B2B LEAD GENERATION BY ENHANCING BRAND EXPERIENCE
In B2B marketing, lead generation is a primary focus; the first step to making a sale. B2B lead generation the tactic of identifying potential customers and initiating their interest, ultimately leading them to making a purchase. B2B lead generation is a staggered process, usually broken into numerous stages, each requiring detailed planning, budget allocation and sound execution. WHY B2B ENTERPRISES NEED LEAD GENERATION Traditionally, marketing forced a product/service in front of people, interrupting their life. The digital revolution has been a game-changer. B2B companies in the digital age have had to adapt to a change in buyer behaviour. Research has shown that B2B customers are increasingly engaging with companies through search, online communities, and web-based content. Clients are more likely to do a Google Search to find solutions to their pain points rather than wait to be found. Lead generation is about using customer-focused methodology to get the right people to come to you. This results in stronger, quality leads with a higher chance of conversion. EFFECTIVE B2B LEAD GENERATION TIPS Research has shown that inbound leads cost 61 percent less than outbound leads. Rather than spending money on expensive PPC, SEM and website advertisements, inbound methods can help you find and secure new customers in a more costeffective way. Some of these digital marketing solutions include: Email marketing Email is a great way to reach people who already know your brand, and to ask them