103_4highJFS_IMjan18_Interior Monthly Template 13/12/2017 15:08 Page 104
January Furniture Show NEC 21-24 January
SHOW GUIDE
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Highgrove Beds Group is an established and ambitious bed manufacturer that has made the industry take notice over the past few years thanks to its multimillion pound investment in production and rapid sales growth. It returns to the show to launch its latest collections and several trade and consumer focused innovations. In 2017 Highgrove celebrated its 15th anniversary in the UK and was a runnerup at the Bed Show Awards in the £10m or more turnover Bed Manufacturer of the Year category. The group has three distinctly different brands in its stable specifically targeting consumer groups with its good, better, best approach. ‘Moresleep is our entry-level collection that has already made a high impact since its introduction to the market in 2016 by focusing on providing stockists with a wide range of excellent value for money mattress specifications,’ says Shane Harding, Highgrove head of marketing. ‘Highgrove uses the finest materials and components throughout the extensive range, including German engineered pocket spring systems; luxury natural fibres such as cashmere, silk and wool; latex, gel, Ergo Sense soft foam and memory technology; and all available in an almost infinite range of size and storage options.’ This is supported by its seven day Faster Sleep delivery service and extensive retailer POS support package. ‘Sanctum is an exciting new brand targeted at the premium end of the market and featuring a wide range of luxury pocket sprung beds crafted by expert hands right here in the UK,’ says Harding. ‘The hand side-stitched mattresses benefit from the very finest natural materials, including Platinum standard British wool, silk, mohair and cashmere. An extensive range of luxurious base options in stylish covers, including enhanced drawers, are also available, along with a range of stylish headboards. ‘A stunning in-store POS package is provided free of charge to stockists committing to a minimum of a three-bed display while consumers can take confidence from Sanctum’s 10-year warranty,’ adds Harding. Visit: www.highgrovebedsgroup.co.uk
Interiors Monthly January 2018
Left: Wazarat Ali, Highgrove founder, and Saleem Ali, sales and operations director
Below: the brands offer a good, better and best approach