BRAND REPUTATION MANAGEMENT IN THE AGE OF SOCIAL MEDIA
With consumer behaviour changing and conversations about your brand taking place in the virtual world on a 24x7 basis, brand reputation management is crucial for companies and brands. With the explosion of social media platforms, your brand reputation can be tarnished more easily and more rapidly than ever before. According to Wikipedia, "Reputation management refers to the influencing and controlling or concealing of an individual's or group's reputation."Brand reputation management has to be a continuous process so you can stay on top of your brand's public perception and address possibly damaging or negative reviews as soon as they appear. A positive reputation inspires loyalty and confidence - significant drivers of revenue and growth.A negative reputation is injurious to sales and customer retention but it does help you know what customers like which can help you update your product/process to better serve customer expectations. Brand reputation management is all about monitoring and protecting your brand's online image and reputation in reviews, social media and Google. Brand reputation management strategies In today's digital world and cutthroat competitive environment, businesses need to adopt a multi-pronged approach to brand reputation management. Some key strategies include: Content marketing: Producing lead-generating content across channels raises awareness about your brand and benefits of your products. By positioning yourself as an informative thought leader and industry expert, you willb uild confidence and gain more potential customers. Search Engine Optimisation: SEO helps put you at the top of search engine results, right where consumers are searching for solutions and resources. That in itself gives you a lead over your competitors.