The Bay Harbor Lakefront Estate
June 2nd, 2025 Prepared
6744 Preserve Dr N Bay Harbor, MI 49770
EFFICIENT TRANSPARENT STRAIGHTFORWARD
MARKETING SUMMARY REPORT
During the past 60 days, the team at Interluxe has focused intensely on preparing and executing the plans for your online auction. We are pleased with the strong response generated as a result of the marketing plan we implemented. The following information summarizes the activities and results made possible by the consistent efforts of your listing agents and the Interluxe team.
ADVERTISING IMPRESSIONS
• Over 715K+ online impressions on a wide variety of finance, business, news, and lifestyle websites. The impressions received over 14,690+ clicks with an average click through rate of 4.06 %. This amount of exposure is beyond what we typically see with campaigns of similar scope.
• 6M+ impressions in Newspapers and Print Media
• Numerous social media postings on Facebook, Twitter, Instagram and Interluxe’s Website intended to drive qualified visitors to your property. (See web traffic results later in this report.)
MLS SYNDICATION
Auction language and information were added to your MLS listing, which syndicated to Zillow.com, Realtor.com, Truila.com, etc. This language helps grab attention from more passive buyers as they scroll through these real estate sites.
Property Video
https://issuu.com/interluxe/docs/online_auction_the_bay_harbor_lakefront_estate_in?fr=xKAE9_zMzMw
SIGNAGE
Signage and directionals were placed around the community to guide and attract buyers to the property.
CONFIDENTIALITY NOTE: The information contained in this report is privileged and confidential information intended to be delivered to, and for the use of, only the individual(s) to whom it is provided. It may contain information that is confidential, proprietary, client privileged, or subject to other doctrines and/or privileges recognized under applicable law. In no event is this material to be read, used, copied, reproduced, stored, forwarded or retained by anyone other than the named addressee(s) except with the express consent of Interluxe
DIRECT MAIL CAMPAIGN
A folded mailer was mailed to a targeted list of over 18,000 individuals with household wealth in excess of $50,000,000.
PRINT ADVERTISING
A total of twenty-five (25) print advertisements in Newspapers and Print Media earned over 6M+ impressions in TheWallStreetJournal(x4National=$40,915value),TheNewYorkPost(x4),ChicagoTribune(x3),CrainsDetroit (x2),and DetroitFreePress(x12).
NEW YORK POST PRINT ADVERTISING
(4xInsertion)
rescueNearly100volunteersand personnel showed uponLongIslandSaturday to continue the frantic search for a missing political candidate who vanished last month. Splitting off into pairs, the volunteerssetoutat7a.m.to comb through Long Beach, wherePetrosKrommidas,29, was last seen on April 23 when he went for a trainingswim,copsandfamilysaid. policeSoonafterhewentmissing, found Krommidas’ locked car by the Allegria Hotel,near the beach he had regularlyvisitedtotrainfora triathlon,hisfamilyadded. Krommidas — a Democrat who is running for a seat on the Nassau County Board of Legislators — appeared to have taken a towel with him thedayhedisappeared. “We’re sending people out withflyers,we’regoingtogo and canvas the area between Atlantic Beach and Lido Beach and Point Lookout,” Republican County Executive Bruce Blakeman told reporters Saturday afternoon. “Every effort will be made.” GeorgiaWorrell
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Thousands of rent-stabiarelizedapartmentsinthecity under threat of foreclo- sure as an increasing num-theirberoflandlordsstoppaying covetedmortgages,makingthe units even more scarce, insiders told The Post. Since2022,buildingswith a cumulative 176 rent-stabi- lized units have been fore- closed upon, a figure that’sbeendoublingeveryyearon average, and another 2,093stabilizedunitswereputon noticebybanksinAprilthat landlords are defaulting on mortgages, according to an analysis by PropertyShark data. “It’s a bloodbath,” saidSarahSaltzberg,co-ownerof BohemiaRealtyGroup Owners lose money onthemstabilizedunits,sotheyleave empty or walk away leading to foreclosures, shewater;said.“Theownersareunder that’swhyinthepast andyear,itkeepshappeningover Manyover.”ofthepre-1974buildings—theyearthecityestablished the rent-stabilizabuttionsystem—needrepairs, owners stopped investingdueto2019lawscapping
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and“Ihavetopayrentontime, they are not upholding said.theirpartofthebargain,”she If a landlord defaults, anewownerhastokeeprentstabilized units at the same rent. But issues arise whennoonewantstobuytheforeclosedpropertybecausethe stabilized units make it fi-ersnanciallyunattractive,insidsaid. In that case, the building’s residents could faceeviction. “There are situations where given the rent-stabi- lized nature of the tenancy, any purchase price over $1 would be ludicrous,” saidderforeclosureattorneyAlexanInPaykin. SantanderMarch,mortgagelender Bank refused toeventakethekeysofaforeclosed rent-stabilized building in Harlem. Some fear a repeat of the 1970s, when New York landlords walked away from decaying build-tax-lieningsThecityisalsoplanninga saleJune3.Whoever buys that debt could fore- closeontheproperties layneAdditionalreportingbyHeSeidman
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DETROIT FREE PRESS PRINT ADVERTISING
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MEDIA COVERAGE
Coverage from Crain’s Grand Rapids Business about The Bay Harbor Lakefront Estate: Estate in posh bayside community hitting the auction block at $2.5M
MEDIA COVERAGE
More coverage from The Detroit Free Press about The Bay Harbor Lakefront Estate: MI Dream Home: Bay Harbor estate sits off Little Traverse Bay
MEDIA COVERAGE
More coverage from MLive about The Bay Harbor Lakefront Estate: Luxury Bay Harbor waterfront estate heads to auction at fraction of listing price
MEDIA COVERAGE
More coverage from WGRD about The Bay Harbor Lakefront Estate: Bay Harbor Mansion Listed at $7.9M
Now Up for Auction Starting at $2.5M
EMAIL CAMPAIGNS
E-mail campaigns: Four (4) were sent throughout the marketing period with the following results:
*Please note – this number is not 154.779 individuals, but rather 154,779 total emails were sent; many people on the lists received more than one message.
These total open and click-through percentages, 29.46% and 4.1%, exceed both industry and Interluxe eblast averages!
VOICEMAIL & TEXT CAMPAIGNS
A total of 574 texts and 574 voicemails were sent out to bring attention to the auction. Thousands of additional texts and voicemails were sent by your buyer development team.
CONFIDENTIALITY NOTE: The information contained in this report is privileged and confidential information intended to be delivered to, and for the use of, only the individual(s) to whom it is provided. It may contain information that is confidential, proprietary, client privileged, or subject to other doctrines and/or privileges recognized under applicable law. In no event is this material to be read, used, copied, reproduced, stored, forwarded or retained by anyone other than the named addressee(s) except with the express consent of Interluxe.
PUBLIC RELATIONS OVERVIEW
Following is a summary of public relations activities and results for The Bay Harbor Lakefront Estate auction: https://www.einpresswire.com/report/MyZrtQCks2-_WVqI
To date, online distribution of the press release resulted an online pickup of 264 sites. The following is a list of some highlights of the media coverage of this auction:
PUBLIC RELATIONS OVERVIEW (CONTINUED)
SOCIAL & DIGITAL MEDIA
As part of our ongoing media strategy to create viral interest in your property, we strive to create conversations amongst buyers and influencers to spread the word about your property through social media. We reach even further through targeted digital media to prospect profiles that meet our strict criteria for buyers who would most likely be interested in a property such as yours. SOCIAL & DIGITAL MEDIA SUMMARY: • 54+ Total Social Media Interactions
FACEBOOK/INSTAGRAM ADVERTISING OVERVIEW
Impressions
FACEBOOK SUMMARY:
• Campaigns generated 5,863 clicks on 60,293 impressions, resulting in an average 9.72% CTR.
• Throughout the campaign, poorer performing messaging was paused in favor of messaging generating the highest volume of engagement and leads in each campaign market group.
• This campaign resulted in an additional 138 leads generated.
• Overall, the Facebook/Instagram campaign’s overall 9.72% CTR is over 9 times above the 0.99% industry benchmark!
LINKEDIN ADVERTISING OVERVIEW
Impressions Clicks
LINKEDIN SUMMARY:
• Campaigns generated 6,926 clicks on 300,375 impressions, resulting in an average 2.32% CTR.
• Throughout the campaign, poorer performing messaging was paused in favor of messaging generating the highest volume of engagement and leads in each campaign market group.
• This campaign resulted in an additional 229 leads generated.
• Overall, the LinkedIn campaign’s 2.32% CTR is more than 4 times above the 0.58% industry benchmark!
TOP PERFORMING ADS: FACEBOOK, INSTAGRAM & LINKEDIN
This ad performed the best across Facebook and Instagram and acquired
WEB TRAFFIC
In the 45 days prior to opening of the online auction, visitors to the Interluxe website came from 75 countries led primarily by the US, Canada, India, and the UK. More importantly, there were 3,500+ visitors to The Bay Harbor Lakefront Estate auction page with an average duration of 1 minute and 21 seconds (That duration far surpasses industry averages!)
RELATIONSHIP MANAGEMENT & LEAD NUTURING
Every ad contained a toll-free number, a custom QR code and a custom landing page and invited interested prospects to call for your brochure. We logged each inquiry and gathered as much pre-qualifying information as possible besides name, address, phone number, and source of lead.
As of Monday, June 2nd , Interluxe has received eight hundred and twenty-seven (827) inquiries and growing for The Bay Harbor Lakefront Estate auction.
PREVIEWS
As of Monday, June 2nd , the total number of previews The Bay Harbor Lakefront Estate preview weekend was twenty-three (23) groups and eleven (11) groups at the Broker’s Open Preview for a total of 34 showings.
NEW ACCOUNTS CREATED
As of Monday, June 2nd , the total number of new accounts created for The Bay Harbor Lakefront Estate auction was approximately forty-five (45). This shows solid interest in your property, as accounts created at www.interluxe.com provide access to your property’s due diligence and enable buyers take the next step in the bidding process.
REGISTERED BIDDERS
As of Monday, June 2nd , there are nine (9) fully registered bidders. A fully registered bidder has provided the bidder deposit either via credit card authorization or wire transfer and have agreed to the terms and conditions of the online auction.
FINAL THOUGHTS
The exposure and volume of interest that has been achieved for this property is unprecedented. The response generated from your campaign was excellent in quantity and financial capability of the prospects.
Our Interluxe team wants to thank you for the opportunity to promote your property and placing your trust in us and the process. We look forward to a successful auction and wishing you all the best in your future endeavors.
