Intracoastal Realty: Listing Your Home For Sale

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AN EXCEPTIONAL TRADITION

TREY WALLACE - PRESIDENT

“WE’VE SPENT OVER 45 YEARS BUILDING OUR BRAND AND REPUTATION ONE HANDSHAKE AT A TIME.”

At Intracoastal Realty, we are proud of our unparalleled tradition as the area’s leading firm for properties of distinction. Built upon a history of expertise, integrity, and personalized service, our company is privileged to have represented generations of the most outstanding homeowners in the area.

Being an independent company instead of a franchise has allowed Intracoastal Realty to flourish over the years in a highly competitive industry and has enabled the company to develop a reputation for outstanding agents and exceptional service.

Think all real estate agents achieve the same results? Think again. We’ve spent over 45 years building our brand and reputation one handshake at a time. In today’s competitive marketplace, our agents continue to excel.

550 FIRMS

4,700 OFFICES

136,000 ASSOCIATES

70+ COUNTRIES

1.2 MILLION TRANSACTIONS

$405 BILLION IN SALES

INTRACOASTAL REALTY HAS GROWN TO BECOME COASTAL NORTH CAROLINA’S

LARGEST INDEPENDENT REAL ESTATE COMPANY

As an independent brokerage who is perennially voted “Best Real Estate Company” by locals, Intracoastal Realty invests its revenue in marketing, technology, agent training, and community organizations throughout southeastern North Carolina. Through its network affiliations with Leading Real Estate Companies of the World, Luxury Portfolio, and Mayfair, Intracoastal Realty is a global - not just localreal estate firm that markets your property to the world.

RESOURCES AND SUPPORT

Our Team knows what it takes to sell your home.

GIVING BACK TO OUR COMMUNITY

The fabric of our culture.

In 2005, Jim Wallace, CEO and owner of Intracoastal Realty, established the “Teacher’s Fund” to help local public and private kindergarten through 5th grade school teachers buy the supplies and books they so desperately need. To date, the Teacher’s Fund has awarded over 1,500 grants in excess of $300,000, benefiting more than 180,000 students.

What’s in a number?

300

Intracoastal Realty has a rich involvement with over 300 charitable organizations through its managers, agents, and staff members. We make donations of money, time, and resources to civic organizations, disaster relief funds, and local chapters of national health organizations. Giving back is the fabric of our culture.

AWARD-WINNING WEBSITE

INTRACOASTALREALTY.COM IS THE RECIPIENT OF THE WEBSITE

QUALITY CERTIFICATION PRESENTED BY LEADING REAL ESTATE COMPANIES OF THE WORLD®

LEADING REAL ESTATE COMPANIES OF THE WORLD®

PRODUCES OVER 3,000 USERS DAILY

HOME SEARCH APP

Our easy-to-use Home Search app is available for Android, iPhone, and iPad. Search “Intracoastal Realty” in your app store and download for free!

BEST IN CLASS

PRODUCES NEARLY 1,000 USERS DAILY

• All listings; All companies

• Interactive map with road and satellite views

• Comprehensive property details with large photos

• Gallery view or Map view

• Freehand polygon map search

• Driving directions to the property

• Ability to save your favorite listings

• For Sale, Pending, and Sold property searches.

• Homespotter GPS technology shows nearby properties

(A Must See!)

DIGITAL EXPOSURE

*For Properties priced $250,000 and above

TARGETED ONLINE ADVERTISING FOR YOUR HOUSE

Your house will have a dedicated ad that will be displayed to a targeted demographic on Facebook, Instagram, and across the web!

WORLD-CLASS MARKETING

Targeted advertising for you and your property.

• Boosted Listings on Social Media

• Search Engine Marketing

• Lead Generation

• Email Marketing

• Just Listed, Just Sold Postcards

• Property Flyers

• Brochures

• Direct Mail Marketing

• Publication Ads

IMPACT OF PRICE ON VISIBILITY

Many homeowners think that pricing their home a little over market value will leave room for negotiation. In actuality, this dramatically decreases demand for your home.

The percentage of potential Buyers that will look for property

THE PRICE IS RIGHT

Timing is extremely important in the real estate market.

Your property gets the most attention when it first comes on the market. Be sure the asking price is attractive when the interest and activity are both high.

COMPARATIVE

LISTING STATUS: WHAT DO THOSE TERMS REALLY MEAN?

The comparative market analysis is a tool to assist you in forming an opinion about the fair market value of your property. By carefully studying the location, condition, competition, and “comps” (comparables), we can develop a clear picture of the potential market for your property.

SOLD

By looking at similar properties that have recently sold, we can see what homebuyers have actually purchased over the last few months.

PENDING/UNDER CONTRACT

Properties which are under contract also known as “pending” give us an idea of what buyers are interested in purchasing.

ACTIVE

Looking at properties currently listed allows us to see exactly what alternatives a serious buyer has to choose from.

WITHDRAWN/EXPIRED

Properties withdrawn from the market that have failed to sell should only be used as examples of pricing/ marketing that needed improvement.

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