Social Media in B2B Marketing Not so long ago, people thought social media marketing was only suitable for B2C companies due to its informal nature but that has changed. B2B social media marketing is now an essential component of a company's marketing strategy. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.
With so many people connected through social media, it's no surprise that it continues to be the most effective channel for B2B companies to reach their audience. After all, we are all social beings and have always used our social connections in our decision-making process. Social media is the online equivalent of such conversations and consults - on a far larger, global scale. Most brands today are using social media marketing to support their digital marketing campaigns and drive more traffic to their website.
By promoting their content and engaging with your target consumers on social media channels like Facebook, Instagram, LinkedIn, and Pinterest, businesses increase brand awareness, generate more leads, and improve customer engagement. LinkedIn and Twitter continue to be on the top of the B2B marketing mix, followed by Facebook and YouTube. The popularity of YouTube just goes to show the importance of video in advertising and marketing to reach your audience.
How Social Media helps