Creativity and industrial production, manufacture and hospitality-centric tourism: this is this dual binary with which the Region of Puglia is promoting an entirely new exhibition, bringing the best of design from Puglia to
the Salone del Mobile in Milan. The exhibition, which is titled “Puglia crossing identities” and was conceived together with the trade association Federlegno Arredo Eventi, uses each object to represent the place in which it was generated, transferring the experience of the region to its products. Chairs, bookcases, lamps, sofas, plates and screens have been experienced and interpreted together with the landscape. In order to achieve this, we initiated a process of collaboration between 36 designers and 22 companies, the former designing and the latter manufacturing furniture and accessories inspired by the theme of hospitality and welcoming tourism.