Why every small business needs a website

Why Every Small Business Needs A Website For many small businesses that run a lean organization, a website may seem like an un-necessary luxury.

Many feel a Facebook page is enough for an online presence or that traditional mailers will help them sell products. The truth is different. A professional website is a fundamental tool for your company, and the only way to start promoting your business.

6 reasons to invest in a website Your business will gain credibility not having a website or not showing up in the search engines means customers can’t find you. Today customers expect you to have a website; not having one is a sure way to lose credibility and legitimacy.

A website is always accessible Think of it as 24x7 sales staff or a round-the-clock store for your business – that too, reachable anywhere in the world.

A website enables you to expand your audience you may have an established customer base but a website will help connect with new customers who may be searching the internet for a solution.

You improve advertising effectiveness your website will act as the mainstay of your advertising efforts. All business details, product info, promotions will feature here. Then you can create marketing materials that fall in line with your domain name.

It’s a portal to showcase your work/products your website works like a digital brochure, displaying your offerings with up-to-date information. Better still, you can change information in real-time — no waiting or paying for new print materials.

Opportunity for lead generation Optimize your website with useful content, clear CTAs (calls to action) and attractive offerings (such as a newsletter, a special report or a discount), so visitors will type their email address into a box on a website. Once you have the email address, you have another way to reach your potential customer.

So if you think you can manage without a website or that a website is a frivolous expenditure you can illafford, think again. It is essential for business and credibility in the contemporary world, and not necessarily expensive. Even a simple website with only a few pages will do, as long as it looks professional, is mobile-friendly, provides detailed information, and has loud CTAs for enquiry generation.

Whether it is an engaging & responsive web design; a PPC campaign for stimulating interest and lead generation; SMM strategy on social platforms; content marketing and SEO, Interics Digital can strategies, design and execute the appropriate digital plan to ensure you maintain a continuous and positive connect with your online audience. Contact: www.intericsdigital.com