The importance of a well-designed, well-branded website As competition between companies grows, brands have to work that much harder for their traffic and sales. Branding your website is of the ways to strengthen brand value and build your competitive advantage. "How does branding my website help?" you may ask. These are some of the ways: Builds brand value An attractive, well branded website increases the number of visitors to your site, and encourages them to spread the word to others. An eye-catching website with prominent logo spells credibility and professionalism, conveying that this is a company worth doing business with. It helps in building online brand reputation and brand value. Creates a good first impression Research says it takes hardly 2-3 seconds for a visitor to form an opinion about your brand when he lands on your website. A well-designed, aesthetic website, with the right colours and imagery, and simple UX will help create a good lasting impression. Works as a good differentiator As competition gets fiercer, branding your website in an innovative way is necessary to create the online image and unique differentiation you need to stay on top. Supports your marketing strategy Branding lies at the heart of business. It's vital for effective online marketing and reputation management. As an integral part of your communication strategy, branding strategies - both online and offline - have to be strongly synchronized and synergized.
The importance of a well designed, well branded website
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