CHECKLIST FOR EFFECTIVE EXHIBITION STALLS Most businesses in the corporate world know, and acknowledge, the value of trade shows. What’s more, the value doesn’t just hold good for the ‘big guns’. Even small businesses and startups can benefit from this platform. Trade shows offer an opportunity for real-time interaction; for face-to-face communication with prospects and customers. It’s a platform to build brand and launch new products and services while staying abreast of what’s happening in your industry.
There are some things to consider and inputs to incorporate - before, during and after the show - if you want your trade show booth to deliver effective return on investment. Here’s a smart checklist. BEFORE THE SHOW -
Appoint a professional design agency Develop a creative stand with a strong key message Ensure proper presentation of your brand Train staff to man the stall Inform customers & prospects about your participation
DURING THE SHOW -
Ensure your staff is greeting visitors warmly and providing required information