Building a successful eCommerce Digital Marketing Strategy By definition, eCommerce marketing is the process of driving sales by raising awareness about an online store's brand and product offerings. It involves 2 aspects: driving website traffic and optimizing the user experience to convert more shoppers. Any solid eCommerce marketing strategy starts with some basic channels. Success depends on how well we incorporate and integrate these channels, leveraging each one of them for optimized results. Considering how new channels and technologies keep popping up in the digital world, it's important to stay ahead of the curve, and add, alter and adapt accordingly. However, these basic channels form the foundation of an ecommerce marketing plan: Search Engine Optimization most online shopper’s start their journey on Google search, so make sure your ecommerce store is optimized for search engines. Search Engine marketing for immediate results, SEM or paid search (PPC) is the channel to choose. Google AdWords is a leading channel retailers should use. Email Marketing Use scheduled emails to communicate value and promotions; trust triggered emails to boost sales. Social Media Marketing Regular posts on Facebook & Instagram need to be complemented by paid social media to reach your target audience. Display Advertising Banner ads can work although internet users do tend to ignore ads. For positive impact, ensure your messaging is bang on! Content Marketing It helps to provide value and delight customers with useful content creation that builds awareness and nurtures prospects.
Building a successful ecommerce digital marketing strategy
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