1. The sales process in B2B companies is a high-effort and high-reward activity. We all know that lead generation is critical to enabling sales. Without incoming qualified leads, your sales efforts will be wasted in trying to appeal to a broader audience that has no real interest in your offerings.
Identifying real leads that actually have a requirement for what you have to offer and have the capacity to buy it too is the way to go. Generating leads of this kind is easier said than done.