ADAPTIVE CORPORATE CULTURE, Corporate Culture in Business, Corporate Culture in Marketing, Corporate Culture in Strategic Management, Types of Corporate Culture, Define Corporate Culture, International Business Management
ISBN: 9783346810021
Year: 2023, 272 pages
GRIN Verlag, Munich, Germany
NEW BOOK on International Business Management
Adaptive Corporate Culture in International Business Management
https://www.grin.com/document/1323193
"I believe every truly exceptional organization understands that culture needs to be at the center of its success," writes Roz Brewer, the CEO of Walgreens Boots Alliance, in The Economist. The one of only two Black women CEOs of Fortune 500 companies then adds, "In 2023 and beyond, connections to companies’ culture and values will be key drivers of motivation for workers as we rephrase the corporate environment."
This book is mainly built upon our investigations of international enterprises operating in France, Germany, Italy, Austria, Japan, Hong Kong, USA, Finland and India. It's then enriched by case studies from China, Bahrain, Australia, Thailand, Spain and Indonesia. Multinational aspects are thus thoroughly discussed. COVID-19 has taught enterprises a lesson to be resilient, even more importantly for those running international operations. Resilience comes from agility, and agility starts with culture. The book is here to help us practitioners and students of International Business Management succeed in building an Adaptive Corporate Culture (ACC) and align it with an agile strategy. Chapters 1 to 6 bring the ACC to the table, while Chapters 7 onwards explore the diverse flavours of corporate culture in different sectors: energy & telecom, asset management, and aviation travel & tourism. In addition to further expanding our horizon, they may trigger fresh ideas for our own industry.
While strategy has always been in the centre of managers' attention, the fundamental role of culture in the firm's success is often overlooked. Sadly because it's not well understood. Culture has been accountable for around 40% of differences between good performing and poor performing enterprises. For multinationals, it is estimated that 60% of Merger and Acquisitions fail to meet their intended objectives, or fail altogether, because of unresolved cultural issues. If aligned well with strategy, the combination will create an unbeatable power. If not, culture will eat strategy as a breakfast.
Culture is complex. It's "broad, deep and stable," wrote Edgar Schein, an MIT professor emeritus in leadership. Yet stable doesn't mean static: Cultures are dynamic. It's even more complex in multinational companies, where cultures meet cultures: Interactions between cultures are inevitable. Take benefits from the book, to make culture and strategy have lunch together. Competitors can copy our strategy, but nobody can copy our culture.
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https://www.grin.com/document/1323193
ISBN: 9783346810021
Year 2023, 272 pages
GRIN Verlag GmbH, Germany
Whatsapp +491756812607
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