114balterio_FS_IMsept17_Interior Monthly Template 25/08/2017 16:40 Page 114
The Flooring Show Harrogate 17-19 September
SHOW GUIDE
True master EIR and digital printing is helping Balterio achieve its ‘natural’ look It has always been Balterio’s aim to develop laminate floors that look and feel like real parquet. ‘Over the years, Balterio has become a true master in reproducing nature in all its aspects. One of the main techniques to reproduce that natural look is the embossed-inregister process in which the top structure matches the wood design perfectly. The new oaks in Tradition Quattro are best in class in EIR: they offer a deep and matt EIR surface structure in combination with a four-sided V-groove,’ says Franky Terrijn, Balterio marketing manager. Another technology Balterio has invested in recently is digital printing. ‘Laminate has never been so realistic: it is virtually impossible to distinguish digital printed laminate from authentic parquet, while the surface structure feels as genuine. And there is more variation in the patterns and the planks too,’ he says. The 2.05m long plank Grande collection, available in two widths, is the first digital printed Balterio collection that is also waterproof, so can be installed in kitchens and bathrooms. ‘The subtle four-sided parquet bevel on Grande makes this collection look just like parquet. If consumers are looking for a laminate floor that is more daring, more out of the box, then they should choose Xpressions. The digital printed Xpressions laminate floors will stand out in any home: choose from a classic herringbone to a checked pattern,’ adds Terrijn. Visit: www.balterio.co.uk
Tradition Quattro Amber Oak
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Interiors Monthly September 2017
Grande Venn Oak
Xpressions Piano