BUILD DIGITAL BRAND EXPERIENCE WITH INTERICS IN-DIGITAL
The onset of digital platforms has changed how customers engage with brands. Companies that apply brand experience strategically and intelligently affect, at many levels, their performance in the market. There is a need to provide a holistic brand experience that serves as a strong brand differentiator triggering brand loyalty. But what is a digital brand experience? It is what people see, hear, think and feel abouta brand's online presence. Brand experience is a strategic concept that generates value in the experience of contact, interaction and consumption between brands and consumers. It helps tobuild and strengthen the relationship of brands with their customers at all times of contact and interaction. Digital marketing and digital branding use a consistent approach to create a holistic digital brand experience. Every moment of contact or interaction builds customer perception, and repetitive building of perception shapes customer loyalty. So, brand experience has to be a continuous process, performed at every touch point and interaction, making the best impression every time. Brand experiences are a great way to connect with your audience. Memorable interactions between you and your customer will get people talking, drive deeper engagement and inspire customers to act. According to McKinsey, brand experience drives word of mouth more than any other factor, accounting for up to 80 per cent of pre-purchase word-of-mouth marketing. As an experienced brand consultancy in India, Interics IN-DIGITAL applies the ideas of brand experience to the digital environment. We understand that creating a digital brand experience is a continuously evolving, shifting challenge. As technologies and user experience standards change, it becomes more complex.