Factors That Affect Search Engine Rankings
Where do people go nowadays when they need an answer or an idea? Or when they are looking for a product or service? They go online! Particularly to search engines like Google, Bing et al. In fact, 95% of users don’t go beyond the first page of search engine results. So, how do we rank on the first page? With Search Engine Optimisation (SEO) carried out by an online marketing agency. Search Engine Optimisation is a perpetually evolving field. More than 3.5 billion Google searches are made each and every day. Over 40% of advertising revenue is dedicated to search engine marketing. Website owners face immense pressure to rank well on search engines, and SEO experts have to navigate through a lot of factors that affect website ranking, every day. This is why Search Engine Optimisation has grown into an $80 Billion industry. Consistent investment in SEO is a must to get tangible results. Taking shortcuts in terms time or efforts cannot bring sustained productive results. What are the ranking factors? SEO is the practice of optimizing your website to make it rank as high as possible on the organic search engine results pages (SERPs). The term ‘organic’ is used to refer to unpaid search results. This is in contrast to pay-per-click advertising (PPC) which is the approach that focuses on paid traffic generation.