and educational consultant... and the founder of

successful on your own.” Imagine! “So often we allow people to kill our dreams and things we believe in, but when you know who you are and the gift that God has given you, no one can take that away.” Spoken like a true champion. With the dynamic force of his faith in God and his determination to become successful, he started his career by taking pictures of family and friends. At that time he gave the pictures away for free. But his gift began to transform, and what was once a hobby blossomed into his profession. “I absolutely love what I do. Ferrell’s celebrity clientele include LeToya Luckett, Delta Burke, Robert Horry, Shaquille O’Neal, Nancy Wilson, Dionne Warwick, Aaron Glenn, Queen Latifah, and Elvin Bethea. He’s even been fortunate to photograph “the greatest”, MuhammadAli. He credits his success to his father because he believed in him and to his best friends because they have been his most loyal fans. Being committed to giving back to the community, Ferrell has donated artwork to Texas Southern University to assist in raising funds for scholarships, not to mention the Sandra Organ Dance Company, and the Children’s Miracle Network Telethon. You can also peep Ferrell’s work at the Black Heritage Art Gallery and the St. Agnes Church. Just make sure you don’t miss his signature collection: a series entitled In the Spirit, a collection of works that “stands as a declaration of the human spirit’s passion and purpose.” Also a must-see is his most powerful and most controversial piece, Step Out on Faith and Stand on the Word. Once you see it, you too will be speechless.

K.D. Wanted for Motivation


.D. Hardy is a native of Birmingham, Alabama. K.D. grew up in a traditional southern home. His mother and father were both hard workers and disciplinarians for their children. After high school K.D. began his formal education at Alabama A&M University. Making a drastic u-turn, K.D. got involved in street life and the illegal drug trade. After years of illegal activities K.D. was incarcerated for six years.

PROGRAMS KD Hardy offers a variety of programs to fit your needs. They include but are not limited to: • 10 Necessary Steps To Achieve Excellence in School and Life • 10 Gifts In Others Bad Choices • Dummies Do Drugs • Your Choices Put You In a Great Place Or a Garbage Place • 10 Steps To Be An Extraordinary Teen Leader • Freshmen Orientation – For High School Seniors and Freshman In College • 10 Steps To Being The Person God Really Wants You To Be – For Churches • 10 Steps To Being The Man God Really Wants You To Be – For Churches and Men Conferences • 10 Steps To Parenting For Drug Free Kids • 10 Steps To Being The Best Teacher Possible All programs are tailored to the needs of the school, organization or church.

During his incarceration K.D. completed his education by getting an Associates degree in early Childhood Education. He also has a diploma in Financial Planning and he is a Certified Personal Trainer. K.D. has studied extensively in the areas of personal development, psychology and parenting. He credits the almost 400 books he read on self development and spirituality as the catalyst to his change. As a graduate of the Les Brown Speaker Training Program and the Dr. Myles Munroe Speaker Training Program, K.D. currently travels speaking to groups throughout the country. With his experience as a part of Les Brown’s Platinum Speaker’s Program, K.D. brings a lot of knowledge to any event. K.D. inspires people to achieve excellence in all areas of life. As a newbie to the youth market, K.D. Hardy has made his presence felt and is quickly becoming a leading authority on the youth issues of prevention, how to achieve excellence in school and life, learning from the experience of others, and life choices. He has spoken to several youth groups and schools around the United States and he has been featured on WBTV News. He is currently being mentored by 2 of the youth market leading speakers Josh Shipp and Brooks Gibbs. His inspiring personal story and his way of challenging the students to achieve their best has made a major crossover with students from all walks of life.

K.D. Hardy | Founder & CEO | Peak Performance Institute | 205-983-4011 |



ACROSS 1. 10 cent coins 6. Fraud 10. In addition 14. Perch 15. Wan 16. Fluff from a dryer 17. Do penance 18. Expel 19. Countertenor 20. Not an oil painting 22. Acquire 23. L 24. A “stick� of frozen water 26. Jumping rodent 30. Russian villa 32. Found in skin lotion 33. An aromatic ointment 35. Came up 39. Intimidate 41. Provided food 42. Big cat 43. Go in 44. Coarse file 46. Views 47. Snake toxin 49. Bewail 51. Caress 54. One circuit around a track 55. Verbal 56. Not yet completed 63. Wash 64. Horse color 65. Run off to marry 66. Biblical garden 67. A single time 68. A Dwarf Mediterranean herb 69. Dispatched 70. Require 71. Construct



DOWN 1. Illustrate 2. Bit 3. Irrelevant 4. Feudal worker 5. Record player 6. Bobbin 7. Take 8. As well 9. A system of measurement 10. Copyright infringement 11. Pale purple 12. Up to a time 13. Rock 21. Tribe 25. Talk 26. Green gem 27. Flair 28. Defeat disastrously 29. Charitable

30. Fantasize 31. Tallies 34. A type of hair style 36. Arch type 37. Espied 38. Formerly (archaic) 40. Arduous journey 45. Scheme 48. Nerve 50. Each 51. Undersides of feet 52. Exchange 53. Black bird 54. Delineated 57. Not a single one 58. Visage 59. Aspersion 60. Domicile 61. Very imposing or impressive 62. Depression

Doctor’s Family Clinic Chiropractic & Rehab Center

Specializing in Personal Injury Rehab Care 4615 North Frwy, Suite 208 | Houston, TX 77022




Tamara A. Fleming, FEMWORKS



Co-Founder, Creative Director

amara Fleming is a creative powerhouse and co-founder of FEMWORKS, an awardwinning marketing communications firm that specializes in helping business to engage consumers in multicultural markets. Fleming’s industry experience, keen creative eye, attention to detail and ability to share and enhance her client’s vision, and public relations and Marketing priorities, is the foundation that encouraged her to co-found FEMWORKS. As the Creative Director at FEMWORKS, Fleming has a relentless work ethic that delivers a fresh and innovative approach to her client’s projects. She began her creative and design career as a production manager at Eden, LLC, a leading toy design firm. After mastering that role, her career evolved when she became a photography editor at PRNewswire, an international news agency. After demonstrating her characteristic dedication to excellence, tenacity and creative skill, Fleming


was promoted to manager of the photography department that served Fortune 500 companies and national and international interests. Under her leadership, the photography team produced over 1,000,000 images for global media houses, trade publications, magazines and newspapers. In addition to her work in creative production and the news industry, Tamara Fleming is also an accomplished photographer. Tamara is a image contributor for Getty Images, the world’s leading creator and distributor of still imagery, footage, music and other premium content. She has a driving passion to create images that positively represent African-Americans, Latinos, urban, and lesbian and gay communities. Fleming has produced thousands of quality stock images that are used to enhance business and non-profit collateral. Her work has also graced the pages of national magazines like Essence Magazine and Pregnancy & Newborn. She is a highly valued supplier of stock images to iStock, a division of Getty images, as well as OutLoudStock, which focuses on lifestyle images of the lesbian and gay community. Tamara Fleming is also a budding actress, a community activist, and active participant in her local community. She serves a board member for Newark Essex Pride Coalition, a nonprofit organization that provides social, educational and economic resources for constituents in the Greater Newark area. Fleming also serves on the Communities of Color Business Initiative Steering Committee for the National Gay and Lesbian Chamber of Commerce, headquartered in Washington D.C. Fleming studied visual communications & photography at New Jersey City University and is enrolled in the Communications and Information Technology program at Axia College. Greater Newark Business Consortium recently honored her business accomplishments with the “Outstanding Small Business of the Year Award� and she is looking forward to graduating from Leadership Newark as a fellow in 2011.





Southeast Texas Civil Process Bobby Rouse - Owner Houston, TX 713.575.7569 - Phone 281.412.6498 - Fax

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