Page 1


Flagship Versace Home

Supplement Beds and bedroom

Delivering quality British made carpets



65 years







since 1956


The Exclusive UK Fabric Trade Show BFM Fabric Show returns the week commencing Monday 7th March 2022 at Chelsea F.C. See the new collections from some of the worlds most prestigious fabric suppliers. Register your interest now at

Be the first to know the confirmed dates and get regular show updates.

Brought to you by


Another missed opportunity The Chancellor’s failure to properly tackle business rates will come as little surprise to many retailers One thing missing from the Chancellor’s copious pre-Budget briefings was clarity on business rates. And in his speech we found out why. Retailers wanted proper reform to the £25bn tax. Instead another sticking plaster was applied, with revaluations taking place every three years from 2023, the multiplier increase cancelled and a one-off discount of up to £110,000 (although at the time of writing who qualifies is still unclear). Given the level of the valuation appeal backlog, does anyone think even these small changes can be implemented properly? The purchase of a majority stake in Julian Bowen by Swedish investment group Storskogen seems to strike a different note from that we’ve seen of (admittedly much larger) acquisitions of UK companies recently. Storskogen sees itself as a long-term investor in the companies it buys. ‘Business sellers tend to appreciate the fact that we aim to be a stable owner and that we do not have an exit agenda or place a time limit on how long we aspire to maintain ownership of the companies we acquire,’ it says. At the end of the second quarter of 2021 it had 91 investments – 25 of which were made in the quarter – across several categories, with annual sales totalling £495m. I suspect it won’t be too long before Storskogen returns to the sector for another deal. Talking of deals, Victoria Group hasn’t made a manufacturing acquisition since May (Edel Group), and even though it says ‘active negotiations on several high-quality, value-creating acquisition opportunities’ continue, I suspect that the success of its more recent buys has pushed the bar even higher in what it expects to get from a purchase. Profits will be higher than the market had expected and its ceramic tile operation is going great guns, while UK distribution continues to prosper, so even though it has no shortage of funds to spend, it’ll drive an even harder bargain in talks. (So expect a deal to be announced the day after I’ve written this.)

Exhibition guide

Beds and bedroom NOVEMBER 2021

January Furniture Show returns to the NEC, 23-26 January 2022 Registration now open

Elegance – Frame style with storage options



Mixed fortunes for sales


Investment firm buys Julian Bowen


Carpetright campaign highlights experience


New products




Experiences Familiar problems return


Retail Flagship store for Versace Home


Sustainability Award winning, making waste work


Beds and bedroom Looking ahead, Bed Show review, select story


Exhibition guide January Furniture Show, imm cologne, Brussels Furniture Fair, Heimtextil


Underlay The right choice


LVT Successful laying

Editor: Andrew Kidd

T: 01273 930 029 E:


Furniture advertising (South): Tim Boden

M: 07976 122 150 E: Flagship Versace Home

Supplement Beds and bedroom

Cormar Carpet Company: delivering quality British made carpets since 1956 Visit:

Furniture advertising (North): Jarrod Bird T: 01565 631 397 E:

Carpet, flooring advertising: Joanne Paull M: 07817 624 922 E:

Representative in India: Amarjeet Singh Gianni T: 0091 98390 35458 E:

Delivering quality British made carpets E B R ATI N

65 years







since 1956


Published by Interiors Media Limited Minerva House, Kinnings Row, Bordyke, Tonbridge, Kent TN9 1NP E: Registered in England no. 6397722 Print: Knockout Print Design by Truprint Media © Interiors Media Limited ISSN 1756-2236



Flooring sales 40% higher than September 2019 but furniture sees 2.7% drop Furniture and lighting sales dropped in September while flooring sales continued to show growth. According to the Office for National Statistics’ (ONS) first estimate of September’s retail sales, the furniture and lighting sector in England, Wales and Scotland saw sales drop 6.47% compared with August. This was almost twice the rate of decline seen in August versus July. Average weekly sales were £283,022,000. Compared with September 2020, sales were down 5.6% and compared with September 2019 sales were 2.71% lower. In contrast, the flooring sector saw sales increase by 3.57% compared with August, fall by 1.9% compared with September 2020, and rise 43% on September 2019. Average weekly sales were £40,200,000. For the year to date, furniture and lighting sales were 25.65% higher than 2020 but 9.29% lower than 2019. For

the same period, flooring sales were 23.8% higher than 2020 and 10.71% higher lower than 2019. Putting the respective performances into perspective, April 2020 saw the lowest furniture and lighting sales recorded since January 1986, at £61,406,000 a week. May 2021 was the highest recorded figure since January 1986, with weekly sales of £360,609,000. Outside of the pandemic period, March 1986 is the lowest sales figure at £98,453,000 a week (and the third lowest since January 1986). The highest is £327,989,000 in November 2018 (the third highest since January 1986). For flooring, April 2020 is the lowest recorded figure since January 1986 at £7,928,000 and November 2007 is the highest at £64,754,000. Outside pandemic times, £22,492,000 is the lowest figure, set in December 2015. The latest figures are subject to revision by ONS.

Victoria profits will be higher than stockmarket expects

Dunelm introduced new ranges

Growth for Dunelm New furniture ranges helped Dunelm boost sales by 8.3% to £388.8m in the past quarter, to 25 September. ‘Given the strength of the comparative Q1 FY21 period, which benefited from pent-up demand following store closures during the first national lockdown, we are pleased to have grown sales across the total retail system during the quarter, with digital sales growing at 20%,’ says Nick Wilkinson, Dunelm ceo. ‘This strong performance demonstrates the strength of our integrated offer, providing customers with an attractive digital proposition, combined with local, friendly and convenient in-store shopping experiences.’


Interiors Monthly November 2021

Victoria Group has told shareholders that profits for the full financial year will be higher than market expectations, amid strong demand and an absence of supply chain issues. ‘The UK logistics operation, which is going from strength to strength, continues to provide a compelling service proposition, driving market outperformance in Victoria's UK softflooring business,’ it told shareholders. ‘Victoria's Italian ceramic business has its full production output now sold out until Q2 2022, and management are actively working on plans to further increase capacity. Australian lockdowns,

the longest in the world, will come to an end in October, and we are anticipating a strong contribution to H2. ‘The group's extensive LVT product range continues to grow. The artificial grass business goes from strength to strength. Since the pandemic, European consumers' preference for locally produced product has been noticeable. ‘With generally short and diversified supply lines, along with the group entering this period with a greater-thannormal level of raw materials having anticipated possible supply issues, the company is not experiencing problems with production and delivery of flooring.’

AIS reshuffle AIS has reshuffled its buying team. Emma Rackley, former Bensons for Beds group commercial director will become director of furniture and home when Julian Cox leaves at the end of the year. After two-and-a-half years looking after AIS' cabinet division, Rebecca Maloy will now also take control of the buying group's beds division, while Rachel Brown will manage upholstery while retaining responsibility for sofa beds and garden furniture. This follows the departure of Gary Thompson.


Thickness 9mm Density

NEW from

Sustainable Say ‘no ’ to waste recycled underlay

renu® uses ethically sourced and genuinely recycled materials; keeping recyclable itself.

Made from 98% recycled materials whilst also being 100% recyclable.

And, the really cool bit is, when your underlay has reached the end of its life, it can be collected and used to create new rolls of renu®!

Best Underlay Manufacturer

Discover More

Call Us 01706 238810

Underlay Manufacturer of the Year


Investment group secures majority Julian Bowen deal Swedish investment group Storskogen has acquired a majority stake in Julian Bowen as it looks to benefit from the growth in online sales. Sales to online retailers made up 70% of Julian Bowen’s £34.9m turnover in the year to 30 June, helping to generate EBIT of £6.9m. Emmett Lenaghan, Julian Bowen md and Mark Pickup, Julian Bowen buying director will remain in their existing roles. ‘We are delighted that Storskogen has chosen to partner with us. Its support and expertise will be highly beneficial as we continue to deliver our ambitious plans for the company,’ says Lenaghan. ‘Throughout our discussions, we have been immensely impressed with Julian Bowen, in particular its extensive e-commerce operations and capacity to innovate in

partnership with customers and suppliers. Julian Bowen is an ideal partner for Storskogen, and we will continue to support the expansion of its flexible and dynamic customer offering,’ says Christer Hansson, Storskogen EVP and head of business area, trade. ‘Julian Bowen is exceptionally well positioned to benefit from the ongoing migration from bricks and mortar towards digital retail channels. We have extensive expertise in the B2B and B2C e-commerce space and are excited to partner with the existing Julian Bowen management team to develop these capabilities further,’ says Philip Lofgren, Storskogen UK ceo. At the end of the second quarter of 2021 Storskogen had a portfolio of 91 investments – 25 of which were made in the quarter - across several categories, with annual sales totalling £495m.

Walk and golf day raise £21,000 David Tracey, Buzz Beds md has raised £11,114 for furnishing industry charity The Furniture Makers’ Company by completing the 192-mile Coast to Coast trail. The trail begins in St Bees, Cumbria and finishes at Robin Hood’s Bay, North Yorkshire. Tracey finished the walk in 16 days, which translated to 487,000 steps and 14 pounds of weight loss. In total, he covered 25,300ft of elevation. ‘I’m so grateful to everyone who has sponsored me and donated to The Furniture Makers’ Company, a charity close to my heart. The support really did inspire me to get the job done, through some very challenging days, so thank you all. ‘It was a wonderful experience, and we met some great people along the way, both on the walk and at the small family businesses that hosted us, fed us and in some cases also helped us


Atkinson and Tracey celebrate completing the walk

with our essential intake of hop-infused water. ‘I could not have completed the journey without my dear friend Steve Atkinson, my constant companion for 16 days, whose positive can-do attitude and, when needed, tough love got us both through to the end,’ he says. Meanwhile Barker and Stonehouse’s annual golf day raised £10,000 for the Furniture Makers. ‘The visibility of the charity among people in the trade

Interiors Monthly November 2021

has increased significantly over the past 18 months, due to the impact of the pandemic, resulting in us awarding more money than in any other commensurate period in our history,’ says Paul von der Heyde, The Furniture Makers’ Company chairman of trustees. ‘The money raised from events will go towards providing this vital support service to those in the industry who have fallen on hard times.’

Bensons boosts senior team Bensons for Beds has strengthened its management team, naming Mandy Winser as coo. She joins from Swissport where she was regional operations director. She has previously worked at Kingfisher, B&Q and Marks & Spencer, where she had roles in logistics, operations and customer services. ‘Mandy’s experience and knowledge will support our transformation and growth plans as we go through a period of exciting top-tobottom change,’ says Mark Jackson, Bensons ceo. ‘I’m delighted to be moving back to retail, to a brand as well respected as Bensons for Beds. I’m passionate about putting the customer at the heart of operations and I can’t wait to meet the teams who make it happen,’ says Winser. In August, Nick Collard joined Bensons as chief commercial and digital officer.

OPTIMISE YOUR NEXT BIG SALE “We were delighted with last year’s Greenwood Sales, and we’re delighted with this year’s Greenwood Sales! We are averaging 33% of annual turnover in three weeks. These sales have raised our business to another level!” James Fraser, M.D., Blackbridge Furnishings, Inverness, Elgin and Fort William. Six Greenwood Sales throughout 2020 and 2021

DON’T HIRE A SALES COMPANY UNTIL YOU’VE SPOKEN TO GREENWOOD There are good reasons why Greenwood plans many more sales events, for quality independent retailers across the UK & Ireland than any other sales company. The benefits of holding a Greenwood Sale are many. Firstly, your sales event will be a huge financial success in itself plus, you’ll build a big order book and the long-term benefits include increased future market share. Optimise Your Next Big Sales Event. Find out more about Greenwood Sales. Call or email Bernard Eaton now, and we’ll explain the exciting possibilities and options we can offer you without obligation.

BOOKING NOW FOR 2022. CALL 07771 700247

UK and Ireland’s Leading Experts in Retail Sales Promotion since 2002










FUNDAMENTALS® is the must-have brand for your store - you might say it’s fundamental. WITH JUST 6 RANGES, YOU’LL COVER THE CARPET WISHES OF ANY CUSTOMER: colours, neutrals & design, plains & heathers, made with polypropylene & polyamide. The great variation caters to all style demands and the collection comes with WEAR & STAIN WARRANTIES that guarantee DURABILITY and EASY MAINTENANCE. The graphic style is truly unseen in the carpet business: sleek, striking and modern with a touch of sci-fi. This makes FUNDAMENTALS® into an instore show-stopper, appealing to all types of customers.

Share your Fundamentals #carpetyourlife


Carpetright champions expertise in new campaign Carpetright has debuted an advertising campaign focusing on knowledge and service rather than price or discounts. The ‘No one knows more about floors’ campaign comes after a survey of Carpetright shoppers found 73% are very satisfied with the retailer's knowledgeability, and 63% rate its expertise highly. However, people who are not Carpetright customers have neutral or negative perceptions of its expertise. Consumer research conducted in September of 2,500 shoppers found 97% cited expertise as an integral factor in choosing a retailer. Voiced by comedian and actor John Thomson, the campaign launches with a 30-second spot and full suite of idents. From virtual and in-store services and buying to customer service and delivery, the work highlights the service offered by Carpetright. ‘We are delighted with the new campaign which boldly demonstrates Carpetright’s expertise in all things

The campaign highlights expertise

flooring. The creative is fresh, conversational and engaging and will be activated across all channels from TV and in-store POS to social and online,’ says Helen Vinken, Carpetright marketing director.

Changes ahead OKA cuts losses as online switch keeps sales solid with budget, and EBITDA profitability Furniture chain OKA saw a majority of for Domotex has been ahead of budget. its sales switch online last year. Flooring exhibition Domotex will see major changes at next year’s show. The 13-16 January event will switch to three halls on the south side of the Hannover exhibition grounds: Halls 11,12 and 13. Visitors will have to wear face masks and observe social distancing of 1.5m. ‘Many of our exhibitors and market partners are keenly interested in getting together again to kick things back into high gear. Others are still facing pandemic-related challenges and risks that they regard as possibly limiting when it comes to on-site participation. This means that many exhibitors have decided not to take part in Domotex again until 2023,’ says Sonia WedellCastellano, Domotex global director. ‘Despite this, we have opted to take a confident and forward-looking approach by staging Domotex in 2022. The show will be concentrated and compact, with adjustments made to the hall and site layouts. More than half of the show's exhibitors stand committed to taking part in the upcoming Domotex. So we are teaming up with the common goal of restarting the event this coming January.’


Interiors Monthly November 2021

Online accounted for 54% of sales in the year to 26 December 2020, as turnover dropped by £278,524 to £29.88m. A pre-tax loss of £13.6m was reduced to £8.95m. During the year it issued £9m of loan notes, due to be repaid in June 2027 at a cost of £18m. The company has £10m of tax losses to carry forward against future profits. Its parent company has £22m. The company says that in the seven months to July, sales have been in line

‘Whilst the initial impact from the pandemic was severe, digital channels picked up a significant proportion of the lost revenue from the retail stores, and underlying trends such as consumers investing in their homes during lockdown meant the overall impact was limited. ‘OKA's customers are now navigating between channels more than ever before, combining offline and online interactions within single purchases through a seamless customer journey,’ it says.

ScS trading above pre-pandemic levels ScS has seen order levels exceed those of 2019 in recent weeks. It says like-forlike sales in the nine weeks to 2 October were 11.9% up on 2019. Due to the timings of lockdowns, orders were 21% down on 2020. It began the financial year (1 August) with a forward order book of £103.5m, £66.6m higher than in 2019 and just £1.5m lower than 2020. A pre-tax loss of £3.1m became a profit of £22.7m as sales increased. In-store furniture sales rose 13.6% to £248.9m, online sales rose

146% to £46.9m and in-store flooring sales dropped 4.1% to £28.7m. It said it expected the higher gross margin of 45.3% to ease as IFC costs and sales mix return to normal, along with higher supplier prices. ‘I am delighted that despite unprecedented times for the business, the group's resilience has been proven and we emerge even stronger. I am very encouraged to see trading continue above pre-pandemic levels,’ says Alan Smith, ScS chairman.


E S T. 1 9 8 6



Como White

Como Grey

Como Midnight

Our NEW Como bedroom furniture collection is designed especially to suit rooms where space is at a premium. With soft rounded corners on both tops and uprights,easy glide drawer runners, adjustable door hinges and subtle metal handles. All our ranges are available from stock here in the UK for quick delivery to your store or direct to your customer’s home.

See our full 2021 catalogue online at

t: 01738 630555

e: sales



WINNERS 2019, 2020 & 2021




1 From the collection itself, through to its website, brochures, POS and video, Granorte’s TRENDCollection spreads awareness that cork is a floor of the future, designed perfectly for the modern home. TRENDCollection provides retailers with a comprehensive range to satisfy consumer demand for products that address a desire for sustainability and style with the added elements of durability and practicality. Visit: 2 ACG appointed ADP to install its exhibition stand at The Flooring Show in Harrogate. Exhibition projects require the same level of accuracy and speed as


Interiors Monthly November 2021




retail store installations – something ADP has exceptional experience at delivering. ADP can accommodate projects ranging from individual stores through to large retail installations across hundreds of sites, while ensuring a seamless outcome. Visit: 3 Vitality is the new luxury vinyl collection from Leoline, bringing the ease of vinyl on a roll with the premium natural look of LVT. With a range of oak effects – from pale grey through to deep brown – as well as on-trend herringbone and the concrete look of Oxley, Vitality holds the choice for many styles of home. Visit:

4 Abingdon Flooring’s StainFree Aristocat is a heathered alternative to StainFree Sophisticat in 17 new colours, with neutral tones like Gazelle and Arctic Fox through to bolder hues in Rosehip or Blue Lagoon (pictured is Mercury). A 1/10th-gauge style, it combines bleach-cleanable practicality with the soft feel of luxury fibres. Visit: 5 Sofa in a Box manufacturer Swyft has introduced its first furniture range: Case Goods, comprising a coffee table and side tables in Light, Mid and Dark ash finishes. The designs, made in the UK, are easily assembled without the need for any tools. Visit: 

Wentworth A



LUXURY Colour shown: Perivale

At Penthouse we’re always working hard to give our retailers what they want; superb quality, easy-fit carpets in up to the minute shades. That’s why we’ve added 7 gorgeous new on-trend options to our Wentworth range, offering a touch luxury that won’t break the bank. We never compromise on quality, which means that we select only the finest wool rich blends to give amazing depth of colour and durable good looks. Expertly crafted by the dedicated team at our employee owned mill in Lancashire; Wentworth is available in 40oz and 50oz, and 4m and 5m guaranteed full widths. Penthouse quality – naturally.

For samples and further information please call 01706 639 866 or visit ST Y L E | C O LO U R | C O M F O RT




6 Showcasing its roster of LVT, laminate, HPF and wood floors, BerryAlloc had a hugely successful time at The Flooring Show. Showing innovations designed to make flooring easier to install, easier to maintain, longer lasting and more beautiful, along with clever displays and POS, it demonstrated to visiting retailers that it is a brand with big intentions in the UK market. Visit: 7 Avenue has updated its Titanium XT collection. With designs such as the gold-lined hexagon of Treviso and the futuristic geometric of Jester, along with classic limestone tiles, herringbone woods, classic oak planks and concrete effects, the new-look collection is ready for today’s designconscious homeowner. Visit:


8 Floorwise has a wide collection of profiles, so whether you’re working in wood, LVT or carpet you can achieve the perfect finish. From the in-demand Zenith wood, laminate and LVT profiles to the premium Max Reflections range and the best-selling Classic, Floorwise provides retailers and installers with great-value profiles ready to tackle any on-site finish requirement. Visit: 9 James Dewar of Ian Dewar Interiors is the first Master Installer to be presented his badge as the Academy for Excellence in Flooring resumes its training calendar after closing during the pandemic. ‘Having been a flooring fitter for over 20 years I was a little sceptical as to what I would gain from the course. However, I did learn a great deal and I’m happy to say that there’s a clear difference between fitting laminate and fitting laminate the Quick-Step way,’ he says. Visit: 10 The new Richelieu lectern from Louis de Poortere provides access to a choice of 144 colours in exquisitely crafted, wool-rich woven carpets and runners. Clever layout and storage house colour chips, feeler samples and full-size swatches to give browsers the full hands-on experience. Visit:


Interiors Monthly November 2021



OVER 4,500 PRODUCTS ACROSS OUR RANGE View our full collection online at NEW Mustique 2 Drawer Console Table, 5059413422263.

L - R: Vival Vase Green Large, 5059413397837. Hirano Vase, 5059413394928. Anjo Bowl Medium, 5059413395055. Potted Fern with Zigzag Pot, 5059413398797.

Retreat Striped Tassel Throw Cream, 5059413396731.


Always a trailblazer when it comes to branding, Associated Weavers reinvents the in-store display & brings an experience unseen in the flooring business. With traditional samples and an intuitive digital module, Invictus® luxury vinyl flooring invites the customer on a fun-todo purchasing journey. Share your Invictus #invictuscarpetflooring


A UK brand since 1964


Richard Renouf

Faux or fake?

A heated dispute needed resolving Would you like to buy my car? It’s a faux Rolls-Royce. It doesn’t look like a Rolls and it doesn’t drive like a Rolls. But in my dictionary one definition of ‘faux’ is ‘false’, so my description of my car is accurate and might attract a lot more interest from potential buyers than if I described what it actually is! It’s a trick I learned during a recent inspection of a ‘faux leather’ suite. The fabric didn’t look like leather and hadn’t performed like leather, but the description ‘faux leather’ had led the customer and her husband to expect it to. The covering material that had started to crack and peel was a knitted fabric with a vinyl coating. This is usually a very hard-wearing material and is used extensively for contract upholstery because of its durability. The retailer, however, felt that in this case the failure must have been due to customer misuse. This had resulted in a heated dispute and I was called in to provide my opinion. The seats and backs were fine. The cracking and peeling was along the

bottom half of the seat and arm cushion borders, below a decorative cream trim – also made of vinyl-coated fabric – which ran around the centre line of the cushion borders. It was unusual for a customer to cause wear to the lower half without causing the same wear along the trim or on the seats and backs themselves. Closer inspection yielded some clues. The ‘good’ fabric was actually leather. I found this out by unzipping a cushion and looking inside. This confirmed what the customer told me: that the suite had been described as having leather wear surfaces and faux leather elsewhere. The retailer (and, by implication, the manufacturer) felt that the lower parts of the cushion borders were not wear surfaces and so the use of the substitute material was acceptable. This was one of the points of contention. However, it was not relevant in this case. The cream trim was made of the same vinyl-coated fabric as the lower cushion borders and it had not failed. If the customer had caused the failure of

The cream fabric would have been damaged as well as the black if it had been a case of customer misuse


Interiors Monthly November 2021

the black fabric, the cream would have been affected as well. This showed beyond any reasonable doubt that the fabric was faulty and so the report was easy to write. Had this not been the case, however, the matter could easily have been a dispute about the term ‘faux leather’. It is creative marketing, much like the many descriptions of butter substitutes that feature on our supermarket shelves with the intention of fooling us into thinking what we’re buying is as good as the real thing whilst openly admitting it isn’t. And, just like the vinyl/leather dilemma, many of the substitutes have the name butter in the title but not a scrap of butter in the product. I looked again at the dictionary. ‘False’ is the second option when translating ‘faux’ into English. The first is ‘wrong’ and the other two are ‘untrue’ and ‘forged’. Visit: Richard Renouf is an independent furnishings consultant

Four bar Hexham This variant to the established eight bar Hexham spindle aims to give a cleaner, more contemporary look yet remains also able to cross over into traditional. A winner with painters.

Oak Hamburg Carver Jet Hopsack Seat

Oak Loire Chair Natural Hopsack

Hexham Eight bar Our highly popular eight bar back plain spindle back chair is where modern meets the best of Victorian simple. Equally at home in town or country dining settings. Available in beech or oak.

Hoop back

Windsor Hoop Carver

An enormously popular and stylish hoop back with elegant good looks and features, robust enough even for contract. This is a quality beech chair that fits many bills.

We have taken a classic Georgian style an adapted it for modern living. The ageless lines evoke their traditional background but also harness a more modern edge. Great as a stand-alone chair in its own right or a carver complement to our hoop or Hexham’s.


Nearly normal? October brought familiar issues and an opportunity to be bold and clear about the value of experience and service, says our correspondent THE RETAILER Fludes Carpets October was almost a carbon copy of September: sales were slightly up on last year, customer flow was pretty consistent as was the regular supplier update on pricing, and suppliers are slowly getting to grips with stock levels and deliveries, although there are still quite a few ranges where stock availability is being quoted as post-Christmas. Those carpet poles in our warehouses that I mentioned a couple of months ago are still growing in number and a

and Headlam that things are going well. Headlam is in the process of restructuring and Victoria is powering ahead with better than expected profits. Retailers’ performances will be hard to gauge in terms of profit comparisons as the support from government and sympathetic landlords will distort the trading profit that is shown. Next year we will see the proof of how retailers are actually doing. We are waiting for new ranges to arrive; many of the new items at Harrogate were

of – and seen for myself – customers who ask for a quote for a job, and when it’s provided they then ask for detailed measurements and prices. While we’re happy to give the quote, we are unwilling to break down costs. On one very complicated LVT job, we quoted for a significant amount of floor preparation and the customer queried the price of the LVT: ‘I can get it miles cheaper online,’ he said. ‘And the cost of the floor preparation is extortionate!’

significant number of carpets are arriving in a poor condition with no pole. Is it really not possible to pick up the poles from retailers and save hassle, money and the need to make replacements? In summary, there are still plenty of irritating issues that most flooring retailers are currently having to deal with. I really hope this is not the new normal. To have a strong carpet industry it is important to have both strong and profitable suppliers and retailers. It seems from the information from Victoria Group

updates and new colorations. Could it really be time for colour to make a return, or is it more likely that ‘greyge’ will still rule? That, at least, helps to make things seem more normal! Customer numbers are a little stronger and orders tend to be larger; is this because the Internet traders and mobile carpet fitters are sweeping up a lot of simple one-off jobs that are straightforward DIY projects? The larger, more complicated carpet and smooth flooring jobs should be falling into the retailers’ hands. I have heard

About two weeks later he contacted us and asked if we could quote for fit-only basis as he has ‘gone elsewhere’ for the goods. We were booking beyond Christmas and we declined. He asked if we knew of any other LVT fitters who could help: he obviously hadn’t factored service and expertise into his costings. Here is an opportunity to be bold and clear to customers about underestimating the value of experience and service. Cheaper isn’t always best. Andy Laird, Fludes Carpets md

Larger, complicated flooring jobs should be falling into retailers’ hands


Interiors Monthly November 2021

Multi-format Van Gogh designs. Available in gluedown and rigid core.

Why rigid core?

Why gluedown?

Excellent acoustics

Create intricate designs

Installs over most hard floors

Fully customisable

Preserves existing floors

No expansion gap required

Quick & easy to install

Installation flexibility and product versatility are just some of the benefi ts that can be found in our Van Gogh multi-format offering with simply beautiful floors in both gluedown and rigid core formats. Our Van Gogh range introduces six new wood looks in a larger 56” x 9” plank size, with four of these colours also available in an on-trend (28” x 7”) herringbone.

Featured floor: Golden Brushed Oak VGW122T


Russell Rule

‘I can’t wait to see the industry unite at January Furniture Show 2022’

‘After what has been a tough 18 months, the Clarion Events team organising January Furniture Show is looking forward to getting back to the NEC in January 2022 to bring the industry together at a crucial time in the buying cycle,’ says Russell Rule, January Furniture Show show director. ‘The great success of the sister event, Manchester Furniture Show this July shows just how important trade shows really are and that there’s nothing that can truly replace faceto-face business. Our main focus is to unite the industry’s brands and buyers and we cannot wait to be back at the NEC in January to do just that. ‘The 2022 show promises thousands of new launches, catering to every budget and style. Some key names confirmed include Duresta, Parker Knoll, Whitemeadow, Westbridge, Forte, Baker, Tetrad, Kettle Interiors, At the Helm, Collins & Hayes, Buoyant, Lebus, Sherborne, Sealy, Silentnight, Hydeline, Carlton, G-Plan Upholstery, Italia Living, SITS, Rauch, Deep Sleep, MLILY, La-Z-Boy, Alpha Designs, ALF, Egoitaliano, Gallery Direct and Pacific Lifestyle. ‘We are introducing some exciting new things for 2022. We’re giving attendees access to the latest trend insights and expert advice, with some practical business advice for small businesses from a host of keynote presentations, masterclasses, panel discussions and case studies in our new seminar programme launching in January. ‘At its core, retail is an industry all about people, passion and connection. These are things that the event team at Clarion will continue to harness as they work to bring you the best January Furniture Show possible in 2022. I look forward to meeting you all there.’ January Furniture Show 2022 runs from 23-26 January and is the UK’s largest furniture and interiors trade event. Online registration is now live at


Interiors Monthly November 2021

RECRUITMENT If you are looking to recruit staff for your furniture or flooring stores, looking for sales staff or reps for your manufacturing outlet, then INTERIORS MONTHLY offers a great package! Our online package is just £175. Your advert will appear in our jobs section on the website until the position is filled or you ask us to remove. Our weekly newsletter, which is mailed every Thursday to 7000 industry professionals, also includes a list of these latest jobs. If you have both online and quarter page recruitment advert in our magazine, the cost will only be £250! Costs for larger recruitment adverts are available upon request.

Please contact Jarrod on E: T: 01565 631 397


Fashion central

The LED staircase invites visitors in

Versace Home now has a flagship store Versace has opened a flagship Versace Home store. The 5,380sqft store is on Milan’s Via Durini, the heart of the city’s upmarket interiors area. The store was developed by Vudafieri-Saverino Partners, which has extensive experience in the luxury retail sector and has worked with names such as Delvaux, Pucci, Tod’s,


Interiors Monthly November 2021

Moschino, Sonia Rykiel, Clergerie, Jimmy Choo and Buccellati. An important aspect of the design is its duality of classical and contemporary. The historic Durini building is particularly well-suited to this polarity: the palazzo architecture is paired with details that nod to modern design. Industrial detail

is used to revisit the label’s distinctive symbols and shapes, resulting in an eclectic space. This mix of styles fully reflects the personality of the Italian label, showcasing the Versace Home collection designed by Ludovica and Roberto Palomba in collaboration with Donatella Versace and providing a template

Titanium XT is the refreshed cushion vinyl collection from Avenue Making performance beautiful, Titanium XT brings added durability to the comfort and simplicity of cushion vinyl flooring from Avenue. Contact us on for the 2021 collection


Avenue is a brand of


The store is made of several rooms

The corridors have contrasting flooring

Above and below: gold-coloured doors divide spaces

The hidden garden space

for the brand’s future showrooms. The exterior of the palazzo features a facade with columns topped with statues depicting the arts. A set of LEDilluminated steps leads the visitor inside. Spread across two floors, the layout of the store resembles a home and features an entrance, hallway, dining room, study, long corridors and a master suite with bedroom and living room. A real jewel


Interiors Monthly November 2021

is the secret garden, which is initially concealed from view and brings a breath of fresh air and light to the store, creating a wonderful connection with nature and the outdoor space. The walls of the store reinterpret classical design and their symmetrical cornices are broken up with gold-leaf detail, off-set and almost random, to act as a backdrop for shelving.

A homage to Versace’s irreverent, provocative spirit, this interruption in flow is also a feature of the corridors, where alternating gloss and matte marble flooring creates a remarkable sense of contrast. The curtains are another feature: mesh panels have replaced fabric in a glance to industrial style and pay homage to Versace’s ongoing exploration of textiles.

Premium quality. Guaranteed

Condor Carpets bv Euroweg 3, 8061 SB | P.O. Box 21, 8060 AA | Hasselt, The Netherlands T (+31) 38 477 89 11 | F (+31) 38 477 89 22 |

W W W . C O N D O R - G R O U P. E U


Gold plays a key role in the colour palette

The store is in Via Durini, Milan

Gold leaf is used throughout the showroom

The Versace Home collection is designed by Ludovica and Roberto Palomba in collaboration with Donatella Versace

Gold, a distinctive Versace feature, plays a key role in the colour palette. In its softest tones this can be found on the golden backlit plates of the ceilings and on the stretched sheet-metal doors.


Interiors Monthly November 2021

The store will be a template for future showrooms

Contemporary references are evident in the large screens and the LED-lit entrance steps, where video content creates a link between the world of fashion and the world of Versace Home.

Another stand-out aspect of the staircase is the wallcovering featuring Versace’s iconic Greca pattern, which is turned to repeatedly throughout the store. Visit:


Can you keep track of all transactions? Refunds should only be to the original payment card


How you process card payments can prevent fraud ‘We can all agree that retail has drastically changed over the past few years. Most change has been consumer driven. However, many retailers are ignoring core operational processes as they run fast to catch the consumer. A critical area in retail today that needs proper evaluating for change is your credit card processing processes,’ says Jesse Akre, RetailSystem president. ‘Gone are the days of simple in-store

Mistakes can happen


Interiors Monthly November 2021

charges. Today it is phone orders, Internet orders, social orders, orders with several payments due to staggered product arrivals and deliveries: a mess to track and control. And in that mess and retail chaos are often opportunities for fraud. ‘Look at your current process. We have all noticed the supervisor card, sitting on a shelf somewhere near the sales terminal: the importance of the security

of this card is often underrated. It needs to be in a convenient place to allow employees to process a refund, but ease of getting the deal completed must be balanced with satisfying the customer that security measures are in place. ‘We will all have experienced delays at the end of the day due to cashing up not balancing, especially if you are using a manual system. This can simply be down to an honest error in recording the value of a sale, for example inputting it as £24.90 instead of £249, or it could be due to a dishonest employee using the supervisor card to process a refund to their own card. Sadly this has probably happened to most of us. Some are aware, some aren’t, as you simply write it off because you cannot find it amongst the dozens of transactions in a day. Most retailers never catch it. A proper solution to consider is one where the pin entry devices (PEDs) are automatically fed with the value of the transaction, removing the possibility of manual input errors. ‘Retailers also need to consider a solution where the only refunds that can be processed through the PEDs are ones where the original sale was recorded on the system, as a refund or part refund can only be refunded to the same card used to make the purchase: these details are securely stored on the system. ‘Make sure you keep an eye on possible fraud points and find solutions to mitigate that risk.’ Email:

Experts in delivering a great payment experience Barclaycard and MyFurniturePay are teaming up to help your business take payments quickly and securely, whether that’s in-store, on the go or online. With over 50 years of card payment innovation and expertise, our payment solutions are cost effective, simple to use and reliable. Sign up as a new customer and you’ll benefit from great service and competitive rates.

Find out more at The partners may receive commission from each other. T&Cs apply. The approval of your application depends on financial circumstances and borrowing history. Barclaycard is a trading name of Barclays Bank PLC. Barclays Bank PLC is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority (Financial Services Register number: 122702). Registered in England. Registered No. 1026167. Registered office: 1 Churchill Place, London E14 5HP.


Comfort with integrity Hypnos continues to introduce initiatives In handcrafting luxury beds and mattresses, Hypnos provides retailers with comfortable, sustainably made beds for their customers. Recently presented with the Sustainability Award by the National Bed Federation, Hypnos was recognised for its commitment and passion in all areas of sustainable design and manufacture. The ethos at Hypnos centres around creating comfort with integrity: products that are great for sleep and well-being and better for the environment. Whether it’s investing in developing new recyclable carbonneutral packaging, using only sustainable and natural materials, or generating its own energy with biomass boilers, reducing its environmental impact is a core target. Collaboration is key to this success, and this includes being part of The Woolkeepers, a quality assurance platform for traceable British wool – undervalued for decades. It brings together wool farmers with the supply chain to ensure high-quality wool products and prompt, fair payment so that farmers can plan for the future. Meanwhile, Red Tractor certification gives consumers confidence in the


Interiors Monthly November 2021

standards of farming. ‘We are extremely proud to be the first bed maker to win the NBF Sustainability Award. Breaking new ground when it comes to sustainable bed design is where we lead the way. Take our unique collaboration with John Lewis: we created two new

sustainable mattress collections using wool provided by its award-winning Waitrose sheep farms, ensuring a known ethical supply chain – very important to the John Lewis and Waitrose consumer,’ says James Keen, Hypnos ceo. ‘We also presented our new Orthos Support collection at the Bed Show, which has been redesigned in line with our values and as the next chapter of our Origins story. This popular firmsupport range uses a comprehensive mix of sustainable fibres including organic cotton, flax and hemp, breathable eOlus (recycled fibres) and layers of British wool, traceable to Red Tractor assured farms.’ Hypnos has also begun a five-year partnership the Eden Project. ‘This is incredibly exciting for us. As our official charity partner, we’ll be collaborating to enhance our consumers’ knowledge and understanding on issues around climate change and sustainability, and that of our employees and stakeholders. The partnership will influence new, forwardthinking ways to integrate sustainability into all aspects of our business and our products too. There’s lots planned – just watch this space,’ he says. Visit:

Discover Orthos Support, the next chapter in our Origins story. Wake up on a Hypnos bed and feel good for all the right reasons.

Expertly handcrafted, valuing the people, animals and places behind our sustainable and ethical beds. Carbon Neutral

Inspired by Nature

100% recyclable


Second life

Residues are collected, shredded, then flocculated. All this is done mechanically, without the use of chemicals.

Production waste can make new products Object Carpet has succeeded in recycling 100% of the materials used to make carpet tiles in a single, economical process. Its tiles are designed specifically to be fully recyclable, while the soundproofing mat that is produced gives a new lifecycle to production waste. The company is now investing in a fully sustainable production cycle at its Krefeld, Germany site. ‘We’re taking matters into our own hands. Conserving and not wasting resources, recycling products – protecting the environment is firmly embedded in our company’s DNA,’ says

Production waste can be turned into new products


Interiors Monthly November 2021

Daniel Butz, Object Carpet md. ‘By 2024, we want all of our new products to be part of the circular economy. This means fully recyclable designer carpets without an environmental footprint. We will thus be closing the environmental loop.’ Avoiding waste, preserving resources and reducing emissions has always been the guiding principle since Butz’s father Roland set up the company in 1972. Object Carpet began early on to design its carpets, rugs and carpet tiles in such a way that they only contain clean materials from the circular economy and recyclable substances without any toxic chemical compounds. They have been free from bitumen, latex and PVC since 2017 and are fully recyclable as a secondary raw material. This means that no chemical recycling processes are required either, something that can only be achieved with clean, circular materials. That is because the entire product is always recycled in a single process and does not undergo laborious and timeconsuming separation, which may involve transportation to several locations. Instead, remnants such as trimmings from finished goods, cut-offs from edges, leftover yarn, test pieces, material formulations, backing material and rejects are collected up and shredded. These are then turned into

a secondary raw material in a purely mechanical process involving no chemicals. This secondary raw material is composed solely of the materials that were fed in – nothing is added or generated as waste. The material is then heated and cooled to produce stable matting, which is cut into individual pieces and given a new lease of life as a soundproofing building material. Three-quarters of all the products in the company’s collection are made from 100% recycled yarn at present, including Econyl in its Places of Origin collection. ‘By designing products to be recyclable, we want to save resources and combat waste. Protecting the environment, the human race and the natural world is always our top priority,’ says Butz. The first new product with an unlimited number of lifecycles will soon be making its debut, explains Lars Engelke, Object Carpet production and development md. ‘We are laying the foundations for a completely sustainable production loop at Krefeld. These are investments that will pay off in the future in every sense of the word. We’re taking an existing building product and turning it into a completely new one, while staying in the same industry and with the same customers.’ Visit:

Beds and bedroom NOVEMBER 2021

Elegance – Frame style with storage options


Towards 2022

What we can look forward to from the NBF next year ‘This time last year, I wrote that 2020 was best forgotten and that we looked forward to better times in 2021. However, Covid-19 has continued to rage, the UK has endured long periods of lockdown with stores being forced to shut their doors, and we’ve had to navigate rapidly rising raw material costs, delayed supplies and more recently a fuel shortage, lack of HGV drivers and energy costs going through the roof. One bright spot in an otherwise annus horribilis has been the undoubted success of the vaccination programme, allowing us to return to something approaching normality – hooray for that,’ says Simon Williams, National Bed Federation marketing and membership manager. One particular highlight for the NBF was the success of the recent Bed Show, he says. ‘After missing out in 2020, it was fantastic to witness the smiles on everyone’s faces as the bed industry


Interiors Monthly November 2021

reunited at a major event for the first time since the pandemic began. The halls had an audible buzz about them on day one and overall attendance was within a whisker of 2019’s with the quality of the visitors being reported as “excellent” by the exhibitors. Thank you to all who exhibited and visited for making it such a great show. ‘Please make a note in your diaries of the dates for next year’s show: 20 and 21 September in Telford. ‘In March 2021, we produced our first BedBiz podcast and have subsequently aired a further six episodes, covering topics including sustainable packaging, agent law, handling complaints and how to retail through a pandemic. Video will continue to play an increasing role in all our communications in 2022 as we gradually move away from relying on the written word. Keep a look-out for more regular short videos appearing on

our social media channels, websites and member communications. ‘Our new consumer-facing website (with Instagram and Facebook channels) is now attracting around 35,000-40,000 visits a month, educating the bed-buying public on all things beds, plus why they should buy NBF approved products. The website also has a searchable database of over 300 Retail Champions who stock NBF approved brands. ‘We will continue to be the main corporate donor to The Sleep Charity, to raise the profile of sleep as a major factor for health and wellbeing and to ensure that sleep becomes a key issue on the public health agenda – not forgetting the importance that a good bed plays in achieving this, of course. ‘With our sector facing a serious skills shortage, attracting new talent into the bed industry will be a major challenge


in 2022. As part of the Furniture and Interiors Education, Skills & Training Alliance (FIESTA), the NBF is helping to drive the development of, and access to, the most appropriate and highest quality education, skills and training for all. Our trailblazer group, made up of volunteers from NBF member companies, has developed a new Level 2 Apprenticeship Standard for Mattress Manufacturing Operative, currently awaiting final approval from the Institute for Apprenticeships. Once approved, we will be encouraging our members to take on apprentices via the FIESTA Skills Plus service. Of course, the apprentices don’t just have to be in mattress manufacturing, they could be in finance, marketing, IT, procurement or warehousing and logistics. ‘We will also be launching an updated Introduction to Beds online training course in the New Year, which will be free to anyone new to the UK bed industry – whether they are in retail, manufacturing or the supply chain. The course will be available to download on the NBF website and will provide a fantastic fasttrack induction to the world of beds. ‘The environment and climate change are becoming increasingly important for all businesses, of course, and we have continued our work in this area throughout the year. We will shortly be publishing the NBF Pledge for the Planet and inviting members to sign up and show their commitment to taking action on climate change. Meanwhile, we have

been hard at work developing an ecodesign assessment tool using the ecodesign principles for mattresses we published last year. Again this will be ready for action early next year and we are looking to back up the initiative with expert support for our members. ‘With the government’s Waste Prevention Plan clearly stating its intention to consult on EPR for furniture, including mattresses, by the end of 2025, and our partnership with Zero Waste Scotland resulting in a recommended mandatory, industry-led EPR scheme for

the whole of the UK, we are also making vigorous preparations to be in a strong position to engage positively in those discussions – work that will continue and expand during 2022. ‘The NBF will continue to represent the best interests of our members, raise awareness of the importance of buying NBF approved beds to the consumer, and be alert to and prepared for government policy and legislation regarding climate change, waste prevention and reduction, including planning for EPR.’ Visit:

STANDARD BEARER Tristine Hargreaves, NBF technical manager, represents the UK bed industry on various standards committees, including national (BSI), European (CEN) and international (ISO). There has been lots of activity this year, with work taking place on adult and children’s mattresses, adult beds, bunk beds, electrically operated beds and foldaway beds. Flammability has also been at the forefront of discussions, with work on the revision of the Furniture & Furnishings (Fire) (Safety) Regulations underway. This is likely to be out for public consultation in 2022. The NBF supports its members to achieve compliance by providing training on the Code of Practice requirements, access to handbooks and guidance documents. Version 4 of the NBF Code of Practice launched in 2021. Covering 10 key areas of compliance, audits are currently underway and will continue throughout 2022. The 10 key areas covered are: flammability, cleanliness and re-use, trade descriptions, labelling and composition of textile products, timber legislation, chemical legislation, basic health and safety compliance, process controls and procedures, PAS 7100 – product safety incident plan (PSIP) and the Modern Slavery Act 2015. The NBF Due Diligence Testing Programme further strengthens the NBF Code of Practice scheme with the purchasing of random products to check that compliance can be demonstrated at any time and not just at the time of an audit. Testing is currently underway, with a selection of products from both NBF members and non-members, and it will be publishing the results of the testing programme once available.



Together again

Furmanac’s Hestia Motion Power Divan

The Bed Show saw the industry reunited The Burgess Bedding Company showcased the Lancastrian Collection, its ‘most luxurious collection ever’, comprising the Bowland, Ribble and Irwin mattresses. In addition to all-natural fillings, the trio feature chemical-free natural ticking and cotton-covered pocket springs. Kyoto premiered two new bed frames: the Denver and the Avery. Denver is Scandi style in stone-coloured linen with walnut legs and Avery is a modern fluted design with metal legs, available in grey or ink velvet or faux wool. Furmanac’s Hestia Motion Power Divan can bear 56 stones (356kg) and comes with storage drawers, USB ports and a four-week delivery time. Hestia believes the Power Divan will be a game-changer in the adjustable beds market, bringing them into the 21st century and introducing them to younger generations as a ‘desire’ rather than ‘require’ purchase. Less than a fortnight after taking over sister company Spring Craft, Kayflex showcased the Kayflex Upholstery


Interiors Monthly November 2021

range, bringing Spring Craft products under the Kayflex banner. ‘Within 10 days new fabric swatches are coming out and new brochures being printed,’ says Greg Bachelor, Kayflex sales director. Two new mattress ranges also premiered under the Sopor high-street-only brand. Kaymed’s stand displayed a Sleep Wellness supplement it collaborated on with Dr Hilary Jones, now available to retailers as in-store promotional material. The mattress producer also showed off the new K3 2200 with its zip-off removable topper. Mamoona Akbar, MA Living designer had a creative time in lockdown, coming up with eight bed frame designs and fabric patterns as part of the Miamore Collection, all debuted at the show. Mammoth, mattress provider to the Rugby Players Association and the British Athletes Commission, chose the show to display the latest update to its Comfort collection – the Excel mattress, featuring Mammoth’s unique Medical Grade foam, with more depth and available in a choice of 4,000, 6,000 or

8,000 pocket springs. For couples with different preferences in mattress firmness, Carpenter launched Perfect Match under its Sleep Better banner – with the ergonomic, temperature-sensitive memory foam in each side of the bed tailored to the sleeper’s taste, be that medium or firm. ‘People at the show are really grasping the concept and getting on board with it,’ says Katherine Worsley, Carpenter product development co-ordinator, adding: ‘It’s so nice to be back at the show and see people enjoying our mattresses after the past 18 months.’ Healthbeds launched its Naples Collection with micro-quilted Chill fabric finish, reactive breathable foam with premium Talaly latex fillings, and available in 2,000, 4,000 or 6,000 pocket versions. Deluxe Beds introduced three new mattresses to its hand-stitched, turnable Touch range including Platinum Touch, with layers of its new Platinum filling, manufactured from a blend of three polyester fibres including an elastomeric binder fibre – and 100% recyclable at


Healthbeds is to begin embroidering its logo on all mattresse

end of life. The other new additions are the Memory Touch, with layers of memory foam, and the Latex Touch, layered with latex. Dura’s Toronto offers a 1,000-pocket entry-level mattress which is

L.T.S. Lancashire Testing Services Ltd

temperature-controlled, with traditional fillings and micro-tufting. Middle of the range is the 1,500 spring count mattress and top is the 2,500 spring count, both featuring memory foam on one side only, meaning that customers can turn the

mattress to stay cool in summer. Dreamland Beds launched a range of slatted bedsteads, available in 50 colours, produced in the UK with a seven-day delivery time. Visit:

A helping hand in testing times... “UKAS accredited testing laboratory specialising in flammability testing. LTS Ltd follows a business philosophy that is the soul of our company. It incorporates our mission and vision, high professional business ethics and values.”

• Flammability Testing • Domestic Upholstery • Contract Upholstery • Domestic Mattresses • Contract Mattresses • Headboard Fabrics • Curtains • Bedding • Protective Clothing

• Physical Testing • Tensile Strength • Tear Strength • Seam Slippage • Abrasion • Pilling • Colour Fastness • Training Courses • Regulatory Advice

Units 26/27 | Lyon Road Industrial Estate Kearsley | BL4 8NB Tel: 01204 792858 | Email:




Spoilt for choice


Sweet Dreams has added upholstered frames and hybrid storage beds Sweet Dreams has added new upholstered frames and hybrid storage beds into its portfolio that proved a great hit at the recent Bed Show. ‘This year has seen us up our game with upholstered bed frames. Three styles of TV bed with standard or adjustable slat systems offer the ultimate in luxury, and in addition there are several frames available in a variety of styles along with ottoman storage options. What”s more, all our frames come in a choice of 10 luxury upholstery fabrics,’ says Nick Williams,



Interiors Monthly November 2021

Sweet Dreams sales manager. ‘Five styles of exciting new hybrid beds offering frame styling with matching head and foot ends added to drawer and ottoman storage options, makes a fantastic solution for practicality and style. The Opulence range also comes in 10 luxurious upholstery fabrics for a superb finishing touch. If you want to relax and enjoy TV in the bedroom, the Vision range completes the offer with a TV foot-end in all 10 fabric choices.’ Sweet Dreams has also launched a range of accent pieces for the beds


including accent chairs and ottoman storage boxes. The company has always set great store by its delivery times and it remains an aspect of the business that it is proud of. Its own-manufactured frames are made to order and delivered within 10 working days to most parts of mainland Britain, with sofa beds delivered in 20 working days. A premium home delivery service is also available, which includes delivery to room of choice, assembly and mattress removal. Visit:


The company was founded in 1999

Eye on the prize

All products are made in Devon

A bed manufacturer was rewarded at Decorex Naturalmat scooped the Best Sustainable Product award at Decorex. Best known for its Devon-made organic mattresses, beds and bedding, it won the award at last month’s exhibition. Judges Henriette Von Stockhausen, VSP Interiors creative director and Birdie Fortescue, founder of the eponymous luxury homeware retailer presented the award to Mark Tremlett, Naturalmat founder. ‘We picked Naturalmat as its product is one of very few that are 100% natural from sustainable sources with a low carbon footprint. We also loved that it’s handcrafted in Britain. We were hugely impressed on all fronts,’ they say. Naturalmat was an early eco pioneer using values-driven business principles in the design sector. Using sustainability as a benchmark for business decisions has shaped how the company has developed over the past two decades and informed a new approach to comfort, health and sleep. The Naturalmat stand at the show featured own-brand beds, mattresses, toppers and bedding made from sustainable resources that are harvested according to Fair Trade principles. The link between nature and better, healthier sleep is one of the fundamental beliefs at the core of the Naturalmat brand. ‘We are delighted to win a prestigious Decorex award. It’s a great accolade and

we are grateful for the recognition from our industry colleagues,’ says Tremlett. ‘This is the fourth time we’ve exhibited at Decorex and the audience this year was noticeably more engaged with the sustainability message. It’s great to be part of this general shift in responsibility towards a healthier, happier planet.’ All beds, mattresses and bedding are made by hand at the company’s purpose-built factory in Topsham. The company prides itself on knowing the exact source of every ingredient, from the organic wool that is bought directly

from local farms at a premium price to the coconut fibre from a certified organic plantation in Sri Lanka that is processed into springy pads. This is the latest in a growing number of awards. Naturalmat’s pioneering work and research into eco-conscious methods for the production of the Naturalmat collection was recognised at the highest level in 2020 when the company was awarded for its outstanding achievement in sustainability in the Queen’s Award for Enterprise, Sustainable Development. Visit:

Mark Tremlett with judges Birdie Fortescue (left) and Henriette Von Stockhausen



Signature of success


Shire Beds scooped Bed Product of the Year The Shire Beds stand was buzzing on the second day of the Bed Show after the team scooped the coveted Bed Product of the Year 2021-22 Award for its Signature Collection. The range ‘answers the call of retailers looking to maximise margin while still offering customers outstanding value for money. It allows the retailer to sell, with confidence and assurance, an amazing luxury mattress to their customers as it comes with an extended guarantee on the high standard of craftsmanship, giving total peace of mind both to the retailer and their customer,’ says Fara Butt, Shire Beds sales and marketing director. Signature mattresses contain natural wool, cotton, cashmere, silk and latex

Shire Beds collects the award


Interiors Monthly November 2021

fillings and are available in 6,000, 8,000 and 10,000 spring count options – the highest spring counts Shire Beds has offered. They feature two, three or four rows of handstitched borders and an option of own label is available to the retailers as standard. ‘The Bed Product of the Year award really is the ultimate accolade and we are beyond thrilled to have won it. We remain a family-run company, so are still relatively small compared to some of the industry’s “big hitters”. To take one of the NBF’s top awards represents a huge moment for us and all of the team at Shire Beds,’ says Butt. Awards judges gave Signature top spot as they felt the high-specification range had the right look and feel to compete

with branded products. They were also impressed by its value for money, noting it offers exceptional margins for independent retailers, and by its twoweek lead time. ‘We are incredibly proud of what the company has achieved over the years. The Signature Collection will enable us to further increase our share of the midmarket with a quality product created with a careful eye on costs – an incredible challenge which the industry has recognised with this award,’ adds Butt. ‘We believe good design is a necessity, not a luxury, and that quality needn’t be expensive. To the retailer and customer that means a well-made, very comfortable, great value bed.’ Visit:

The team prepares for day two

Award Winning Bed Product of the Year | T: 01924 439898 | E:


Sofa beds are available on express delivery

Expansion QUEST saw children’s mattresses added Making an impact on its return to the Bed Show, Jay-Be expanded its award-winning eco-friendly mattress range, Mark Cort launching QUEST children’s mattresses alongside debuting express delivery across its upholstery collection. ‘We were thrilled to be back where we belong, showcasing our products and meeting with our valued customers. It was great to have such a strong platform to launch our new product development

and receive such positive feedback,’ says Mark Cort, Jay-Be md. Building upon the success of its existing mattress range, QUEST children’s mattresses are made with ethically sourced sustainable materials. Available in three comfort options, they provide the essential support needed for healthy physical and mental development, ensuring the best night’s sleep for a child. As with Jay-Be’s entire mattress range, they are available for next working day delivery and arrive vacuum packed, rolled and boxed. The Jay-Be upholstery range has been updated and improved, replacing the current fabric swatches with five new contemporary colours. Each of the sofa

bed designs will be available in two nominated fabrics on an express 10 working days delivery, direct to the room of choice for the end consumer. ‘Recognising the consumer need for speed of delivery, we’re happy to be able to offer our upholstery collection on such a short lead time, especially during our busiest period, with demand for guest-bed solutions at its highest in the run-up to Christmas,’ says Cort. The company is investing in a purposebuilt showroom at its Yorkshire site, offering customers the opportunity to view the full Jay-Be Sleep Smart range. In addition, several product launches are planned for the New Year. Visit: QUEST has been expanded


Interiors Monthly November 2021

+ 90 million plastic bottles recycled

Join our QUEST to save the Earth! Our quest is to inspire young minds, encourage them to dream big and imagine just how amazing the real world could be. Available in 3 comfort options QUEST mattresses provide the essential support needed for healthy physical and mental development, ensuring the best nights sleep. Discover more – visit

Featuring Eco Award-Winning Advance e-Fibre*:

*Statistics are based on the life cycle analysis of Advance e-Fibre when compared to cotton. Results verified by an independent body.


The future of sleep

DreamSense (above) and NemoFlex (below) on Millbrook’s stand at the Bed Show

Millbrook debuted three technologies at the Bed Show Millbrook Bed Company enjoyed its most successful Bed Show with the launch of a range of luxury mattresses incorporating three new sleep technologies: NemoFlex, Smooth-Tech and DreamSense. All three were very well received by buyers visiting the stand, as was the relaunch of its classic collection. ‘In launching our new mattress technologies at the Bed Show our aim was to showcase the future of perfect sleep. We are extremely proud to have launched NemoFlex core technology and the most sustainable range of mattresses at the show,’ says Ross Thurston, Millbrook Beds operations director.


Interiors Monthly November 2021

‘When we set out to create the most sustainable mattresses possible it was important to us to consider all aspects of waste reduction and recycling, while taking a holistic approach to the “five Rs”: refuse, reduce, reuse, repurpose and recycle. A key factor was to fully include our key suppliers in the design process to ensure we achieved a fully circular economy approach to mattress design. ‘The DreamSense smart bed is surely the bed of future. Dual comfort control, massage, smart alarm, Nemoflex core technology and sleep tracking made the DreamSense the most unique and talked-about bed at the show.’ Visit:


PocketGel Poise Plus 3200


Sleepeezee showed its latest innovations British bed manufacturer Sleepeezee invited visitors to the Bed Show to relax on its mattress ranges, enjoy a quick refreshment and take home a Sleepeezee goody bag complete with all the postevent necessities. From interactive 3D mattress model screens to quality mattresses to try out, the Sleepeezee stand reflected the evolution of the company and how 97 years of manufacturing has taken its mattresses into the modern day, with forward-thinking products and designs. Sleepeezee prefers traditional yet sustainable manufacturing methods as

Sleepeezee at the Bed Show


Interiors Monthly November 2021

well as high-quality materials to create its mattresses, and was a runner-up in the Bed Product of the Year award with its PocketGel Poise Plus. One of three models in the range, it benefits from Sleepeezee’s Staycool Gel to regulate temperatures, while the ViroFresh anti-microbial technology kills 99.9% of bacteria and viruses on contact for a more hygienic night’s sleep. The Poise Plus 3200 has also been approved by the Good Housekeeping Institute, which described it as ‘comfortable, cool and luxurious; our panel loved this mattress. It supported

and soothed them throughout the night and gave them an excellent quality of sleep’. Established in 1924, Sleepeezee has grown into one of the most recognisable bed manufacturers in the world, crafting and supplying bespoke mattresses across retail, hospitality and export ranges. As a Royal Warrant holder marking the best of British, the company is renowned for manufacturing superior quality beds and mattresses, tailored to optimise any available space and giving customers a sound night’s sleep for years to come. Visit:

Accessories were also on show

After a hard day’s work



Vegan Helix Mattress

The Vegan option As more consumers become vegan, they now have a sleep choice Vogue Beds launched its Vegan range at the Summer Furniture Show and now has 17 stockists around the UK. It is the only range of vegan mattresses built by an NBF member to have been certified by The Vegan Society. Current UK trends show the number of vegans is growing year on year. ‘We could see veganism growing in the UK and we noticed other industries starting to respond, says Tom Dow, Vogue Beds commercial manager. ‘The motor industry now uses lots of veganfriendly materials in car interiors and

the beauty industry is led with products that are certified vegan. We understood these customers wouldn’t want to spend eight hours a day sleeping on a mattress with animal products in it. We also wanted to build a product that was better for the environment. ‘The Vegan range of mattresses uses a combination of vegan materials in its fillings, including recycled plastic bottles. Crucially, when the mattress reaches the end of its useful life, it can be fully recycled.’ For every Vegan bed made, Vogue

Vogue Beds was a runner-up in the Bed Product of the Year award


Interiors Monthly November 2021

Beds is planting a tree. ‘We wanted to do this to help further with the mattresses’ environmental credentials. Cutting farming out of the supply chain helps to reduce the carbon impact of each mattress and planting a tree helps this further. ‘We are now looking to increase our stockist base across the UK through our Vegan stockist programme, which integrates online national sales and in-store sales with excellent social media marketing and support.’ Tel: 01455 841 257

“This is the most exciting product in the bed industry”

Why Sell Vegan?

Vegan Certified

The Vegan movement across the UK is growing and the number of Vegans is increasing. In 2020 Brits following a Vegan diet grew by 40%. More customers are conscientious when it comes to their buying choices and how a product impacts on the environment. We support stockists with full marketing support, including social media advertising. We are leading the way in Vegan products and still have stockist opportunities, so talk to us today to find out more.

Our mattresses have been certified by the Vegan Society, this is important to us we didn’t just want to make a collection of mattress that are Vegan friendly we wanted someone else to check our working out, make sure our ingredients all meet their standard. The Vegan Society created the word Vegan back in 1944 so who better to certify our mattresses.

Call Us:

Find us online:

01455 841 257



Above left: Bourton deep headboard in Henson and Cornflower from the Adam Henson collection Above: Excelsior shallow base on legs with Victoria headboard in Toro Pearl

Harrison Spinks is trying to change the way the world sleeps A leader in sustainable comfort innovation, British family bedmaker Harrison Spinks showcased four new luxury handmade and sustainable mattress collections at this year’s Bed Show: Harrison Spinks Bed Tailor Pillowtop, Somnus Supremacy, Adam Henson by Harrison Spinks, and Synergy – alongside presenting its sustainability strategy. Leading the way in ethically produced mattresses, and designed with comfort, support and sustainability in mind, all Harrison Spinks products are handmade in Yorkshire, are 100% foam, glue and FR chemical treatment free, and are entirely recyclable at end of life. Better



Interiors Monthly November 2021

for a healthy sleep and kinder to the planet, the company is trying to change the way the world sleeps. Its continuous innovation and development of sustainable products is central to its long-held circular sustainable strategy. In 2013 it was the first bed manufacturer to win a Queen’s Award for Enterprise in Sustainable Development, a feat it repeated in 2019. It is the only bed manufacturer to receive a Carbon Neutral+ classification and its Beyond Circular philosophy will help it achieve its fully net carbon zero target by 2023. Harrison Spinks has also partnered with British Wool to ensure all the wool

it uses is from traceable British farms and is ethically sourced, including that from its own farm, where it also grows hemp and flax for its mattress fillings. Each of the four collections received a fantastic response and excellent feedback at the show. The contemporary quilted Synergy combines style with cutting-edge technology, temperatureregulating eco fillings and sustainability in a modern aesthetic mattress that delivers comfort and support. The Harrison Spinks Bed Tailor Pillowtop collection has a unique mattress topper for a sumptuous layer that you sleep in rather than on. The integrated topper of each of the four mattresses features layers of micro springs and sustainably sourced natural fillings, working in harmony with the Cortec pocket spring core. Meticulously handcrafted using time-honoured techniques, the designled Somnus Supremacy collection features its pioneering Sensa Intelligent spring system and only the finest in natural and sustainable materials, for a sleep that is sheer, sumptuous luxury. In collaboration with TV presenter Adam Henson, the Adam Henson by Harrison Spinks collection celebrates British farming, traditional premium craftsmanship and sustainability. Each mattress is handcrafted with Cotswold rare breed and indigenous wool chosen by Henson. Visit:

Hello fellow dreamers World leaders in sustainable comfort innovation. The true bedmakers, here at Harrison Spinks we are changing the way the world sleeps. H A R R I S O N S P I N K S .C O.U K



Rugby League Cares is Mammoth’s latest sporting partnership

Mammoth has teamed up with Rugby League Cares Mammoth has agreed a new partnership with Rugby League Cares, the charity dedicated to enhancing and enriching the lives of the rugby league community. Due to the physical and mental demands of the sport, players require high-quality recovery time in order to optimise performance and prevent injury. Mammoth’s partnership role will involve providing support in the management of both environmental and behavioural aspects of sleep to meet these needs – from the top of the game right down to its grass roots. In becoming the official Sleep Partner


Interiors Monthly November 2021

of Rugby League Cares, Mammoth continues to grow its extensive range of affiliations with healthcare and sporting bodies, which include the Chartered Society of Physiotherapy, the Rugby Players Association and the British Athletes Commission (the member body for Olympians and UK Sport funded athletes). ‘Our mission as a business is quite simply to offer people healthy choices. We’ve shown that our award-winning technologies and advanced comfort materials like Medical Grade foam can be of great benefit to both those at

the top of their game, like professional rugby players, and those who simply want to lead a healthier, happy life,’ says John Tuton, Mammoth ceo. ‘I’m delighted that through this partnership with Rugby League Cares we can forge closer relationships with the rugby league community and help players and supporters give more attention to the benefits of quality sleep.’ ‘We are delighted to welcome Mammoth as a partner and look forward to working to enhance the lives of players and people across our communities. The health benefits of quality sleep cannot be overstated and our partnership with Mammoth will help address an issue many players struggle with,’ says Chris Rostron, Rugby League Cares head. ‘Working with the clubs’ dedicated welfare managers, Mammoth and Rugby League Cares will promote good sleep hygiene to help players with their recovery, conditioning and general well-being. This partnership once again underlines the charity’s commitment to safeguarding the welfare of the sport’s most important stakeholders: the players.’ This latest partnership announcement comes as Mammoth begins the rollout of its new-look Comfort collection, launched at the Bed Show in Telford. Email:


New look Sonlevo was relaunched

The brand was relaunched at the Bed Show

At this year’s Bed Show Sonlevo unveiled a new look for the brand, which proved an instant hit with show visitors. And weeks later it was featured at the Autumn Furniture Show too. The brand’s new look goes way further than skin deep, and features a complete re-appraisal of the range, with several new products, including a first for the UK bed market. The Sonlevo TrueGel products have attracted a lot of interest, with many new accounts opened and strong sales to new and existing customers. To support the show activity Sonlevo sales agents have been taking a show van around the country, showing and demonstrating TrueGel. As a result, product, displays and POS material are being delivered to

stores this month in time for the busy winter sales period. The Sonlevo TrueGel range is setting a new standard. The first gel mattress to be developed in the UK using revolutionary gel technology, its unique grid system is 80% air and 100% recyclable. TrueGel gives maximum support, minimises pressure and is never too hot and never too cold – for the best night’s sleep possible. There’s also an innovative new TrueAir range featuring the latest foam technology, for a fresh and much cooler sleep, combined with supreme pressure relief and support. Given the heightened focus on sleep and well-being, these two new premium ranges represent a real opportunity for

retailers to expand sales into lucrative new areas. For more than 30 years The Foam Company has been dedicated to helping people sleep better, with the latest in innovation, materials and design. From side-sleepers to star-fishers, nappers and night owls, to those who suffer in pain, it has something for everyone. Everything it does is researched, designed and manufactured by the company in the UK. A family-owned and family-run business, it is totally uncompromising when it comes to design and manufacture, and its commitment to improve the lives of those who choose its beds. The Foam Company’s full range is recommended to its members by the Professional Footballers’ Association and the Football Medicine and Performance Association. This is because all of the products offer correct posture support and ultimate comfort, which are paramount in achieving the best sleep and, as a consequence, the best performance. The world has changed dramatically over the past couple of years, and so has people’s attitude to lifestyle, presenting a unique opportunity for the bed industry. The Foam Company recognises the need to change and to adapt to a new trading environment, and as part of this it has embarked on the relaunch of the Sonlevo range, to create new opportunities for it and its retailers. Email:


TrueGel sample box


Interiors Monthly November 2021



The protectors are guaranteed for up to 15 years

Protect-A-Bed wants to create partnerships for growth After attending the Bed Show and the Autumn Furniture Show, Protect-A-Bed is on track for a brilliant year of growth, says the company. ‘Our speciality is helping retailers sell a lot of mattress protectors, but with targeted year-on-year growth we sit together with our retail partners. By working in a dynamic relationship, it allows the Protect-A-Bed sales team to train and motivate sales personnel on the shop floor,’ says Paul Lake, Protect-A-Bed national sales manager. ‘This has a significant impact in topline sales and the reward programmes through the Platinum Club create a


Interiors Monthly November 2021

positive energy. This year we have seen uptake from an even greater number of retailers in Platinum Club membership with its rewards and incentives, which is excellent. ‘When combining this with our Therapeutics wellness ranges made from copper, graphene and charcoal, Protect-A-Bed offers the best solutions in mattress protection, while being the best at increasing sales within this category. We know consumers have a greater desire for better nutrition, more exercise and are significantly recognising the importance of sleep. The copper, graphene and charcoal range offers

a wellness solution for the sleeper with additional sleeping benefits, while also being luxurious to sleep on.’ At the core of every Protect-A-Bed mattress protector is a product guarantee of 10-15 years (when bought with a mattress) and a 10-15-year anti-stain guarantee. Protect-A-Bed will professionally clean a mattress to the customer’s satisfaction or buy the customer a new mattress if the protector fails, where the mattress has been purchased at the same time as the protector. This powerful promise is one of the foundations of Protect-A-Bed’s global brand. ‘With state-of-the-art TV display bays, professional sales training, a 15-year guarantee programme and awardwinning customer service, Protect-A-Bed is proven to increase sales and profit. Our ability to upskill your bed department’s sales team and increase your revenue by maximising every sales opportunity has been well documented. We can manage every step of the process and build a reward scheme through the Protect-A-Bed Platinum Club,’ says Lake. Visit:

Market Leading Mattress Protector Brand, Featuring Cutting-Edge Materials Including Copper, Graphene, Charcoal and Bamboo!

• Professional Sales Training & Motivational Programme • Best in Class Product Innovation and Cooling Technology • Genuine 15 Year Guarantee Programme • State of the Art Dynamic Display Bays • Award Winning Customer Service & Claims Resolution

Contact Protect-A-Bed ® to start increasing your prof it: | 02087 310020



Mattress health is a real point to consider when buying a new bed ‘It’s just a mattress protector,’ was a comment once commonly bandied about, but I’m pleased to say it’s heard less now. Back then, it represented the general apathy to mattress health and care. Mattress protectors were in the main either rustling, waterproof, almost medical-type affairs or a layer of quilting which, to be truthful, doesn’t really protect the mattress and positively encourages the colonisation of


Interiors Monthly November 2021

undesirable small organisms,’ says Paul Aiston, Mattressgard md. Today’s mattress protectors have evolved into a wondrous array of materials, designs and functions, and mattress health is a real point to consider when buying a new bed. Staingard has supplied a range of products for 15 years, but it’s just over five years ago that the Mattressgard brand was added. Initially a selection of

12 products, it has expanded to over 20, including a range made from recycled materials, fabrics featuring antibacterial and antiviral properties plus a pillow range. The growth and its results have been outstanding for Mattressgard. Every product in the range is guaranteed for 10 years, is anti-dust mite for a healthier lifestyle and has finishes to wick moisture away, while remaining 100% impermeable to spillages. Each product can be sold as a stand-alone, value-added sale or to add tangibility to a Staingard Mattress Care Plan. The range consists of polyester through cotton, bamboo and Tencel, any of which can be personalised at no extra cost if required. ‘Mattressgard continues to lead the way in the innovation and commercial proposition for bed retailers, a fact that has been recognised by the award of Interiors Monthly Best Mattress Protection Product for the past three years. ‘Retailers can be assured of the best products, support, training and commercial terms, plus eye catching display systems,’ says Aiston. Visit:

New outstanding in store displays Making this the most profitable square metre in your showroom. MATTRESS PROTECTORS



Over 12 different fabric choices available • Personalised branding A huge choice of sizes • Complete bedding packages available For more information call 01244 888 658 •


Mattress roller testing


The company took part in the Bed Show

Polyester can now replace foam John Cotton launched PlatinumEco earlier this year as ‘the only’ credible performance polyester component able to replace foam. ‘With future-proofing design at the heart of our mission, we have made an innovative leap in value for money. Through environmentally sustainable design we have satisfied a noticeable gap in the market and delivered what we believe to be our most innovative product to date: the only performance polyester foam alternative. This has taken significant investment, vigorous testing and extensive teamwork,’ says Mark Cotton, John Cotton md. ‘Through investment in our proprietary technology, it is now possible to create a product with the same level of comfort and support as foam from polyester fibres. Using our new state-of-the-art ovens and a technically advanced elastomeric binder fibre, we have engineered the only polyester foam product suitable for upholstery and bedding.’ According to the company, PlatinumEco provides the same recovery and durability


Interiors Monthly November 2021

as foam, and to ensure long-lasting performance, it has been tested under EN1957 – mattress roller testing; EN1725 – edge seat testing, and BS7397 – severe impact bespoke triangular roller test. However, its performance is not the only key benefit compared with foam. ‘Using our Custom 8 technology, coupled with infrared, we’re able to demonstrate the favourable microclimate that PlatinumEco offers. The open nonwoven structure allows moisture vapour to migrate freely throughout layers and offers increased breathability and comfort. PlatinumEco does not require the addition of FR chemicals as foam does. We have tested it in our UKASaccredited laboratory to ensure it adheres to the required FR standards. ‘In addition, it is made from an ecofriendly blend and is 100% recyclable at its end of life, with the option to upcycle it into an alternative product such as loft insulation. ‘I am delighted that John Cotton Nonwovens won Component Product of the Year at the Bed Show for

PlatinumEco,’ adds Cotton. ‘My congratulations to the whole team for their outstanding work in continuous development through listening to our customers. We really appreciated being recognised for our FR chemical-free and 100% recyclable product that satisfies a gap in the market for polyester that feels – and performs – like foam.’ ‘John Cotton Nonwovens has developed what we feel to be one of the first real and credible foam alternatives for both rolled and flatpacked mattresses,’ says Ross Thurston, Millbrook Beds production director. ‘It has worked tirelessly with us to design our new range of Nemo mattresses for the launch at the Bed Show this year. For the first time PlatinumEco has made it possible for us to replace foam with a polyester alternative and achieve the same performance and functional characteristics. ‘We feel this is great step towards the future in mattress design,’ he adds, calling it ‘a true innovation’. Visit: www.


Select story


Simplifying the purchase decision is key

Part of Emma – The Sleep Company’s omnichannel strategy is strengthening its retail business. Led by Neil Robinson, Emma sales director, retail UK Neil Robinson and Ireland, the UK team’s first big project was the launch of the Emma Select mattress series. The three different products are specially designed for offline customers’ needs and optimised for on-site consultations. By attracting immediate attention, the POS package leads the customer directly to the Emma Select series in stores. The key is customer centricity. The



Interiors Monthly November 2021

design concept of the three different collections ensures an easy understanding of all functionalities to simplify the customer’s purchase decision. For retailers the design means simple, clear and space-efficient presentation of the products. Aimed at different age groups, the series is based on three different USPs: lying comfort, breathability and deepsleep optimisation. ‘Before buying, many UK shoppers want to experience the product. This is why we put a lot of thought into creating a unique shopping experience. For example, easy-to-understand light boxes or technical videos show the different mattress types. And large emotional images attract customers in the displays

within bricks-and-mortar stores. The offline experience allows you to see and feel the product, while the online purchase is very convenient. This makes an omnichannel approach essential. Both channels will be needed to offer everyone a perfect sleeping experience,’ says Robinson. Our bodies lie in a kind of envelope of warmth that we produce ourselves. The problem is this trapped heat needs to be siphoned off to allow the body to enter the deep-sleep stage. The Emma Diamond ensures optimal temperature regulation with Emma’s Diamond Degree technology. The graphite coating removes excess heat quickly and continuously and leads to up to 10% more deep sleep during the night, according to the company. The Emma Helix is designed for anyone who experiences more restless sleep and prefers more unusual sleep positions. It combines pressure relief at every point of the mattress, excellent body support, and airflow channels for an ideal sleep environment. Winner of a Which? Best Buy, Emma Smart Hybrid offers optimal body support thanks to Aquagel and HRX foam and unites this with a sandwich core for dynamic body adaptation and ergonomics. Visit:



Above left: TV114G flatscreen TV unit in grey Above: TV113W widescreen TV unit in soft white gloss finish

Make a statement with the latest TV furniture

TV115OK extendable TV wall panel in oak-effect finish

TV1110KG wall TV panel with shelf and storage


Interiors Monthly November 2021

As the nights lengthen, cosy evenings watching TV become an attractive prospect. And as TVs become the focal point of the home to relax, the need for furniture that also makes a statement is important. The Vision collection from Core Products offers a choice of wallmounting and freestanding units in a choice of finishes including oak effect, soft gloss white and a light grey. Where space is at a premium, fixing your TV directly to a wall is an ideal solution, and utilising Core’s Vision wall-mounting panels provides shelf space for gadgets or simply for display. The backboard surrounds the screen but also provides the installer with access space for wiring. There is also an extendable version, which is very easily adapted to different widths, ideal for homes where space is at a premium. Freestanding units remain very popular, and the Vision collection offers more storage and features than ever. Each unit not only provides cupboard storage with sliding decor doors but also raised upper shelving, which elevates the TV to a cinema-style viewing position and offers undershelf space for audiovisual equipment. Each unit is fitted with easy-roll castors and wiring ports to make everyday use as simple as possible. Like all of Core’s extensive portfolio of products, the Vision range is available from stock with quick delivery to store or direct to the customer’s home. Visit:

Exhibition guide

January Furniture Show returns to the NEC, 23-26 January 2022 Registration now open


Home again

January Furniture Show will return to the NEC

Established as the largest and most popular furniture and interiors event in the UK calendar, January Furniture Show will return to the NEC in Birmingham from 23-26 January. As the show’s first return to a live event after more than a year, it promises to reconnect the industry and provide a major buying opportunity. Organiser Clarion Events says it is more excited than ever to return to the NEC to bring the industry’s buyers and suppliers under one roof once again. The 2022 show promises thousands of new launches, catering to every style and budget. Some key names already confirmed include Duresta, Parker Knoll, Whitemeadow, Westbridge, Forte, Baker,


Interiors Monthly November 2021

Tetrad, Kettle Interiors, At the Helm, Collins & Hayes, Buoyant, Lebus, Sealy, Sherborne, Silentnight, Hydeline, Carlton, G-Plan Upholstery, Italia Living, Rauch, SITS, Deep Sleep, MLILY, La-Z-Boy, ALF, Alpha Designs, Egoitaliano, Gallery Direct and Pacific Lifestyle. ‘Our main focus is to unite buyers and brands, and we cannot wait to be back at the NEC in January to do just that. We’re working hard behind the scenes to bring the best version of January Furniture Show to date,’ says Russell Rule, January Furniture Show director. With an exhibitor list of more than 500 UK and international exhibitors, supplying upholstery, cabinet, beds, flooring and interior accessories, January

Furniture Show is a one-stop shop for all the latest collections. ‘Not only bringing the whole UK furniture and interiors industry together, the show also gives buyers an unequalled opportunity to see the incoming furnishing trends and select the best of the new. Introducing some exciting new things for 2022 we’re giving attendees access to the latest trend insights and expert advice, with some practical business advice for small businesses from a host of keynote presentations, masterclasses, panel discussions and case-study presentations in our new seminar programme launching in January,’ says Rule. Visit:

January 23-26 Jan 2022 Furniture Show returns to the NEC 23-26 January 2022! We look forward to welcoming you back to the NEC after all this time for an amazing line up of brands, old industry favourites and some new names to add to the mix.

Find leading brands in the following sectors LIVING | DINING | UPHOLSTERY | CABINET | BEDS | INTERIORS | SOFT FURNISHINGS | FLOORING | FABRICS | ACCESSORIES | CONTRACT SECTOR | SUPPORT SERVICES Visit to find out more and register for your FREE TICKET




Clockwise from above left: Emma, Kare Design, Jan Kath and Wiemann are confirmed for the 2022 show

imm cologne is returning ‘imm cologne is returning in January 2022. It’s time for an exchange, and that’s why we, together with the interior design industry, want people to be able to experience our joint business and lifestyle platform – imm cologne – again,’ says Claire Steinbrück, imm cologne director. ‘As we look ahead to January, we are already excited about discovering sensational innovations first hand, doing business face to face, and finally experiencing all the new launches with all our senses again.’ The desire for an international industry gathering is reflected in the registrations for the show to date. With bookings currently standing at more than 70%, prestigious brands and manufacturers have already made a clear commitment to imm cologne’s restart. With a large proportion of foreign companies among


Interiors Monthly November 2021

the exhibitors and strong participation from Europe, imm cologne remains the marketplace for international exhibitors. ‘The current level of registrations gives me reason to be optimistic about the future, but there is still some way to go,’ says Matthias Pollmann, Koelnmesse vice president trade fair management. ‘For us and the entire industry, I would like to see even more companies give a clear signal in favour of a strong interior design platform in Europe’s most lucrative market by participating. ‘The new coronavirus regulations and hence the removal of the incidence rate as a yardstick, rising vaccination rates in Germany, Europe and the world, and sophisticated hygiene and safety concepts are all reasons to be hopeful. We feel people’s strong desire for face-toface meetings and conversations.’

Confirmed exhibitors already include: COR, Schramm, Bielefelder Werkstätten, Kettnaker, Flexform, Minotti, Edra, Prostoria, Brühl, Leolux, interlübke, Classicon, Lema, Girsberger, TEAM 7, Janua, FreiFrau, Papadatos, Artisan, Tribu, Thonet, Antonio Lupi, MDF Italia, EMU, LaPalma, Schönbuch, Fermob, Jan Kath, Gloster, Eva Solo, JAB Anstoetz, Montis, Zieta, Calligaris, Decker, Voglauer, Paidi, Kare Design, Möbel Rudolf, Anrei, Polipol, Koinor, Ponsel, Hartmann, Hjort Knudsen, Ekornes, Gwinner, Venjakob, Mobliberica, Theca, Arsenale, Albrecht Jung, Geberit, Hera, Project Floors, Dallmer, Biffar, Basalte, Kesseböhmer, Auping, Dormiente, Emma, Metzeler Schaum, Schlaraffia, Actona, Gautier, Hasena, Maja Möbel, Wiemann, Aquinos and Furninova. The show takes place on 17-23 January. Visit:

Time for exchange. Inspiration meets innovation meets added value at imm cologne 2022.

Live in Cologne – 365 days digital.

the interior business event 17 – 23 January 2022

International Business Media Services Ltd. Tel.: +44 1425 48 68 30


Welcome back

The show is returning after 2020’s interruption

The show is ready to open its doors again ‘After a year without a trade fair, we’re finally looking forward to throwing open our doors again to visitors and exhibitors from our neighbouring countries and the rest of Europe. Over the past two years, it’s become clear that the digital realm can replace many things, but physical trade fairs are still a core part


Interiors Monthly November 2021

of trade – especially for furniture. Looking, touching and testing out are all so much easier in real life,’ says Lieven Van den Heede, Brussels Furniture Fair general manager. ‘A trade fair brings together all the collections for the coming furniture year in one place, which makes it easy for

buyers to make their selection. From the enthusiasm shown by manufacturers and the furniture trade, it’s already clear how much the Brussels Furniture Fair is appreciated and how sorely the fair was missed. Naturally that’s great to hear. ‘So, after a difficult period, we’re finally bringing the furniture trade and


manufacturers back together again. What’s more, the fair will be pleasingly well attended, with a great selection to choose from. Due to its shorter lead time, the fair is a little smaller than usual, but it’s still very much worth a visit. In fact, alongside the familiar exhibitors, there are a striking number of newcomers this year,’ adds Van den Heede. In order to simplify visitors’ finding their way around – and ensure that the manufacturers meet the right clientele – as always the exhibitors are grouped into distinct segments. Are you looking for contemporary furniture? Then City in Halls 3, 4 and 5 is the place to start. The market leaders of the Belgian furniture industry are proudly on display in Hall 5, and you’ll find strong international manufacturers in Halls 3 and 4. Looking for something slightly sleeker? Then you’ll find affordable design in Hall 3 in Square. Perhaps the country or industrial styles are more your thing? Then be sure to take a look at Fusion, in Hall 8. In Holland à la Carte in the Patio both styles come together. The common thread here is the Dutch manufacturer. For sleep specialists there is one-stopshopping in Hall 6. Brussels by Night showcases a variety of Belgian and international manufacturers with both technical innovations and stylish sleep concepts. And finally, for budget-friendly furniture you can visit Mozaïek in Hall 9. A full list of exhibitors is online and this can be sorted by segment, hall and nationality; there's also the option to create a plan of exhibitors to visit. ‘Armed with your list, you don’t need to miss anything at the fair itself. Shortly before the fair, a clickable floorplan will also be made available online. But it would be a shame to base your visit on

your pre-selections alone. Feel free to walk into a stand that you’re not familiar with and allow yourself to be surprised: there are certain to be plenty of new things to discover! And yes, even if you don’t buy, you’re still welcome,’ says Van den Heede. ‘The convivial welcome you’ll receive at the Brussels Furniture Fair will feel reassuringly familiar this year. A range of bars will welcome you with a drink and a snack, offered free of charge. So treat yourself to a delicious cup of coffee or a glass of Belgian beer. A fresh croissant will fill any remaining gap you might have in the morning, and at lunchtime you can enjoy soup, a filled baguette or one of the original small dishes on offer. ‘A visit to Brussels Furniture Fair often goes hand in hand with an overnight stay in our capital city. Belgians love quality food and drink. So it will come as no surprise that on a culinary level, Brussels has a great deal to offer. Not entirely sure where to go? On the Brussels Furniture Fair website you’ll find a selection of our favourite restaurants

and bars in all price categories. That’s part and parcel of an enjoyable trade fair visit too. ‘In the passages between the halls, we’d normally be showcasing the style trends. But the pandemic has shaken everything up. We’ve become aware that sustainability is important. So this year, instead of short-term trends, we will be showcasing products that focus on the long-term. These might be designs that use eco-friendly materials, a timeless idea or a circular business model. So get inspired by our exhibitors’ creations as you wander from one hall to another. ‘On Tuesday evening, 9 November, we’ll once again be handing out the Balthazars. These awards are designed to put unusual innovations, original designs or inspiring collections in the spotlight. At our festive ceremony, the winners will each receive a giant bottle of champagne. The champagne will also be flowing freely at this ideal networking opportunity for exhibitors and visitors alike.’ Visit:

PRACTICALITIES Where: Brussels Expo When: 7-10 November 2021, 9am-7pm (on Wednesday till 6 pm) Transport: Metro Line 6 (Roi Baudouin), get off at Heysel; bus 84 or 88 to Heysel (end of line); tram 7 or 51 to Heysel (end of line); train from Brussels Midi station and Metro 6 (Roi Baudouin), get off at Heysel Safety: Visitors should pre-register and print their entrance ticket. Proof of Covid-19 vaccination, a recent negative PCR test or approved pharmacy-administered antigen test, or recently recovery from coronavirus, must be provided. Whilea face masks are no longer obligatory, they are still recommended.






Next horizons

Heimtextil’s trends team has developed four for 2022/2023 Visit:

EMPOWERED IDENTITY Enabling artisanship to sustain culture Empowered Identity is about creating sustainable cultural connections, renewing artisan sources of inspiration in a collaborative way. Empowering Identity encourages forming new links between past cultures and future generations. Recycled and heritage textiles combined with textile craft techniques such as tufting, embroidered appliqué and cross-stitch are the focus here. Primary colours resemble their colour pigment origins to support the expression of the theme. Sparks of coral and a greyed lilac accompany these primary tones. Multi-coloured usage is key.


Interiors Monthly November 2021

1 Reclaiming old Scandinavian textile crafts (klokkestrege) as a contemporary art piece. Made by Christina Engsig after Asger Jorn. 2 Experimental hand-woven and ikat-dyed kitchen towel and woollen tape pillow by Wiesi Will 3 Foldable and rollable beeswax baskets by Wiesi Will. Pillow by Kjellerup Vaeveri and patchwork blanket by Christina Engsig. 4 Scraps of textiles on metal cylinders creating a multi-coloured pattern 5 Exploring the work of Denmark’s textile artisans: Fano scarfs are timeless pieces characterised by historic colours and checks





A digital facilitator of nature’s blueprint, fusing technology and nature for a protopia state and creating a better tomorrow step by step. Responsive materials, technical fibres, fluid patterns and microscopic structure describe materials and textiles for this theme. Bioscience brings inspiration to colours, both the bright and lucid and blurred nuances of green and grey. Reflections and artificial light create new perceptions of natural colours. Coral, salmon and light raspberry are highlights.







1 Sailcloth textile from Middle of Nowhere by Busk A Agesen. Glow textile design by VIA University College, Research and Development Centre for Creative Industries and Professionals 2 Microfibrillated cellulose fibres from Spinnova. Textile design by Maria Hojrup, VIA University College, VIA Design and Business 3 Reflective textile design by VIA University College, Research and Development Centre, as above 4 Textile flower by Julie Bakker of ArtEZ Hogeschool voor de Kunsten 5 Textile design made with leftover samples and raffia palm ribbon by Christina Engsig 6 Textile design by VIA University College, Research and Development Centre, as above. Blue sailcloth textile from Middle of Nowhere by Busk A Agesen.

BEYOND IDENTITY Values more than physical attributes Beyond Identity addresses the future with messages of hope and soft yet powerful defiance of existing norms, leaving identity in flux. For the world of home interiors and textiles Beyond Identity works with recycled synthetics, vintage silk and satin, natural colours and new cellulose-based fabrics. The latter are formed via an uncontrolled coloration process representing constant flux. The colourscale features a range of pastels, complemented with familiar grey and pale khaki as muted transferral colours.



7 Image: Simon Edelberg


HYPER NATURE Reconnect with nature via technology


1 ‘We are all different yet the same’ 2 VIA University College, VIA Design and Business is researching the scalability of natural dyes. These textiles have been dyed with onion peel and avocado stones and will undergo commercial testing for durability. 3 Raw material from microfibrillated cellulose pulp, used to make Spinnova textiles 4 Natural dyed garments by design student Emma Norgaard Poulsen, VIA University College, VIA Design 5 Digital assets are on the rise and a new market for interiors. They can be used in immersive online worlds and traded via non-fungible tokens (NFTs). 6 Flowing and untamed colours as a visualisation of Beyond Identity for interiors 7 Accidental natural colours where the process creates the result 



DEEP NATURE Rebalance by relearning




Deep Nature explores our ecosystem’s strategies: it’s our legacy and future all at once. We need to relearn and give in to untamed texture, slow process, natural structures and living colours. Deep Nature is a long-term transformation and relearning process that gives us the ability to rebalance the natural world for a regenerative future. The colour scale for Deep Nature takes the form of a harmonious and soft expression used for untamed patternmaking. Fungal and herbal tones and delicate shades of blue and rouge create a calm, earthy approach. 1 Spinnova wood cellulose-based and cottonblend white textile, hemp stems from Vittenbjerggard, hemp fibres by VIA University College, Research and Development Centre for Creative Industries and Professionals 2 Hemp stems from Vittenbjerggard, sailcloth from Middle of Nowhere by Busk A Agesen 3 CGI animation design by Simon Edelberg 4 Textile design using various methods of natural dyeing, stamping and digital printing by Maria Hojrup, VIA University College, VIA Design and Business 5 Textile design using natural dyes, eco print, sun print and digital printing by VIA University College, VIA Design and Business 6 Jute fibre cube by Atelier LVDW. Textile design by Floran Plolano of ArtEZ Hogeschool voor de Kunsten and Spinnova wood cellulose-based and lyocell-blend white textile. 7 Textile design made from leftover samples and raffia palm ribbon by Christina Engsig



Interiors Monthly November 2021



Rapport Rapport is the new collection from Leoline With modern renditions of wood, stone and tile designs that breathe new life into classic styles, Rapport brings your customers the style and value they want at a great price. Contact us on for the 2021 collection

Making style easy since 1997 @leolineuk


Leoline is a brand of


Softwalk Treadmore


Whatever the flooring task, there is an underlay for it As Europe’s largest producer of quality underlay, Interfloor has unrivalled experience within the industry, built on more than 70 years of manufacturing and innovation. ‘Flooring is integral to making the first and best impression but, as many fitters know, there is no one-size-fits-all solution. Knowing and understanding the unique challenges presented by different environments is what drives us to constantly diversify our product offering. It’s for this reason that we offer one of the largest underlay ranges available, whether customers need a specific underlay solution or to meet a particular price point,’ says Laura Ashall, Interfloor marketing director. ‘PU foam underlays such as Tredaire



Interiors Monthly November 2021

Softwalk continue to be a favourite for domestic use, offering a superb blend of underfoot comfort, impact sound reduction and insulation. Its lightweight design not only makes it easy to fit, but tiny air pockets inside the foam create a luxuriously springy feel when walked on, which is why it’s perfect for bedrooms. ‘Sponge rubber similarly offers outstanding comfort, but its denser, more flexible design means it particularly excels at absorbing impact and airborne sound. A traditional choice that has been available since the 1950s, sponge rubber is a highly versatile option for a range of spaces, from living rooms to bedrooms or even home offices. The specialist underlays Duralay Heatflow and Tredaire King are low tog and can

be used with underfloor heating.’ In high traffic spaces, durability is essential. ‘Treadmore from Duralay offers exceptional resilience in these interiors and can help to extend the life of carpets in hallways and landings that can often show wear sooner. This type of underlay also makes excellent use of waste materials. The crumb rubber underlays manufactured by Interfloor are made of recycled car tyres, to give end users a more sustainable and environmentally friendly flooring product. ‘While many of these underlays are designed to be used with carpet, Duralay also offers solutions for hard flooring and laminates. Floating floors can be susceptible to warping and movement and this is where a good underlay such as Silentfloor Gold makes all the difference. A wood and laminate underlay will help to support the floor to reduce movement in the joints and can also significantly reduce impact noise.’ One of the latest innovations at Interfloor is the development of Tredaire renu, a 98% recycled, 100% recyclable underlay made of foam from reclaimed soft furnishings. ‘Our most ambitious project to date, renu is helping to keep thousands of tonnes of waste from landfill, while promoting more sustainable methods of production,’ says Ashall. Visit:






I L M I N S T E R Dual Motor Riser Recliner

Available in Biscuit or Nickel fabric















No time to wait

Speedier installation combines with easier application F Ball’s new Styccobond F58 PLUS is a fast-drying, fibre-reinforced, pressuresensitive adhesive designed for LVT installation. Its fast-drying formulation enables LVT planks and tiles to be secured from just five minutes following application, allowing for a much speedier installation time. Developed as a transitional adhesive, it transitions from a wet-lay adhesive when initially applied to a subfloor, through a semi-wet stage to become


Interiors Monthly November 2021

fully pressure-sensitive. The reinforcing fibres in the formulation provide resistance to lateral movement, holding the LVT firmly in place and reducing the potential for products to slide around. As well as helping reduce movement during installation, the adhesive’s high bond strength and strong initial tack prevent excess adhesive oozing between joints, facilitating easier application. Offering an extended open time of about three hours when used as a

pressure-sensitive adhesive (depending on ambient conditions), Styccobond F58 PLUS allows large areas of adhesive to be applied in one pass without risking late placement of the floorcovering. When used as a wet-lay adhesive it is also suitable for the installation of rubber sheet and tile floorcoverings up to 2.5mm thick. Also fully accredited for marine use, the adhesive has Emicode EC1 Plus classification – the highest certification for indoor air quality – and is protected against bio-degradation. It is available in 5litre and 15litre units, offering over 20% more coverage than similarly packaged products sold by equivalent weight. ‘Styccobond F58 PLUS offers greater flexibility to suit installers’ needs and preferences, allowing early installation of LVT tiles to significantly reduce waiting time while the adhesive dries, and minimising the downtime that areas are out of commission. The high coverage rate delivered by each tub of adhesive also represents great value for money,’ says Darren Kenyon, F Ball sales director. Visit:



Ultra Hygienic


| Ultra Slip Resistant |

Ultra Durable | Ultra Water Resistant

F or more info rm a tio n ab ou t th ese stun ni ng n ew Ul tr agr i p col l ecti ons vi si t www.ult ragripbybe a uflo r. c o . u k

GROUP CHIEF EXECUTIVE Greendale is a member owned cooperative based in Hereford which purchases, stocks and supplies carpet from its owned warehouse to its members 130 independently owned shops. The group stocks over 2200 rolls of carpet from all the top UK and continental suppliers which is supported by administrative, warehouse and merchandising staff. The forthcoming retirement of the current incumbent will be creating a vacancy for a person to take overall responsibility for the business. Reporting to the Board of Directors the successful candidate will be the external face of Greendale and in addition to managing an established team will be responsible for recruitment of new members and supporting existing ones as well as working with suppliers to identify and procure new ranges. Knowledge of the flooring industry is essential as is a sound commercial acumen along with the ability to

work at strategic and operational level. Well-developed communication skills are also important in this role. The position is based at our Hereford office although travel throughout the UK and occasionally overseas is required. A competitive salary, and a package of other benefits including car, pension and private healthcare will be provided. Applicants should apply for more details in writing by post or email with a current CV to Rob Harding at Greendale. Greendale Carpets & Flooring Ltd Greendale House Whitestone Business Park HEREFORD HR1 3SE

RECRUITMENT If you are looking to recruit staff for your furniture or flooring stores, looking for sales staff or reps for your manufacturing outlet, then INTERIORS MONTHLY offers a great package! Our online package is just £175. Your advert will appear in our jobs section on the website until the position is filled or you ask us to remove. Our weekly newsletter, which is mailed every Thursday to 7000 industry professionals, also includes a list of these latest jobs. If you have both online and quarter page recruitment advert in our magazine, the cost will only be £250! Costs for larger recruitment adverts are available upon request.

Please contact Jarrod on E: T: 01565 631 397


Cloud 9 provides unparallel levels of comfort, reduces noise, prolongs the carpet’s life. With added freshness from Ultra Fresh technology. The company you can trust with over 25 years of Sustainability and Innovation Our ESG story and video is now available, please contact Telephone 01536 200502