Introbiz Expo 2018 Magazine

Page 1

7am – 5pm




















Platinum Sponsor

Headline Sponsor

Magazine Sponsor

WELCOME We’re extremely excited to be back at the Motorpoint Arena Cardiff for our third consecutive year and what a day we have in store for you!

The world of business is constantly changing and evolving, which is why days like today are important when it comes to trends and making the relevant changes or implementations to your business.

Be Smart. Be Alternative. Established in 2013, Hunter Jones are experts in UK and European property-backed interest-bearing Loan Notes. We pride ourselves on introducing very selective and highly researched opportunities to our clients.

We’d like to welcome you all to the Introbiz Expo 2018 today and we’re sure it’ll be successful and fruitful for you. Make sure you browse the array of exhibition stands on offer, listen to our keynote speakers and visit our seminar areas where our speakers will be happy to share the secrets to their success. There’ll be a networking breakfast to kick off the day, held over at the dedicated Food Zone as well as a VIP Gala Dinner to close what will be a very successful day for businesses here, in Wales. For the very first time this year, we’re introducing an exclusive VIP networking lunch where Lord Alan Sugar, one of the

world’s leading business owners and star of the hit BBC TV series, The Apprentice will be hosting an informative Q&A session. The event will also welcome Grant Cardone, one of the world’s leading entrepreneurs and sales trainer. Starting at 12pm, guests can enjoy the VIP treatment with a delicious lunch and plenty of business advice and tips to take into their businesses. 2019 is set to be a very exciting year for Introbiz, as we roll out the franchise across the UK. You’ll be seeing Introbiz launched in various cities, so make sure you keep an eye out. Whether you’re an exhibitor, sponsor, speaker or a visitor, we hope you thoroughly enjoy your day with us and encourage you to make the most out of your new connections. You never know who you’re going to meet which makes the whole networking experience so exciting!

Tracey Smolinski, Founder anda Managing Director

Paul Smolinski, Managing and Operations Director

Thank you for your continued support and enjoy your day – the Introbiz Expo 2018 awaits.

020 7117 2913

Emma Davies, Editor and Content Manager 2





CONTENTS Welcome 3 About the Introbiz Expo About the keynote speakers

At Blake Morgan we have always excelled in finding the best possible business oriented solutions for our clients.


With exceptional talent and leading lawyers who enmesh themselves in the ecosystem of Welsh business, we use our unique blend of technical expertise, experience and commercial realism to support our business clients and the people who run them. We are pleased to be exhibiting at the Introbiz Expo. Come and see us at our stand for a chat or listen to our seminar about the growing opportunities in Wales and beyond. As a full service law firm we can address all your needs in one place, building long-lasting relationships with you and supporting you to meet your business goals.

7 9-27

About the Expo sponsors


About the Expo partners


About the Expo seminars


Networking breakfast


Speed networking


VIP after party


The Pitch


An Interview with Lord Sugar


Floor plan


Exhibitor list


About Introbiz


About our events


Meet the Introbiz team


Networking testimonials


Networking training


Planning your marketing campaign


Blogging v vlogging


Business cybersecurity


Understanding cryptocurrency


Networking dates for 2019


For more information visit Blake Morgan LLP @BlakeMorganLLP Blake Morgan LLP



ABOUT THE EXPO 2018 Since the Introbiz Expo 2017 closed its doors, we’ve been working hard behind the scenes to bring you an even bigger and better event.

Today, we’re at the Motorpoint Arena Cardiff and we’re joined by over 200 exhibitors from all sorts of industries including, consultancies, restaurants, car vendors and many more all looking forward to meeting you. Kicking off the day bright and early, there’ll be a networking breakfast where you can meet the exhibitors, speakers, sponsors and visitors. It’s a great way to start making your connections before the Expo opens to the general public and with a delicious cooked breakfast included. Throughout the day on the main stage, our experienced and well-known keynote speakers will be discussing their individual journeys to success and sharing their tips and secrets. We’re thrilled to be welcoming both Lord Alan Sugar and Grant Cardone to Cardiff, as well as former BBC The Apprentice’s winners, Mark Wright and Alana Spencer, James White and Sarah Lynn.

There’ll be designated seminar rooms where various business related topics will be discussed and hosted by the likes of Google and WalesOnline, a free speed networking session and brand new for this year, a VIP lunch where Lord Sugar and Grant Cardone will be sharing the tips to their success and their individual business journeys. The event welcomes back The Pitch which is sponsored by Cardiff Council and the Open University in Wales. The day will end with an exclusive VIP Gala which is sponsored by Godiva Insurance and Rugby Shield. This black-tie event will be held at The Vale Resort to raise vital funds for ABF The Soldiers’ Charity. The event is going to be truly spectacular – we cannot wait to show you what we’ve been working on and to welcome you to the Expo this year.

Western Mail Changing perspectives, sharing ideas and networking through engaging news, views and events


KEYNOTE SPEAKERS Who is Reece Mennie? Tell us about yourself: I am the Founder and CEO of investment introducing firm, Hunter Jones, which specialises in UK and European property-backed interest-bearing Loan Notes. We work with over 400 clients from across the UK, delivering lucrative investment opportunities predominantly within the property sector. As an individual, I thrive on being on Entrepreneur and thoroughly enjoy the challenge that building a business brings. Therefore, in addition to my role as CEO, I also work in a Business Development capacity for one of the UK’s leading property investment firms, Empire Property Concepts. Through this role, I have raised circa £40 million for property developers over the last three years alone. Outside of work, I am a family man and thoroughly enjoy spending time with my daughter. What three words describe your best? Strategic, Dedicated and Driven. Explain a bit more about Hunter Jones… What does the business offer and what sort of clients do you work with?

Be Smart. Be Alternative.

Hunter Jones is now one of few investment introducing firms to have been approved by the Financial Conduct Authority (FCA) as an ‘Appointed Representative’ of the FCA regulated and authorised firm, following a rigorous assessment process. As a team, we have stringent due diligence processes and ensure we only present extremely Established in 2013, Hunter Jones are experts in UK lucrative investment opportunities to our clients. Our most successful investment products are and European property-backed interest-bearing Loan within the property sector.

Notes. We pride ourselves on introducing very selective and highly researched opportunities to our clients.

What will delegates learn from your talk at Introbiz?

My talk at Introbiz is titled: ‘Be Smart. Be Alternative: Making the right decisions in Property and Business Investment.’ In attending, delegates will gain insight into my journey to business success first hand, with key lessons on how I transformed Hunter Jones from a start-up into a multi-million-pound empire in just three years, together with valuable advice in property and business investment.


TIME: 1:00pm Having left school in Hackney aged 16, Lord Sugar started selling electric goods out of a van he bought for £50. In 1968, he founded Amstrad and now, over 50 years later, he has an estimated worth of over £1 billion.

Lord Sugar has also appeared in all fourteen series of BBC One’s The Apprentice, where aspiring young businessmen and women compete for the chance to work with him. The fourteenth series is currently on air.

A former Chairman of Tottenham Hotspur FC, he sold his Amstrad empire to Sky in July 2007. His other companies include Amscreen, the UK’s largest digital media owner and property investment firm Amsprop. Until 2014 he was chairman of Viglen, a manufacturer specialising in computers, networks and solutions.

Lord Sugar is a philanthropist for a number of charities including Great Ormond Street Hospital and Jewish Care.



In 2000, he was knighted for his services to business and he holds two honorary Doctorate of Science degrees, awarded by City University and Brunel University respectively. Having previously sat on the Business Council for Britain and fronted a campaign promoting the benefits of apprenticeships, Lord Sugar was named as the government’s Enterprise Champion in 2009 and appointed to the House of Lords as Baron Sugar of Clapton in the London Borough of Hackney.

What are the biggest challenges you have faced in Business? As a relatively young business, a lot of our challenges have surrounded upholding quality service standards as we have grown at scale, this has included recruiting, training and retaining the right 020 7117 2913 staff members who believe in the business. We now have stringent and effective processes in place to uphold our service offering in line with our growth projections.



@hunterjonesinvestments @hj_invest @hunterjonesinvestments @HJ_Invest




TIME: 10:00am and 2:30pm Grant Cardone is a New York Times bestselling author, the leading sales trainer in the world, and an internationally renowned speaker on leadership, real estate investing, entrepreneurship, social media and finance. Grant works with small companies and Fortune 500 companies to grow sales by finding overlooked opportunities and customizing the sales process to be more effective. He has worked with companies such as Google, Sprint, Aflac, Toyota, GM, Ford and thousands more. He owns and operates four companies that do almost ÂŁ100m in annual sales. Grant urges his followers and clients to make success their duty, responsibility, obligation, and to rise above outdates, in order to achieve true freedom for themselves and their families.

Grant will be heading to the UK in November to deliver a unique 2-day Grant Cardone 10X Business Boot Camp event. If you have ever wanted the chance to learn directly from Grant Cardone and his team on how to immediately increase your sales and income, your opportunity has finally come.

@GrantCardone @grantcardone

His straight-shooting viewpoints on leadership, the economy, small business, retail sales, employment, and headlines have made him a valuable resource for media seeking commentary and insights on real topics that matter.








Mark Wright is an influential entrepreneur and self-taught digital marketing specialist, renowned for his success in winning BBC’s The Apprentice.

Cosmetic Dentistry & Facial Aesthetics

In securing the winner’s title, Mark went on to find and develop one of the UK’s fastest growing digital marketing agencies, Climb Online, in partnership with Lord Sugar. As the most successful business to have been founded by an Apprentice winner to date, Climb Online boasts three UK office locations, a customer base of 400 plus, and a secondyear turnover in excess of £4million as of January 2017. Boasting a sincere drive for success, Mark now plans to transform Climb Online into a global business – with South Africa, Australia and Dubai firmly in site. @Mark_E_Wright @climbonlinedigital 020 3918 2820

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Elena Lyons was born in Madrid, Spain and raised in New Orleans, Louisiana. After graduating High School she moved to Los Angeles at 17 and immediately started working as an Elite Model in numerous high fashion print editorials and national commercials. Elena then began pursuing her dream of becoming an actress and started with guest starring roles in television, which subsequently brought her to the attention of television mogul Peter Engel and landed her the role of “Lauren” on the hit NBC series USA HIGH. Elena starred in 95 episodes of the series, which soon started airing worldwide, and brought her legions of young fans from all over that identified with her character. After USA HIGH, Elena continued to work in numerous television series, guest starring on hits such as C.S.I., George Lopez, N.C.I.S., Las Vegas and Two and a Half Men. Elena also had a recurring role on Grounded for Life as the sassy and mischievous Nicole Flordelisi. And most recently appeared as “Della” in multiple episodes of the Daytime Emmy Award winning Days of Our Lives and again, numerous episodes as Marisol in The Young and Restless.

@ElenaCardone @elenacardone

TIME: 3:30pm

Starting as a self-taught chocolatier at the young age of 16 in a small country kitchen in Wales, the luxury handmade cake business known as Ridiculously Rich by Alana, was born. With delicatessens and food festivals all over the nation falling head over heels in love with her delicious tray bakes, Alana went on in 2016, after proving herself to be businessminded, adaptable and astute, to beat 17 other candidates to become Lord Sugar’s business partner. Since then, Alana has taken on a team of brand ambassadors across the UK and spends her time helping others and demonstrating how they too, can grow their own businesses. When it comes to cake, Ridiculously Rich firmly believe that every bite should be divine. Whether you’re enjoying a weekend indulgence or sharing a slice (or four!) with friends – cake is always worth doing well. That’s why every Ridiculously Rich cake is meticulously handmade in Wales from refined recipes using the finest ingredients and free range eggs. With their cakes being sold at a variety of food festivals and events by independent

retailers or even directly from their website to your door, there are plenty of places to satisfy your sweet tooth. From their famous gooey chocolate brownies to their chunky rocky road and moreish peanut butter fudge cakes, Ridiculously Rich by Alana are devoted to making delicious baked goods for cake lovers everywhere.

Facebook: /ridicrichbyalana Twitter: @Alana_Spencer Instagram: @ridicrichbyalana

Elena has enjoyed working in film, as well, most notably starring in the cult favourite Broken Lizzard’s, Club Dread, and starring opposite Jamie Foxx in Bending the Rules.









TIME: 4:00pm

TIME: 4:00pm

Right Time Recruitment is an IT Recruitment Partner which focuses on careers that work. They pride themselves in meeting the needs of their candidates and clients in order to provide the right solution first time around. As with most things in life, timing is key to everything. At Right Time Recruitment, they help candidates achieve the right career move and clients in planning for the right hires. They work tirelessly to ensure that they introduce the right candidate to the right client first time around, by understanding the needs of both. James grew up in Scotland before moving to England when he was 10. He always had a keen interest in business, starting his first car washing enterprise at 11. James moved into recruitment after graduating from Keele University, before deciding to enter BBC’s The Apprentice in 2017, in which he won.

James is the Managing Director and owner of Right Time Recruitment. After having many successful years within both Business and IT recruitment across the UK, James decided to build a company that focuses on working in partnership with clients and candidates alike, instilling the company ethos that the key to success comes from the relationships we build. James is a keen traveller and can often be seen out walking with his two beagles. Although James sees himself as a businessman, he has dabbled in some catwalk modelling. @RT_Recruitment @rt_recruitment 0203 903 1100


Sarah Lynn is the founder of Sweets in the City, a sweet gifting business she jointly owns with Lord Sugar after winning the popular BBC One series The Apprentice in December 2017. Sarah walked away as one of two winners in a historic £500,000 investment, being declared a ‘fantastic expert in her field’. Sarah’s business focuses on providing premium confectionery products for retailers and corporate clients. Current stockists include Harrods, Selfridges and Harvey Nichols. Before her love affair with sweets began, Sarah grew up in North London and studied History and Politics at Royal Holloway University of London. She entered the world of work in 2003 and spent a few years developing her business skills at a communications consultancy.

She got married, had a beautiful son, and continues to juggle her work and home life with the business, being a proud advocate for busy working mums.

@mrs_sarah_lynn @sweets_in_the_city 0208 688 4848

Her confectionery adventure started in 2010 when she returned from travelling the world with her husband-to-be. Sarah had spent much of the trip thinking about her future, and she had always dreamed of running her own business after watching her dad build his growing up. Returning from her travels she went back into full-time work to fund her project. Sarah started creating fabulous sweet products that people actually wanted to purchase, and she tirelessly approached retailers and gift shops in order to sell through them and build her business.



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Avnish Goyal is the Chair of Hallmark Care Homes which provides industry-leading residential, nursing and dementia care to over 1000 residents across 17 locations in England and South Wales. He is the Chair of Care England which is the leading representative body for independent care services, a Trustee of The Care Worker’s Charity and runs the Hemraj Goyal Foundation with his wife, Anita.

@avnishgoyal @avnishgoyal

Avnish bought his first care home in 1997 and since then, Hallmark Care Homes have won over 80 awards including, ‘Care Group of the Year’ in 2014 and ‘Care Personality of the Year’ in 2015. This is a title which Avnish scooped for his contribution to the care sector.








Martyn Phillips was appointed as WRU Group Chief Executive in July 2015 and took up the post in the Autumn of the same year. Martyn is a Director of British Lions and Celtic Rugby, and is a member of the Council of the Six Nations. The WRU strategy is the result of wide ranging research and consultation throughout the game in Wales during Martyn’s first 12 months in office. It defines the stated purpose of Welsh rugby as ‘More People, More Often with More Enjoyment and More Success’ and is freely available online at Martyn was formerly CEO of B&Q, the £4bn home improvement giant which is part of Kingfisher. They are one of Britain’s FTSE 100-listed companies which employs some 33,000 people across its UK stores. He joined Kingfisher plc in 1994 and held a number of senior management roles in the company until he left B&Q in 2014. Whilst at school, he won Welsh international caps at u15 level and was a member of the Welsh schools u18 squad before going on to represent Welsh colleges.



TIME: 8:20am

Sean Holley is a TV rugby analyst for BBC Wales Scrum V and broadcasts pitch side and in the studio. He provides commentary and match analysis in-game and pre/post-match. He also works for BT Sport, Sky Sports, S4C and hosts the Sony Award winning ‘Rugby Nation’ weekly show on Nation Radio. Sean writes technical coaching articles for several publications and has a regular monthly column in the world’s largest selling rugby publication, Rugby World. Sean was Head Coach for Ospreys rugby where he spent nine seasons – over 250 games. He has worked with the British Lions, Grand Slam winners, the All Blacks and Springboks including the likes of Shane Williams, Gavin Henson, Adam Jones, Ryan Jones, Tommy Bowe, Justin Marshall, Jerry Collins, Scott Gibbs, Mike Phillips and many more. He has worked as a coach for the Welsh Rugby Union at all levels including the national team in 2005 and 2009. Sean has also held several other high profile positions in the world of rugby. He was the longest serving and most successful Welsh regional coach helping the Ospreys to win five titles and three Heineken Cup quarter final places. In 2013, Sean was appointed Head Coach for Bristol Rugby where in his first season, Bristol finished top of the English Championship scoring a record number of tries and points. He left in 2016, having helped Bristol gain promotion to the Aviva Premiership.

Sean has a great deal of experience in education, teaching, lecturing and developing a range of further and higher education courses. He wrote and developed the first ever ‘Rugby Studies’ Course through BTEC and established the fore-runner to the now Scarlets Rugby Academy at Coleg Sir Gar. He is also the creator of the exciting new iBroadcast programme in collaboration with Aspire2Be. Sean Holley is an accomplished event host with particular skills as an MC, Q&A host and auctioneer. He is also a renowned after dinner and keynote speaker. Sean’s vast sport, media and business experience has left him with many ‘never before heard’ stories and memories that fascinate his audiences. His effervescent personality also makes him an ideal host for high profile events. Sean works as an Ambassador for Venatour Travel, Velindre Cancer Centre and Rugby For Heroes where he helps to raise money to assist servicemen and women in their transition back to civilian life.

@_SeanHolley @seanholley








Matt Soltys is a property investor and millennial entrepreneur driven to accelerate his purpose. Matt is dedicated to awakening people around the world to their next level of human potential through distributing the very best modern ideas at scale. Partnered with renowned business leaders, recognised influencers and global real estate investors including Grant Cardone, Matt is driven to scale mainstream awareness for financial education amongst professional and entrepreneurial communities whilst seeking to address our global housing shortage together. “It is my personal belief that we are all meant to thrive, not to survive. Living in survival mode prohibits us from living a life of true meaning and contribution, ultimately falling short of reaching our true potential.” As founder of Thrive Assets, Matt helps business owners, entrepreneurs and corporate employees increase their income and upgrade their life as he elevates millennials, professionals and families to a new level of potential. Thrive Assets are powerfully driven to accelerate upgraded lifestyle design by collectively adding massive value to their built environment whilst delivering excellent returns to their chosen partners. He shares a vocal passion to increase access to a unique national property market for investors across the UK whilst delivering extra income to support the ideal life for individuals and their families. Thrive Assets was born from a powerful vision to create a network of thriving communities and vibrant spaces through


becoming a leading partner within the UK’s residential property sector, all whilst promoting inward investment and business opportunity towards the South Wales region. “Put simply, Thrive Assets has a single-minded focus to scale prosperity by upgrading human potential. Together, we can all make a massive difference to the world when we strive to operate at our peak level of performance. It all starts with where we live, connect and share experiences with one another each day” shares Matt. “As our environment evolves to accommodate the expanding needs of the modern millennial workforce, the world is witnessing a dramatic shift in housing demands and desires of the end consumer.” “Sourcing attractive returns for investors and hands-free income for landlords, we are powerfully driven to improve lifestyles for those we are proud to call partners and customers, whilst setting a whole new standard for quality accommodation that addresses the ways in which the world lives today.”

TIME: 2:00pm

Paul McFadden is a renowned and respected high performance, property, and business success coach. As a successful entrepreneur and authority on wealth creation, Paul’s ongoing mission and commitment is in supporting others in developing their own wealth through property and business. After a difficult start in life, growing up in a single parent household with little to no financial resources, Paul discovered that a lack of resources, was less important than an attitude of resourcefulness, coupled with a strong mindset of possibility and good old hard work. From a standing start, with no funds, no experience, and no track record, Paul built a multi-million pound property portfolio, bought and flipped millions of pounds worth of property, and has packaged over £250 million worth of property investments, as well as being responsible for helping countless others, including many prominent and well known people in the property industry, become full time property investors.

Whether through Paul’s free resources online, or by helping you transform your fortunes in property and business through coaching, training or mentoring, Paul hopes to help you live a full expression of yourself, and discover your own power and capabilities.

@paulmcfaddenpmw @paulmcfaddenofficial 0800 233 5596

Thrive Assets was established with firm roots in Matt’s home city: to simplify the property investment process with the local knowledge and access to opportunities the public deserves whilst established in the growing Welsh capital city of Cardiff. By increasing accessibility to positive cash-flowing assets, we can all focus on enjoying the life we wish and deserve to live together.








Emma Cooper is a professional leader within the network marketing industry and was ranked in the top five in the world within her first two years in business. Previously, she worked as a full-time police officer and was looking to explore different career paths with more freedom and flexibility after giving birth to her son, William. With the impending doom that her maternity leave was almost up, she wasn’t quite ready to go back to the police force just yet. For two and a half years, Emma was extremely determined and worked very hard to get her own business off the ground by selling and marketing Forever Living products, and within six months, she was earning enough money from her own business to allow her to leave the police force.

She founded, alongside her friend Lisa Prescott, My Pro Planner. This venture is targeted towards businesspeople who need to plan their career and responsibilities around family commitments. The planner allows you to track your successes and setbacks and in turn, helps empower you and look towards a more positive future. Her multi-million pound company success story has inspired so many people who’d like to do the same. Emma is passionate about helping others to achieve their dreams and make a difference to their lives by mentoring startups or those needing some business advice and teach them the skills they need to build their business.

Instagram: @emmacooperglobal

TIME: 11:30am

Born in Italy and brought up in Grangetown, Cardiff – Gio is a true Welsh Italian. Gio began his career by traveling to America and working on luxury cruise liners, travelling around the world. In New Jersey, he bought shares in a bar called The Fox and Hounds and after successfully running the bar for some time, he became homesick and made the move back home to Wales. He returned to Cardiff and his first business venture was selling ice creams. Looking for a venue after six months, he came across a coffee shop called Planters, now the infamous Giovanni’s Restaurant in the Hayes and today, he is celebrating his 21st year. When asked about his success Gio says “It seems like only yesterday that the first customers and now very good friends of mine, the Hirley family walked through the doors. They used to sit in the window trying to make the place look busy until St David’s Hall emptied after which Gio’s restaurant became full. I would like to acknowledge them and will forever acknowledge them. I had lots of help from my sisters Francesca and Tina and was able to venture into a new business, then called Continental, moving onto club La Tino above Continental. It used to be home to the likes of Luciano Pavarotti, Jose Carreras and Shirley Bassey to name but a few.”

This started the regeneration of Cardiff and brought the heart of Cardiff to the awardwinning Mill Lane. Gio says, “When celebrities come to our venues we give them the option as to whether they are happy to be treated as celebrities or if they’d rather be left alone. I believe everyone has the right to their privacy.” Next year, Gio will be venturing into his next specialized restaurant, bar and club with a difference, but before then, his aim is to take No. 10, Conti’s Club and Restaurant to the next level providing a special service, great food and fantastic entertainment.

@GiovannisGroup @giovannimalacrino 02920 226299

Gio felt that Mill Lane was missing something and became the pioneer in helping to create Wales’ first purpose built Café Quarter.









TIME: 3:00pm

Tracey Smolinski is the founder and managing director of Wales’ leading independent business network, Introbiz. She is considered as being the Queen of networking! Since the company’s birth back in 2009, Tracey has become a highly successful businesswoman. Today, the network boasts over 300 members from a wide range of industries and sectors, while hosting 70 networking events a year in various 4 and 5 star locations throughout South Wales. She offers free training sessions for the members whilst also training in schools on behalf of the Welsh Government and is a proud Big Ideas Role Model. She is known for her commitment and drive to providing valuable information. Her talks are extremely powerful and compelling as she leaves the audience feeling completely energized and ready to take on the world! One of the reasons Tracey stands out as a speaker is that she brings her own personal experiences to her talks. She speaks openly about how she got networking very wrong during her first three months as she was giving it the hard sell and almost completely gave up on it, but not before she took on some very sound advice. She started networking in the correct way, by building relationships and trust and went on to sell £100,000 worth of advertising revenue over the next 6 months. She saw firsthand how powerful and profitable networking could be for business. Tracey spotted a gap in


the market and decided to start her own networking company, and so Introbiz was born! Tracey has shared the stage with Hilary Devey CBE, Baroness Michelle Mone, John Lee and Sharon Lechter, an international bestselling author who is widely credited as being the genius behind the Rich Dad brand. Sharon is also Tracey’s mentor. Having worked in the networking world for a number of years now, demands for Tracey to share her knowledge and experience have grown significantly, which is why she decided to write a book to help anyone who’d like any advice when it comes to networking. Tracey also discusses the trials she’s faced as a business owner and how her own experiences have shaped the businesswoman that she is today. Master Networking: 10 Steps to Building Business Relationships for Profit and Success, explores her tried and tested methods for effective networking. @Queenofnetwork @traceysmolinski

TIME: 9:30am

Lisa Cameron was appointed Commercial Managing Director of Media Wales in April 2018 after almost 23 years in the business. Originally from North Cornelly, Lisa now lives in Pontarddulais with her husband and two sons.

loved brands; I am very passionate and proud to work within the media industry, it’s about more than just news coverage – it’s about utilising our unrivalled reach to market local and national businesses.

Lisa’s first career was with the Royal Navy where she served between 1991 and 1995. She joined the Royal Navy at a critical time of change and became one of the first ever members of the Women’s Royal Naval Service (WRNS) to go to sea when she served on HMS Cumberland. She also served in Whitehall during her service at the Royal Navy’s communications hub.

“When it comes to marketing we understand that all businesses require a fully integrated approach in order to get them noticed, we can now provide a complete package of different marketing services that extend across various platforms to reach and engage with all audiences.”

She joined the media industry in 1995, taking a role as a telesales executive in the Plymouth office of what was then the newspaper group, Northcliffe Media. She moved to Swansea in 2006 as a Classified Manager before progressing to Advertising Director and then Commercial Director.


When the business became part of Local World in 2012, Lisa spent a year working in the company’s London head office supporting its regional centres in the south to deliver the commercial strategy.

Following this, Lisa moved back to Swansea in 2015 taking the role of Publisher.

02920 291002

Lisa said, “As the nation’s leading online and print publisher, Media Wales and its many titles and platforms remain very strong and much


EXPO SPONSOR BIOGRAPHIES Introbiz Expo Headline Sponsor Paul McFadden Wealth Paul McFadden is a renowned and respected high performance, property, and business success coach. As a successful entrepreneur and authority on wealth creation, Paul’s ongoing mission and commitment is in supporting others in developing their own wealth through property and business. Platinum Sponsor Climb Online Climb Online was founded in 2014 by former BBC1 The Apprentice winner, Mark Wright. They are a leading SEO and digital marketing agency based in the UK and turned over £4million in its second year, making Mark the most successful winner to date. They specialise in paper-click campaigns, SEO, web design, organic search, social media, video production and much more. VIP Networking Lunch Sponsor Hunter Jones Investments Based in Canary Wharf, London, Hunter Jones Investments will be sponsoring Introbiz and their very own CEO, Reece Mennie will be joining Lord Sugar and Mark Wright on stage. Established in 2013, Hunter Jones Investments are experts at UK and European asset-backed Loan Notes. They pride themselves on introducing very selective and highly researched investment opportunities to their clients. Expo Sponsor Thrive Assets Thrive Assets’ vision is to create a network of thriving communities and vibrant spaces through becoming a leading partner within the UK’s residential property sector whilst promoting investment to the South Wales region. Expo Magazine, Lanyard and Speed Networking Sponsor 123 Divorce Family separation is a traumatic experience, which can have long-term emotional and financial implications if not dealt with correctly. With 123 Divorce®, you’re in safe hands. Their family law solicitors understand the emotional turmoil you’re in and have only yours and your family’s best interests at heart. That’s why they do everything they can to put their clients at ease: their passionate experts offer personalised advice regarding divorce, financial disputes, cohabitation issues, or child contact disputes. They are here to guide and reassure you every step of the way.




Expo Bag Sponsor Harvey Bowes Harvey Bowes are experienced mortgage brokers, well versed at solving complicated and specialist finance cases. Their team will find the best mortgage solution adapted to your requirements.

The Pitch Sponosr Cardiff Council Cardiff Council’s Economic Development team provide new and existing businesses in Cardiff with a range of business support. As well as supporting local businesses, commitment is in place to drive forward the city’s next phase of development, which will also assist in promoting the city as a world-class destination.

Networking Breakfast Sponsor PIXAFUSION Digital At PIXAFUSION Digital, their goal is to bring marketing to life. They use a digital and traditional marketing philosophy which includes web design, web development and online marketing strategies to deliver outstanding creative concepts with their knowledge of digital technologies. They allow you to reach your customers at a budget which suits you with an effective return on investment.

VIP After Party Sponsor Godiva Insurance Godiva Insurance is a specialist insurance broker who act on behalf of many UK businesses to find insurance cover suitable to their exacting needs. Godiva work with a wide range of commercial insurance companies and are also Brokers at Lloyd’s of London. They supply insurance policies to a diverse selection of businesses, from sole traders to multi-national companies and ensure that their businesses are protected in the best possible way.

VIP After Party Sponsor Rugbyshield Rugbyshield are committed to helping rugby clubs deal with the challenges associated with running a club, obtaining funding and sponsorship, and importantly protecting rugby players and club members against injury and illness.


The Pitch Sponsor The Open University in Wales The Open University is the largest provider of part-time undergraduate higher education in Wales. It is a world leader in providing innovative and flexible distance learning opportunities at higher education level.

Hotel Sponsor Jurys Inn Jurys Inn Cardiff is the perfect place to stay during your time in this vibrant city. Housed in a grand Victorian building right at the heart of the city, you can take advantage of their new refurbished, stylish and comfortable rooms and taste their new element of ‘The Kitchen’ which offers the very best in cuisine. For the elegant touch, why not try a delicious afternoon tea, sit out on the terrace and enjoy a glass of fizz or two.

Carpet Sponsor Jammin CBD At JAMMIN CBD, they are passionate about Cannabidiol(CBD) and hemp. They produce high quality CBD based products using the best ingredients from the UK, EU and USA. The range includes CBD Oil Drops, CBD e liquid vape juice unflavoured and flavoured, CBD POD and CBD edibles. The Cannabidiol CBD Crystal isolate have more than 99% purity. The CBD extracted from hemp using the most expensive method Co2 extraction which maintains the potency level of phytocannabinoids for ultimate effectiveness.




Google Digital Garage At the Introbiz Expo 2018, people and businesses can learn about getting online and boost their digital skills for free as Google brings Google Digital Garage to the Expo. They provide a place where anyone can come and learn. In the last two years, over 200,000 people across the UK have benefitted from Google’s free face to face training on digital know-how.

Cleartech Live Cleartech Live provide bespoke conference and production services including graphic design, creative video, live streaming, technical event solutions and event management. They have the latest technology in LED screens, projection, sound, lighting and interactive services to make your next event a spectacular success.

WalesOnline WalesOnline is the Media Wales website for Welsh news, sport, business and entertainment.

Giovanni’s Restaurant With more than 30 years at the helm of the hospitality and entertainment industry and having brought smiles and a true taste of Italy to so many people, Giovanni decided it was time to share even more of his knowledge and enthusiasm with the business community at the Expo 2018.

Treganna Design Whether it’s branding, print or digital, Treganna Design is a design agency that works hard, designs smart, and offers value for money. Offering a friendly and creative approach, they work with their multi-sector clients to communicate their message effectively with work that inspires and always hits the mark.

Motorpoint Arena Cardiff Motorpoint Arena Cardiff is a multi-purpose venue, and apart from live music and comedy they host world class sporting events such as boxing and Premier League darts, as well as high profile banquets, conferences and exhibitions in the main arena, and smaller events such as meetings, smaller conferences, exhibitions, weddings and parties in their other function rooms.


Zenith Print Group Zenith Print Group are a dynamic and innovative print company made up of three divisions across South Wales, with other bases in Liverpool, Colchester and London. Zenith Media, Zenith Print and Packaging and C3 Imaging, all with the sole purpose of finding you a print solution you can trust to showcase your brand in the best possible way. They offer quality solutions for digital, lithographic, packaging and large format so whatever the target market and audience size, they have the capabilities and knowledge to provide you with a first-class service to work within your budget and deadlines.

Cardiff Life Cardiff Life lifts the lid on the latest places to eat and drink, the most desirable properties and the best things to do and see, as well as bringing you all the latest retail trends, adventures in party-going and news from the local business community. There’s also the Cardiff Life Awards that are held annually which celebrates the best of the city.

Hugo Boss Hugo Boss AG, often styled as BOSS, is a German luxury fashion house. It was founded in 1924 by Hugo Boss and is headquartered in Metzingen, Germany. Originally focusing on uniforms, after World War II and the founder’s death in 1948, Hugo Boss started to turn its focus from uniforms to men’s suits.


ABOUT THE SEMINARS Our seminars are a very important addition to the Introbiz Expo. The aim of the event is to guide, advise and offer tips to improve, grow and develop your business. If you’re working hard on an aspect of your business that quite simply isn’t giving you any results or a return on investment, then finding an alternative option is likely at the event today.

Today, we welcome a range of seminars, discussing things from marketing and being visible online to securing funding and business advice. At the end of each seminar, there’ll be an opportunity for you to ask any questions you may have that could impact your business so make sure you make the most of the opportunity.


CRM ___

Invoicing ___

Support ___

Sales Pipeline Lead Scoring Automatic Follow-ups

Sign online Accept payment Custom templates

Reporting Ticket collaboration Response templates

Wales Online presents Digital Marketing – Is It Really a Mind Field?

TIME: 10:00am

Display, Native, Social, PPC and video. Why these 5 key platforms are important to your business.

Harvey Bowes presents Property Investing – The Momentum Formula

TIME: 11:00am

Property investor and Managing Director of Harvey Bowes Financial Services Limited, Howard Bowes will be presenting their key strategies for successful property investing. This will include the strategies to find the right deal, acquire the best finance and also effectively manage the cashflow. Howard will also reveal how to leverage finance quickly, add value and refinance property enabling the investor to recycle the cash invested and build a property portfolio with momentum.



SEMINARS – ROOM 1 MVRRS presents Be a Sustainable Business: Save Money Through Waste Management


MVRRS Ltd Sustainability Coach, Phil Williams, current Cynnal Cymru Sustainability Champion for Wales, will lead you on a journey of discovery, demonstrating how MVRRS Ltd can help you save money, often for zero outlay, and create a sustainable future for your business through waste management. See how investing in your own Sustainability Champion will realise savings year on year.

Effective HRM presents You’re Fired: HR that’s Sugar-coated

TIME: 13:00pm

The Buy to Let market has undergone major changes in the past few years with legislation from the Government and Local Authorities. These changes have created challenges as well as opportunities, forcing the professionalisation of the industry. Whether you are an experienced landlord or just starting out, Morgan will be showing you how to obtain the funding you need to reach your investment goals.


Cloves Dental Practice presents Botox and Dermal Fillers: Here’s What You Need To Know

TIME: 11:00am

Have you ever thought of having any Facial Aesthetic treatment? Dr Imran Kassam BDS (Cardiff) MFDS RCS(Edin), Clinical Director and Principal Dentist at Cloves Dental Care, Dentistry and Aesthetics in Rhiwbina, Cardiff explains everything that you need to know before considering these treatments including how to select a practitioner you can trust and the risks associated with ‘Botox’ and Dermal Fillers.

TIME: 14:00pm

Google Digital Garage presents Know Your Business with Data

TIME: 12:00pm

This workshop from the Digital Garage team will help you measure how your business performs online. Take the guesswork out of digital marketing by learning how web analytics can empower you to make data-driven decisions for your business. You will discover all the different insights available through Google Analytics, Trends Search and Social. Plus you’ll understand how to correctly interpret the data and use it to help your business grow.

Finding the right words to describe your business isn’t always easy, and it’s even harder when you have limited space or characters. This compact course is great for small business owners or aspiring social media marketers looking to develop their writing skills and produce slicker headlines and ad copy. You’ll also develop a tone of voice that means when you talk on social media, your customers will want to listen.

GPS Financial presents The Changing Face of Buy to Let Finance

TIME: 10:00am

Part of Aspen Waite’s complete business growth services, learn how R&D tax credits can be used as part of your business growth strategy. They’ll also discuss some of the ways Aspen Waite help you maximise opportunities available to you, and achieve your personal and business ambitions.

Every entrepreneur and every business has to deal with people issues. Statistics tell us that HR and people related issues are the biggest headache of small to medium sized enterprises. There are many ways of dealing with employee situations and how a business navigates these exchanges is paramount to the success of a business. The EffectiveHRM team are a full service outsourced HR department, that combine legal, HR and L&D expertise.

Google Digital Garage presents Writing for Social Media

Aspen Waite presents Grow your business with Aspen Waite

TIME: 15:00pm

For Cardiff presents Making Cardiff More Welcoming, Vibrant and Influential

TIME: 13:00pm

FOR Cardiff is Cardiff’s Business Improvement District. Through its leadership, energy and influence, they aim to ensure Cardiff’s city centre is vibrant and welcoming; helping to attract greater footfall and encouraging investment. Carolyn Brownell, FOR Cardiff ‘s Marketing and Communications Manager, reflects on their achievements in their first two years and ambitious plans for the future.


SEMINARS – ROOM 2 Sellsy presents Digital Marketing Strategies for Shoestring Budgets


TIME: 15:00pm

Your network is considered to be one of your most powerful tools in business. In this seminar, Tracey will show you how you can build and grow a successful network, as well as maintaining the network you already have.

The Open University in Wales presents Equipping your Employees and Business Needs with the Rights Skills at the Right Time

PIXAFUSION Digital presents The Importance of a Marketing Strategy and Budget in 2018 and Beyond

In recent months, Cardiff has been called “a new business capital” in the UK, one of the top cities in the UK for business growth and among the fastest growing cities in the UK. Blake Morgan is an intrinsic part of the Welsh business ecosystem and they have the lawyers with the business acumen and legal expertise to help you take advantage of an energetic and exciting business environment. Come and listen to their lawyers explain how our networks and expertise can be leveraged.


TIME: 12:00pm

The Open University has nearly 50 years’ experience of providing knowledge and skills to busy working adults and businesses world-wide with a proven history of delivering degree apprenticeship programmes to organisations from the NHS to Babcock and are pleased to announce their brand new, fully-funded Applied Software Engineering Degree Apprenticeship in Wales. Come along and discuss your needs either as a business or an individual.

SEMINARS – ROOM 3 Blake Morgan presents Let’s Talk Opportunity (we promise not to talk about the law!)

TIME: 11:00am

Due to the success of last year’s competition, we’re bringing The Pitch back. Sponsored by Cardiff Council and The Open University in Wales, The Pitch aims to help anyone who is looking to start a business or looking for support to grow their business further. The competition encourages aspiring business owners and entrepreneurs to perfect their pitches, presenting their business ideas to the community, here in Wales.

Digital is always changing. Nowadays, getting your business online doesn’t require swimming pools full of money, 10 years’ experience, or a developer; only a bit of creative thinking and longterm strategy. In this seminar, Jonas will take you on whistle-stop tour of how of digital marketing has evolved, his experiences implementing digital strategies for small and medium-sized software companies, and give you the run down on what you need to know to start doing the same.

Tracey Smolinski presents How to Build Your Network

The Pitch

TIME: 10:00am

TIME: 3:00pm

Many business owners haven’t discovered the importance of a marketing strategy and don’t always allocate enough resources towards it. A marketing strategy will highlight the path you’re taking to achieve your specific objectives and goals, and without it you’re putting your business at risk of losing market share to competitors, and missing out on opportunities for better targeting and optimisation. Preparation is key and this seminar will provide clear guidance on the steps you need to take to lead your company in the right direction while keeping focused on your goals.



The Introbiz Expo is an extremely busy day, so fuelling yourself with a delicious breakfast, as well as being a tremendous networking opportunity is a must.

DIGITAL MARKETING AGENCY Our Services Website Design & Development Digital Marketing

Digital Strategy

Creative Design

Print Fulfilment

e Exclusiv or Offers f Introbiz rs Membe


Taking over a new Dental practice and re-branding was a real challenge. We did our research and wanted to choose a company that really understood what we wanted to achieve. With fresh ideas and an understanding of our ethos, PIXAFUSION was the perfect choice. PIXAFUSION provided a full service from consultancy, branding, design, development to emails and server. Their professionalism and knowledge, along with the passion of wanting to help new and old businesses move forward, makes them the obvious choice! Dr Kish Kumar - Principle Surgeon Harrogate Dental & Implant Clinic

For those of you who enjoy networking and connecting bright and early, the networking breakfast is a must. Taking place at the Motorpoint Arena Cardiff within the Food Zone of the Expo, this unmissable opportunity ensures you meet the event’s exhibitors, speakers, sponsors and visitors. This year’s networking breakfast is sponsored by PIXAFUSION Digital. They are an award-winning web design and digital marketing agency based in Cardiff. They work closely with both local and national businesses to perfect their marketing strategy and to reach new heights. The doors will open at 7:00am where you can enjoy a delicious cooked breakfast provided by local, award-winning catering company, Spiros Caterers.

Following this, there’ll be an opportunity to network with each other before the Expo is officially opened by the WRU Group Chief Executive, Martyn Phillips as well as BBC presenter and the Expo’s compère, Sean Holley. There’ll be a Q&A session where you can ask your rugby and business related questions. Martyn is a Director of the British and Irish Lions and Celtic Rugby and is also a member of the Council of Six Nations. The breakfast is always busy and has an electric atmosphere as the anticipation for the Expo to open grows. It’s also an ideal opportunity to grab some food and a coffee before the long day begins. Networking breakfast tickets cost £18 per person. To book your place, call the Introbiz team on 02920 291002 or email

Networking Breakfast Sponsor

+44 (0)2920 091 321


Follow Us


TIME: 11:00am


“We pride ourselves on being different from other divorce providers.”


Speed networking is ever growing in popularity with more and more professionals who are starting to experiment with the concept. We’re all constantly busy, which means that spending time growing your network and making connections tends to fall down the priority list. With speed networking, you don’t have to miss out on any opportunities. The prospect of meeting more people in a short amount of time is extremely appealing which is why speed networking is a firm favourite, regardless of the size of their business and their industry. If you’re new to networking and wondering what speed networking is all about, then here are some tips that could really help.

With our help, divorce can be…

Our comprehensive fixed-fee services ensure that everyone can obtain family law expertise in the most cost-effective and affordable way. Our experienced family law solicitors understand that separation isn’t just a legal process, but an emotional journey. We strive to make the outcome more beneficial for the whole family. Our online process is convenient for you – anytime, anywhere and on any device – saving you both time and money. We have made the whole experience straightforward and as simple and easy as 1.2.3.™.


for everyone

Beneficial for the whole family

Convenient for you

*Our divorce packages start from £395 (inc. VAT). Receive an Introbiz EXPO 10% discount using code: IB1. Expires March 31st 2019.

Visit our website for more details

A ffordable

Visit us at Stand #123

UNDERSTAND WHAT SPEED NETWORKING IS ALL ABOUT Your preparation should begin before the event actually takes place. Familiarise yourself with the format of the session (this can differ depending on the event) and start practising your elevator pitch. You should understand that speed networking is all about efficiency and consideration, so preparing your pitch and making plenty of eye contact is a must.

BE HONEST AND SHOW RESPECT This may seem like an obvious point but being honest is imperative when it comes to speed networking. It can be very easy to fall into the trap of focussing on the “speed” element of the session rather than paying attention to your new-found connection. Be polite, make plenty of eye contact, smile and be respectful to the other person. They may not be able to offer you what you’re looking for there and then, but they may be able to assist you in the future.

COME WELL PREPARED When attending a speed networking session, bring a pile of business cards along with you because you’ll be handing them out throughout! You could also bring along a leaflet which can explain what you do and what you can offer in greater detail. If you can, you could even offer an introductory offer or discount to further promote.

PREPARE YOUR ELEVATOR PITCH An elevator pitch is a 30 second description of yourself, what you do and the products and services you can offer. Your elevator pitch should flow easily and naturally and with good preparation, you should be able to execute a successful pitch.

ALWAYS HAVE THE END IN MIND You should always have clear and concise goals in mind when you partake in a speed networking session. An example of this could be making a new contact in a specific field that you’d like to enter. However, you shouldn’t worry if you don’t make a direct contact within the field you’re looking for. You never know who you’re going to meet or who your new-found connection knows. This just makes speed networking even more fun and exciting!

This year’s speed networking sponsor is 123 Divorce®. They offer affordable and quality, fixed-fee online family law services. They believe that you shouldn’t have to choose between quality expertise and affordability; you really can have the best of both worlds. 123 Divorce® proves through cooperation, as opposed to acrimony, that divorce can be civilised. “We understand the difficulties which come with divorce, which is why we make the process as simple and easy as 1.2.3.™.”


THE VIP AFTER PARTY The VIP After Party is an opportunity to relax and unwind after a busy day at the Introbiz Expo. Held this year at The Vale Resort, this black tie event is an evening filled with luxury and entertainment.

This year, the event is being held to raise funds for ABF The Soldiers’ Charity, a charity who works to provide support to soldiers, veterans and their families for life.

and guests. The evening will ensure plenty to keep you occupied, including a raffle and auction, and a live band to keep you dancing through the night.

Guests will enjoy a delicious drink on arrival, a delicious 3-course dinner and an opportunity to network with the exhibitors, keynote speakers, including Grant and Elena Cardone, sponsors

This is an exclusive event and is the perfect way to close a successful day for business in Cardiff. If you’d like to attend, you can call the Introbiz team on 02920 291002 to secure your tickets.



Connect and socialise with over 300 attendees including speakers, sponsors and exhibitors Delicious 3 course dinner | Cocktail on arrival and live entertainment Introbiz Annual Business Awards | Charity auction | Dress code: black tie An evening of celebration and sparkle with special star guests

GRANT AND ELENA CARDONE Supporting ABF The Soldiers Charity.


in Partnership with


The Open University in Wales Young Entrepreneur’s Hub Hyb Entrepreneuriaid Ifanc y Brifysgol Agored yng Nghymru



The Pitch Lord Sugar and The Apprentice Winners to Speak at the Introbiz Expo

Due to the success of last year’s competition, we’re bringing The Pitch back. Sponsored by Cardiff Council and The Open University in Wales, The Pitch aims to help anyone who is looking to start a business or looking for support to grow their business further. The competition encourages aspiring business owners and entrepreneurs to perfect their pitches, presenting their business ideas to the community, here in Wales. The judges for this year’s competition are Lynnette Thomas, Deputy Director, Strategy and Development (Wales) at The Open University in Wales, Ken Poole, Head of Economic Development at Cardiff Council, Alana Spencer, founder of Ridiculously Rich by Alana and winner of BBC’s

The Apprentice, as well as Trevor Roberts, Chief Executive of Godiva Insurance and Rugby Shield. Each competitor will have five minutes to present their business idea, focussing on strategies, marketing ideas and plans for growth. The Pitch really is an opportunistic platform to get a business off the ground. To apply, simply email with your business idea and you may be shortlisted to present your pitch to the judges, as well as hundreds of local, Welsh businesses. The Pitch will take place at 11:00am in Seminar Zone 3 and the winner will be announced on the main stage during the day.

Seminar Zone 3 11.00am Judging the competition are:

Lynnette Thomas, Deputy Director, Strategy and Development (Wales)

Ken Poole, Head of Economic Development at Cardiff Council

Trevor Roberts, Chief Executive Officer at Godiva Insurance

Alana Spencer, BBC’s The Apprentice Winner and Founder of Ridiculously Rich

@SyniadauMawrCym | @BigIdeasWales SyniadauMawrCymru | BigIdeasWales The Open University is incorporated by Royal Charter (RC 000391), an exempt charity in England & Wales and a charity registered in Scotland (SC 038302). The Open University is authorised and regulated by the Financial Conduct Authority in relation to its secondary activity of credit broking. Ymgorfforir y Brifysgol Agored drwy Siarter Frenhinol (RC 000391), sef elusen eithriedig yng Nghymru a Lloegr ac elusen gofrestredig yn yr Alban (SC 038302). Awdurdodir a rheoleiddir y Brifysgol Agored gan yr Awdurdod Ymddygiad Ariannol mewn perthynas â’i gweithgaredd eilradd o froceru credyd.




LORD SUGAR Lord Alan Sugar is a world-renowned businessman, media personality and philanthropist, supporting a number of charities and aspiring young entrepreneurs. We sat with Lord Sugar for an interview before he makes his way to Cardiff in November. Did you always have a keen interest in business and did you envisage that you’d ever become a technology mogul? As a young man, I was always very good at making money because as a family, we never had any. I found I had to be self-sufficient and through this, discovered I had a natural flair for business. You are a highly successful multi-business owner. What is the most valuable piece of advice you’ve ever received and have you stood by this? Well, my biggest piece of advice is to keep your feet on the ground and to keep control of your costs. I’d also advise that you constantly keep checking that you’re profitable. I always make sure we’re in profit and and I’d encourage you to never take your foot off the gas. What’s the biggest lesson you’ve learned throughout your journey? Be prepared for failure and you’ll learn from your mistakes. The Apprentice is a hugely successful show, having run for a number of years. Why do you think it’s such a success and do you see the programme running for the future? Yes, it’s successful because the younger generation is interested in business. They aspire to the programme. You must remember that we’ve been doing the show for many years, and this season at the moment is the 14th season. The 10 year olds who watched the show 14 years ago are now 24 so yes, the popularity is growing.


Do you have a winner in mind before the series comes to an end or do you base your decisions purely on performance? I don’t have any winners in mind before the process takes its normal course. That is not the case. People win based purely on their performance in each and every task. What’s the one task you look forward to on The Apprentice? I personally always like the advertising tasks. I also like the task where we send the candidates out to buy the nine items because that kills two birds with one stone – I can see if they’re good with logistics and negotiating – two very important skills in business. For any young, aspiring business owners out there, what’s the one piece of advice you’d give to them? Don’t do anything unless you’re experienced in the field you want to go in to. You can’t just go into business because it’s fashionable and because you simply like the industry. Don’t go into any business without some form of experience and be prepared to work very hard to get to where you want to be. Taking time out of work is also important. What do you like to do to relax and have fun? After a hefty business day, I go home and watch TV. I’ve always been a five-day-week person and I believe the weekends are for relaxing. I like to go out flying or in the summer evenings, I can ride my bike. That’s what I like to do. Lord Sugar will be at the VIP networking lunch at 1pm where a Q&A session will be taking place.


GET READY FOR TAKE-OFF WITH EVENTS AT TECHNIQUEST Over the last two years, Techniquest has taken its event venture to new heights, hosting highprofile guests in its beloved waterside venue. Home to hands-on interactive exhibits, a 360° planetarium, a science theatre and a laboratory, the venue is available to hire for an array of events including conferences, networking events, team building days, award dinners and galas, shared Christmas parties and wedding receptions. The venue has teamed up with award winning caterers, Cleverchefs to cook up creative and unique dining offerings for all events. Gareth McTiffin, Events Manager at Techniquest said: “We’re delighted that our events venture




has been such a success. While we’re known for being a family-friendly, fun and educational attraction, we’re thrilled that event organisers are coming to us to host unforgettable parties, large galas and conferences to name a few.

123 Divorce

ETS 151

Pituitary Foundation

385 309,311

“Whether it’s an intimate gathering of 4 people or a big bash for up to 500 guests, we work with high quality, reliable and friendly suppliers to make every event a roaring success.” Earlier this year, Techniquest announced plans for The Science Capital – a project which encompasses an extension of its building on Stuart Street and a repositioning exercise to extend and diversify its audiences.

123, 159

A2Z Food Safety


ABF Soldiers Charity Airband Community Internet

Excellence IT




Future Inns


Rails Direct


Get Wonky


RedheadPR 209

Ask 4 Leasing


Aspen Waite


Barry Training Services



189, 191

Bellisimos Aesthetics


Believe ODS


Bibs Nacho Hut


Blake Morgan


Blue Sky Digital


BPW Insurance


Business News Wales


Business Step Up Business Wales

167 125, 126

117, 119

Gravit-e 27 GPS 253 Grenke 29 Harlequin Print and Packaging

275, 277

Harvey Bowes


HelloBox 291 Hub Network Services


Hunter Jones


I Am Woman


Integra Creative


Introbiz 317

Cancer Research Wales


Capital FM


Richard H. Powell and Partners Ltd.

Carbon Trust


IRG 217

Cardiff Council


Cardiff Council Commercial Waste


Cardiff Life Magazine


Cardiff University


Celandine Financial Consultants 165 Celtic Capability Sailing


Celtic Wines


Climb Online

329, 331

Cloves Dental Care Cobalt HR

93 391

Coface 211 Comcen 83 Costco 23 Creditsafe 221 Creo 289 Cre8ion 397 Cymraeg Byd Busnes


Eezeeduzit Logistics


Effective HRM


Elite Business Eminent Promotions



Jammin CBD


Jammy Custard


JamJar PR


JD Print Supplies Ltd


Jelf 57 Jungheinrich

13,15, 17

Jurys Inn


Konica Minolta

305, 307

Lexus, Cardiff

343, 345

Lime R&D


Lucid Recruitment


McFeggan Brown

61, 63

Mezmirzin Flooring


Mustard Advisers with Wealthmasters IFAs




My Company Promotions


My Pro Planner


Net Consulting


Office Outlet Onbusiness Corporate Travel Services

183 89


The Open University in Wales 287


Otium 181

English Chocolate Company 279

Paul McFadden Wealth 323, 325

EMP group


Godiva Insurance and Rugby Shield


Red Squirrel Marketing


Richard Andrews Architects 297 Ridiculously Rich by Alana


Rijo 42


Right Time Recruitment


Risk Monitor


Sellsy 175 Sell 2 Wales

127, 129

Starrd Solutions


Structural Surveys Wales


Sweets in the City


Synergise Business Intelligence 241 Technical Marketing & PR


Techniquest 389 Temple of Peace


The Landlord’s Pension


The PRYSM Group


Things to do in Cardiff


Thomas Carroll Group


Thrive Assets


Torfaen Council


Ty Hafan


University of South Wales


The Vale Resort and Hensol Castle


Vidbuild 195 Video Club


Village Hotels


Virgin Money Lounge


Wales Millennium Centre


WalesOnline 315 WebBox Digital


Whitchurch Chiropractice


Worldpay 239 Yell Business


Your Car Group


Zenith Print Zero Dry Time SW

243, 265, 267 247




VIP Tables hosted by keynote Speakers





Platinum Tables







Gold Tables





(Sponsored by Hunter Jones Investments)


































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361 363

































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EXHIBITOR LIST 123 Divorce 123 Divorce offer affordable and quality, fixed-fee online family law services. They believe that you shouldn’t have to choose between quality expertise and affordability. You really can have the best of both worlds. A2Z Food Safety a2z food safety provides support and advice to help food businesses grow. From small food businesses to large manufacturers, they can provide advice, training and technical support. ABF The Soldiers’ Charity ABF The Soldiers’ Charity is the British Army’s national charity, providing a lifetime of support to soldiers, veterans and their immediate families, helping individuals and making grants to other charities and organisations. Airband Community Internet Airband specialises in superfast broadband for rural areas. Hard work, short lead times and exemplary customer service have seen it become one of the largest independent internet service providers in the UK. Ask4Leasing Nationwide suppliers of vans and cars.


Aspen Waite Aspen Waite is an accountancy and business advisory firm specialising in helping SMEs to grow. Barry Training Services BTS deliver health and safety courses accredited by the CITB, ECITB, IPAF, PASMA, NPORS, RTITB, UKATA, IOSH, SQA and Qualifications Network. BBX Earn More! Turn unsold capacity into a new customer and better cashflow by joining the world’s largest B2B complimentary currency. Believe ODS Believe Organ Donor Support is a charity established by Anna-Louise Bates in memory of Stuart and Fraser (Bear) Bates aiming to promote and support Organ Donation across Wales and beyond. Bellisimos Aesthetics Bellisimos Clinics are antiaging specialists providing a wide range of Botox, Filler and Microblading. Bib’s Nacho Hut Bib’s Nacho Hut if your answer to hunger busting munch with a healthy kick. We’ve got something for everyone.

Blake Morgan Blake Morgan is a full service law firm providing a breadth of legal services across the private and public sectors with a strong regional presence across southern England and Wales. Blue Sky Digital Blue Sky Digital is South Wales’ only approved, independent dealer for Canon, Sharp and HP digital office systems. BPW Insurance Services bpw Insurance Services is one of the largest independent insurance brokers in South Wales. We have a passion for helping our clients and have been providing specialist insurance for businesses of all sizes for over 35 years. Business News Wales Business News Wales is a trusted B2B communications channel providing lead generation, brand awareness and thought leadership opportunities. Founded in 2015 we are an independently owned Welsh Media business, representing over 70 of the nation’s biggest brands. Business Step Up Business Step Up World Class Achievers, 100% success record. Maximise your Growth/Profit by removing barriers to growth with our Strategic application of knowledge.

Business Wales The Welsh Government provides information on their flexible support service for small businesses, events, directories, opportunities and resources. Cancer Research Wales Cancer Research Wales funds pioneering research here in Wales. It’s worldclass and it’s local. So the developments we make in early diagnosis, treatment and cure will benefit cancer patients in Wales, and across the world. Our vision is a ‘Wales without Cancer’. Capital FM Capital South Wales, operating under Communicorp UK, provides advertising solutions for local Welsh businesses. From radio airtime to digital display, they inspire and influence local Welsh businesses and buyers. Carbon Trust The Carbon Trust is a for-mission company that helps governments, organisations and companies reduce their carbon emissions and become more resource efficient. Cardiff Council Cardiff Council Services tourism and business development with a wealth of local information.

Cardiff Council Commercial Waste Service Cardiff Council is a waste collection and disposal authority for the purposes of Part II of the Environmental Protection Act 1990 Act. Cardiff Council has over 40 years’ experience in managing waste and have over 4,500 customers within Cardiff. Cardiff Life Magazine Cardiff Life. Cardiff’s most aspirational and stylish magazine. Carefully crafted lifestyle magazine, celebrating the best in Cardiff and the bay area. Cardiff University Offering a range of services, including yearround meeting facilities, accommodation for visitors to the city from mid-June to early September and a combination of meeting and accommodation facilities also available during the summer months. Celandine Limited Celandine Limited, South Wales, offer independent financial advice to both private and corporate clients across a broad spectrum. Celtic Capability Sailing Celtic Capability Sailing is an exciting new organisation dedicated to making sailing a low cost and accessible sport for all. Celtic Wines Celtic Wines was established in 2004 as an Independent Wine Merchant.

We have a great knowledge and experience of the wine industry and that has been key to our success. Climb Online Climb Online is an awardwinning digital marketing agency with a human touch. They provide PPC, SEO, social media, branding and design. Cloves Dental Care Cloves Dental Care, Dentistry and Aesthetics is a completely new husband and wife owned modern and technologically advanced dental practice in Rhiwbina, Cardiff, specializing in cosmetic dental treatments and also a Centre of Excellence for facial aesthetics, including ‘Botox’ and dermal fillers. Cobalt HR Cobalt HR works with organisations to raise performance by increasing employee engagement levels, by implementing robust performance management processes, and by ensuring reward and recognition systems are effective. Coface Coface has been supporting the development of trade since 1946 and is now a worldwide leader in domestic and export credit insurance. Comcen ComcenAV are leading the way when it comes to designing innovative Audio Visual & Unified Communication solutions enabling companies to

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What key lessons have you learnt being in business with Lord Sugar? I always say that the real prize in winning BBC’S The Apprentice is the Mentorship and advice that you receive from Lord Sugar. He has and continues to teach me so much about how to succeed in business, but I would say that the three main lessons I have learnt are as follows: • Dominate your market sector with true difference: If your competitors are all doing something over here, make sure you create your business over there, and create it with true innovation. • Business is hard. A point demonstrated by the fact the majority of start-ups fail within the first year. For me, 90% of succeeding in business is just showing up and working through the problems and challenges each and every day to move closer to your overall goals. • Develop a rhinoceros skin - a layer of untouched ignorance that refuses to acknowledge the negative opinions of others or those around you. They aren’t helpful, they certainly won’t enable to achieve your goals and they will only bring you down. Don’t listen. What are the biggest challenges you have faced in building Climb Online? My main focus in launching Climb Online was to create a digital marketing agency that provided an incredible service for clients, whilst supporting staff development. Maintaining this quality, whilst growing at scale has been a key challenge, together with sourcing and retaining the right team members who believe in the vision and direction of the business. Digital Marketing is a fast-paced industry sector. How do you make Climb Online stand out from industry competitors? There are several things that we have implemented to make Climb Online stand out as one of the UK’s leading digital marketing agencies: We have transformed all key services - SEO, Paid Media and Social Media - to appear as purchasable products ‘Organic Climber’, ‘Paid Climber’ and ‘Social Climber’, marrying the Climb Online brand to the service and redefining digital marketing as a whole. As a result, both existing and prospective customers refer to these core services with the Climb Online terminology, demonstrating their belief in the brand. All of our staff are extremely passionate in their delivery and instead of trying to wow with industry jargon, we talk the same language as our clients – Business Owners - and work towards one simple goal: Profit. So many agencies focus on the ‘how’ as opposed to the ‘result’ and ultimately this is what it comes down to, business growth in return for marketing spend.

Where Digital Marketing Delivers Profit. SEO Paid Media Social Media Digital Branding Web Development It’s Noisy. Be Heard.

What will delegates learn from your talk at Introbiz? My talk at Introbiz is entitled ‘Building a successful business with Digital…’ In attending, delegates with gain an true insight into my journey from Australia to winning The Apprentice and building Climb Online. I will also be discussing the latest trends in digital marketing, whilst key insights into how to utilise social media, SEO and PPC to aid business growth and success. 64

0203 225 5891

0203 225 5891





Founded in 2009 by our very own Tracey Smolinski, Introbiz prides itself on helping its members to grow and thrive. With a network boasting hundreds of members, dozens of events throughout the year as well as an annual Expo founded by Paul Smolinski, Introbiz really is a hub of activity. Tracey and Paul Smolinski

You may be wondering how it all works? Introbiz thoroughly enjoy placing you with your target audience, giving you the opportunity to connect and socialise with all sorts of industries and businesses. We invite you to try the experience before joining by attending one of our weekly events. These are all different, ranging from breakfasts to power group events, to ladies’ lunches, socials and business clubs. What’s great is that there really is something for everyone to enjoy. Our people-first approach to networking combines relationship building, industry knowledge and most importantly trust. We help our members to expand and grow their businesses and have developed a supportive business community from a wide range of industries. Introbiz is now one of the most respected business networks in


South Wales, hosting weekly networking events as well as Wales’ National business exhibition every Autumn. Introbiz is recognised for attracting some of the largest brands in the UK and internationally as members and partners, meaning that we can connect SMEs with the larger corporations at our weekly networking events. If there is someone in the South Wales business community that you’d like to connect with, then we can make that happen for you. You can visit our website to see all our upcoming events as well as our membership packages where you can see what’s best suited to you and your business. You can also visit us on stand number 317 and we’ll be happy to have a chat with you.


ABOUT OUR EVENTS At Introbiz, we offer a range of events to suit everyone – breakfasts, socials, power groups, ladies’ lunches, business clubs and much more. There’s always something new and exciting going on, so make sure you visit our networking diary regularly to keep updated.

SOCIAL EVENTS Our social events are more relaxed and usually include a tasty buffet. There is no formal structure meaning you’re able to network and chat to the other guests as you like. This year, we’ve enjoyed all sorts of social events including our annual BBQ at Gio’s, a VIP event at Laing Cardiff as well as a social networking event at the Lexus showroom in Cardiff.

POWER GROUPS A firm favourite with both members and visitors, the power groups provide the ultimate networking experience. Usually held on a Thursday afternoon from 4-6pm, this format allows guests to meet a number of businesses in a very limited space of time. You may be wondering how the power group format works. Well, you’ll be sat on a designated table with nine other businesses and you’ll each have 5 minutes to talk about your business and what you do. You can make notes, hand around your business cards and connect with businesses that you never thought you’d meet.

BUSINESS CLUBS The business clubs have grown in popularity over the last year which is great to see. Usually held at picturesque, Hensol Castle in the Vale of Glamorgan, these events provide an opportunity to listen to the stories of successful business owners or public figures. In previous years, we’ve welcomed The Apprentice winner and founder of Climb Online, Mark Wright, as well as WRU Chairman, Gareth Davies and the Head of Economic Development at Cardiff Council, Ken Poole. These events include an opportunity to ask any questions you may have as well as an opportunity to network with various other businesses. We also host a number of golfing events where you can mix business with the sport. There’ll be a number of events arranged throughout 2019.


LADIES LUNCHES Since launching in 2016, our ladies lunches are a big hit! On one Friday a month, the ladies within our network, and guests, are invited to join us for a fun afternoon. Described as being the perfect way to see in the weekend, our ladies enjoy a glass of fizz on arrival, a delicious 2-course lunch and a great networking opportunity. Although these events are extremely relaxed, they do have a purpose and they do work. Attendees are business owners or represent SMEs and corporate companies so there’s always someone new to meet.

BREAKFAST EVENTS Once a month, we host a networking breakfast which are popular for those who prefer to network bright and early. Held on a Friday morning from 7:30am, these events include a delicious cooked breakfast whilst guests network with each other. If you’re looking for a relaxed event with a formal structure, then our breakfast events will be perfect for you.


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I’d strongly encourage you not to judge a person, you never know who they know and the network they have. The fortune really is in the follow up, so make sure you put time aside to do so.

Always surround yourself with the right people in business. I’d also encourage you to attend as many events as possible to really expand your network.

My best networking tip is to be honest and realistic with what you can offer. Have fun when you’re networking and show enthusiasm – this will be evident to your new connection.

Smile and make eye contact – this will encourage others to start a conversation with you.













Make sure you take an interest in your connection and invest your time in people.

Always take time to follow up and always remember to bring your business cards.

Confidence is key. Just remember that everyone is there for the same reason as you, to make connections. Take charge and you’ll be surprised at what you come across!

Be yourself and never ever overpromise. People buy from people and you will always be caught out in the end and leave the other person with a bad impression of yourself and the company.

I always think it’s important to remember the name of the individual you’re speaking to – it may be a small tip, but effective. Also, networking is a skill. It takes time to perfect and requires plenty of practice.

My best piece of advice when it comes to networking is to be yourself and show confidence.




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Networking should not be a chore – it should be fun and something to look forward to. So many groups I’ve attended over the years have been laborious and dull. Paul and Tracey go out of their way to make everyone feel welcome and included, and more to the point, they connect and encourage people to do business together. I love being a part of Introbiz! Not only is it a bustling business community but it feels like being a part of the family. Alison Edgar The Entrepreneur’s Godmother

Prodec Networks signed up to become a member of Introbiz looking to connect with local Welsh businesses. There are a number of networking groups in South Wales where you’re promised the earth, however Paul and Tracey really know how to deliver! Their networking events are incredibly well organised and different in each instance, I always enjoy attending. Rebecca Evans Prodec

t: 03300 414 636 e: 74

Introbiz is a fantastic networking company. They are continuously growing and it is great that every time I go, there is someone new to talk business with. There is such variety in members and the staff are lovely and always happy and bubbly.

Introbiz offers their members brilliant networking opportunities. Thank you for the thought that goes into the seating arrangements – I make great connections! The Introbiz team really are exceptional. Christine Marsh Prime Objectives

It’s simple. Firstly Introbiz works, the businesses that attend are serious about what they do, there is a definite emphasis on sharing and reciprocal business and introductions. It’s where I get to meet and talk to local decision makers. It’s where the rubber meets the road to use an old cliche. Jonathan Davies Worldpay

The Introbiz network allows a wide range of businesses from various sectors to network in a pressure-free environment. I’ve attended a number of different events over the years and have found them to be a great opportunity to catch up with contacts in the region. Paul, Tracey and the team do a fantastic job of consistently hosting new and interesting networking events that cater for all businesses. Thomas Marsh, Blake Morgan

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As a business network, we work hard to provide the very best networking training facilities, to ensure you and your business benefit from connecting and building sustainable relationships with others. Business Wales have recognised this and have invited Introbiz to run networking training seminars throughout Wales. At Introbiz, we truly believe that every single event presents a unique opportunity to network and put your skills into practice. We actively encourage each attendee to connect with each other, regardless of industry or profession. Ultimately, people buy from people, so being an effective networker is a vital sales and business development skill. Introbiz company directors Tracey and Paul Smolinski host a series of extremely successful ‘’Making it Happen’’ events across south and mid Wales. Business owners who attended our seminars said they felt more confident and were looking forward to putting their new networking skills into practise.


Tracey and Paul were also pleased to be asked to represent the Welsh Assembly Government for their Big Ideas Wales initiative, working as Welsh Business Role Models. This means that they will attend schools, colleges and universities throughout Wales to promote entrepreneurship and networking to future business owners and entrepreneurs.

To find out more about the invaluable networking training that Tracey and Paul can provide you, call the office on 02920 291002 or visit us on stand number 317 for more information.

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HELPING YOUNG PEOPLE INTO EMPLOYMENT Employers are signing up to shape Cardiff’s future workforce.

“So what do you want to do when you grow up?” Some children and young people have a clear idea but many others are unaware of the possibilities that are open to them. A new initiative seeks to inform young people of the enormous range of career options and support them in their efforts to pursue them. Called the Cardiff Commitment, it connects young people with the vast range of opportunities available in the world of work. In partnership with the public, private and third sectors, its aim is to ensure that all young people in the city have the support, choices and opportunities to become personally successful and economically productive citizens. Through its programme of engagement with schools and business, this Cardiff Council initiative is working to build a city which will see its young people reach their full potential whilst addressing the future skills needs of the city. The Cardiff Commitment has the backing of a wide range of organisations including the Welsh Government Apprenticeship Team, Careers Wales, Cardiff University, CBI Wales, The Prince’s Trust and Cardiff Council’s Youth Services, Schools and Economic Development departments.

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Already over 129 local employers have committed their support to the scheme including some of Cardiff’s biggest companies; Admiral, Kier, GE Healthcare, BBC Wales and SA Brain. Commitment can take many forms such as an hour spent raising the career aspirations of Year 6 primary school children during

‘Open Your Eyes Week’. This year 650 primary school pupils benefitted from sessions designed to inspire and ignite interest in different occupations with 38 Cardiff businesses. Some employers have made Cardiff Commitment pledges to provide structured work experience programmes, facilitate local apprenticeships and training, or organise school activity sessions. The level of employer involvement is determined by the employer with no obligation to get involved with any particular activity. “The feedback that we are getting is that our partner companies welcome the opportunity to make a real difference to the lives of young people, whilst making a valuable contribution to constructing the city’s future workforce. They see it as an excellent way of demonstrating their corporate social responsibility,” said Cllr Russell Goodway, Cabinet member for Investment and Development. “We would like to see even more Cardiff employers getting involved and making a commitment to connecting children and young people to the changing world of work.” Please email for more information about how you can get involved.


PLANNING YOUR MARKETING CAMPAIGN Having a sound marketing campaign in place for your business is key to gaining success. Every business should have one in order to monitor and measure success and to understand how to improve and grow.

You may have a marketing plan but it may be outdated and reviewed infrequently, meaning it’s become irrelevant. Businesses with sound marketing plans have been shown to grow quicker, outperform competitors and can even increase staff retention. It can be daunting and time consuming to create and build an effective marketing campaign, so hopefully this guide can assist you along the way. UNDERSTAND YOUR AUDIENCE You should have a good understanding of your customer base so that you can plan your marketing campaign around them. Ask your customers about their opinion of your business, and where you can make improvements. Take the feedback on board and implement this into your plan. These are people that actually spend money with you, so it’s important to understand exactly what they like in order to save you time and money further down the line. KNOW YOUR BUSINESS The next step is to review and research comprehensively into your business. This could be collating information regarding your earnings, the different branches of your organization as well as the employees you may have and their skillset. This data will showcase the opportunities available to your business, highlight where you should be injecting your money and demonstrate market potential. Do you have all the systems you need in place to deliver your service? Do you have a full understanding of your values and do you have the correct support in place? If so, then you’re ready to work on your plan.


WHERE WOULD YOU LIKE YOUR BUSINESS TO GO The key thing to remember here, is not to focus too much on the numbers. Yes, the numbers will give an idea as to the performance of your business and give an indication as to where the growth should be, however creating sustainable and realistic objectives should be the end goal. Factors such as improving customer service and communicating your message are all things that can contribute to the direction and growth of your business. TARGET NEW CUSTOMERS When growing a business, finding new customers is imperative to this. Each business will have a specific market and demographic in mind when offering their products and services, and this can contribute towards further development. When attracting new customers, you should focus on marketing your product or service on social media or your website, you could offer a discount or even move into a new market with a new product.

CREATE YOUR ACTION PLAN Coming up with a detailed plan is important and you should ask customers for feedback, as well as your employees. If you operate a very small team, with your guidance and notes, you could even outsource this to a specialist marketing company to help. Your plan should be thorough, have set dates for goals to be achieved and should have clear instructions for the relevant departments. MONITOR AND IMPROVE Once the plan has been set out, you should appoint an individual to monitor its progress and schedule (and keep) regular meetings to see its strengths and weaknesses. Being consistent and proactive is key and making the necessary changes immediately is also important. Finally, give the marketing campaign time to be able to work. Progress and results will eventually come, but it won’t happen overnight.


BLOGGING v VLOGGING Widely believed to be a form of marketing and promotion for millennials, the art of blogging or vlogging is going nowhere. In fact, the popularity of these forms of marketing is only growing. You’ve probably heard of the term blogging, but may be unfamiliar with vlogging. Whilst blogging focuses on written content with the inclusion of some beautifully crafted images, vlogging is a blog in video form. Finding and dedicating time to both platforms can be tough – both require a lot of hard work and research so choosing the best fit for you is imperative to the success of your content creation. Here’s some more information about both blogging and vlogging that should help to answer your questions.


BLOGGING If you decide to start a blog, you’ll need to decide on a specific topic or niche. This way, you’re more likely to attract a specific audience and your blog and credibility will grow quicker. Why not write about a topic you’re passionate about? It doesn’t have to be business or work related – you could write about your hobby or parenthood. Anything you like! You should write engaging, fun and compelling content and engage with your audience. Your grammar should be accurate and your sentences should flow. If you’re not too keen on writing or creating new content, then perhaps a chatty vlog is a more suitable option for you. The aim of a blog is to educate and share experiences with others. Who knows? Your personal experiences may really help others who may be feeling the same way which is quite a powerful tool. As with a vlog, you should update your blog regularly to gain a loyal and engaging following. If you can only find time to post once a week, then choose a suitable day to do so. Your audience will know exactly when you post and are more likely to read your post. Posting more regularly is guaranteed to attract more readers but it’s completely up to you and what your schedule allows.


Social media is a huge tool for promoting your content. If you have a Facebook page, update your status with the link to your new blog. Your audience want to know when there’s something new to read and they may even share your blog to their own followers, ensuring your blog is exposed even further than before. Likewise, if you use Twitter or LinkedIn, then use these platforms to promote. Instagram is also a great way to promote your content. Post a relevant, clear and interesting picture to accompany your blog, include the correct link in your biography and you should reap the rewards. The last point is that blogging is fun! It can give you an escape from the busyness of life, you can write about a topic that you’re truly passionate about and it can even be kept as a sort of online diary – which is ideal if you write about parenthood. There are a number of websites that offer the opportunity to start a blog, completely free. Wordpress, Wix and Blogger all offer something different, depending on your style of writing and niche so make sure you do plenty of research beforehand to find the right platform for you.

VLOGGING Vlogging is a way to create video content which your audience can watch online. Similarly to blogging, it’s very easy to launch a vlog channel. All you need to do is to choose a specific topic or niche, purchase a camera and perhaps suitable editing software. This can be pricey, however, with the rise in vlogging popularity, equipment is becoming cheaper.

Blogging and vlogging really is a great way to show the world your personality. Write and film what you love and along the way, you’ll be sure to make friends from all over the world who absolutely love what you do. There’s no better feeling when your content can really help someone else out there. Why not give them both a go to see what works for you?

Building an audience when vlogging can take time. There are millions of channels out there so finding your audience can take a while, but don’t be disheartened – keep going and creating fun content and your market will grow. Be honest, creative and post regularly and your number of subscribers will steadily increase. As with blogs, you can use social media to your advantage and uploading your content to YouTube is also ideal and a way to secure more views and engagement. Who knows? If you gain enough subscribers, you could start monetising your vlogs!


BUSINESS CYBER SECURITY For a small business, cyber security can be quite a daunting prospect. However, it really doesn’t have to be scary. Being aware and proactive is half the battle and hopefully these points below will help you to think about protecting and securing your data.

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COST You may think that protecting your business from a cyberattack is extremely expensive. Whilst there are some ways that are costly, there are cheaper alternatives. Find a suitable anti-virus software that updates regularly to ensure you’re protected as best as possible. There are a variety of packages on the market, depending on your industry and the features that you’d like to protect so make sure you do plenty of research beforehand and take some recommendations from others who work in the same industry. Truthfully, the cost of rectifying and recovering important documents and information following a cyber-attack will cost much more money than actually preventing hackers in the first place. Making the investment will be well worth it to protect your business. BACK UP YOUR DATA Backing up your data is crucial. Sensitive information, such as client contact and billing details and the business’ financial data should take priority.

These back-ups should be made regularly, ideally daily if you can, to a separate storage device that differs from your usual hard-drive so if you did ever experience a security breach, your payments and account details should remain secure. CREATE AN IT POLICY As a business owner, you should also encourage your employees to take cyber security very seriously. You should provide your employees with a comprehensive, detailed and easy to read manual to assist with preventing cyberattacks and data breaches. All staff should adhere to this manual to ensure maximum security. The policy should include details from a variety of areas, including data protection, strict social media guidelines, a sound password policy, clear communications and network security. You spend some time daily to ensure the IT policy is being followed because this way, you’ll be able to see if there are any weaker areas where security needs to be increased.

TWO-FACTOR AUTHENTICATION This may seem like an obvious point but it’s surprising how many businesses do not implement a two-factor authentication system when it comes to emails and certain accounting systems. When downloading security software, you’ll be encouraged to input both a password and a PIN number to gain access. This offers your sensitive information a double layer of protection if you like, meaning you can work on other aspects of the business. TEST YOUR SYSTEMS When you’ve included all your protection, you should take the time to test your new systems. This is to ensure your barriers are strong enough to deter hackers. You should be proactive when it comes to cyber-security, finding the right software for your business and taking the time to train and educate your staff on the best security practices for the company. 87



MAKING SENSE OF CRYPTOCURRENCY You’ve probably heard the term cryptocurrency banded around but have you ever stopped and wondered what it actually means and whether you should be using it?


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The name of the best-known cryptocurrency is Bitcoin and is a medium of exchange, similarly to the British pound or the US dollar. The difference is, Bitcoin is digital and uses specific encryption techniques to create and verify the transfer of funds. Bitcoin can be used for a number of services, including voting, automotive, financial services and healthcare. There are a number of benefits to using cryptocurrency. You can accurately track the location and journey of your money, enjoy increased transparency and there’s a reduction in production costs.

There is, however, an unknown when it comes to cryptocurrency because it’s new and isn’t commonly used by society. Other unknowns that may affect its popularity is the complex technology that goes into producing Bitcoin, the regulatory and implementation challenges, and of course, other competing platforms.

The future of cryptocurrency is uncertain, however, there’s no denying that at the moment, it is an ever-growing market.

Using cryptocurrency is actually very easy and straightforward. All you need to do is to create a digital wallet in order to store the currency safely. You’ll then need to create a unique public address to receive and transfer your cryptocurrency – a public address works rather like a unique email address that accepts money.

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There are currently only two options available for anyone seeking advice on family law issues; prohibitively expensive traditional high-street law firms, or low-cost and lowquality unqualified and unregulated online providers. We offer the best of both worlds by providing affordable and high-quality comprehensive fixed-fee family law services; allowing everyone access to justice whilst avoiding final bill anxiety and the dreaded open-ended cheque. We achieve this by leveraging cutting-edge technology, reducing fixed overheads and implementing efficient and effective processes.

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For many years, traditional family law firms have facilitated a ‘gladiatorial’ environment between disputing couples, thus creating an uncooperative and adversarial approach to divorce and financial settlements. This common practice depletes the family ‘money pot’ to the detriment of the whole family and causes unnecessary financial hardship and instability. The only true winners in this scenario are the law firms themselves. We pride ourselves on being different from other divorce providers. It’s our goal to put an end to this ‘winner/loser’ mentality, and to avoid the devastating effects that come with this practice. By resolving family disputes through cooperative and amicable negotiations, we aim to reduce emotional trauma and protect the whole family, as opposed to leaving families fragmented, financially depleted and emotionally scarred.

We are passionate about making family legal services affordable for everyone. This fundamental value is instilled in all our work: to help people achieve access to justice by providing them with affordable yet high-quality expertise. This is what really makes us stand out from other law firms and online providers.


Our experienced and approachable family law solicitors understand that separation isn’t just a legal process, but an emotional journey. That’s why they will always strive for and encourage – with warmth, understanding and reassurance – an amicable and cooperative settlement. Our main goals are to negotiate an outcome that’s beneficial for the whole family, to achieve and sustain long-term stability, and to protect children from becoming ‘collateral damage’.

Our comprehensive legal services can be accessed online anytime 24/7 and, on any device, meaning you can always conveniently access expert advice around your busy schedule; whether it be on your commute to and from work, taking the dog for a walk, on the school run or relaxing at home. We’re always here for you. We understand the difficulties which come with family separation, so we strive to make the legal process as simple and easy as 1.2.3.™; that’s why we deal with all the paperwork, so you can continue with your everyday life, relaxed in the knowledge that you’re in safe hands.

To conclude… It’s our mission to promote the idea that divorce doesn’t have to be a negative and traumatic experience, but can be balanced and fair. We believe that family separations can be civilised if you choose to gain advice and services from the right company, who have you – the client – and your family at their very core. By taking this approach, we wish to challenge the stigma of divorce being perceived as a personal failure, and instead look at it as a new beginning.

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integrated A-Z solution that provides an annual strategy, design, development, internet marketing and lead generation services. It’s basically like having your own marketing team in-house.

What are you most proud of? Tell us about PIXAFUSION and how you started! The seeds of PIXAFUSION were planted back in 2005 when myself and Lee used to run a web hosting business from the back of my bedroom. We soon found that customers had a need for professional websites at affordable pricing and started offering just that! In 2010 we started our journey to where we are today, due to successful website projects and campaign strategies, unique techniques and an increasing customer demand, over the years we’ve expanded into all aspects of marketing such as Strategy, SEO, PPC, social media marketing, lead generation & print fulfilment.

What do you love about your role? Every day is a different day, your diary is always full and constantly changing! One minute I could be talking to a client over coffee, the next minute I could be flying half way around the world to start marketing campaigns with our international clients. I also love the people I work with; the team are a fun and highly skilled at what they do – we’re a family!

Tell us about a typical working day! It’s hard to say any day is ‘typical’, and if I’m being honest I like it that way. My working day usually starts at around 7am where I check my emails, catch up on news, social media and generally preparing for the day ahead. From there on out, anything goes. I spend the day either in the office, travelling or in meetings.


Customer service and team culture! No matter how much you spend with us, we treat every customer the same, with the highest importance! Over several years, we have developed a certain formula and process which ensures we provide an amazing experience for the customer throughout their journey with us. Clients tell us all the time that we have an amazing team, and I really believe that a connected team betters the work flow and as a result we deliver amazing websites and produce some successful campaigns.

What are the challenges for PIXAFUSION Digital right now and for the industry as a whole? It’s always a challenge trying to educate customers about new marketing techniques and technologies and getting them to believe in investing some of their marketing budget into areas such as lead generation through sales funnels, chatbots and automation. When clients finally understand these benefits, they see the returns for themselves. Our case studies and the work we provide is a testament to this.

What kind of goals do you have? What are the most useful KPI’S for measuring success?

Do you have any advice for people who want to work in Digital Marketing?

One of our biggest goals as a business is to continue to grow at the rate we are today and venturing into new markets both locally and internationally. We’ve already opened an office in Dubai this year and we’ve set our eyes on New York in the next six months.

The biggest thing in marketing is having the right experience and make sure you have a portfolio that’s up to date with latest skills and industry knowledge. There are many agencies and designer developers, but you need to work out your style, where you fit in and why you’re better than the next person.

The biggest KPI we measure our success on is customer experience and customer service. Ultimately, we look back over the customers journey and ask ourselves if we’ve not only met, but exceeded the client’s expectations? We always aim to over deliver on what we’ve promised.

How are you growing the business moving forward? One of the biggest things we’re doing is putting a 3 year recruitment and skills strategy in place to grow our business development team. We aim to have dedicated people within our team to focus on taking us to different sectors both locally and internationally.

What type of clients do you work with? We don’t work with everyone, we only work with businesses we believe we can add genuine value to. We’ve worked with some amazing clients such from local start-ups, SME’s to larger clients such as the NHS, Cancer Research, Caerphilly Council, Zipcar, HSBC, ACCA and Home Office. We’ve got some very exciting projects in the pipeline at the moment so we can’t wait to make a start on these!


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