ISSUE 24 / FEBRUARY 2014
THE MAGAZINE OF BUCKS TENNIS
TIEBREAKER Issue 25 / Winter 2014
H S I T I R B T A E R G 4 E 1 0 TH 2 D N E K E E W S I TENN
GET INVOL VED 17–18 MAY 21–22 JUN E 28–29 JUN E 19–20 JULY
BUCKS LTA WILL BE PLAYING A BIG PART IN THIS YEAR’S GREAT BRITISH TENNIS WEEKEND, WITH A COUNTYWIDE PROMOTION IN ADDITION TO THE NATIONAL PROMOTIONS, WITH THE AIM OF GETTING MORE PEOPLE IN BUCKS PLAYING TENNIS. Great British Tennis Weekend is a national campaign to get more people playing tennis more often, by supporting venues to open their doors to the public and run free tennis event on four weekends (17–18 May, 21–22 June, 28–29 June, 19–20 July). The weekends are timed to capitalise on increased interest in the sport around Wimbledon, but also to get people on court earlier in the year, and extend the playing season following the major events. In 2013 the LTA ran 39 free tennis events across Britain, which saw over 7,500 people take to the courts. Half of the participants were new to the sport or played less than twice a year, yet 75% later claimed to have played again following the event as a result of their experience on the day. This shows the potential of promoting mass participation events to get new and lapsed players playing tennis. For 2014, the
LTA’s focus will shift to supporting tennis venues across the country to run and promote their own events, including in Bucks! This year the events will be driven locally by the tennis workforce, with the LTA’s role to support and enable, whilst using its national channels to raise awareness of the events. Full training and support will be provided, along with a local and national multi-platform promotional campaign. The primary objective of the project is to get more people playing tennis more often. In
year one the LTA aims to achieve a minimum of 500 venues running quality events on one or more of the weekends. The LTA wants 30,000 people to attend the events and have an enjoyable experience on court, and then for 10% of those who attended to continue to play as new members, programme participants, or casual players.
WINNERS INSIDE
EVERY SHOT ON TARGET
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