Interics Digital Pvt. Ltd. Enrich your SEO strategy For many businesses, organic traffic from SEO continues to drive web traffic. Optimising copy content has always been a big part of SEO strategy but there are other elements we need to consider. We can suggest two ways in which to improve the impact of your SEO strategy.
Multimedia is the order of the day. Consumers are into videos, images and voice-based search. Google Lens, the image recognition mobile app lets people search using their mobile phone cameras, bringing up relevant information using visual analysis. So it’s crucial to think beyond copy to pictures. Think images: A recent survey analyzed 1 million Google search results and found that pages with at least one image had better rankings than content with no images.
To optimize images for SEO, images should be responsive, ensuring they load properly on every type of device. Using WordPress helps, as it automatically creates a number of smaller images in different sizes and will show those to users depending on the device they are using. Filenames of the images being uploaded should describe the image. Typically, photos shot on the phone or downloaded from galleries have names like DM7011942.jpg or something equally vague. Give your