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WELCOME I cannot believe how quickly this past year has ﬂown by. It seems like only a few weeks ago I was ﬁnalising things on last year’s edition of the Introbiz Expo magazine!
So much has changed and developed for us over the past 12 months – as a business, we’ve seen more and more businesses joining the network, we’ve hosted many different types of events and we’ve seen thousands of pounds’ worth of business made within the network, which is great to see! We’re very excited to be coming to you from the Motorpoint Arena Cardiff today. This is our second consecutive year here, and we couldn’t be happier about that fact! Today, you’ll see over 200 exhibitors from all sorts of industries, so if you’re looking to add that something special to your business, make sure you go and ask them plenty of questions. You may be thinking of starting a business and too afraid to take the risk. There’ll be plenty of advice and tips to be picked up throughout the day, so I have no doubt that you’ll leave the event feeling completely inspired.
Throughout the day, you can attend our networking breakfast, partake in a free speed networking session, listen to the keynote speakers and seminars and even attend our VIP after party held later today, also held at the Motorpoint Arena Cardiff. Make sure you take plenty of notes and take them back into your business. I say this every year, but on behalf of Introbiz, I’d really like to say a big thank you to you all for attending the event today and for your support. Whether you’re an exhibitor, visitor, sponsor or even a speaker, make the most out of this opportunity and go make those connections!
Emma Davies, Editor and Content Manager
Thank you all – have a truly tremendous day and don’t forget to tweet us that you’re here using #IntrobizExpo.
tip You’ll get out of your business what you put in – be prepared to work hard
EXPERIENCE AMAZING AT LEXUS CARDIFF Hadfield Road, Cardiff, CF11 8AQ 02920 348500 cardiff.lexus.co.uk
3163_140x200_Q3 2017 All New LC_Mad_Cardiff.indd 1
About the Expo
About the keynote speakers About the seminars
9 – 23 26 – 31
Meet the team
52 – 55
About our events
Gallery of 2017
Manage your marketing
Social media for business
Introbiz marketing services
Charities of the network
Resolving HR issues
Protecting your data
The importance of business referral
Managing your cashﬂow effectively
Sales v networking
Networking dates for 2017
ABOUT THE EXPO 2017 Did you know that today marks the sixth Introbiz Expo? It’s unbelievable to look back over the years and see how much Introbiz has grown and developed.
Although the Expo is held for only a day, there’s months and months of planning that goes on behind the scenes. After last year’s event, we were already thinking about the next one, and here we are! We’re thrilled to be back at the Motorpoint Arena Cardiff for the second consecutive year and we have a tremendous day planned. As you walk around the Arena, you’ll see over 200 exhibitors from a range of industries and sectors showcasing their products and services. They’re also on hand to offer advice and guidance when it comes to their specialities, so make sure you ask them plenty of questions. Throughout the day, you’ll see 10 keynote speakers take to the main stage to share their knowledge and it’s a perfect opportunity to get your questions answered by the professionals. There’ll also be a designated seminar zone where you can listen to a variety of presentations covering topics such as marketing, analytics, branding and networking.
The day will kick off bright and early with a networking breakfast, which is sponsored by PIXAFUSION Digital, held in the food zone. Enjoy a delicious breakfast before heading off to listen to the first speaker of the day in the main stage area. There’ll be a free speed networking session to partake in and following the close of the Expo, there’ll be a VIP after party where guests can get their glad rags on to enjoy a luxurious evening. A delicious 3-course dinner will be served and there’ll be plenty of entertainment throughout the evening. The after after party will be held at The Dead Canary. If you’re visiting the Introbiz Expo today, make sure you let us know that you’re here by using #IntrobizExpo and we’ll retweet you!
KEYNOTE SPEAKERS ALANA SPENCER APPRENTICE WINNER AND FOUNDER OF ‘RIDICULOUSLY RICH BY ALANA’ TIME: 2:20pm
Alana Spencer’s professional love affair with sweet treats began at the age of 14, when her Mum bought her a book about making chocolate. Alana became a self-taught chocolatier at only 16, renting her first kitchen and starting to sell her luxury chocolates to friends, family and teachers before quickly attracting the interest of two shops in Aberystwyth. The delicious chocolates became incredibly popular, and in 2010 Alana decided to leave school and pursue her entrepreneurial chocolate-loving dream. Initially calling her business Narna’s (after the nickname used by her little sister!), she started making tray-baked cakes alongside her chocolates and moved production to a purposebuilt country kitchen in her parents’ back garden.
In 2016, Alana decided to take her business a step further and she applied to become a candidate on BBC One’s The Apprentice, seeking a £250,000 investment from Lord Sugar. Proving herself to be business-minded, adaptable and astute, Alana beat 17 other candidates to win a 50/50 partnership with the business heavyweight, coming up with the new brand name for her business during the dramatic season finale…and so ‘Ridiculously Rich by Alana’ was born!
Staying true to her love for Belgian chocolate and luxury ingredients, Alana’s cakes impressed many independent delicatessens and she started selling her products in outlets across the United Kingdom. She refined her offering to six well-loved cakes (including her famous gooey chocolate brownie) and began travelling the country bringing her ridiculously tasty goodies to a large number of food festivals and shows.
KEYNOTE SPEAKERS RYAN JONES FORMER WALES CAPTAIN AND BRITISH AND IRISH LION TIME: 08:45am
The former Wales captain and British and Irish Lion, Ryan Jones was appointed Head of Rugby Participation in February 2016.
He also captained the Ospreys from 2007 to 2010 and counts four Guinness Pro12 titles amongst his achievements.
Jones, who won 75 caps, joined the WRU Executive Board with a remit to get more people across Wales engaged more often with rugby at all levels and in all its forms. In doing so, he will represent more than clubs across Wales and provide them with a voice at rugby’s top table.
Although Ryan retired from professional rugby back in 2015, he continues to work hard at a community level as a coach at Mumbles RFC. He is also a Director and Trustee for Disability Sport Wales as well as being Vice-Chair for the Princes Gate Trust.
Jones is one of an elite band of players to have won three Grand Slams with Wales (2005, 2008 and 2012) and he also played an integral role in his country’s retention of the RBS 6 Nations title in 2013.
“ I really believe that whatever your age, there’s an aspect of rugby that you can be a part of.”
KEYNOTE SPEAKERS MARK WRIGHT BBC’S THE APPRENTICE WINNER AND FOUNDER OF CLIMB ONLINE TIME: 11.30am
Mark Wright is an inﬂuential entrepreneur and self-taught digital marketing specialist, renowned for his success in winning BBC’s The Apprentice. In securing the winner’s title, Mark went on to find and develop one of the UK’s fastest growing digital marketing agencies, Climb Online, in partnership with Lord Alan Sugar. As the most successful business to have been founded by an Apprentice winner to date, Climb Online boasts three UK office locations, a customer base of 400 plus and a second-year turnover in excess of £4 million as of January 2017. Boasting a sincere drive for success, Mark now plans to transform Climb Online into a global business – with South Africa, Australia and Dubai firmly in sight.
Facebook.com/climbonlinedigital @Climb Online linkedin.com/company-beta/9245015 @climbonlinedigital
www.climb-online.co.uk 020 3225 5891
“ I love helping companies smash their goals every day!”
KEYNOTE SPEAKERS JAMIE BAULCH OLYMPIC ATHLETE AND TELEVISION PRESENTER TIME: 9:30am
Jamie enjoyed a career spanning 15 years at the top of world class athletics and was without a doubt one of Great Britain’s greatest ever 400m sprinters. Jamie made his debut for the GB and NI team at a Junior International in Spain in 1991. He burst onto the international scene, winning the 200m and breaking the Welsh record. In his first year of competing, he was selected for the 1996 Olympic Games and won Silver as part of the 4x400m quartet. He became World Indoor Champion in 1999 and still holds the British Indoor record over 400m set in 1997. Jamie won 11 medals at the Olympic Games, World and European Championships and Commonwealth Games. During his career, Jamie developed into one of the biggest personalities of the British athletics team, recognised by his peroxide dreadlocks, which led to a promotional campaign with Vidal Sassoon. His enthusiasm and commitment make him a popular choice for endorsements with brands such as Yves St Laurent, Tag Heuer, Thomas Burberry and Jaguar Landrover to name a few. Since retiring in 2005, Jamie has regularly appeared on the TV and radio. Highlights include presenting the children’s TV programme CITV Energize and participating in shows such as Cirque de Celebrité Dancing on Ice Goes
Gold, Safari School, filmed in an African game reserve and working as a pundit with Ben Shephard throughout the London Olympic Games. Adopted as a baby, Jamie has recently been tracing his birth parents in the acclaimed and moving BBC1 documentary called Finding My Birth Mother and Father. Jamie is a patron of Barnardo’s and works closely with several other charities. Outside of his regular work, Jamie still enjoys sport by participating in numerous charity challenges, which is mainly road cycling. He recently joined Olympic Gold medallist Geraint Thomas on the promotional video for the Shelter Cymru, Castles to Cathedrals 100-mile bike ride. Jamie is personable, yet professional, a confident and charismatic individual and a high-level motivational speaker.
“ Enjoy what you do. When you enjoy something, you do it better!”
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KEYNOTE SPEAKERS CHRISTIAN MALCOLM PERFORMANCE COACH AND FORMER ATHLETE TIME: 9:30am
Christian Malcolm is undoubtedly one of Great Britain and Northern Ireland’s most successful sprinters. He burst on to the international scene in 1998 aged 19 when he won the double at the World Junior Championships over the 100 and 200m. In the same year, he claimed 200m Silver at the Commonwealth Games in a time of 20.29 seconds. From here he went on to achieve a great deal in the sport, medaling at the World and European and Commonwealth Games. He also competed at 3 Olympic Games, finishing 5th on two separate occasions and captained Great Britain and Northern Ireland at the 2011 World Championships in Daegu. Christian has naturally fallen into many media roles throughout his career. In 2012, whilst training intensely for the London Olympics, Christian took on his first presenting role for BBC Radio Wales. He talked to Welsh Olympic hopefuls leading up to the Olympic Games on home soil, talking through their journey of how they got to where they were and their hopes in the lead up to the Games. Christian continues to work with BBC Radio Wales as co-host of the Friday Night Social, where he previews the forthcoming weekend sporting action as well as discussing big sporting stories currently making the news.
Christian has also established himself as the go-to presenter for BBC Wales’ popular Friday evening show Sport Wales, which has seen him being challenged to have a go at different sports to sitting down to interview Welsh sporting stars. Christian was named the technical lead of the men and women’s 4x100m relay squads in April 2015. As a result of Christian’s coaching, the GB women’s 4x400m team came away from the 2016 Rio Olympic Games with bronze medals. He also coaches a number of Paralympic athletes, including the IPC 100m T37 2014 European & Commonwealth Games bronze medalist Rhys Jones and London 2017 World Para Athletics Championship T35 silver medalist Jordan Howe. He was even behind the winning men’s relay team of the 4x100m at the 2017 World Championships in Athletics, held in London. Christian runs a Sports Academy at Newport Stadium, providing young people with expert sessions in running, jumping and throwing, giving them the foundation of athleticism that are needed to succeed. It aims to help build levels of confidence and help young people lead a healthy and fulfilling lifestyle.
KEYNOTE SPEAKERS MARIE DIAMOND BESTSELLING AUTHOR, SPEAKER AND MENTOR TIME: 12:30pm
Marie Diamond is a global transformational speaker, international bestselling author, personal, and business mentor. She is a master teacher and has starred in the hit movie and bestseller, The Secret. She is also one of the world leading Feng Shui Masters and Dowsing Masters. She creates several energy systems to uplift humanity: Diamond Feng Shui, Diamond Dowsing, Inner Diamond and Diamond Leadership. A woman of the West, having lived in Europe and North America, she has taken the best from the East (Feng Shui, dowsing, meditation, ancient wisdom) and brings it in a fun, joyful, comprehensible and deep spiritual way to her customers, clients, and students worldwide. As the President and Founder of the Association of Transformational Leaders and founding member of the Global Transformational Leadership Council, she inspires organizations, companies and countries to transform their systems. Since she was 15 years old, her vision is to enlighten more than 500 million people worldwide. Her work is seen in more than 190 countries. She now resides in France with her family and her young children.
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KEYNOTE SPEAKERS BEN TOWERS
ENTREPRENEUR AND TV PERSONALITY
THE ENTREPRENEUR’S GODMOTHER
Ben Towers has been named by Sir Richard Branson as being “one of the UK’s most exciting entrepreneurs,” and at only 18 years old, he runs a successful marketing agency (Zest the Agency) working with leading brands all over the world and housing a team of 35.
Alison Edgar, MD of Sales Coaching Solutions specialises in teaching start-up, micro and owner managed businesses as well as sales techniques, based on the skills she gained as a top performer for some of the world’s largest blue chip companies.
Ben was named by The Times at the top of their Super Teen Power list in the world and is an experienced public speaker and can be seen regularly on TV promoting young people in business.
For several years, she has been working with some of the UK’s most predominant young entrepreneurs including Jordan Daykin and his team at Gripit Fixings. She has enjoyed watching them and their businesses go from strength to strength. She has been voted one of the UK’s top ten business advisers by an esteemed judging panel, winner of GB Entrepreneur of the Year, and even won a special merit award for her services. Alison was even invited to the Queen’s garden party for her dedication to Enterprise and has just returned from Kuwait where she was running the first event of its kind in the Middle East, teaching Entrepreneurial-ism and Sales.
He started his first business aged 11 after a family friend challenged him to build her a website. Since then, he has gone on to grow the business and has plenty of opportunities to work with companies from all over the world. He is an Ambassador for various charities and organisations, including Bullies Out, Young Enterprise, Dogs Trust and Young Start-Up Talent.
Alison will be hosting a Q&A session with fellow keynote speaker, Ben Towers.
KEYNOTE SPEAKERS MARIA LEIJERSTAM BRITISH ADVENTURER, BUSINESS OWNER AND BRAND AMBASSADOR TIME: 10:00am
On the 27th December 2013, Maria Leijerstam became the first person in the world to cycle to the South Pole from the edge of the Antarctic continent. She set the new World Record for the fastest human powered coast to pole traverse, completing her journey in 10 days, 14 hours and 56 minutes. Maria spent four years planning, creating, training and preparing for this double world record. She built a winning team, drove the project from concept to delivery, pushed through extreme mental and physical barriers and achieved the unthinkable. In 2012, Maria was the first woman to complete the Siberian Black Ice Race (a 650km cycle across Lake Baikal), coming second overall and in 2007, she was the first Welsh woman to complete the Marathon Des Sables (running six marathons in seven days across the Sahara Desert). She has also raced on the World Series Adventure racing circuit, representing Great Britain, over the last seven years.
Maria has worked for a variety of multi-national organisations including BAE Systems, Ford of Europe and Siemens. She began her career as a Rocket Scientist later moving on to a project management role. She specialised in Business Improvement using methodologies such as Lean Six Sigma and spent a number of years travelling around the world applying her skills across the automotive industry. She later worked for Siemens as Head of Business Improvement for the IT division in the UK. Maria has a wealth of knowledge in expedition planning, event management and physical training and in 2010, Maria set up her own business, where she combined her love of sport with her business acumen.
“ When everything is against you stay focused on your end goal and trust your instinct. You’ll be amazed by what you can achieve.” 18
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KEYNOTE SPEAKERS LYNDON WOOD BUSINESS JUNKIE/ALIEN
Lyndon Wood is one of the UK’s most successful and dynamic entrepreneurs and a world-class mentor to mentors. Lyndon has been involved in various industries including, online trading, finance and insurance, retail, hospitality, private doctors, publishing, media, property, wholesale. Confidentiality, ethics and morals are at the top of Lyndon’s business and life values.
In February 2017, Lyndon launched blackandwhite.co.uk, a specialised professional indemnity insurance brokerage dedicated to the UK’s SME market with a quick, simple and hassle-free approach for consumers.
Lyndon has created a net worth in the tens of millions and still growing, with start-ups, intermediate and advanced businesses in his portfolio.
Lyndon has sat on boards as a non-executive director and also advises mentors on mentorship. His investments span many start-ups and intermediate businesses which include property, retail, manufacturing, online digital, medical, publishing and hospitality. His core strengths are seen by many as a trouble-shooter and growth strategist and Lyndon is a very high functioning individual.
Lyndon set up his business at the tender age of 19 in August 1990, at the start of the big recession, with zero capital, no qualifications, and in debt of £14,000 – after leaving school at the age of 14. In a very challenging and highly competitive industry, he took his insurance business ConstructaQuote.com, part of Moorhouse Group Ltd, to become a UK top 100 insurance broker, specialising in the SME market both online and ofﬂine. Lyndon still owns 100% of the business today and has grown organically with zero investment.
Lyndon’s latest venture includes building a fitness empire with the launch of gyms around the UK.
“ The opportunity to grow rarely presents itself, so grab it when it shows up.”
KEYNOTE SPEAKERS TRACEY SMOLINSKI NETWORKING SPECIALIST AND SPEAKER TIME: 1:45pm
Tracey Smolinski is the founder and managing director of Wales’ leading independent business network, Introbiz. Since the company’s birth back in 2009, Tracey has become a highly successful businesswoman. Today, the network consists of over 300 members from all sorts of industries and sectors, while hosting 70 networking events a year in various 4 and 5-star locations. She offers free training sessions for the members whilst also training in schools on behalf of the Welsh Government and is a proud Big Ideas Role Model. She is known for her commitment and drive to providing valuable information. Her talks are extremely powerful and compelling as she leaves the audience feeling completely energized and ready to take on the world! One of the reasons Tracey stands out as a speaker is that she brings her own personal experiences to her talks. She speaks openly about how she got networking very wrong during her first three months as she was giving it the hard sell and almost completely gave up on it, but not before she took on some very sound advice. She started networking in the correct way, by building relationships and trust and went on to sell £100,000 worth of advertising revenue over the next 6 months. She saw firsthand
how powerful and profitable networking can be for businesses. Tracey spotted a gap in the market and decided to start her own networking company, and so Introbiz was born! Tracey has shared the stage with Hilary Devey CBE, Baroness Michelle Mone, John Lee and Sharon Lechter, an international bestselling author who is widely credited as being the genius behind the Rich Dad brand. Sharon is also Tracey’s mentor. Having worked in the networking world for a number of years now, demands for Tracey to share her knowledge and experience have grown significantly, which is why she decided to write a book to help anyone who’d like any advice when it comes to networking. Tracey also discusses the trials she’s faced as a business owner and how her own experiences have shaped the businesswoman that she is today. Master Networking: 10 Steps to Building Business Relationships for Profit and Success, explores her tried and tested methods for effective networking.
“ Make a positive difference in people’s lives!”
KEYNOTE SPEAKERS CAROLINE THOMPSON CEO OF @BETHESPARK
Caroline Thompson is currently NatWest’s entrepreneur development manager overseeing the Entrepreneurial Spark Powered by NatWest hub in Cardiff. Now, NatWest has become one of the first major businesses in Wales to pledge its support for BeTheSpark by funding her secondment to the role of CEO. BeTheSpark, launched last month, is a movement designed to connect like-minded people and bring together innovation and entrepreneurship. Welsh Government, as one of the movement’s key stakeholders will continue to support BeTheSpark by matching private sector sponsorship and the secondment of a Welsh Government official. Nine of Wales’ most prominent figures from business and academia have joined forces to start this movement, aiming to build a community that will help transform Wales, inspire the next generation and ultimately trigger more start-ups, more innovation and commercialisation, more opportunities and more jobs. The nine are Ashley Cooper of Catalyst Growth Partners; Professor Simon J. Gibson of Wesley Clover Corporation; Professor Dylan Jones-Evans of University of South Wales; Professor Hilary Lappin-Scott of Swansea University; Dan Mines of the Admiral Group; Dr Drew Nelson of IQE plc; Hayley Parsons, founder of GoCompare.com; and James Taylor, the founder of SuperStars.
Caroline will take the CEO position in the newly formed BeTheSpark CIC, which will act as the backbone connector in building the Innovation Driven Entrepreneurship Community. The CIC will be Chaired / Directed by Ashley Cooper, Caroline Thompson and Dan Mines with the wider nine person existing Panel chaired by Simon Gibson, maintaining an active Strategic direction role. BeTheSpark is an output of the Massachusetts Institute of Technology Regional Entrepreneurship Acceleration Programme, which Wales joined in 2015. It is a global initiative designed to help regions accelerate economic growth and job creation through innovationdriven entrepreneurship. Wales has a vibrant and expanding entrepreneurial economy, and the ecosystem which supports it is already strong. BeTheSpark is the natural next step in the evolution of this support structure, and will bring together a network of individuals and organisations who can harness the energy and talent which is already here and take it to the next level.
KEYNOTE SPEAKERS SEAN HOLLEY COMPÈRE BROADCASTER AND RUGBY UNION COACH
Most notable for his rugby coaching successes with the Ospreys, Scarlets, Gloucester, Bristol and the Welsh National team, Sean Holley now resides as a television rugby analyst for BBC Wales Scrum V. Sean broadcasts both in the studio and outside, providing commentary and match analysis in-game and pre/post-match. He has also worked for BT Sport, Sky Sports, TalkSport and S4C. Sean Holley is also host of the Sony Academy Award winning radio show ‘Rugby Nation’ on Nation Radio. He writes technical coaching articles for several publications including Rugby World. Sean was Head Coach for Ospreys Rugby where he spent nine seasons – over 250 games. He has worked with the British and Irish Lions, the Grand Slam winners, All Blacks and Springboks including the likes of Shane Williams, Gavin Henson, Adam Jones, Ryan Jones, Tommy Bowe, Justin Marshall, Jerry Collins, Scott Gibbs and Mike Phillips and many more. He has also worked as a Coach for the Welsh Rugby Union at all levels including the National Team in 2009. Sean has also held several other high profile positions in the world of rugby. He was the longest serving and most successful Welsh Regional Coach helping the Ospreys to win
5 titles and 3 Heineken Cup Quarter Final places. In 2013, he was appointed Head Coach for Bristol Rugby where he stayed for 3 seasons culminating in promotion to the English Premiership after a record breaking stint for the club. Sean has now ventured into the business world with his own sport and media business, making use of his experiences and communication skills in keynote speaking, business mentoring and event hosting. He has developed a new education programme for schools called iBroadcast and has recently become Director of an exciting outdoor adventure and events company called Man Up U.K. Ltd.
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ABOUT THE SEMINARS Our seminars are a very important addition to the Introbiz Expo. The aim of the event is to guide, advise and offer tips to improve, grow and develop your business. If you’re working hard on an aspect of your business that quite simply isn’t giving you any results or a return on investment, then finding an alternative option is likely at the event today.
Today, we welcome a range of seminars, discussing things from marketing and being visible online to securing funding and business advice. At the end of each seminar, there’ll be an opportunity for you to ask any questions you may have that could impact your business so make sure you make the most of the opportunity.
You can find out more about what’s on offer at our seminars here.
10:00 – 10:45am WebBox presents How to Win on Google Adwords
10:00 – 10:45am Introbiz presents How to Grow Your Business Through Networking and Relationships
11:00 – 11:45am Google presents Social Media for Business 12:00 – 12:45pm Prodec presents Modern Workplace: A Better Way of Working
tip Become an expert within your ﬁeld
11:00 – 11:45am Superbowl presents The Story Behind Superbowl UK 12:00 – 12:45pm Wealth for Life Event presents Brand Your Way to Success
1:00 – 1:45pm Powerful Business Academy presents How Women do Business
1:00 – 1:45pm Prime Objectives presents Stimulus for Change: Imposed or Instigated?
2:00 – 2:45pm Google presents Understanding Google Analytics
2:00 – 3:45pm The Open University presents Can Companies Proﬁt From Rapid Foreign Expansion?
3:00 – 3:45pm CREO presents Growth Driven Design
3:00 – 3:45pm FunnelCentrix.com presents A Clear Path to Digital Marketing in Your Business
// ZONE 1
TIME: 10:00 – 10:45am
WebBox Digital presents How to Win on Google Adwords in This Changing World Technology and behaviour is changing. Is your business set up to take advantage of this? You’ll learn how to analyse and understand the behaviour of your target audience, reaching the right people at the right time, positioning yourself to take advantage of changing mobile traffic and driving conversions through winning the moments that matter. This seminar will be suitable for anyone from beginners to advanced Google Adwords users, as well as those wanting to grow their business online.
// ZONE 1
TIME: 11:00 – 11:45am
Google presents Social Media for Business Harness the power of social media for businesses to reach new audiences and turn them into valuable customers.
// ZONE 1
TIME: 12:00 – 12:45pm
Prodec presents Modern Workplace: A Better Way of Working Join Prodec Networks to learn how modern businesses are evolving and thriving in this increasingly competitive era of digital transformation. During the seminar, you’ll discover how cloud technology has revolutionised the modern enterprise and how it’s being used to enable employees to achieve more. We’ll also reveal our top tips for protecting your business from the increasingly ubiquitous threat of cybercrime including ransomware, data theft and email phishing.
// ZONE 1
TIME: 1:00 – 1:45pm
Powerful Business Academy presents How Women do Business Tineke Rensen from the Netherlands has been in business for almost 30 years. During this time, she, as a woman, has encountered many obstacles that other businesswomen are still facing today. She’ll teach you how you can improve the way you do business, what women need to grow their businesses and she’ll also explain what the difference is between self-employed women and business owners. If you’re a businesswoman, this is a seminar you must attend.
// ZONE 1
TIME: 2:00 – 2:45pm
Google presents Understanding Google Analytics Learn how Google Analytics can help you uncover trends about your customers, including how people use your website or interact with your business online.
// ZONE 1
TIME: 3:00 – 3:45pm
CREO presents Growth Driven Design Growth Driven Design (GDD) is a change to the traditional “big bang” approach of brand and marketing. Instead of attempting to define the entire scope of a project, performing the re-design, then launching and walking away for two or three years, GDD is a continuous cycle of design, research, improve. In this seminar, learn how GDD can provide you with a more manageable and economical approach to business growth.
// ZONE 2
TIME: 10:00 – 10:45am
Introbiz presents How to Grow Your Business Through Networking and Relationships Introbiz will be presenting a highly valuable and informative seminar at the Expo this year focussing on how you can grow your business through networking at our events and building relationships. Learn how to network the right way and how following up effectively is imperative to the success of your business.
// ZONE 2
TIME: 11:00 – 11:45am
Superbowl presents The Story Behind Superbowl UK Superbowl UK will enthuse guests by exploring and delving into detail about the growing leisure company. They will deliberate what makes them stand out from competitor entertainment complexes, whilst exploring the role of staff members in their expansion plan. They are an independent, family run company who currently operate 6 family entertainment centres across the UK – three of which are within the South Wales region.
// ZONE 2
TIME: 12:00 – 12:45pm
Wealth for Life Event presents Brand Your Way to Success You’ve been trying to succeed, and things just haven’t quite taken off. Well, this seminar is just for you because Vishal has been through the struggle and has learned from some of the best business and personal development minds in the world. This no-nonsense seminar will teach you exactly what you need to know to take your business and your income to the next level. If you’re serious about getting successful and increasing your income then this seminar is not to be missed.
make your business stand out
GRAPHIC DESIGN BRANDING EXHIBITION DESIGN WEB & DIGITAL CONTENT BROCHURE & LEAFLETS ILLUSTRATION PHOTOGRAPHY PRINT MANAGEMENT
DESIGNING THIS EXPO 2017 BROCHURE AND MATERIALS FOR INTROBIZ AND EXPO 2017
// ZONE 2
TIME: 1:00 – 1:45pm
Prime Objectives presents Stimulus for Change: Imposed or Instigated? How you can be sure to take hold of the opportunities ahead by creating allies not opponents in order to succeed. You will gain my practical tips, tools and techniques to assist you to deal with your current challenges being faced in these fast-moving and unpredictable times. Come to my Seminar and let me share my Formula for Success.
// ZONE 2
TIME: 2:00 – 2:45pm
The Open University presents Can Companies Proﬁt From Rapid Foreign Expansion? In this seminar, Dr Raquel Garcia-Garcia hopes to open minds as to what can be achieved for international expansion and performance. In turn, this will pose several questions relevant to all: can companies profit from a rapid foreign expansion? Is the sky the limit? What are the factors that support/hinder a profitable rapid foreign expansion?
// ZONE 2
TIME: 3:00 – 3:45pm
FunnelCentrix.com presents Clear Path to Digital Marketing in Your Business We all know that digital marketing is a commercial must have nowadays. The internet and social media are essential tools to market your products and services to a huge audience full of hot, potential prospects. All you need is a digital process to turn those leads into sales. There’s no reason to suffer from disconnected sales funnels or technical overload. If you’re looking for one, clear path to automation led marketing, then join Andy Phillips from FunnelCentrix.com and put a stop to wasting your time and money.
Introbiz Breakfast Networking Sponsors
THE FULL SERVICE DIGITAL AGENCY INNOVATION THROUGH DESIGN & MARKETING Strategy Driven. Creatively Inspired
What we do Creative Strategy Web Design & Development
Search Engine Optimisation (SEO)
Website Maintenance PIXAFUSION are an extremely helpful, professional and competitive organisation. Whilst developing an online childrenâ€™s game, PIXAFUSION provided ideas whilst considering our requirements. Throughout the process, they regularly kept us up to date regarding costs, timescales and development of the product. An organisation we would definitely recommend!
Fiona Maclean, Welsh Ambulance Services NHS Trust
+44 (0)2920 091 321 firstname.lastname@example.org www.pixafusion.digital 32 Some of our clients
for Introbiz Members
NETWORKING BREAKFAST Join us for a delicious breakfast provided by Spiros Caterers before the Expo kicks off at the Motorpoint Arena Cardiff.
The networking breakfast at the Expo is the perfect opportunity to meet and catch up with other businesses and departments before the Expo begins and is opened to the general public. Held at the Motorpoint Arena Cardiff, this is an event for our exhibitors, speakers, sponsors and visitors so there’s plenty of connections to be made. The breakfast starts at 7am and guests can enjoy a delicious cooked breakfast provided by award-winning catering company, Spiros Caterers. This will be followed by a warm welcome to the event from Introbiz founders, Tracey and Paul Smolinski as well as a 10-minute presentation from the event sponsors, PIXAFUSION Digital. At PIXAFUSION Digital, their goal is to bring marketing to life. They use a digital and traditional marketing
philosophy which include web design, web development and online marketing strategies to deliver outstanding creative concepts with their knowledge of digital technologies. They will allow you to reach your customers at a budget which suits you with an effective return on investment. The keynote speaker for this event is former Wales’ rugby union player and captain, Ryan Jones. He has been involved in three Grand Slam wins and at one point, held the record as Wales’ most capped captain with 33 caps, having surpassed Ieuan Evans. The breakfast is a great way to network before the busyness of the day begins – plus it’s an opportunity to feed and water your staff beforehand. See you there!
tip Be completely passionate about what you do
W: CHAPEL1877.COM T: 02920 222 020 E: ENQUIRIES@CHAPEL1877.COM
SPEED NETWORKING Speed networking is an amazing way to meet countless businesses in a very short space of time. You may be wondering what the benefits of speed networking are. Trust me when I say, there are plenty! Whilst speed networking may not work for everyone, for most, it can be highly valuable and productive for your business. There’s no better opportunity to meet as many other business representatives so make sure you get your elevator pitch right! If you’ve got a new member of staff, take them along to the session. It’s a great way for them to put their
knowledge to the test and to perfect their elevator pitches. The final and most important aspect of speed networking is how efficient it can be. Everyone leads busy lives so making dozens of contacts in a short period of time really is priceless. The Expo’s speed networking session begins at 1:00pm so don’t miss it and make sure you take plenty of business cards with you!
The smart till that costs less than you think My Business Hub is a simple but powerful payment system that saves you time and simplifies everyday admin, leaving you free to focus on your business.
Contact your local representative 07825 125726 or visit worldpay.com © Worldpay 2017. All rights reserved. Worldpay (UK) Ltd (Company No. 07316500/FCA No. 530923). Registered office: Walbrook Building, 25 Walbrook, London, EC4N 8AF. Worldpay (UK) Ltd is authorised by the Financial Conduct Authority under the Payment Services Regulations 2009 for the provision of payments services and is authorised and regulated by the Financial Conduct Authority got consumer credit activities. Worldpay, the logo and any associated brand names are the trade marks of the Worldpay group of companies.
EXPO SPONSOR BIOGRAPHIES Headline Sponsor Moorhouse Group Moorhouse Group Limited insure tens of thousands of businesses throughout the UK via its trading companies, constructaquote.com and blackandwhiteinsurance. co.uk and is still family owned. They have key account holders for the larger businesses that have more complex requirements and being a top UK 100 broker, they really do place their focus on customer centricity, honesty and transparency every step of the way, making it easy for their customers. Moorhouse is more than an insurance provider – they are your honest, transparent and trusted service partner.
Networking Breakfast Sponsor PIXAFUSION Digital At PIXAFUSION Digital, their goal is to bring marketing to life. They use a digital and traditional marketing philosophy which include web design, web development and online marketing strategies to deliver outstanding creative concepts with their knowledge of digital technologies. They will allow you to reach your customers at a budget which suits you with an effective return on investment.
Hotel Sponsor Jurys Inn Jurys Inn Cardiff is the perfect place to stay during your time in this vibrant city. Housed in a grand Victorian building right at the heart of the city, you can take advantage of their newly refurbished, stylish and comfortable rooms and taste their new element of ‘The Kitchen’ which offers the very best in cuisine. For the elegant touch, why not try their delicious afternoon tea, sit out on the terrace and enjoy a glass of fizz or two.
VIP After Party Sponsor Laing Cardiff Founded in 1794, family-run Laing Cardiff is one of the UK’s most respected jewellers, boasting two centuries of expertise in luxury jewellery and the finest Swiss watch brands available. Michael Laing, OBE and Laing owner hand selects every diamond in their exclusive collections to always guarantee the most special of sparkles!
Litho Print. . . • 5 & 10 Colour Presses
• Perfect Binding
• Short To Medium / Large
• Promotional Literature
Print Runs • High Quality B1 Litho Printing
• Brochures • Leaflets / Flyers • Manuals / Annual Reports
• Saddle Stitching
+44 (0) 1443 222219 email@example.com www.harlequinprintgroup.co.uk Harlequin House, Coed Cae Lane Pontyclun, South Wales, CF72 9EW
EXPO SPONSOR BIOGRAPHIES Magazine Sponsor Harlequin Print Harlequin is a private company manufacturing in Britain for over 25 years. The company has earned an enviable reputation in the fields of digital, commercial litho print, packaging and large format print, providing added value print solutions, underpinned by innovative design and high production standards, coupled with BRC AA, ISO and FSC accreditations.
Pre-Biz Expo My Company Clothing My Company Clothing specialises in the complete customisation of corporate clothing, workwear, bar gear and marketing products. They have the ability to pantone match their products so that they integrate with your company’s identity down to the smallest detail.
Giovanni’s Restaurant Born in Reggio Calabria, Italy and brought up in Grangetown, Cardiff – Giovanni is a true Welsh Italian. Giovanni’s Restaurant has two stunning venues in Cardiff City centre, one is at the heart of the Café Quarter and is conveniently located opposite the St Davids 2. The other is just a stone’s throw away from the New Theatre.
Creo Creo is a full-service digital agency. They listen and advise to transform your ideas, and they create and deliver exceptional solutions, as unique as you are. They Deliver Digital.
Cardiff Council Cardiff Council’s Economic Development team provide new and existing businesses in Cardiff with a range of business support. As well as supporting local businesses, commitment is in place to drive forward the city’s next phase of development, which will also assist in promoting the city as a world class destination for investment and tourism.
PARTNER SPONSOR BIOGRAPHIES Ricoh Wales Ricoh is a global provider of technology that transforms business processes and information management to help organisations be more agile, productive and profitable. Over recent years, they have responded to the changing demands of the modern workplace and now provide a full range of end-to-end solutions in the following core areas: office solutions, production printing, IT services, managed document services, communication services, application services and much more.
Cleartech Live At Cleartech Live, theyâ€™re different. They use the latest innovations and event technology to produce creative events, from content production to indoor LED screens, exhibition support, digital audio and LED light effects. They understand their clientsâ€™ predicaments to provide more for less and get greater returns on event investment. Their technologies provide solutions to the problems.
Glamorgan Telecom Established in 1998, Glamorgan Telecom are one of the largest communications providers across Wales and the South West offering their customers a comprehensive product portfolio to meet their business voice and data needs. Their fully inclusive service covers everything from project management and installation through to maintenance and product training, ensuring that from the moment you contact Glamorgan Telecom, they are there to support and advise you.
Cardiff Life Magazine Cardiff Life lifts the lid on the latest places to eat and drink, the most desirable properties and the best things to do and see, as well as bringing you all the latest retail trends, adventures in party-going and news from the local business community. And there is the Cardiff Life Awards, celebrating the best of the city.
Treganna Design Whether itâ€™s branding, print or digital, Treganna Design is a design agency that works hard, designs smart, and offers value for money. Offering a friendly and creative approach, they work with their multi-sector clients to communicate their message effectively with work that inspires and delights.
EXPO PARTNER BIOGRAPHIES David Lloyd Leisure Clubs David Lloyd Clubs operates 81 clubs in the UK and a further 11 across Europe, plus two Harbour Clubs. They have approximately 475,000 members and employ 6,000 people including an expert health and fitness team of over 1,800 and more than 400 tennis professionals.
Cardiff BID Projects like Cardiff BID play a significant role for a city’s local economy; in fact, they can’t even come into being without being voted on by local businesses. 84% of businesses that voted in Cardiff were in favour of Cardiff BID and helped kickstart their five-year plan in July 2016. Perhaps the most important way BID projects help in developing local economy is by giving the businesses in the area a voice. The purpose of the BID is to encourage people to visit the city centre more often, stay longer and in turn, invest more in the local economy.
New Directions The New Directions group of companies are a business services organisation which opened in 1993. They aim to support their community with three core activities – recruitment, training and a criminal record checking service. New Directions Commercial works to support the recruitment and employment needs across the Welsh business community. From customer service to call centres, administration to finance, they work to provide quality and cost-effective solutions.
Digital Garage Free tutorials from Google on everything from your website to online marketing and beyond. Choose the topics you want to learn, or complete the whole online course for a certification from Google and IAB Europe.
Uprise Print Uprise Print specialise in all things print. From low run digital and large format bespoke, to signage, long run litho and much more. They provide the complete print and creative solution.
SEE ON S US TAN 299 D
FULL PAGE ADVERT
Give a dog a furr-ever home! We hope you’ve enjoyed exploring Cardiff and the Vale while searching for our mischievous Snowdogs and Snowpups! Here are a few dates for the diary.
Farewell Weekend Come along to the Capitol Centre in Cardiff to see all of your favourite Snowdogs and Snowpups together in one place and complete your collection
Snowdogs: Tails in Wales Auction Give your favourite Snowdog a furr-ever home by bidding at our auction in the Cardiff Marriott
‘The Snowman™ and The Snowdog’ © Snowdog Enterprises Ltd 2017 THE SNOWMAN™ Snowman Enterprises Limited ‘The Snowman’ by Raymond Briggs is published by Puffin 41
ZONE INFORMATION LUXURY CAR ZONE Back for the second year running is our Luxury Car Zone. We’re very fortunate to have a range of clients within the car industry and we can’t wait for our guests to see the range of vehicles exhibited today. Have a chat with our exhibitors and they’ll be more than happy to show you around the mechanics of the vehicles.
BUSINESS ADVICE ZONE This Zone is going to be extremely busy throughout the day. Business advice is highly valuable, there’s always some new trend or something exciting that you could be implementing into your own business so make sure you head over and take plenty of notes.
FOOD ZONE BUSINESS TRAVEL ZONE Everyone loves a holiday so why not jet away somewhere hot and remote following the advice of the exhibitors within the Business Travel Zone?
This area will be one of the busiest throughout the day. Here, you’ll be able to get your lunch or grab a quick coffee to have a further catch up with a client or a new connection.
#BETHESPARK ZONE DIGITAL ZONE The digital world is constantly changing so the best place to get this sort of advice during the day is to head on over to the Digital Zone. Get advice on how to perfect your marketing campaign and how to make the most out of your website.
Innovation is happening so fast, it can be hard to keep up. Head on over to the exciting BeTheSpark Zone to find out more.
FITNESS AND GOLFING ZONE If you’re into your sport and fitness, head over to the Fitness and Golfing Zone where you can put your skills to the test with a golfing simulator.
tip Know exactly what you do and offer as a business
Digital Print. . . • Short Run Quality Print
• Envelope Print
• White & Clear Ink Options
• Larger & Longer 700mm
• Point of Sale
• Promotional Packaging
• Saddle Stitching
• Bespoke Solutions
• Perfect Binding
• Trial Packaging
• Wiro Binding
• Labels & Swing Tags
The Pitch Earlier this year, we launched a competition called The Pitch in partnership with Big Ideas Wales and sponsored by Cardiff Council. MAIN STAGE 10.30am The competition is aimed at anyone who is either in the early stages of setting up their businesses or those who have businesses who have big potential and are ready to take it to the next level.
Judging the competition is
The competition started way back in September with a workshop hosted by Stifyn Parri where he shared plenty of tips on how to perfect an elevator pitch. From this, entrants were asked to send us a 2-minute video of their elevator pitches where five finalists were then chosen. On the day of the Expo, the five finalists will have been selected and theyâ€™ll be presenting their elevator pitch to the audience.
Hayley Parsons OBE, founder of Gocompare.com
Lyndon Wood, founder of constructaquote.com
Stifyn Parri, founder of Mr PRODUCER
Ken Poole, Head of Economic Development at Cardiff Council Ashley Cooper, co-founder of Catalyst Growth Partners
@SyniadauMawrCym | @BigIdeasWales SyniadauMawrCymru | BigIdeasWales
SyniadauMawr.cymru BigIdeas.wales 44
The winner will receive a glass trophy, a Gold membership package thatâ€™ll give them access to the Introbiz network, monthly networking training provided by Tracey Smolinski, marketing training provided by Paul Smolinski, and business mentoring sessions with Lyndon Wood and Hayley Parsons. The winner will also receive a website, courtesy of Sunzu and PR planning support provided by Technical Marketing and PR. The five finalists will be presenting on the main stage at 10.30am, so make sure you make your way over to show your support!
Creative Print, Graphics and Signage that will create a difference to your competitors. From personalised bespoke print to illuminated 3D signage, Uprise Print can provide a wide range of solutions to make your company stand out from the crowd! VISIT US ON STAND 91/93 or Call Lee on 07773 388 127 to find out how Uprise can help your business stand out from the crowd www.upriseprint.co.uk
Get bowled over this
Christmas Option 1 £12.95pp
2 Games of Bowling or Laser Quest l 1 Chilled drink per person* l Sharing Nibbles l Santa Hat l
Option 2 £14.95pp
2 Games of Bowling or Laser Quest l Delicious Meal per person* l 2 Chilled drinks per person* Valid l Santa Hat 1st November 7th January 2018 to 7 l Box of chocolates or bottle Pre-book a bar tab and of wine for winner (per lane) enjoy a FREE round of shots for you and l Lane host your colleagues.** l
Call Merthyr Tydfil:
Friars Walk Shopping Centre Newport, NP20 1EA
Merthyr Tydfil Leisure Village, Merthyr Tydfil, CF48 1UT
Stadium Plaza, Wood Street, Cardiff CF10 1LA
Like us on:
deposit shall be taken at time of booking.
029 2233 1333 Follow us on:
We’re on Snapchat!
46 Terms and conditions for this offer can be found at www.superbowluk.co.uk/terms-and-conditions. Management have the right to change,
modify and remove this offer at any time. Full payment is required prior to date of celebration event. *Food and Drink option is from a given selection. **£100 minimum bar tab required.
MEET THE TEAM TRACEY SMOLINSKI FOUNDER AND MANAGING DIRECTOR Tracey is the founder and managing director of Introbiz, the company hosting the event today! Founded back in 2009, Introbiz has grown considerably, with hundreds of members from a range of industries and sectors. She has also released her own book called Master Networking, where she shares with you the secrets to becoming a successful networker.
PAUL SMOLINSKI MANAGING AND OPERATIONS DIRECTOR The idea of the Introbiz Expo came from Paul and he’s been instrumental in its growth ever since. The first event of its kind was held at Cardiff City FC stadium, and since then, the Expo has grown to accommodate hundreds of exhibitors, world renowned keynote speakers, and just generally being a great day for Welsh businesses.
EMMA DAVIES EDITOR AND CONTENT MANAGER Emma has been a part of the Introbiz team for almost 4 years now and works hard behind the scenes to bring you the Introbiz Expo magazine, as well as the information you read on the website and other forms of marketing. She thoroughly enjoys writing content and keeps updated with all members’ news.
JANE DRISCOLL EVENTS HOSTESS Jane has been a part of the Introbiz team since the very beginning. She’s an important part of the team at our weekly networking events as well as the Expo today. Make sure you pop by and say hello!
SHELLEY GELSOMINI CLIENT RELATIONS MANAGER Shelley has been a part of the team for 2 years, and she’s an important cog in the day to day running of Introbiz. She ensures that all our members are happy and are aware of all our upcoming events. She’s also the link between Introbiz and our members, always striving to provide a high level of customer service. DOMINIQUE MOULD BUSINESS DEVELOPMENT EXECUTIVE With a ﬂair for sales and building relationships, Dominique is a fun and vibrant member of the team. She works hard to ensure that our members make the most out of being a part of the network.
GEORGIA PEARCE SOCIAL MEDIA EXECUTIVE Georgia is extremely creative and is keen to share this creativity by working on unique social media updates and informative news pieces. She also assists Emma in the day to day marketing tasks at Introbiz.
MOLLY ROBJOHN SOCIAL MEDIA EXECUTIVE Molly is a relatively new member to the team and she’s a whizz when it comes to social media. Responsible for promoting and raising awareness of the event today, she ensures that all businesses involved with Introbiz are seen on various platforms.
CARLY MORGAN BUSINESS DEVELOPMENT EXECUTIVE Carly works hard to ensure that our members are aware of what’s going on at Introbiz. We’re always busy and offering something new, so there’s always a new update to share! 47
EXHIBITOR LIST EXHIBITOR
ABF SOLDIERS CHARITY
BARCLAYS EAGLE LABS
BE THE SPARK 231, 233, 235, 249, 251, 253
CROW AND JESTER
141 343, 345 3
DAVID LLOYD LEISURE CLUBS
DEVELOPMENT BANK OF WALES
BUSINESS NEWS WALES
BUSINESS STEP UP
FIONA SCOTT MEDIA CONSULTANCY
7 47 61, 63
CARDIFF CITY FC
CARDIFF SAFE DEPOSIT
HUB NETWORK SERVICES
I AM WOMAN
CHADWICK BUSINESS CENTRES
277, 303 58 171 5 17
RUSSELL HEATH ACCOUNTANTS
SELECT SECURITY UK
11 41 & 43
LUKE RICHARDS CONSULTANCY
MARRIOTT HOTEL MOORHOUSE GROUP
337 115, 117
TECHNICAL MARKETING AND PR
THE DEAD CANARY/29 PARK PLACE
MY COMPANY CLOTHING
THE OPEN UNIVERSITY
THE VALE RESORT
TORFAEN COUNTY COUNCIL
OCCUPATIONAL HEALTH BUSINESS
UNITED WORLDWIDE LOGISTICS
UNIVERSITY OF SOUTH WALES
181, 183, 185
271, 273 358 283, 285 91, 93
STAG SPONSOR ZONE 55
1 DAY SPECTACULAR 2nd NOVEMBER / 7AM â€“ 4PM
3 X 2M STAND 2 X 2M STAND TABLE TOPS
51 FIRST AID
FOOD ZONE STAGE SEATING
BUSINESS TRAVEL ZONE
LUXURY CAR ZONE
WORKSHOP AND SEMINAR ZONES
39 187 189 191 193 195 197 199 201
DAVID LLOYD FITNESS ZONE
185 183 181 179 177 175 173 171
MOTORPOINT ARENA, CARDIFF. 60,000FT 2 VENUE 50
STAGE SPONSOR ZONE
FOOD ZONE 351
BUSINESS ADVICE ZONE 255
ARENA BAR 203 205 207 209 211 213 215 217 169 167 165 163 161 159 157 155
DIGITAL ZONE 119
NETWORKING BREAKFAST ZONE SPEED NETWORKING ZONE
Massive Business Growth for Women.indd 2
8/31/2017 9:07:24 PM
ABOUT As well as hosting the Expo today, Introbiz is widely considered to be Walesâ€™ leading independent business network.
Since being founded in 2009 by Tracey Smolinski, the company has seen some tremendous events, developments and achievements. At the start of the year, we were honoured to win the Mentee of the Year Award for 2017, a ceremony hosted by Business Wales. We hosted a launch event in partnership with Hugo Boss, a luxury event with tailor, Crow and Jester as well as a dinner for the Lord Mayor of Cardiff. The year has seen a great number of new members join the network, plenty of fun and exciting events and lots of new business made and exchanged. You can see some of our members exhibiting at the Expo today but generally, the network consists of hundreds of members, from a range of industries and sectors. From marketing agencies to website developers,
Tracey and Paul Smolinski
to luxury retailers and business advisers, there’s always someone new to meet. We host networking events every week so that our members can keep in touch with each other. These range from ladies’ lunches, which are held monthly and include a delicious 2-course lunch, networking breakfasts, also held on a monthly basis and are a great way to network before the business day begins, socials which are relaxed and informal, and power groups, formal and have a definite structure to them. We also host Business Clubs where a keynote speaker is invited to talk about certain business-related topics. These are very popular events and are usually held at Hensol Castle in the Vale of Glamorgan. Our members also enjoy a range of added benefits. News articles that are
published on the Introbiz website and promoted across our various social media platforms, discounts on some other members’ products and services, as well as a sound referral scheme. We also give advice and are more than happy to help when it comes to getting the most out of your membership package.
MEET US AT
Our sole aim is to connect you with your target audience and to make sure you get the connections you need. We’re completely dedicated and passionate when it comes to helping our members, so why not come and see what we can do for you?
Visit us on stand number 351 to find out more.
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Coface Half Page Advert 210817 V3.indd 1
8/22/2017 3:01:06 PM
ABOUT OUR EVENTS At Introbiz, we offer a range of events to suit everyone – breakfasts, socials, power groups, ladies’ lunches, business clubs and much more. There’s always something new and exciting going on, so make sure you visit our networking diary regularly to keep updated.
POWER GROUPS The power group events are among the most popular that we offer. Usually held on a Thursday afternoon from 4-6pm, these events are much more formal, allowing guests to network and connect with their target audience. The first hour is for informal networking where members and visitors can enjoy a selection of refreshments and chat to other attendees. Paul and Tracey will then give a welcome speech and if there’s a sponsor for a particular event, they’ll give a brief presentation. The second hour will take on a more formal turn as attendees take their place at a designated power group table. Every guest is placed strategically, depending on their target audience. During the session, everyone will have 5 minutes to talk about their business and what they do, and at the end of the event, there’ll be an opportunity to hand out business cards.
SOCIAL EVENTS Socials are held in various venues throughout Cardiff and usually include a delicious buffet. The socials are more relaxed than the power groups – they consist of two hours of informal networking. There’s no formal structure to adhere to and allows attendees to connect and mingle with whoever is in the room. This year, we’ve enjoyed some great social events, at Hugo Boss, the Lexus showroom and a delicious BBQ at Giovanni’s and we’ve got plenty more lined up for 2018!
BUSINESS CLUBS Our Business Clubs this year have been highly successful. Held at Hensol Castle in the Vale of Glamorgan, these events welcome a high profile speaker to share their wealth of knowledge and advice. We’ve welcomed Cardiff Devils’ General Manager, Todd Kelman, WRU Chairman, Gareth Davies as well as an afternoon with BBC’s The Apprentice winner, Mark Wright. The afternoons are highly useful if you’re looking to learn more about a particular business aspect.
LADIES LUNCHES Ladies lunches are also a great addition to the networking events we offer. On one Friday a month, the ladies of the network are invited to join us for a delicious 2-course lunch, a glass of bubbly along with some socialising. These lunches attract business owners, SMEs and corporate companies from a range of industries and sectors, so there’s always someone new to meet. These lunches are relaxed and easy-going, but guests are placed strategically. According to our ladies, these events are a great way to end the working week and ensures that everyone has the best start to the weekend.
BREAKFAST EVENTS The networking breakfasts are a great way to begin the business day. Usually held on a Friday morning, these events allow attendees to get their networking done before the official business day begins. The events are hosted in a power group format and includes a delicious cooked or continental breakfast. Very relaxed but effective, breakfast is definitely a great way to network with a new audience.
GALLERY OF 2017
Being a part of such a positive network must surely have far reaching results for us all. Cardiff Metropolitan University
Going to Introbiz has allowed us to not only network and continuously meet new businesses but to build genuine, strong and hopefully longlasting relationships. The team are great at introducing businesses to each other to create potential leads and to provide extra support. As a new sport agency, we aim to support businesses looking to partner with a sports community while, advertising in an infectious and engaging way. Introbiz has allowed us to not only get to know the businesses but more importantly, the people that operate within them and, we look forward to working with them in the future! Ben Hofmeister Archer Sport Management
With an abundance of networking events from various organisations available in the area, it’s hard to find the right one. You can get lost and sit in a quandary. I spent some time, sorry wasted time, going from group to group until I found Introbiz. The contacts I have made have been invaluable, enabling us to make new connections and being exposed to opportunities. In the first quarter of 2017, we have recorded approx £15k of invoiced sales and generated a sales pipeline of over £60k, all generated through Introbiz and the members. The Introbiz network and Expo has started to form a vital part of our continuous marketing/sales strategy. We are proud to partner with Introbiz and the Expo. Lee Brockway Uprise Print
Introbiz is a very positive network to be a part of and I’d highly recommend all businesses get involved in this fast growing and brilliant organisation. LG Williams and Prichard
I joined Introbiz back in February 2017 and right from the start, the whole team at Introbiz have been amazing for both myself and my business. As a disabled man, it means a lot that Introbiz always check with the venues that they have disabled access to make sure I can attend. Both Tracey and Paul are always on hand to help in any way they can. They are always on the end of the phone and are always willing to point you in the right direction. Joining Introbiz was a massive gamble for me as a small business owner and it honestly has been the best decision I have ever made with my business not just for the sales but also for the connections I have made, as I would never have been able to get direct contact with the big companies without Introbiz. Would I recommend Introbiz? Definitely, without a doubt as it suits every business big or small. You never know who you may meet that will take a massive interest in your business and could potentially be that connection that you have always needed. Thanks Introbiz, you are all simply amazing. Marcus Gough Jones Eventagious Creo have been proud members of the Introbiz network for a number of years now, and our staff regularly attend the networking events. Paul, Tracey and the team are brilliant at bringing businesses together and producing yielding connections. Our experience of the events has always been a great blend of professionalism and enjoyment. Creo
window graphics digital printing
packaging wall stickers
Delivering high promotional building wraps quality print exhibitions for over floor graphics hoardings fabric printing 30 years... foil blocking blister packs finishing
duratran large format wallpaper plastics
lightboxes collector albums
brochures 01495 750033 firstname.lastname@example.org W www.zenith-media.co.uk 66 T E
Unit 13 Pontyfelin Industrial Estate New Inn Pontypool NP4 0DQ T E W
01495 767680 email@example.com www.c3imaging.com
booklets folders PVC banners roller banners pop-up displays
Units 9-13 Pontyfelin Industrial Estate New Inn Pontypool NP4 0DQ
folding numismatic point of sale
Zenith House Gellihirion Industrial Estate Treforest Pontypridd CF37 5SX T E W
01443 841166 firstname.lastname@example.org www.zenpak.com
Packaging. . . • Concept to Completion
• Point of Sale
• Prototype Sampling
• Trial Packaging
• AutoCad & Modelling
• Short Run Test Packaging
• Cartons & Sleeves
• Shelf Ready Packaging
• Trays & Packs
• Sustainable Packaging
• Cardboard Engineering
• Food, Retail & Clinical Trials
NETWORKING TIPS FOR OUR MEMBERS As a business network, our priority is ensuring that you all get the most out of the service we offer. As well as our events, training sessions and marketing material, we offer plenty of networking tips and advice on how to make the most out of all these things.
BE YOURSELF The aim of any networking event is to build new relationships so if you start by not being yourself, you’re essentially lying to your new connection – which is not the best start! Be genuine. You’ll need these new relationships to build and grow so make sure you’re being yourself - people will only avoid you if you’re not. SET REASONABLE EXPECTATIONS Seeing a return when it comes to networking can sometimes take time. You may find yourself a few weeks or even months into your membership before you secure your first sale. This is completely normal. There’s a firm belief that people buy from people they know, like and trust, so if you make a successful connection, they will remember you. Don’t forget that your product or service may not be needed there and then, but in the future, it may very well be! Be realistic and take your time. TAKE NOTES There’s a few things you should always bring to a networking event – a pen, business cards, money and a notepad. Why? You’ll never remember all the connections you’ve made and whilst you can write some small notes on each business card, it’s just not realistic when it comes to writing when to get in touch and where etc. Plus, a notepad always looks that bit more professional!
ASK PLENTY OF QUESTIONS During an event, you should ask plenty of questions. What’s your name? What do you do? Have you been networking before? Is there anything I can help with? These are all suitable questions to ask, so ask them. Over time, you’ll build a much more personal relationship with the regular members and this means that conversation and questions will ﬂow so much easier. You may ask more personal questions, such as how their family is or how a certain project is going. CONSIDER THEIR NETWORK This is one of the most important things you should remember when it comes to networking. You may make a connection with a business that has nothing at all to do with what you do. This happens, and is completely fine. Never, ever write them off. You will never know who your connection knows which makes it all the more important to be genuine, helpful and friendly. Ask yourself, would you recommend or refer business on to someone who was unfriendly or rude? No, you probably wouldn’t. BE ENGAGED Being engaging is the ultimate way to show that you’re interested in your connection. Nodding your head, maintaining eye contact and displaying positive body language all show you’re totally committed and engrossed in what’s being said. Don’t bury your head in your phone or listen to other people’s conversations – keep your focus and again, ask plenty of questions to encourage a smoother conversation.
MASTER NETWORKING 10 Steps to Building Business Relationships for Proﬁt and Success If you’re looking to delve into the world of networking, or simply looking to polish up on some aspects of networking, then look no further than Master Networking. Written by Introbiz’s founder, Tracey Smolinski, she has more than enough knowledge and plenty of advice when it comes to networking. Having been there and done it, Tracey can advise how to network the right way and how to avoid becoming the shark in the room, targeting all the new, fresh meat! In the book, you can learn how to make the most out of your network, how to follow up with your connections effectively and even advice on how to perfect your elevator pitch – something imperative to get right at any networking event. Tracey also discusses her own personal experiences, of how she got networking very wrong in the beginning and how she had to take some harsh criticism to get networking right. She also advises that getting a return on networking can take time and plenty of effort but it’s all about getting stuck in and helping anyone who needs it! Your kindness will not be forgotten! Discussing the aims of the book, Tracey said; “The feedback I’ve received following the launch of Master Networking has been phenomenal. I’m extremely pleased with the book and I hope that by discussing my experiences, it inspires others to get out there and get connecting!” Tracey’s passionate about helping and empowering others which is why she decided to write the book.
You can purchase the book by either visiting the Introbiz stand (351) today at the Expo, or alternatively, the book can be bought on the Introbiz website www.introbiz.co.uk.
USW Exchange Ad 210x297 3mm bleed.qxp_Layout 1 27/09/2017 12:09 Page 1
Addressing the challenges of today by developing the skills of tomorrow The University of South Wales Exchange is a new model of business advice hub, a one-stop-shop for businesses wanting to tap into university talent. We work with start-ups and expanding businesses, oďŹ€ering unique access to academic expertise, graduate placements and research opportunities. www.uswexchange.co.uk
MANAGE YOUR MARKETING on
t e g d u ab
It’s fair to say that not all businesses have a huge marketing budget where they can buy TV or radio advertisements, take regular print advertisement spaces in international magazines and newspapers, or even billboards and bus advertisements.
Marketing doesn’t have to be expensive – and yes, methods such as email and social media marketing is a cheap way to do this, but there are so many other ways to get your brand out there. And whatever you do, don’t be tempted to cut your marketing budget if money is a bit tight. You NEED to have a marketing strategy! ELEVATOR PITCH Did you know that the average attention span of an adult is around six to eight seconds? Meaning you don’t have a great deal of time to keep the focus of your prospect. Your elevator pitch must be compelling, brief and to the point. If not, you’ll lose the interest of the prospect quickly and it’ll be a waste of time. It’ll take time and practice to perfect your pitch but once that milestone is reached, you’ll be well away (and memorable). LEVERAGE YOUR COMMUNITY Your community is a marketing method that should not be overlooked. Ask yourself when was the last time you spent the time visiting your local shop or library. Printing leaﬂets and business cards is one of the cheapest forms of marketing and these can more often than not be left for potential customers’ perusal. You could even go one step further and sponsor a local event, like a fayre or festival. These methods don’t cost the earth and is a sure-fire way of ensuring the community starts to notice you.
NETWORKING We couldn’t write this without including the importance of networking for your business. Getting to know people is the best way to spread the word about what you do and the services you offer. Yes, networking does require commitment, because you need to keep in touch with your connections and yes, networking doesn’t always provide an immediate return on investment, but stick with it. A strong network is not something to be overlooked. GIVE IT AWAY Today, people are more comfortable purchasing something they’ve already tried. If you can afford to offer a free trial or tester of your product or service, then do it. A customer is more likely to buy if they know that the product has worked for them, meaning they’re likely to buy, and buy again. Remember, it’s not always about the money you spend on marketing, but the effort, time and most importantly, finding the best and relevant marketing method for both you and your customers.
SOCIAL MEDIA FOR BUSINESS As you may know, at Introbiz, we love social media. The various platforms are used on a daily basis and is an integral part of the business’ growth. Social media takes time and patience to perfect, but done properly and effectively, you’ll reap the rewards later. Here’s a rundown of some of the platforms we use and how they can beneﬁt you.
LINKEDIN If you’re new to social media, Linkedin is a service that you need to be using. This is a business orientated social networking service and with more than 443 million accounts, there’s no shortage of connections to make. This platform is available to both employers and employees who are looking to make connections with a wide range of local and international businesses. Creating a profile is free of charge but there is an option to pay for a platinum subscription where you can connect with even more businesses. FACEBOOK You’ve probably heard of Facebook and you may even have a personal profile on the site, but have you ever thought of creating a separate business page on the network? Yes, a business page is completely separate to your personal profile which is a great way to convey a professional image. Launched in 2004, this is the most used social network in the world, meaning it’s even more important to share images, videos, messages and content to your audience. This is a free platform, however you can pay a small fee to advertise your products and services. TWITTER Twitter is a great way to raise your business’ profile quickly. At Introbiz, we use Twitter daily and is commended for increasing our popularity. The platform enables users to send and read short, 140-character messages called tweets. You can “retweet” and “like” any tweets that are relevant to you or your business,
ensuring that you get even more exposure. And with more than 310 million monthly users, there’s never been a better time to get your Twitter account up and running. Creating a profile is completely free of charge. YOUTUBE Audiences are becoming more and more focussed on the use of images and video when using social media. From a business perspective, it’s a way of allowing existing and potential customers in to your business. Your videos should be related to the topic of your industry and should be full of useful information. Make sure they’re short, around a minute and a half should be fine. If you do have more to share, you can upload a video twice a week to keep your viewers entertained. You can film a video by simply using your smartphone, the quality should be good, but don’t worry if it’s not top notch – it brings authenticity to your business. INSTAGRAM Instagram is a highly engaged global community and with more than 500 million accounts, it may be worth you investing your time in creating an account. It’s completely free to set up an account and doesn’t take long at all. Your Instagram should tell a story – as well as including images of your products and services, why not take some pictures of office life or appointments with clients? This way, your business shows plenty of personality and insight into what you do.
INTROBIZ MARKETING SERVICES We can post engaging tweets for our clients, interesting Facebook and Linkedin updates, informative blog posts on Wordpress and images on Instagram. We can help you to be seen promoting your products and services.
See below the marketing and video marketing packages we currently offer.
PACKAGE A £299+VAT 100 x Tweets per month and a link to your website with retweets to 100,000 followers 10 x blogs per month with a link to your website to 100,000 followers 10 x Facebook posts per month to a following of 5,000 10 x LinkedIn posts per month to a following of 10,000 10 x Instagram posts per month PACKAGE B £499+VAT 200 x Tweets per month and a link to your website with retweets to 100,000 followers 20 x blogs per month with a link to your website to 100,000 followers 20 x Facebook posts per month to a following of 5,000 20 x LinkedIn posts per month to a following of 10,000 20 x Instagram posts per month 2x link on our weekly email campaign once a month to a database of 50,000 4x news pieces posted on the news page on the website a month PACKAGE C £799+VAT 200 x Tweets per month and a link to your website with retweets to 100,000 followers 20 x blogs per month with a link to your website to 100,000 followers 20 x Facebook posts per month to a following of 5,000 20 x LinkedIn posts per month to a following of 10,000 20 x Instagram posts per month 2x link on our weekly email campaign once a month to a database of 50,000 4x news pieces posted on the news page on the website a month
VIDEO PACKAGE 1 £1,147+VAT One hour phone meeting Half a day filming Assembly edit to first draft Client review and notes taken Amendment edit to final draft Supply electronic final draft VIDEO PACKAGE 2 £2,147+VAT Two hour meeting One day of filming One day edit to first draft Client review and notes taken Half day edit to final draft Supply electronic master copy VIDEO PACKAGE 3 £4,147+VAT Half day scoping/review Two day filming Two day edit to first draft Face to face review and notes One day edit to second draft Review and notes Half day edit to final draft Supply electronic master VIDEO PACKAGE 4 £PAO+VAT This is a bespoke package. To find out more, contact us on 02920 291002.
THE NEW ELECTRONIC MEMBERS’ BENEFIT AREA FOR INTROBIZ MEMBERS
5 KEY MEMBER BENEFITS 1
Member discounts Find discounts from Introbiz members using a simple web or app interface, all in one place.
Product & service promotions Promote all your products and services to your staff and other Introbiz members.
iBeacon technology Latest iBeacon technology updates all members of current offers as they pass by iBeacons placed at business premises of subscribed members.
Full member assistance On-line and face-to-face assistance with content development & offers, urgency creation and calls to action for members signing for a year subscription.
Member access Access to all member and iBeacon real-time data acquired, analytics & reports and notifications for all future Expo’s following Introbiz Expo 2017.
Real-time push notifications can send ﬂash updates to the Introbiz app to keep in regular contact with members.
www.bizboxtech.com email@example.com 74 www.bizboxtech.com firstname.lastname@example.org
SEE US AT THE
INTROBIZ STAND 351 FOR MORE INFORMATION
CAN YOUR IDEAL CUSTOMER FIND YOU ONLINE? Online search engines have changed the business landscape completely. In August 2016 there were an incredible 6,586,013,574 searches on search engines worldwide! Mobiles have made it that much easier to search for products and services too. In today’s online world, growing your business is easier than ever before as your ideal customer is actually searching for your products and services right now. You could put your business in front of all of these purchase-ready prospects, by building a presence on search engines. There are various solutions available to you that will allow you to place your website on the first page of Google, such as SEO, the process of refining your website’s content and inﬂuence so that
Your Go-To Digital Agency We are a full-service digital agency based in Cardiff offering bespoke website development, design and digital marketing. We produce highly effective, bespoke digital solutions which materialise a return on investment.
Google displays it on the first page for relevant searches. You can also advertise on Google through Google Adwords. You only pay each time an advert is clicked, you choose the exact areas, people and keywords the advert appears for, so you reach a very targeted audience and don’t waste your money. At WebBox Digital we specialise in helping businesses like yours appear on the first page of Google and get found by their ideal customers. We are offering a free quote and strategy proposal to all Introbiz members.
Digital Marketing Whether it’s Paid Search, Social Media advertising, or SEO we manage a variety of successful digital campaigns for our clients.
First impressions count, so we focus on designing bespoke, responsive websites with an emphasis on User Experience.
WebBox plan, design, wireframe, develop and maintain bespoke hosted applications and programs.
Accredited Specialists WebBox is one of a select few Google AdWords Specialists in the UK.
Get in touch 02920 09 19 29 email@example.com www.webbox.digital
Introbiz Advert 2017 AW.indd 1
CHARITIES OF THE NETWORK Age Connects Cardiff and the Vale Their services are out there where it matters most in the communities they serve, they are accessible and make a real difference to the lives of so many older people. Their vision is to live in a society where older people are respected and enabled to meet their aspirations. Contact: www.ageconnectscardiff.org.uk
Cancer Research Wales Money raised for Cancer Research Wales goes to clinical and laboratory based cancer research in universities and hospitals across Wales. That’s where the breakthroughs are taking place. They look at why and how cancer cells grow, invade and spread and why some resist treatment. The charity is proud to be funding some of the most innovative cancer research in the world. They’re proud to be giving hope to people with cancer, and to their families. Contact: 02920 627250 The Pituitary Foundation Did you know that there are approximately 70,000 people with a pituitary condition in the UK? Set up in 1994, The Pituitary Foundation is a national support and information organisation for pituitary patients, their families, friends and carers. Their aims are to promote the relief and treatment of persons suffering from pituitary disorders and related conditions and diseases as well as to promote and support research. Contact: 01173 701333 Tenovus Cancer Care Tenovus Cancer Care’s main aim is to help prevent, treat and find a cure for cancer. They do this by offering support, advice and treatment to cancer patients and their loved ones. They also promote healthy lifestyles and fund cancer research to find new ways to prevent it, diagnose it and treat it. Contact: firstname.lastname@example.org ABF The Soldiers’ Charity ABF The Soldiers’ Charity – The National Charity of the British Army. Here for soldiers, veterans, and their immediate families, for life. Through grants to individuals and to other charities, we have been supporting the Army family since 1944. Our corporate relationships are designed to meet the priorities of our partners. We help to develop corporate social purpose objectives, brand awareness, employee engagement, and support for the Armed Forces community. Contact: 02920 726132
QUESTIONS FOR AN ENTREPRENEUR
Tell us a little bit more about Creo Creo are a full service creative agency, we have been in business since 1999 and we work with clients to establish or reposition their brand identity and marketing materials, develop digital assets such as websites and apps, and promote their brand using a digital marketing strategy. We have a full-time team consisting of project managers, designers, developers, and digital marketing managers.
What do you look for in an employee? Having the right team is hugely important for us, each member has to fit within the culture and be able to work within a close knit team structure. Someone who is also willing to learn along the way and offer up new ideas is also key, some of our longest serving employees started with us straight from university on the Go Wales / Jobs Growth Wales scheme and are now senior members of the team.
How did Creo come about? Myself and my business partner Andrew Ashton initially built a website called Net Cardiff way back in 1999, it was an online portal to find venues, restaurants, what’s on listings etc. Back then only a few venues had their own websites so we offered them the chance to have a page on Net Cardiff. Venues eventually asked if we could build them a simple website and so Creo was born.
How do you retain your employees? Keeping good employees is key to any business, besides being competitive on salary we also provide a great working environment, profit sharing, ﬂexitime, gym membership, and unlimited tea and coffee.It’s important to ensure that employees feel valued and part of its growth plan. Recently we have put in place a senior management team to drive the company forward.
As you were establishing and growing, what were the biggest challenges you had to face? Managing resources and workﬂow, in the early days we were winning projects and having the resources to carry out the work was always a challenge, so we started out with an in-house developer and outsourced design. As we became more established it became more important to bring these services in-house. More recently the challenge is competition. The digital sector has grown immensely over the past few years and so has the number of competitors we face when pitching for new work so we have to constantly stay ahead of the game and constantly review our business model and USP.
What has been your greatest success? There have been many successes throughout the years such as getting through the first year of business, or being asked to tender from companies who turned us down just a few years before, and still being here 18 years on! These are all successes in their own way. However if I was to pick one it would be being in a position to purchase our own office in 2012, we moved from a single room in a shared building to a beautifully converted church. This decision gave us a dramatic lift in terms of brand profile and instilled confidence in both our staff and clients. Sometimes I look around the office and realise how far we have come from a single computer in a spare bedroom.
What would you say are the top three skills needed to be a successful entrepreneur? The ability to keep calm under pressure, lead your team but be prepared to learn from them also, and don’t dwell on failure – learn from it and move on. What is your favourite part of being an entrepreneur? Being in charge of my own destiny, seeing a goal and working towards it. Also working with our amazing clients to identify solutions that make a difference to their business. Do you ﬁnd it difﬁcult to balance your home and work life? Not at all, family mean a lot to me and from the very beginning I made sure that I was always there to do the school run and keep weekends free for family time. You can lose money and make it back, but you’ll never get time back!
What do you enjoy doing in your spare time? Spending time with family and friends, I love to travel and want to see more of the world. I enjoy keeping fit and go to the gym regularly.
Where do you see yourself in 10 years’ time? Hopefully retired and on a beach! We now have a senior management team in place which will hopefully mean I can try and slow down a bit. Do you have any advice for anyone looking to start a business? Keep things simple and grow the business organically. We had a 3 year business plan at the start which gave us projections for the future, however each year we try and achieve a specific goal within the business that is manageable. Get a trusted mentor that you can call on or confide in to give you advice, it can be a business owner or just a member of your family but having a good soundboard is vital. Tel: 02920 653066 CREO, The Old Church, 76 Wells St, Cardiff CF11 6DY 79
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RESOLVING HR ISSUES You may well be an expert in your field, but are you an expert in managing your employees? Many ‘people issues’ are faced by businesses, and, let’s face it, not everyone finds it easy to deal with these problems. So how do you get the best out of your people? How do you resolve the thorny issues of sickness, repeated absence, problems recruiting the right people and holding on to the best employees so they don’t leave and join your competition? Why don’t your employees care about the business as much as you do? The world of human resources can seem like a minefield when you are trying to keep your business running, your customers and suppliers happy and your board satisfied with progress. Wouldn’t it be great if there was a magic bullet that would help you get on top of those nagging people issues?
Well there is an answer. You can make steps to improve all those people issues and the magic bullet is employee engagement. It’s a phrase banded around in business circles but there are not that many people who really get it. Those that do, such as Sir Richard Branson at Virgin, focus on putting their people first. Companies with high levels of employee engagement report higher profits and sales, reduced absence, improved employee retention, they attract the best people to work with them and excellent levels of customer satisfaction. So there are specific things you can do to build employee engagement in your business and start to resolve those HR issues you are struggling with. Speak to a HR engagement specialist today, and start to transform your world of work for your employees. James Dalton
THE PEOPLE EXPERTS
WE MAKE HR EASY
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We help you to release the potential in your people and transform your world of work 07535 443 839 | 01446 622 850 email@example.com | www.e3insight.co.uk
Learning and Development
A space for everybody to
create, innovate and grow Barclays Eagle Lab’ in partnership with Legal and General will open its doors later this year in November 2017, as part of a new 6,500ft2, flexible workspace facility opening at Brunel House, Cardiff. Barclays will be an integral part of the 120 seat co-working site, bringing its maker space to the incubator with 3D printers and laser cutters to support rapid prototyping and access to resources including expert mentoring giving South Wales start-up and scale-up communities a crucial boost.
Barclays Eagle Labs are a communityresource available for everyone. From entrepreneurs to innovators, our spaces are conducive to nurturing and growing ideas, with support from us and our network. From accelerating the growth of UK businesses to enabling collaborative innovation and digital empowerment for all, our Eagle Labs are a space to create, innovate and grow. Cardiff is the 13th Eagle Lab Barclays has opened, after success in locations such as Salford, London and Cambridge.
For further information regarding Cardiff Eagle Lab please contact: firstname.lastname@example.org @eagle_labs labs.barclays
Stand 263—Meet Us Today WANT TO FAST TRACK YOUR BUSINESS FOR GROWTH & PROFIT—NOW? LEADING BUSINESS EXPERTS BASED IN WALES ARE OFFERING YOU A FREE No Obligation Meeting at Your Office or Ours. Book your meeting on — STAND 263 or call: 07775825248 We are Business Experts Qualified, Registered & Approved. Over 35 Years of Success in Industry We offer 100% beͲspoke & Tailored solutions to grow your Business, Fast!
Profit from our experience
Cardiff Offices ;
Emails : email@example.com
Enterprise House, Cardiff Bay
The Westgate, Central Cardiff
Website : www.businessstepup.com
Office : 02920 666 605 / 02920 340 420
Mobile : 0777 582 5248 / 07957 246 154
PROTECTING YOUR DATA Did you know that data protection laws are changing? Yes, as of May 2018, the Data Protection Act will be replaced by the EU’s General Data Protection Regulation (GDPR). This means much tougher punishments for those who don’t comply with these new data regulations. The Data Protection Act dates from the 1990s, at a time when only the largest companies had the means to collect and store large amounts of data. Of course, times have changed. Today, it’s fairly easy to collate personal data and store it. This data is then used in everything, including sales and marketing. This is somewhat dangerous. Cybercriminals have spotted that SMEs don’t have the time or money to invest in sound security to protect their data making them a much softer target, whereas the larger companies do. The biggest challenge SMEs will face due to the GDPR is consent. Under new regulations, companies must keep a thorough record of how the data was obtained and whether the individual has given their consent to store and use their personal data. If not, companies are required to delete the data immediately and completely.
The aim of this to allow citizens to fully understand and control exactly how their personal data is handled and what it is used for. You may be wondering what qualifies as personal data. Well, it could be anything from your name, age and address to social interests and economic. For SMEs, personal data is a key tool for targeting and retaining customers. But with more employees now working remotely and out of the office, the rules are extremely blurred when it comes to accessing personal data. According to research, 1 in 12 employees are able to access information they shouldn’t be able to view, putting both customers and the company at a higher risk of data leaks. This GDPR law will ensure that businesses are more educated when it comes to finding the right balance between modern ways of working and storing data securely. Preparing for this huge change, regardless of your business or industry, you’ll require a full audit and for many businesses, a complete overhaul in culture. This is why you should start planning and implementing these regulations well in advance of the 2018 deadline.
tip Protect and defend your intellectual property
THE IMPORTANCE OF BUSINESS REFERRALS There’s no denying that referrals are a great source of new business. How many times have you decided to purchase a speciﬁc product or service because a friend or family member recommended it? The same probably can’t be said for the number of you who readily ask for referrals.
Asking for referrals is one of the most effective and efficient ways to develop your business. Referrals build trust which should mean more opportunities for you to sell. Did you know that around 92% of consumers trust a referral from the people that they know? But how do you ask for referrals? GIVE A REASON Firstly, you need to give your customers a reason to refer you. You’re not likely to be referred if you deliver a less than average service are you? You should make them feel valued, give them your best, and consistently deliver exceptional customer service. You should find that over time, your customers will talk about you to the general public and sing your praises. RESOLVE CUSTOMER ISSUES QUICKLY Somewhere along the line, an error will inevitably be made. However, it’s how you handle the error that’ll make all the difference. Of course, consistent communication is key – keep your customers updated and send regular progress notices whilst you work tirelessly behind the scenes to fix the problem. This won’t go unnoticed with your customers and they’ll be even more keen to sing your praises to potential referrals.
USE SOCIAL MEDIA Social media can be incredibly powerful for referrals. Search any utility company on Twitter or Facebook, and you’ll see comments from customers passing on their feedback. Of course, some of these comments are not the most glowing, but if you deliver a quality service, your comments should be mainly positive. USE YOUR MANNERS It may be an obvious point, but a thank you really does go a long way. Always express your sincere gratitude when a customer refers you – they didn’t have to, after all! You could offer a discount or offer on a product or service if you feel like you can, but honestly, a simple thank you is all you really need. Asking for referrals is a great way to grow your business – don’t be afraid, just go for it!
Change is inevitable Communication is key Creativity is the future INTRODUCING EXPO SPEAKER
Christine Marsh CPT 1 Business Relationship Expert and International Speaker
SEMINAR 10 / ZONE 2 / 1:00 – 1:45pm Stimulus for Change: Imposed or Instigated? Christine has extensive and current experience in the public sector and across many different business disciplines. She links this practical experience to the current challenges being faced within organisations, bringing calm and clarity to confused situations, ensuring positive progress is made in achieving business goals. Christine is held in high regards as a trusted facilitator, coach, trainer and change agent, and also as an international speaker, and we are delighted to have her speak at Introbiz Expo 2017.
Areas of Expertise
Workshops & Projects
Personal Development Focus Sessions
“Christine is a fabulous speaker. An authority on getting through change and challenging times.” Toby Mildon, Ex BBC Diversity and Inclusion Manager
“A new and a fresh perspective to complex issues.” Daniela Rubo, Director Alberta Health Services
To learn more about how Christine can help you and your clients: Tel: 01242 651020 and 07831 095239 Email: firstname.lastname@example.org www.linkedin.com/in/christinemarshcpt @christinemarsh1 ChristineMarshSpeaks Christine Marsh Speaks
I CAN HELP YOU > RESOLVE workplace conﬂict > PREVENT time wasted on energy vampires > ACHIEVE positive outcomes for your effort > SUCCEED in these current fast-moving times
MANAGING YOUR CASHFLOW EFFECTIVELY Cashﬂow is an issue that can really make or break your business. Yes, it’s great to be passionate about your business and what you do but let’s be realistic. You need a continuous ﬂow of cash to maintain and potentially grow your business.
Ask yourself, at the end of every month, do you struggle to cover your overheads, staff salaries, supplier invoices or office rent? If the answer is yes, then read on. INVOICING Invoicing is only the beginning. Your cashﬂow is only as good as your accounting and reporting so make sure you have an accountant in place that can balance your books. It’s ideal to be able to see at a glance the financial state of your business. Make sure you send your invoices in a timely manner (this also shows that you are efficient and organised which can never be a bad thing in business!) You can also send payment reminders before invoices are due to keep them top of mind. Late invoice payments could really damage your business so you need to set a precedent from the very beginning. Make sure you have a sound debt collection strategy and you should be able to grow from there. FORECASTING Forecasting is where you can estimate all the cashﬂows and outﬂows of the business. This is another area where your accountant should be able to help you. If your business is particularly quiet in the summer or around Christmas, you’ll be able to see this in the forecast and make the provisions needed e.g. save extra money throughout the year to cover your quieter periods.
SURVIVING SHORTFALLS Sooner or later, you’ll find yourself in a position where you can’t pay your bills. So, where do you go? Whilst the most obvious place to turn is the bank, there are some other ways to manage the shortfall. You need to be able to prioritise your payments – of course, you need to pay your staff because without them, quite simply your business won’t be able to run. You should take a look at your bills and prioritise what needs to be paid first (this doesn’t necessarily mean just paying the smaller bills). You should also pay crucial suppliers because without them, there’d be no products and services. It’s also important to remember that doing these things should help the shortfall and things will eventually improve. Review your options to raise the cash you need – can you elevate your prices slightly? Could your payment system be more efficient? Try to agree improved credit terms with your suppliers Always make sure and these things should there’s plenty of cash help your business in the bank survive the shortfall.
Think Forward. Think Gold
OF OPEN UNIVERSITY STUDENTS SAID THE OU WILL HELP THEM FULFILL THEIR CAREER COALS SEARCH OU DREAM TO GET STARTED
O FYFYRWYR Y BRIFYSGOL AGORED BYDD YR OU YN EU HELPU I GYFLAWNI EU NODAU GYRFAOL
CHWILIWCH BREUDDWYD OU I GYCHWYN ARNI
The Open University is incorporated by Royal Charter (RC 000391), an exempt charity in England & Wales, and a charity registered in Scotland (SC 038302). The Open University is authorised and regulated by the Financial Conduct Authority. Mae’r Brifysgol Agored wedi ei hymgorﬀori drwy Siarter Frenhinol (RC 000391), yn elusen eithriedig yng Nghymrua Lloegr ac yn elusen gofrestredig yn yr Alban (SC 038302). Mae’r Brifysgol Agored yn cael ei hawdurdodi a’I rheoleiddio gan yr Awdurdod Ymddygiad Ariannol.
S E L SA G N v I K R O W T E N There are some of you out there who may think that attending a networking event means giving it the hard sell. This couldn’t be further from the reality.
Yes, it’s true that networking is a form of selling your products and services but it’s so much more than that. Networking is a form of marketing – educating your audience about what you do, explaining how the product will benefit them and generally, spreading the word about your business. The salesperson will convince and close the deal (probably after the networking event). When it comes to networking, it’s all about building relationships and trust over a period of time. At Introbiz, our members enjoy an annual membership where they can attend our weekly events. Over a couple of events, it’s likely that some of our members will become friends, thus meaning they are far more likely to pass business your way. Networking should be an ongoing communications message – done well and you’ll convince people that what you offer really is the best on the market. Networking is an ongoing communications message that should educate and empower and there should be a focus on building relationships over time in order to show the value of your product or service. If you network well, it convinces people that your brand is the best for them.
Trust is created over time. Your clients will become your advocates, repeat customers and often tell their friends about your business Networking for many businesses is an ideal means of meeting the requirements of marketing and sales targets. Where a personal service is on offer, what better way is there to answer any questions or to offer reassurance, than at a networking event.
A careful combination of sales and networking is vital for success so hopefully, these tips could really benefit you and your business.
Selling is the act of persuading a consumer to buy a product or service. It becomes a motivational and passionate transaction between them once the need has been established at a price that the client is happy to pay, and the seller is happy to sell at. A good seller should spend time learning how prospects want to buy – by networking. Networking as a means of direct sales is generally a longer process. Unless you happen to meet the exact needs of a buyer the first time you meet them, it’s more likely that they will store your details for a time when they may need to buy from you.
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OPTIMISED END-TO-END BUSINESS SOLUTIONS
DATES FOR THE DIARY 2018 JANUARY 2018 DATE
The Vale Resort
Power group event
4 – 6pm
Pier 64 Restaurant, Penarth
12:30 – 2:30pm
Cardiff Marriott Hotel
7:30 – 9:30am
De Courceys Manor
Power group event
4 – 6pm
St. David’s Hotel
12:30 – 2:30pm
Novotel Novotel Hotel
4 – 6pm
Pier 64 Restaurant, Penarth
7:30 – 9:30am
Cardiff City Hall
4 – 6pm
Chapel 1877 Restaurant
12:30 – 2:30pm
Lexus Cars Cardiff
4 – 6pm
7:30 – 9:30am
Cardiff Marriott Hotel
Power group event
4 – 6pm
Best Dessert Outlet 2017
Winner of The Food Awards
The Food Awards, Wales
Open 7 Days a Week Sunday - Thursday: 11am till 11pm Friday 94 & Saturday: 11am till Midnight
CoCo Gelato Limited 133b Woodville Road Cathays, Cardiff CF24 4DZ
T 02920 371036 E email@example.com W www.cocogelato.co.uk
Best Dessert Outlet 2017 The Food Awards, Wales
WINNER Open 7 Days a Week Sunday - Thursday: 11am till 11pm Friday & Saturday: 11am till Midnight
CoCo Gelato Limited 133b Woodville Road Cathays, Cardiff CF24 4DZ T 02920 371036 E firstname.lastname@example.org W www.cocogelato.co.uk 95
PAUL SMOLINSKI’S TOP TIPS FOR EXHIBITING
• Have good communicators as representatives on your stand • Stand out and be different • Let people know you will be there by promoting the Expo • Run a competition • Grade your cards as A, B, C. A is for hot leads, B warm leads, C add to your database for potential future business • Follow up after the Expo
Have fun and enjoy the day!
T. 02920 291002 E. INFO@INTROBIZ.CO.UK @CARDIFFBIZSHOW @INTROBIZ #INTROBIZEXPO
Here's the Introbiz Expo Magazine for 2017! Find out all there is to know about Wales' biggest business Expo inside!