ARTIFICIAL GRASS
PARQ life
Greenwich 38 is one of 11 products and is available in 5m widths
Betap has a wide range of grasses Betap began life more than 100 years ago making grass mats. Now PARQ artificial grass is the latest addition to its range. Created to signal its commitment to the sector, PARQ is positioned to offer
POS for PARQ
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Interiors Monthly June 2021
affordable design backed by the large infrastructure of the Betap group. Along with Betap‘s newly created tile division BLOQ, it complements Betap’s broadloom tufted carpet, non-woven
and automotive divisions. The remit was to create a trusted brand that stood out for its innovation and affordability. Creating and adapting ranges specific to the UK market was the first stage. Colour, texture and aesthetics had to replicate grass typically seen in the UK domestic landscape. A collection of 11 products was created from a collaboration between the research and development and UK grass teams. Everglade Eco has been developed with one eye on the future – the backing and the fibres are made from the same polymer family so they do not need to be separated when it is recycled. Greenwich 38 has been the star of the show, boasting a 5m-wide option that is very popular in the UK. ‘We have tried to create something for everyone in this collection,’ says Andrew Bramall, PARQ division head. ‘Grass specialists, multi-product traders and carpet distributors have ranges aimed at their specific market and this has given us the flexibility to reboot the UK market with confidence. ‘We are very excited about our new developments, which will be showcased at the FSB show in Cologne in October. This will be a chance to underline our position as a leading manufacturer of landscape artificial grass for the UK and beyond.’ Visit: www.betap.com
