CISCO LIVE MAGAZINE NUMBER 05

> december 2011 | edition 5

The legacy of world games How can ITC leverage improvements in cities which host great sporting events

DISTANCE HEALTH Projects prove that telemedicine reduce costs and increases the service rendering scale

MOBILITY TIM and Claro introduce millionaire projects to meet the growing demand

PMES The telepresence applied in small and medium businesses 1

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Edition

SUMMARY

The game is about to begin!

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here are still some doubts about the investments in TIC infrastructure to support the great sporting events to be held in Brazil. But at least there is a consensus: nothing that will be applied in the World Soccer Cup or in the Olympic Games should be punctual.

We should concentrate our efforts in the proper planning to leave a strong legacy in infrastructure and services for the soccer country. And, preferably, not only for the cities which will host the World Cup games, but for all the Brazilian population.

And we cannot remain just rooting.

For this reason, this the central theme of this Cisco LIVE Magazine issue. In our cover article, Rodrigo Uchoa shows attention points in the list of infrastructure and services that are necessary to support the population growth such as, for example, transportation and safety, among others. Following the investments line, we also show how TIM and Claro operators are enlarging their networks capacity to meet the demand explosion for mobility. After all, the surveys show an increase in the number of smartphones in operation, i.e. users connected 100% of the time.

The result is a growing traffic of audio and video consuming more band capacity, and this cannot be ignored by the operators. And to show that this scenario is not an exclusivity of large corporations, we also show the success case of Transportadora Ramos, the project of which reinforces the importance of technology in Brazilian companies businesses.

We also approach the actions of the Health vertical segment, which is developing telemedicine projects around the world, to prove how much this practice generates economy of time and money. After all, health is what interests. And you will also know a number of Cisco products introductions and strategic partnerships during the last quarter of the year. As you know, the time does not stop.

So, we are waiting for 2012! Cisco do Brasil and its partners do not stop innovating.

In the popular slang, the company is “hitting high heaven” in Social Networks, and the audience of Radio Cisco is exponentially growing.

Finally, we are in countdown for the next issue of CISCO PLUS (the old Cisco Networkers), which already has defined date and place: April 2 thru 4 2012, for the first time in the Wonderful City. You can reserve your agenda for a travel by the main trends and latest fashions in the world of technology and information.

Good reading and an excellent year!

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Cloud Computing Survey shows that the cloud can generate US$ 1 billion in the switches market

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Telepresence Cisco shows solution for small businesses

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Data center Cisco introduces products and services for cloud computing

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Virtualization Partnerships with VMware and Citrix shorten the way to cloud computing

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Collaboration Collaboration as a service can democratize the use of UC platforms

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Web generation Survey reveals that the young people identify the web as an essential commodity

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Borderless Networks The 4th phase of borderless networks

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Connected user Cisco, Intel, IDC AND Telefônica discuss trends of the mobile telephony use

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Smart Grid The changes in the worldwide electric sector

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Gartner The new investments round in IT

IP telephony Video is one of the new trends in a new package aiming at medium size companies

Cover The legacy of TIC for the great sporting events

Mobility Cell phone operators renew their network to keep up with the demand

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Physician on duty Project prove how the telemedicine reduce costs and increases the health service rendering scale

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Success Case Ramos Transportes adopts tracking and VoIP solutions

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Article The safety in intranets

Marco Barcellos

CISCO LIVE MAGAZINE IS A PUBLICATION OF Cisco of Brasil Equipe Responsável Cisco do Brasil

Marketing Director & PR Marco Barcellos

Presidente Rodrigo Abreu

Editorial Council Adriana Bueno, Carolina Morawetz, Isabela Polito, Isabella Micali, Jackeline Carvalho, Kiki Gama, Mariana Fonseca, Monica Lau e Marco Barcellos

Diretor de Engenharia de Sistemas Marcelo Ehalt Diretor de Canais Eduardo Almeida

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Edition Luciana Robles

Translation Susie Fercik Staudt

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Special Contribution Carmen Lucia Nery (RJ)

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Graphic art Marcelo Max Printing Company Prol Editora Gráfica Circulation 5500 exemplares

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SHORT NEWS

6 Cloud should generate US$ 1 billion in the Switches Ethernet market New and powerful devices in the points will require a higher network capacity The switches Ethernet market is undergoing a technological transformation in data centers, as the virtualization changes the way the applicative is connected to the end users. This is what reveals a white paper communicated by Dell’Oro survey company. The cloud impact in the market can reach US$ 1 billion.

The survey shows two large trends that should change forever the market. The first one is about the meaningful technological changes of 10 GE and fabrics with the data centers. The second one refers to the presence of new and powerful customers.

“The companies are consolidating their data centers and moving the infrastructure toward the environment hosted in cloud”, says Alan Weckel, Dell’Oro senior director. “Those migrations toward the cloud are reducing the number of data centers and of IT end users, who are taking discrete, but important, buying decisions, considering that equipments are necessary”.

In the next five years, Weckel believes, the large manufacturers will expand and consolidate, as the battle for supremacy in networks is intensified. “The result is that those already established suppliers have never had a better opportunity to gain participation”, he says..

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6 The first steps of

restructuration

Cisco announced that is quarterly profit exceeded the market forecasts and that the company restructuration, announced this year, is having the desired result.

In the first fiscal quarter (ended in October 29), the company had an adjusted profit of US$ 0.43 per share, as compared to the average analysts’ forecast of US$ 0.39, according to Thompson Reuters.

In terms of revenue, the advancement was to US$ 11.2 billion, a higher value as compared to US$ 10.75 billion recorded in the same period last year and also higher than the analysts’ forecast of US$ 11 billion.

SIMPLIFIED TELEPRESENCE MAKES THE ACCESS OF SMALL BUSINESSES EASIER Introduction has the purpose to take the technology to a larger group of companies

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isco makes available in the market the MX 300, a large 55� screen with an integrated system for a smaller telepresence, of easy configuration: the VX Clinical Assistant, telepresence coder for medical environments (it permits remote medical consultations, virtual advices and e-learning); the Call Way, cloud telepresence infrastructure platform (subscription service based on the company cloud collaboration); and the Jabber Client, a free software for the user’s endpoint, so he/she can make telepresenece from an invitation by e-mail..

The new things are available in the North American market and should arrive in Brazil in January. With the in-

troductions, the manufacturer wants to take the telepresence to small and medium companies as well. In the Country 40 to 50 customers are serviced. In the world, the telepresence participation of 52% and 70% of Fortune listed companies.

When Cisco entered the image conference segment, five years ago, the telepresence was growing 3% per year.

Presently this percentage is 25 to 30%.

The use is expanding thanks to the travel costs reduction and the employee’s productivity optimization to increase the business decision speed and the corporate process models transformation, according to experts.

In a session involving employees, customers and partners, Cisco showed

how it is taking the telepresence from the meetings room to the desktop and making its use to happen beyond the meetings. One of the mentioned customers is Procter & Gamble, which uses the technology in kiosks to make personalized sales, declaring that at every US$ 1 invested, the return is of US$ 4.

Just to have an idea about the market which the new solutions intend to reach, in USA small and medium companies add up six million and 18% of them plan to invest in high definition (HD) video next year, 33% should invest in cloud in the next two years and, in the world, the videoconference market for PME should be of US$ 5.5 billion in 2015.

The introductions have interoperability, can be purchased, rented, prepared in multi-proposals and personal endpoints, connected and hosted in the Call Way service, part of the company collaboration cloud. This way, the costs and complexity are dramatically reduced. The Call Way signatures begin in US$ 99 and admit twelve persons.

Jabber is a HD video connection application created to invite participants to be part of telepresence from their desktops, laptops or tablets. A user accesses a global site and sends the invitation to mobile work colleagues or suppliers and these can integrate the telepresence free of charge. A beta program will be tested during the first half of 2012.

MX300 is a telepresence room multi-proposal created to facilitate the business integration among employees, partners and suppliers remotely. It can be mounted in fifteen minutes and enables telepresence with up to nine persons.

It offers 30 frames per second and HD video for an honest price.

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SHORT NEWS

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FOCUS ON MEDIUM SIZE COMPANIES The addition of video is one of the new trends in the IP telephony package as announced by Cisco

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isco improves its IP telephony solutions to facilitate medium size companies’ access to its corporate standard systems with collaboration integrated functionalities, not jeopardizing the companies IT budgets. The global strategy, which includes the Brazilian market, brings personalized solutions, aim at more simplicity and competitive price.

The company introduces innovations in the Business Edition 6000 (the old Unified Communications Manager Business Edition 6000), already available in Brazil and, in March of next year, it will introduce in the country the “Business Edition 3000”. Now the medium size companies can buy more easily the collaboration offers – which go beyond the simple telephony, including video, Business Edition 6000 and WebEX offer complete functionalities for medium size companies

instantaneous message (IM) and presence – at attractive prices for a costs sensitive market.

The Business Edition Family, together with the WebEx and TelePresence for small and medium companies introduced by the end of last month, offers a complete functionalities portfolio for medium size organizations.

Many medium size companies still use old PABX type telephony systems, which do not offer many expansion capabilities, increase the maintenance expenses and do not permit the mobility of the collaboration tools assembly. The IP telephony

systems offer performance and efficiency, but many organizations still believe that they are out of their budgets and beyond their IT areas ability level reach.

Collaboration With these introductions, the company makes available licenses for about US$ 100 per user (suggested price in USA), enabling the use of Unified Communications to smaller companies.

“We strive at helping medium size organizations to obtain the best results via a more massive, efficient and dynamic collaboration among their employees and with their customers and suppliers. The innovations permit to meet the medium companies’ market specific needs, at very attractive costs”, points out Cleber Giorgetti, Cisco do Brasil collaboration business development manager for the medium size companies market.

The Business Edition 6000, for companies with 100 to 800 users, has less complexity with the integration of cloud offers, reduced costs with the integrated virtualization software and lower minimum limit of users.

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SHORT NEWS

REINFORCEMENT IN DATA CENTER Cisco introduces new products and services for cloud computing

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isco announces new additions to its data center networks portfolio, with the purpose to offer flexibility and architectonic scale for physical, virtual or cloud computing environments. The new switching products expand Cisco Unified Fabric portfolio, composed

by Nexus data center and MDS warehousing switches, which connect servers, data storage and corporate networks within the data center and the cloud.

Another introduction was the second generation resources for Nexus 7000 family and the support for Cisco FabricPath for Nexus 5500 switch.

Together they promise the fabric data center scalability, by offering support to more than 12 thousand 10 GbE server’s gateways.

New switches with sub-microseconds latency for Nexus 300 ultra-low latency switches family and a virtualized version of ASA tool, to offer safety for virtualized and cloud environments.

Resources Among the second generation resources for Nexus 7000 Series switches, are the new Fabric 2 module and the new high density L2/L3 10GbE F2 Series plate, with 10 GbE gateways of 768 and L2/L3 line rate in one chassis, and reduced power per gateway (lower than 10 W per 10 GbE gateway).

The second generation of Nexus 7000 has a capacity for, according to Cisco, simultaneous reproduction of 4.5 million Netflix films, download in 114 seconds of 250 million photos

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that are posted in the Facebook (average of 1 MB per photo). There was also the enlargement of FabricPath for Nexus 5500, which promises stability and rotating scalability for 2 layer networks and from that to the whole data center.

With the addition of FEX and VM-FEX (based on IEEE 802.1BR standard) adaptor capacities, the Nexus 5500 Series can support thousands of virtual machines with one only managing point. This increases the simplified management as well as the Nexus 2000 Fabric Extender technology scalability benefits to network plates and virtual machines.

The company also introduced Nexus 7009. Designed to meet the needs of critical mission data center environments and key implementations in companies, the 7009 has a compact format (14RU) and a virtualization support.

Cisco has also expanded its sa-

fety portfolio and added a virtual firewall for multi-renters and cloud environments. The Adaptive Security Appliance (ASA) will be available in virtual format: the new ASA 1000V cloud firewall, which is integrated to nexus 1000V software switch.

Services New services were also introduced.

Cisco Network Operation Automation Service helps in automating network management tasks and to integrate the recommended practices to the customer’s environment, to make his/ her unified fabric infrastructure more intelligent and easy to manage.

The tasks automation, such as provisioning, incidents management and changes management, reduces the support, installation, maintenance and networks infrastructure costs, minimizes the human error and permits that IT resources be concentrated in more strategic activities.

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VIRTUALIZATION

THE VIRTUALIZATION ON THE FOREGROUND Partnerships with VMware and Citrix help customers to accelerate their journey toward the cloud with economy and scalability

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isco and VMware are long time partners. Since 2008, when Cisco invested about US$ 13 million in VMware shares un one of the most successful IPOs in Nasdaq history, both companies work together in research and development to eliminate obstacles.

In order to further strengthen the bond between the companies, Cisco attended VMware Forum 2011, which took place in October, in São Paulo.

The two companies act together to build infrastructures mainly for public, private and hybrid cloud computing, the massive adoption of which in the

corporate environment is a no return trend.

“The cloud is not a new thing. But the adoption by part of companies is”, said Gustavo Santana, Cisco do Brasil systems consultant engineer for virtualization and data canter, who made a speech called “Innovating together: how Cisco and VMware cooperate to build the cloud”. During the session, Santana approached the future of the journey toward the cloud and introduced both companies’ solutions to support their customers.

The year 2008, by the way, represented a strengthening in supporting

Cisco’a solutions, to VMware’s vSphere platform. Since that date, Cisco is adamant in annually introducing some product during the VMworld, a global event about virtualization infrastructure and cloud, which is organized by VMware.

These introductions are very well received by the people who attend the event. Nexus 7000 Overlay Transport Virtualization (OTV), for example, was considered, in 2010, as the best virtualization hardware of VMworld. This year it was not different, and the Virtual Extensible Local Area Network, or VXLAN technology, was also very appraised.

Other alliances

Gustavo Santana, Cisco Brasil’s engineer, discussed the journey toward the cloud

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Also in October, Cisco announced globally a series of new products and partnerships for VXI (Virtualization Experience Infrastructure) desktops virtualization platform. Among the introductions there are devices, software application and a partnership with Citrix to support XenDesktop.

The agreement has its first reflex in the Wide Area Application Services (WAAS) technology, optimized for XenDesktop, to reduce the band use in wide networks (WAN) implementation and to enable a better user’s scalability and collaboration experiences.

As part of the communicated agreement, besides WAAS, Cisco offers the HDX technology to augment the performance of virtual applicative

“Our experience permits this solution to be conclusively well executed”

tion and through data center was not efficient enough”, explained Cisco‘s corporate architecture and systems vice-president Phil Sherburne during the introduction.

The customers who try to rotate voice and video calls through the data center use too much band and create latency problems, and this embarrasses the user’s experience. The new Cisco product permits point to point connections that are directly made between two devices in a virtual desktop en-

vironment, solving the problem. The device works together with Citrix XenDesktop and VMware View in Windows XP or Windows 7 desktops.

Another product, the VXC 4000, is a software for Windows based on a virtual desktop customer which is capable to accept a number of media.

Besides the capacity to virtually access corporate applications and data, the VXC 4000 offers access to collaboration capabilities in real time, using the local media processor in the PC.

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— DAMOVO’S ALBERTO FERREIRA

and desktops through WAN. The benefits include the delivery of virtual desktops and applicative up to 70% faster for remote devices.

Furthermore, the virtual desktop users’ capability is twice as much higher and the band consumption by user is reduced in up to 60%, helping in cutting the network costs. The WAAS is tested, validated and verified as a Citrix Ready solution, by offering automated inter-operability with HDX technology, including the Independent Computing Architecture (ICA). The WAAS is also validated to work with cryptography, compression and XenDesktop network management resources.

The best experience Among the products that were introduced by Cisco is the thin client VXC 6215 with optional firmware improvement, which offers voice and video processing capacity and helps in providing the best experience to the end user. “The problem is that the voice and video traffic in virtualiza-

6 SERVICE GENERATION Damovo, Cisco partner, announced in September a new offer of Collaboration as a Service (CaaS) in Brazil for large and medium companies, reinforcing both companies bet in service as a way to accelerate the unified communication adoption in the Country. The offer is based on Cisco Hosted Collaboration Service architecture and works from two Brazilian redundant data centers.

With this pioneer offer, Damovo and Cisco offer to the market what there is of most modern, safe and robust in terms of management on cloud based solutions”, says Alberto Ferreira, Damovo do Brasil CEO and president. “Our experience in voice, data and video networks integration permits that this solution design, as well as its implementation and management, be conclusively well executed.”

According to Cisco do Brasil president Rodrigo Abreu, the Project in partnership with Damovo permits that more customers access Cisco collaboration systems from cloud computing, with no need to buy their own infrastructure, thus reducing costs. “The model will also guarantee faster expansions and provisioning “, says Abreu. One of the biggest solution attractive features is the fast systems delivery, besides the high availability, low obsolescence and the fact that the companies are able to work with a costs effective monthly forecast. Another innovation is that the system access device can be from a desktop to a tablet or smartphone, and the companies will be able to select demand groups for each and every access and applicative type.

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COLLABORATION

COLLABORATION AS A SERVICE DEMOCRATIZES THE UC USE Executives discuss ‘Collaboration as a Service’

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n the next 3 or 4 years, between 80 and 90% of companies will be using some type of cloud hosted service. This includes not only business critical applications, such as BI and CRM, but also unified communication tools, messages, videoconference and, naturally, collaboration.

It will be the advent of Collaboration as a Service.

Executives of Orange Business Services, France Telecom division, Cisco and Informa attended a panel to discuss the collaboration tools access in cloud. The attendants were unanimous: the model can democratize these platforms within the companies, besides promoting immediate communication and reducing the answer time for crucial decisions in business.

“The technology is ready and the customers need it. It is time to invest”, said Eric Schoch, Cisco collaboration solutions senior director.

The new corporate collaboration model brings not only agility for businesses, but also promotes the process reduction. “It is a model in which you pay for interaction, and there is no more focus on equipments”, says Camille Mendler, Informa senior analyst.

Cédric Parent, Orange Business Services communication and collaboration marketing solutions, pointed out that this change, and consequent prices reduction, results from the fact that the customer does not need to buy licenses and update the equip-

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ments. “Now you just buy the service, pays for what you use and nothing more”, he says. Besides the flexibility in meeting the demand, the CaaS also permits a centralized management, what makes easier the IT departments work in companies.

For Informa Camille, the new collaboration model is a great opportunity to supply tools which were never available before. “The naval or oil

“Now you just buy the service. You pay for what you use and nothing more” — CÉDRIC PARENT, RANGE BUSINESS SERVICES COMMUNICATION AND COLLABORATION SOLUTIONS MARKETING

industries, for example, need tools that enable hem not only to be able to communicate among their offices, but also to obtain knowledge in remote areas, such as platforms and shipyards, which formerly needed to send helicopters to their headquarters just to get some data.”

The new scenario as a result of cloud computing is a deep one, ponder the attendants. The innovation is forming a new employees generation, who expect to have the availability of connection capabilities anywhere and anytime. “Connectivity is a fundamental feature for a work environment which intends to maximize the employees capabilities”, says Cisco’s Eric Schloch.

The adoption of cloud services collaboration however is more dependent of products and services proposals which meet the business needs than of technology. “Cisco has technologies to meet these needs, but this is not the main question”, says Camille. “What is important is to find what the businesses need”, adds Schloch.

Cédric Parent, Orange marketing director, recalls that the changes also drastically affect the organizations.

CIO attributions, for example, reduce as the cloud services are decided by the businesses departments, and no more by the IT area. “The CIO function is to maintain the structure in motion” says Parent.

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WEB GENERATION

AN ESSENTIAL COMMODITY

A global survey reveals that 33% of young people compare the web connection to air, water, food and housing

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he webs have an increasingly important role in people’s lives. This is the conclusion of Cisco World Report About Connected Technology of 2011, according to which one in every three college and professional young people (33%) consider internet as an essential resource for the human being, just like air, water, food and housing. Besides, more than half of respondents could not live without internet and consider it as an “integral part of their lives” – in some cases, more important than cars, dating and parties.

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In its second issue, the annual study investigates the relationship among human behavior, internet and web diffusion. The objective is to know the thoughts, the expectations and the behavior of next generation of the worldwide labor and how it will influence the corporate world. The results also communicate the companies’ challenges to remain competitive, considering the future of corporate communication, mobility and safety, with technologies that are capable to supply information in an increasingly number of places – from virtualized data centers and cloud computing to traditional wireless networks.

The survey was carried out in 14 countries with up to 30 year old college students and professionals in USA, Canada, Mexico, Brazil, United Kingdom, France, Spain, Germany, Italy, Russia, India, China, Japan and Australia.

Seventy-five percent of students and 61% of young Brazilian professionals consider internet as important for their lives as water, food, air and housing, whereas the world average is 33%. About half of the whole surveyed group in 14 countries (49% of college teenagers and 47% of employees) believes that internet importance “comes close” to that.

It is in the blood With the combination of the two groups, four in every five university students and young employees, of the surveyed countries, believe that internet is a vital part of their daily essential resources.

More than have of respondents (55% of college students and 62% of employees) said that they could not live without internet and mention it as “an integrant part of their lives.

The rate in Brazil was of 66% of college students and 75% of surveyed

professionals.

If they had to choose between one and the other, most college students all over the world – about two in every three respondents (64%) – would chose an internet connection instead of a car.

This percentage is practically the same in Brazil, with 63% of respondents with that opinion. China and Japan show an outstanding preference of internet as compared to car, with 85% and 84%, respectively. More than half of college students in USA, France and Russia however prefer a car to the internet access.

Social life Two in every five college students all over the world (40%) said that internet is more important than dating, going out with friends or listening to music. In Brazil this opinion surprisingly reaches 72%.

Whereas the previous generations preferred to interact personally, the next generation shows a change toward online interaction. Twenty-seven percent of college students all over the world said that to keep updated in Facebook is more important that going to parties, dating, listening music or staying with friends.

Once again, the average in Brazil is higher, with 50% of respondents considering the interaction in Facebook more important than the personal contact. Spain is also outstanding with 54% of college students with that same opinion.

Two thirds of college students (66%) and more than half of employees (58%) mentioned a mobile device (laptop, smartphone, tablets) as “the most important technology of their lives”. In Brazil, the percentage is lower as compared to other countries, with 35% of college students and 36% of employees, who consider the

mobile device as the most important technology. The desktop is still the most important device in the Country, mentioned by 47% of employees and 52% of college students.

But smartphones are nearly leaving behind desktops in the race go be the most prevalent tool in a global perspective, as 19% of college students consider smartphones as their “most important” device, which is used in their daily activities, as compared to 20% of college students, who have mentioned their desktops.

About nine in every ten (91%) of

college students and employees (88%) all over the world said that they have a Facebook account – among them, 81% of college students, 81% of college students and 73% of employees check their Facebook page at least once every day. Os these, one in every three (33%) declared that checks the Facebok page at least five times every day.

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NOTE: More details about Cisco Connected World Technology Report can be obtained at cisco.com/ go/connectedreport.

THE BLOGGER’S WORD To comment the survey and understand the reasons of the verified results in Brazil, Cisco brought together bloggers for a breakfast at its headquarters, in São Paulo. The company executives, Renier Souza, Ghassan Dreibi and Marco Barcellos introduced them the data and became aware from the virtual commentators that the virtual web communication easiness, for both the information exchange and to discover one’s heart to a friend and comments results in the present connection need. The connection demand is so strong that Cisco survey identified an inversion of new professionals’ desire objects. “Formerly everybody wanted a telephone line. Today people are interested in having a car. TV, etc. They want a smartphone” said Dreibi Bloggers and executives concluded that the fad of the moment are the social networks, something that triggers the communication and updating needs and leverages the demand for wireless connectivity.

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Borderless Networks

Borderless Networks: THE NEW GENERATION SETS ITS CAP AT THE USER

The fourth phase of Borderless Networks architecture reduces the limits between the personal and professional use of devices

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he companies’ information technology departments are now facing a particularly difficult moment. Never before the corporative users have changes so rapidly the way to consume data, thanks to the proliferation of mobile devices which as capable to, for exam-

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ple, generate and receive video. The remote work becomes increasingly more common, and can be done from anywhere and at anytime. The bit international consultant companies say that the network professionals have the responsibility to support this huge number of new resources in an

effective and safe way.

Aware of these difficulties, Cisco do Brasil introduced, in September, the fourth phase of its Borderless Networks architecture, which has new safety solutions, management and video, with the purpose to maintain the company market leadership.

The Borderless Networks concept, created by Cisco, promises to work in an integrated functionalities way, from the most basic to the most complex ones, such as safety, applicative management and wireless access, besides the acceleration of those functionalities connected to the equipment energy consumption.

“Due to the present networks complexity, it is impossible to work solutions or equipments in an isolated way”, explained Rodrigo Abreu, Cisco do Brazil president, during a press conference for the introduction of the new Borderless Networks.

The updating privileged three aspects: first, the reduction of borders between the professional and personal use, with tablets and smartphones brought by the users who are include in corporate networks; then the possibility of integrated management for IT departments; and finally, support to a number of trafficked applications types, mainly video, which should represent more than 50% of the transported volume in the next years. By the same talking, the Borderless Networks architecture incorporate long distance networks routers, switches, mobility, safety and optimization.

“We are in an interesting moment, to bring increasingly nearer the business technology”, said Ghassan Dreibi Junior, Cisco do Brasil businesses development manager. According to the executive, the Borderless Networks is always focusing the user’s quality experience, regardless the place, moment or access device. “The big companies’ problem in terms of safety, are the personal wireless devices connected to the corporate network. What Cisco permits today is a management of all these devices with safety and access quality”, he

The Borderless Networks architecture incorporates routers, switches, mobility, safe and the long distance network optimization

explained.

What the new architecture does is, basically, to classify each one of accesses made to the corporate network by means of profiles, regardless the device to be used. This classification takes into consideration the access local and the company employee’s hierarchy and the selection is done from the cloud. “The use of cloud evaluates what the used can access leaving aside the restriction by device type – we become agnostic in terms of device”, said Dreibi.

In details The new portfolio products and services include Cisco Identity Services Engine, or ISE a centralized policies mechanism for the TrustSec solution.

It permits that the organizations define and manage safety policies in an efficient way. The ISE solves the challenge to accept any device in the network by imposing an access safety policy with the context interpretation.

It distinguishes the organization property devices from personal devices, the user of which is the owner, and automates the safety in the whole organization with access and

cryptography policies imposed by the network. This simplifies the IT operations and permits that the policy definitions mirror themselves on the business rules based on the user, device, application and localization.

So that all IT departments manage more efficiently the networks and services, the introduction also includes Cisco Prime for Enterprise, created on a base which is centered on services and a set of common operational attributes. It provides an intuitive user’s experience which is guided toward the work flow among architectures, technologies and network to simplify the management, improve the operational efficiency,

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offer a fast problems solving tool and increase the services forecast.

The unified networks access management with wire and wireless is done based on the user’s profile, and provides visibility in the devices access policy for a faster problems solving and better operational efficiency. Thus, you can obtain intelligent media diagnoses, used to monitor, solve problems and report sessions and Telepresence media ways, for example, by means of the incorporated network intelligence.

New and advanced analysis and optimization resources permit a sophisticated monitoring and accelerate the problems solving of network applicative and performance. The integrated work flows manage the applicative layer until the infrastructure, simplifying the strengthening and management of services such as Energy Wise, TrusSec and Medianet, reducing errors and accelerating implementations.

Lastly, Medianet and videoconfe-

rence allow the videos transmission optimization by incorporating media intelligence and network for the devices. With its use the organizations can reduce costs, save time and take better decisions for the network planning and video applicative.

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RESOURCES AND FUNCTIONALITIES The new portfolio products and services include the following tools:

Identity Services Engine a centralized policies mechanism for TrustSec solution

Prime for Enterprise it provides an intuitive user’s experience which is guided toward the work flow among architectures, technologies and network to simplify the management, improve the operational efficiency, offer a fast problems solving tool and increase the services forecast.

Medianet and videoconference The new portfolio products and services include Cisco Identity Service Engine, a centralized policies mechanism for TrustSec solution.

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permit the videos transmission optimization by incorporating the media intelligence and network for the devices

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THE LEGACY OF WORLD GAMES Countries which host sporting events, such as Brazil in 2014 and 2016, need to centralize efforts not only in the hospitality and services availability, but also in dividends resulting from the investments made for the international spectacles

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6 NEC AND CISCO IN SOCCER EX

I

t became a rule among the interlocutors who comment the necessary infrastructure for both the World Soccer Cup, which mobilizes several cities in the Country, and the Olympic Games, which will be held in Rio de Janeiro, to point out that the investments in important sporting events should privilege those projects derived from championships, mainly those connected to the hosting cities infrastructure, an item which involves not only the sporting arenas, but transportation, hospitality, public safety, broadcast, among others.

“Each and every event and country has its own TIC budget for sporting events. The variation ranges from US$ 50 million to US$ 500 million” — RODRIGO UCHOA, CISCO of BRASIL DIRECTOR

Cisco presence was noted, in partnership with Ned, during Soccer Ex, a sporting technologies exposition, in November, in Rio de Janeiro.

Cisco demonstrated solutions which not only work as a digital signalization, but integrate the stadium IP telephony systems, stores, snack bars and restaurants.

One the demonstrated application examples was the use of cell phone to order food, drinks or to chose the box seat screens content. It was also noticed that it is possible to insert general warnings, such as emergencies and the information of exits and evacuation procedures to the public, in actual time, on the information screens located all over the stadium facilities. The Amsterdam Arena, in Holland, uses this platform.

The Stadium Vision provides high definition video and digital efficient digital content to all stadium TV monitors. It is possible to maximize the revenue with sponsors, with customized ads. In line with the estimation that until 2015 the mobile devices reach 5.6 billion all over the world with 2600% increases in mobile data transference, the Connected Stadium Wifi serves multitudes of the stadium fans, journalists and contributors, either those who share information as those who work.

This solution permits specific mobile applicative for stadiums.

Rodrigo Uchoa, Cisco new businesses director, shows that the TIC infrastructure provision is one of the strategies. The manufacturer provides the infrastructure for the planning.

“We do not see the event just for the duration, but beyond that: most projects we are involved with will remain as a legated infrastructure, which will generate new opportunities after the event”, he says.

He mentions as an example the stadiums that are under construction or undergo reforms and should be transformed into sporting arenas. After the

Soccer Cup and the Olympics, they could host other events, generating new revenues and attracting the public.

The investments are not demands just for the Soccer Cup or the Olympics.

“Improvements in the Country and in the involved cities infrastructure will be necessary”, he points out.

According to Uchoa, Cisco sees this moment as a reflection opportunity about the Country’s infrastructure – transportation, airports etc. -, and considers the events as motivating elements so that the improvements which were already necessary, be ac-

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complished. “The events are exposing the improvement needs.

The Country is getting organized and takes an inevitable leap. It is a much bigger improvement than that in the United States or in Germany, which had more infrastructure. It will also be necessary to invest in capability, as the English language was not a critical matter in Africa, but here it will be”, warns the executive.

As far as the historic figures of in-

vestment in TIC for sporting events such as the World Soccer Cup, the Olympic Games, the Confederation Cup and the Military Games are concerned, Uchoa analyses that each event and each Country has a different value. “It ranges from US$ 50 million to US$ 500 million, depending on the competition and the local. Between Germany and South Africa there was a great deal of difference, as the first one was prepared and the other one was

6 TELEPRESENCE JOINS THE GAME ESPN calculated an average US$25 thousand economy per interview with the use of Cisco TelePresence in live transmission and recorded of the games of the 19th Fifa Soccer World Cup, which was held in South Africa in 2010. Teams, players and coaches were connected by that tool.

This technology enabled video and audio quality in high definition.

They used Cisco wide band located in South Africa, and this accelerated the video content delivery. That was the debut of Cisco TelePresence HD video solution in live coverage and in actual time.

The latency was imperceptible, regardless the distance. In Cisco Transmission International Center, located in Johannesburg, a remote studio was installed for interviews with coaches, fans and players.

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not. Just in technology, by the Organizing Committee and the government, the cost reached US$ 500 million in Africa, but if we include the telecommunication operators, this value can triplicate”, he reveals.

Uchoa declares that among the challenges to be refined to host those important events, Brazil still needs to improve the fixed and mobile wide band infrastructure mainly the mobile one, according to Uchoa, because in the sporting arenas, with a high concentration of persons, with sophisticated mobile devices, such as smartphones and tablets this need will be huge. Most people who go to those games – journalists, fans – have a high technological adoption.

For both 2014 and 2016, there is an expectation of explosion of applicative diffusion and mobile devices, with the additional of systems sophistication, which will demand a high capacity of wide band networks, not only due to the higher quantity f users, but also because of the applications refinement.

The forecasts are confirmed. According to Instat Research as communicated in July this year, in 2015 120 billion Wi-Fi Hotspot connections are

expected in the global market. And in that same year, the world should count with 5 to 6 billion mobile devices, according to Cisco’s Visual Networking Index survey.

“From 2010 to 2015, the global mobile traffic will be multiplied 26 times”, reveals Uchoa. According to a study prepared by Cisco, the video traffic alone should represent 66% of that total. An applicative devices and video use explosion will generate an environment where the biggest technological challenge will be the wide band performance and quality.

Capilarity Another challenge that was pointed out by the director of Cisco is that the World Soccer Cup will be hosted by 12 cities and in 32 Brazilian sub-seats. “It will be necessary to maintain the telecommunication systems quality in all counties”, warns Uchoa.

For him, Telebrás and the Wide Band National Plan (PNBI in the Portuguese acronym) can be ways to level the service in different regions.

For Uchoa, in Brazil only a part of the infrastructure in centers such as São Paulo and Rio de Janeiro has maturity, what is “different from Manaus, Natal or even the Country South region. The hinterland will receive teams and there is a great historical difference in the investments volume in the capital cities and in smaller towns. In a World Cup, it is inadmissible any disparity in wide band infrastructure quality, because we will receive journalists, tourists and players’, he warns.

But then where to begin? What are the indispensable investments? One of the focuses in this planning, according to Cisco, is the Wi-Fi networks as a complement to the mobile wide band networks. “Part of the solution

6 REGIONAL EXPERIENCE From July 16 thru 24 2011, the Cisco connectivity, communication, electronic safety and digital video distribution technologies were used during the 5th World Military Games in Rio de Janeiro.

The event involved 6 thousand participants from 144 countries and 20 sporting modalities, marking the competitions migration from the barracks to the Olympic facilities and the internet. Cisco took part in the command and control projects, in the transport network integrated centers and also in the audio and video integrated system.

Colonel Luiz Krau, of Ricardo Franco Foundation, explains: “traditional network equipment, such as switches, routers, radio communication integrated systems, like Ipics and also wireless digital cameras were supplied”.

According to Rodrigo Uchoa, Cisco new businesses director, one of the great challenges was to develop a solution to enable the audiovisual content production and its distribution to more than 100 countries, by means of new mechanisms such as Internet.

As the event did not have a great media appeal, an audio/video division was created to generate visibility, according to Roberto Gomes, of the same Foundation. The internet took a primordial role in this content distribution and integrated all the participating countries in the competition.

Sixteen Cisco specialized engineers were responsible for the planning, implementation and operation of the platforms. Installed in the competition places and in the internet, the Audio and Video Integrated System (Siav, in the Portuguese acronym) permitted to follow up the competitions in actual time.

The technology permitted to transmit live and previously recorded video signals to more than 100 countries, sending to high performance smartphones and tablets. The operation began together with the beginning of live transmission. A dedicated team was in charge of the quality monitoring and control, to guarantee the signal receipt with quality by all devices in every participating country.

“Our system, due to its far-reaching characteristics was considered as the biggest and most important solution of this kind ever implemented in Brazil”, says Krau.

Arnos Maiadantchik, Cisco government segment director, explains the weight of sports and entertainment for the company: “this experience entitles and prepares us to contribute, providing solutions to the great games that we will have in the future: in 2013 in the World Soccer Cup and in 2016, in the Olympic Games”.

By the end of the Games, Brazil exceeded the expectances and won 114 medals, and ended in the first place. For the involved professionals, it was a landmark in the Interned utilization as one of the main media channels.

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for the mobile wide band network expansion is the increasing use with new functionalities to support the high devices concentration at the same place – stadiums, convention centers, etc,” he mentions.

LTE Technology He also recalls that the government is prepared to have LTE (4th generation of cell telephony) ready for the World Soccer Cup, in 2014. There are some controversies to be solved with the operators however as they claim to have invested a great deal of money in the 3rd generation (3G) and do not think that it is valid to make new investments for a 30 day event.

Therefore, Cisco believes, that a Wi-Fi technology can be, once again, an alternative. “This technology has an important role in the transition from 3G to 4G. It can offer the same level of service that would be offered by 4G with no need of liberation, frequency auction, new regulations and, mainly, new investments. “The Wi-Fi should have a more relevant role than LTE for the World Soccer Cup, meeting the demand and with smaller investments”, says Uchoa.

Vice-admiral Bernardo José Pierantoni Gambôa, president of the Military Sports Committee in Brazil, during the organization of the 5th Military World Games, which took place in Rio de Janeiro, in 2011

rendering to the tourist, health, education, etc. “It is not possible to integrate the polices, to qualify collaborators, to

International Reinforcement And Cisco Brazilian operation receives a strong support from the main office to grub up investments with customers and partners. The complete support comes from the sports and entertainment unit, and this shows the relevance of the area and the corporation own marketing, which defined the London Olympic Games sponsorship strategy in 2012.

Uchoa declares that in spite of all the challenges referring to the infrastructure, TIC is also a strategic component in public security, hospitality, service

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The 2016 Olympic Games logo, in Rio de Janeiro

make efficient public transportation and airports feasible without TIC. We strongly act in Telecom, but we also have a strategy to take TIC to the other sectors”, he says.

As far as the government and the private initiative are concerned, the first investments cycle planned for the Cup is estimated in R$ 24 billion, and only includes airports, urban mobility, stadiums and ports. “Historically, the technology in those areas varies from 2% to 5% of the total. I think that about 5% of that value, of R$ 500 million to R$ 1.3 billion, is TIC within those projects”, points out Uchoa.

The second scheduled investments cycle for the Cup is late and it is expected to be defined in 2012. It should determine values for sustainability, safety, hotels, touristic segment, Telecom, IT, energy and health. And in it, Cisco can be not only a temporary supplier, but also to add value with its experience.

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UNRESTRICTED MOBILE CONNECTION

Cisco, Intel, IDC and Telefonica discuss trends of mobile telephony use, need of management and the data volume expansion. And they conclude: the safety is the critical point

H

ere in Brazil, Anatel data record expressive growths of pre-paid cell phones base, but worldwide it is in the corporate environment that the use of mobile devices is more outstanding.

The Connected Live User Experience study, carried out last year, shows a 20% growth, out of which 20% refers to companies which are accountable for 14% of new businesses and 7% referring to personal use.

“This shows the power of a trend that we classify as ‘Bring Your Own Device’, according to which there will be less frontiers between the personal and professional utilization of devices. The users are intensifying the use of personal equipments in the work”, said Rodrigo Abreu, president of Cisco do Brasil, in a panel about the zetabytes era, which was held in September.

The discussion also had the participation of the presidents of Brazilian operations of Intel, Fernando Martins; of IDC, Mauro Peres; and of Telefonica, Vladimir Barbieri. According to the “Stracting Value from the chaos” study, by IDC, the information volume more than will double at each year and in 2020 it should reach 1.9 billion terabytes. In the world this number already reached 2.6 billion smartphones, 1.3 trillion sensors, 25 billion intelligent devices in operation. The expectation is that

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about US$ 4 trillion will be spent to organize part of the information between 2005 and 2015.

The great change that was discussed by the executives was that at the time of mainframe, the information was structured and more controlled

“The IP traffic monitoring standardization permits to identify anomalies, to check corruption, to follow-up voice, video and ERP traffic” — RODRIGO ABREU, PRESIDENT OF CISCO BRASIL

by a few companies, whereas today 90% are non structured data, what should demand, until 2020, ten times as much servers and twice the investments in management systems and labor.

As an alternative to minimize the imposed effort to the corporations IT departments, the cloud computing is seen by 98% of respondents, in a survey carried out by IDC, as a consolidated trend and not as just a temporary fad. In four years, 10% of all information should be in cloud computing.

The safety still seems to be a matter that demands attention as, according to Peres, only 1/3 of all data have a minimum protection. Another discussed comparative during the debate is the 1.5 time growth of human efforts to keep up with the generated information whereas the machines for the same demand will probably grow 20 times.

Another thing that attracts the attention is the IP traffic growth in Latin America as the highest one in the world, and the forecast is that it will have a 50% yearly increase until 2015, because of the amplification of personal devices integrated to the data networks. In 2015, the proportion should be of two connected devices per capita. The participants reinforced that 90% of Internet traffic should be of video.

Information Safety

“It has been more dangerous to lose the smartphone than the wallet”

As far as safety is concerned, Telefonica has offered to its corporate customers the possibility of, in times of financial statements closing, for example, blocking the video traffic and give priority to ERP (the management systems). “Today, if a network to a bank does not supply the Automatic Teller Machine, a school does not supply the content and an assembly plant does not build a car”, comments Barbieri.

Fernando Martins, of Intel, analyzed that the safety has been so important for the company that, not by chance, they bought McAfee.

“We integrated processing architects

— Vladimir Barbieri, president of Telefônica in Brasil

— Mauro Peres, president of IDC Brasil

Uncontrolled Abreu mentioned that the global data volume is doubling at every 18 months, practically revising the Moore law, which forecasted that the computers processing power (the informatics in general, not the domestic computers) would double at every 24 months. IN Brazil, for example, it is estimated that 3 hexabytes of data are generated every month. “Compared to the world growth rhythm, we have a doubled data growth” points out Cisco executive.

The companies have increasingly dealt with collaborators who use social networks, chat and instantaneous messages by smartphones and tablets and, definitively, will distinguish less and less the personal and professional utilization of their equipments. Vladimir Barbiri, of Telefonica, compared: “it has been more dangerous to lose the smartphone than the wallet.”

“98% of people’s seen cloud computing as a trend consolidated and not as a fleeting thing. In four years, 10% of the information must be in cloud computing”

“We integrated processing architects to safety architects. We have allied software and hardware solutions and, from 2010 to 2015, we should improve in five times the cloud processes efficiency” FERNANDO MARTINS, PRESIDENT OF INTEL in BRASIL

to safety architects. We have allied software and hardware solutions and, from 2010 to 2015, we should improve in five times the cloud processes efficiency”, he pointed out.

Abreu points to the IP traffic monitoring standardization as he way to a better safety. “It is possible to identify anomalies, to heck corruption, to follow voice, video and ERP, and to take the IP networks management to any device”, he said.

Barbieri shows the need to establish policies, processes and trainings with employees, now that the frontiers between corporate and personal navigation are too thin. “With the M2M we will have to ‘capacitate’ the refrigerator to restrain from buying food when the family is on vacation”, he mentioned.

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SMART GRID: THE FUTURE OF ELECTRIC NETWORKS Smart grids technologies meet the expectances of environmental conservation, increase the concessionaries profitability and make the consumption management easier

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he concern with the environment is no longer the activists’ banner. Many companies have noticed that the good results obtained with the adoption of environmental policies, and the advantages result not only from the consequent gains of a “responsible” image, which is very appreciated by the public opinion and, of course, by

the consumers, but also from other purely economic reasons, resulting from the adoption of electric energy consumption reduction measures, for example.

Contrarily to these prerogatives, the massive entrance of information and telecommunication technologies in the companies increases the electric energy consumption. The num-

“The 21st century requires the integration of smart communication networks” — JOHN CHAMBERS, chairman of the board and ceo of cisco systems

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ber of data centers increases as the servers transmit, increasingly more, audio and video to a growing number of devices, such as notebooks, tablets, smartphones… Thus, the energy consumption is constantly increasing, and this is a preoccupying factor, as many countries do not adopt renewable energy generation sources and need to use more and more fossil (or nuclear) fuels to meet the demand.

On the other side of this consumption chain is the large energy producing power plants. They, contrarily to many other industries, have recorded a small evolution in their business model during the last century.

But the changes resulting from the transmission networks reformulation, from the convergence with telecommunications and the innovation of sub-stations, transformers and even in the consumption measuring process can change this historically negative retrospect.

Naturally these changes do now occur overnight, as in this sector the decisions are only taken after a great deal of planning. But in the next 20 years, the estimative is that the electric energy consumers will count on intelligent resources that will permit them to program their expenditures and increase the life of the transmis-

sion networks, a very expensive asset to the generating companies. This is where the smart grids get in.

In general terms, smart grids mean the application of the information technology (IT) to the power electric system, integrated to the telecommunications system and to the automated network infrastructure. It involves, among other measures, the installation of sensors on the transmission lines and the settlement of reliable communication systems.

These sensors have integrated chips, which generate information about the grid operation and performance, such as tension and current, and analyze them to determine, for example, if the tension is too high or low. If any problem is detected, the information is sent to a central analytical system, which will use the data to determine what is wrong and what are the measures to be taken.

Accounting There are many advantages in applying these systems. First, the concessionary company gains efficiency consuming less energy, to maintain the same service rendering quality, not to mention the carbon emissions reduction, in the case of power plants which use non-renewable sources.

Reliability is another important factor. The smart grid detects failures or reduction in the performance of those equipments which compose it, permitting that the concessionary repair them or replace them before there is an interruption in the energy supply. The grid can detect a failure and spot it with precision, enabling

Laura Ipsen, Senior Vice President and General Manager of Cisco: “We have more than 200 customers around the world, including from energy companies to big companies like Petrobrás”

very fast answers to the problem and isolating the impact to the customers.

In practice, these resources avoid great blackouts.

One last advantage is about the grid integration from point to point, which permits, for example, the installation of smart measuring devices at the consumer’s home, as well as solar panels or electric vehicles.

The electric industry is, therefore, in an inflexion point, in which the rhythm of change and new businesses opportunity are accelerating. Energetic policies and structural changes combine social and technological evolution, creating pressure on the electricity industry, referring to new designs, operation modes, infrastructure and regulation.

In this context, Cisco considers that the creation of businesses and

public policies effective strategies should help in transforming the global electricity industry, demanding a politics, economy and technology alignment. In the function of vice-president in the Connected Energy area of Cisco – which conducts the company operations in the smart grid area – is, since two years, the executive Laura Ipsen. “We have a end to end architecture, which goes from generation to consumption”, explains Laura. “We begin with sub-stations automation and today we have more than 200 customers around the world, including from energy companies to bug companies like Petrobrás, involving the oil and gas industry.”

Everything IP According to Laura, many of those customers came to Cisco to define the smart grid structure to be employed. “We do not manufacture the electronic measuring device, but we supply the measuring device intelligence”, she explains. “The smart grid technologies enable the energy company to capture the information that is generated in its operation, which can even be transformed into new revenue sources in the future.“ Laura also declares that, in short term, the opportunity for the energy companies is their efficiency increase.

“Before anything else, it is needed to create this ‘tissue’ of IP transmission grids, from the energy generation at the power plant to the consumer’s home”, she explains. Presently, Cisco has smart grid projects in large energy companies all over

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1 the world, including Asia, Australia and the United States. In USA, one of the biggest concerns is to increase the grids safety. In Brazil, on the other hand, the great opportunity is to reduce frauds.

In this case, the reduction of occurrences would result from the use of digital measuring devices, which are more difficult to be defrauded then the traditional ones. Furthermore, with the connection of this equipment, the energy consumption measurement can be made remotely.

The Country, however, does not have as yet a regulated market for the smart grid. The first steps are being made by concessionaries, with pilot projects and internal initiatives for its implementation. The Electric Energy National Agency (ANEEL in the Portuguese acronym) keeps in its drawer since 2009 a resolution based on a public consultation for the installation of measuring devices, mainly due to the projects high costs and the non existence of market standards, among other divergences.

Solutions Cisco has an extensive portfolio of smart grid solutions. They also involve sub-stations automation, by means of robust routers and switches prepared to deal with these hostile environments. The Energy Wise and Network Building Mediator techno-

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Cisco solutions include physical and virtual safety technology, as well as services to regulate adequacy and threats mitigation

logies are in the energy corporate management package, which help the companies to reduce costs and the carbon emission.

As far as the smart grid safety is concerned, Cisco solutions include physical and virtual safety technology, as well as services to regulate adequacy and threats mitigation.

About data centers implantation and operation, Cisco has as well-known expertise in providing safe and highly scalable technology for data management and store, including for smart grid operations.

With partners’ eco-system a far-reaching services portfolio is offered for smart grid, including planning, construction and execution of solutions for automated transmission and distribution, besides safety, management and residential and corporate energetic measurement.

Transformation According to John Chambers, Cisco President and CEO, the company strategy in the energy industry is to solve the customers’ problems by

using smart and integrated grid and architecture technologies.

“To transform the energy production, distribution and consumption using and to end IP platforms is the best way for sustainability”, he says.

This vision, which forecasts an architectonic approach about the customers’ needs, is also positive in preventing problems such as latency and interconnectivity. “The companies also win safety, as this grid is the optimum platform for defense”, explains the CEO. Chambers also calls the attention for the use of collaboration platforms in the concessionaries corporate structure. The use of tools such as Cisco Quad and WebEx, incorporated to video mobile devices – like the Cius tablet – and applied to a power plant daily activities can provide a great deal of contribution to the efficiency and agility gain in problems solving. “The 21st century demands the smart communication grids integration. Cisco acknowledges the presented opportunity and responsibility.”

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Phonoway - Integradora Cisco A Phonoway está presente no mercado de telecomunições há 20 anos como integradora de sistemas. Sua área de atuação abrange todo estado de São Paulo, Rio de Janeiro, Minas Gerais, Espírito Santo, Paraná e Região Nordeste do Brasil.

Suas estruturas comercial e técnica são certificadas e capacitadas para prestar um atendimento diferenciado aos seus clientes, do pré ao pós-venda. Seu portfolio de produtos garante soluções com alto nível tecnológico, qualidade, segurança e a melhor relação custo x beneficio aos seus clientes.

Estrutura Comercial – Pré-Venda Consultores externos Esta equipe ajuda o cliente a encontrar a melhor solução, considerando os principais pontos a serem analisados no projeto.

Engenharia de projetos – um dos diferenciais Phonoway Analisa, elabora e apresenta os projetos juntamente com os consultores.

Estrutura Técnica – Pós-Venda

• Central de Atendimento • Help Desk • Equipe Técnica Externa/Frota própria de Veículos • Suporte Técnico • Centro de Reparo • Laboratório de Pesquisa e Desenvolvimento • Outsourcing • Contratos de Manutenção - diferentes modalidades dentro do SLA solicitado pelo cliente • PMO - Project Management Office: escritório de gerenciamento de projetos, que possui uma equipe de profissionais especializada em gerenciar projetos baseados nas práticas PMI Redes locais cabeadas ou wireless • Switches • Roteadores • Access Points • Roteadores WLAN • Gerenciamento Soluções de Segurança • IDS/IPS - Detecção e Prevenção de Intrusos • Firewalls - Sistema de Segurança de Perímetro • MARS - Correlação de Eventos de Segurança • VPNA - acesso Remoto Seguro através da Internet Serviços • Site survey em redes wireless in door e out door • Serviços de análise de rede cabling/dados • Auditoria e Análise de rede • Gerenciamento Monitoramento Remoto de Redes e Equipamentos

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DUKE ENERGY ADOPTS CISCO SMART GRID SOLUTIONS

Besides guaranteeing the grid reliability, with more visibility and actual time analysis, Duke Energy smart grid project improved the infrastructure safety

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s Duke Energy infrastructure increased in USA, the highly complex sub-stations systems grid was a challenge to the company. The legated assets began to limit the actual time data availability for telemetry, and the systems became limited in terms of scalability. To aggravate the scenario, the company had equipments with more than a decade in service and a budged plan which restricted fast updating.

To deal with those matters, the managers began to plan a series of initiatives to improve the concessionary sub-stations and integrate their grid capacities, creating an automated smart grid on the Intelligent Electronic Devices (IEDs), protection relays and IP based grid.

Duke Energy is one of the largest electric energy companies in USA, with

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four million customers. Its production capacity is of about 35 thousand megawatts. The company also operates energy generation power plants in South America, including renewable energy.

The company smart grid project included the creation of a coherent grid in all the plant systems and in the corporate area. Based on standardized protocols, the infrastructure, besides helping to guarantee the grid reliability with more visibility and actual time analysis, also had the objective to improve the safety, enabling more visibility bout the sub-station systems performance and health.

IEDs were implanted to collect more telemetry data for monitoring, record and assessment, and to extend the assets lives with remote diagnoses and predictive maintenance. “We acknowledge that, with the growing number of smart devices at the sub-station, which count on the IP protocol for communications, we needed high reliable and robust grid devices to support those harsh environmental conditions”, says Elvis Landry, Duke Energy telecommunications grid design and support. “The Grid router and switch connected in grid totally changed our environmental challenge, increasing our operational flexibility”, he adds.

Solution Duke Energy took the decision to adopt the industry standards to guarantee the equipment reliability, even in hostile environments such as those of sub-stations. They chose the IEEE1613 standard as reference, to shield communication equipments against electromagnetic interferences and extreme meteorological conditions.

Based on this protocol, the company chose two Cisco solutions, the Connected Grid Router 2010 (CGR 2010) and the Connected Grid Switch 2520 (CGS 2520) as IP grid infrastructure for its primary sub-stations.

By increasing the IP infrastructure, Duke is now capable to support operational and non-operational data transmissions in one and only grid. Today the company connects its sub-stations using the same corporate system tools, providing more transparence and the grid assets managing capacity within each and every locality.

Better visibility and remote control of these devices improved the grid reliability and productivity. The new automation level permits a proactive maintenance programs management based on more accurate and complete telemetry systems.

The standardization also protects the investment and eventually permits to add services such as wireless voice, on IP (VoIP) and business video. According to the companies, Cisco total support to IPv6 protocol protects the investment and guarantees the implantation of new technologies to maintain the sub-station grids safe, reliable and scalable for the years to come.

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6 The Energy company now supports operational and nonoperational data transmissions in one and only grid

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gartner

THE VIDEO ASSUMES THE LEADERSHIP

Cisco explains why it is betting heavily in the undeniable trend to include video in all applications, both corporate and personal anytime, anywhere and from any device. “We, solutions suppliers, have no other option except supporting all this”, said O’Kon.

Any…

Cisco emphasized the Branch Transformation 3.0 during the Symposium ITXpo 2011. The solution permits the fast implantation of branches, a more intense use of video, mobility, communication high performance and costs reduction.

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isco had an active participation in Symposium ITxpo 2011, held in São Paulo, at the end of October, by Gartner, a technology research and assessment company. The Brazilian edition of the event – which happens in a number of cities around the world – is the main Gartner meeting in the Country and introduced exclusive strategic contents and market surveys.

The Symposium was attended by more than 1.1 thousand persons, including more than 200 CIOs and 24 international analysts. The sessions exposed strategic themes such as IT trends, cloud computing, outsourcing, mobility, social media, safety, challenges for CIO’s, among others.

Mariano O’Kon, Cisco collaboration engineering director for Latin America and Caribbean, was responsible for showing to the attendants to the event the

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6 The expenditures in cloud computing should increase 5 times faster than in other investments in IT main company bets for the area. And the video omnipresence in businesses platforms remains being one of them.

“The new Cisco collaboration experience includes mobility, social, visual and virtual components” , explained O’Kon. “And the video permeates the whole context, permitting what the persons want more: to become acquainted to each other.”

With the connected devices explosion and the companies becoming increasingly more social, the video omnipresence is imminent, and modifies the way people become acquainted to each other, Cisco believes. And this change enables a number of new collaboration ways, which can occur

Explaining Cisco “anywhere, anytime, any device” proposal, O’Kon introduced during ITxpo a number of solutions to support video, including the new devices that are compatible with Telepresence, a technology which is being used in a pioneering way in Latin America by the health sector in countries like Argentina and Chile.

Other Cisco technologies, like the Video Content, the Jabber and the clients for virtualization, “put the persons in the companies’ center of attention increasingly more social IT departments” explains O’Kon. Cisco booth in the event gave emphasis to the Branch Transformation 3.0, a solution for the fast technological advance of the companies branches, and which enables the use of technology to optimize businesses or to create new services. The solution also permits a more intense use of video, mobility, communication high performance and costs reduction for the customers, regardless the quantity of branches.

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ON THE TOP OF THE LIST The four great growth pillars, according to Gartner: 1 cloud computing 1 social media 1 data (or information) explosion 1 mobility

A NEW ROUND OF INVESTMENTS IN IT Gartner says that the CIT market in Brazil is healthful and will keep on expanding

D

uring the Symposium ITxpo 2011, Gartner made very optimistic prognoses about the Communication and Information Technology (CIT) in Brazil for the years to come. The expenditures with IT in the Country, according to the surveys company, should reach US$ 143.8 billion in 2012, a result 10.1% higher as compared to US$ 130.6 billion recorded in 2010.

The industry should have an average 9.9% yearly growth until 2014, a much higher result as compared to those recorded by countries like USA and Japan – the worldwide average will not exceed 5%.

“The Brazilian organizations embraced the global recession as an opportunity and looked for the technology as a decisive factor, and this helped the Country to have a fast recovery in the IT demand and growth”, said Peter Sondergaard, Gartner president and surveys global head.

The analyst believes that the IT role within the companies underwent an extreme change, as the new technologies not only support the businesses, but also create new products and services.

“Only this year, 350 global companies will invest more than US$ 1 billion in technology”, says the executive.

This impulse in IT adoption by the companies (and also by the consumers) is linked to four great pillars, according to the executive: cloud computing, social media, data (or information) explosion and mobility.

The change from the traditional IT

“Until 2014, applicative stores will be implemented by 60% of IT organizations. These powers impact will make obsolete the architectures of the last 20 years” — PETER SONDERGAARD, GARTNER VICE PRESIDENT

models to new businesses ways based on cloud is in its initial stage as yet, evaluates Gartner. The expenditures of US$ 74 billion in cloud this year represent just 3% of the companies’ total expenditure with technology. These services, however, should grow 5 times as faster than other investments in IT. In the case of social media, Sondergaard believes that the next step after

the massification – 20% of the world population participates in at least one social network – is the customers’, citizens’ and employees’ integration with the companies’ collaboration systems.

As far as the companies are concerned, 58% of them use some social media, being the Facebook and the Twitter the two preferred ones, and more than 21% of them are being prepared to introduce some initiative. “The IT leaders should immediately incorporate the social software capacities in their corporate systems”, defends the analyst.

The mobility consolidates these changes and it is not a trend any more.

According to the surveys company, between 2010 and 2016 almost 920 million tablets will be sold all over the world. The operational systems for computers will not be predominant in 2014, as devices as smartphones will be the majority. This represents a big change. It is not only behavioral or for the companies IT departments, but also for the sector, as companies like Microsoft will lose relevance.

“Until 2014, applicative store will be implemented by 60% of IT organizations. These powers impact will make obsolete the architectures of the last 20 years”, ponders Sondergaard.

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6 The IT market in Brazil, according to Gartner: 1 US$ 130.6 billion, in 2010 1 US$ 142 billion, in 2011 1 US$ 143.8 billion, in 2012 37

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OPERATORS

OPERATORS IN ACTION

TIM and Claro announce millionaire projects to meet the growing demand

C

isco do Brasil vertical operators is in a moment that is as warm as the wide band market in the Country. Allied to the good economic situation and the governmental investments, the data explosion – resulting from the massive adoption of smartphones and tablets – and coming of cable TV providers in the fast connections market accelerates the investments in infrastructure.

“We are comprehensively present in all huge, big and medium operators”, says Rodrigo Dienstmann, Cisco do Brasil operators director. “Cisco is present in this business with increasingly relevant technologies, s these companies’ growth is linked to the data offer, data center and video, in which we have an exceptional position”, he adds, by saying that today, the operators vertical participation

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is of approximately 50% of Cisco do Brasil total annual sales.

The solutions are diversified. The supplying core is on the routing architectures, which connect metropolitan areas (Carrier Ethernet) as well

the new technology called SP WiFi. With it, from hotspots located in several places of the city, it is possible to use WiFi grids to support 3G traffic in lower cost grids, besides aggregating value to the end user.

6 Claro announce investments in infrastructure and grid habilitation with the IP RAN technology to support the 4G grids. Until the end of 2011, the operator intends to have 100% of its access grid in IP as international backbones for the transmission of data, from fixed and mobile grids. Cisco technologies are present in the part of switching and data center server in practically all the big national grid providers.

New mobility solutions are in focus as well. Cisco has worked not only in the adequacy and positioning of mobile grids, but also in projects of

Telepresence is another technology that deserves to be pointed out. “In 2011, practically all the big operators bought telepresence solutions for internal use”, says Dienstmann. For the director, while they use the technology, besides obtaining operational advantages (productivity increase and travel costs reduction), naturally look for ways to sell the technology as a

service. During the Futurecom 2011, Embratel was the first operator in the Country to introduce this kind of offer with Cisco equipments.

Demand The operators’ growth is very accelerated, thanks to the video data explosion and to the wide band penetration.

In 2011, Christmas promises to be “of smartphones’, increasing the demand even more. “Due to the data center and video services, Cisco sales levels are higher than ever”, says Diestmann.

And the future also holds a diversification of the market adopted solutions. Cisco should keep on investing in traditional architectures, but the disproportionate video consumption increase should stimulate the operators to consume more solutions in the area of optical grids, data centers and cloud computing. According to Dienstmann, “all operators are coming to us when they face the demand, but in different speeds”.

This movement is not restricted to big players. The small operators are also growing, as is the case of those operators which act in the cable TV market, a recently regulated industry.

They need all kinds of services, from financing to technical assistance, for their grids project. Their technological needs are as sophisticated as those of big operators. These companies known as challengers, count with an exclusive area at Cisco which takes care of smaller operators, devoted to understand the market and create compatible solutions, with the personal and resources restrictions.

Success Cases In the last few months, some operators communicated their efforts to update their grids with the use of Cisco solutions. This is the case of TIM, which invested R$ 1.3 million in the migration of its grid to protocol IPv6.

This way, the operator expects to obtain an immediate scale gain for data routing and transport, mainly in services such as video and IPTV, besides expanding its service portfolio and customers’ base.

The project conduction was carried out in partnership with Cisco and Promon Logicalis. The companies built the technical planning and the actions definition to determine standards and configure the grid and the systems.

“With the IP grid preparation, Intelig (a company of TIM Brasil group) guarantees the expansion of the quantity of available IP numbers”, explains Clau-

“We are present in all operators”

dio Merulla, responsible for TIM Brasil transport grid. Furthermore, it now has new technologies to increase the voice and data services use capacity.”

“All operators have extremely serious initiatives for the IPv6, as this is an inexorable migration”, says Rodrigo Dienstmann. As the IPv4 address come to an end, the operators are making a roadmap which involves not only new equipments, but also an operational strategy to use both architectures and plan an investment distribution.

Another bit national operator, Claro, recently announced investments in infrastructure and grid habilitation with the IP RAN (IP Radio Access Network) technology, which interconnects the radio stations base to the backbone with optic fibers. The objective is to support the next generation of mobile grids (4H). Besides, until the end of 2011, Claro intends to have 100% of its access grid in IP, and Cisco is one of this solution suppliers.

“We are preparing ourselves to have a totally IP access grid, with more than 8.5 thousand installed routers, giving priority in the use of optic fibers as the transport means, with a total construction in excess of 89 thousand kilometers of fiber”, informs Márcio Nunes, Claro platforms and grid director.

Presently, Claro has 73% of its 3G sits with the IP RAN technology. The announced investment by the operator in Brazil until the end of 2012 is of about R$ 3.5 billion. Considering all the América Móvil group companies – Claro, Embratel and NET – R$ 10 billion will be invested to enlarge the grid and win new markets.

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— RODRIGO DIENSTMANN, CISCO BRAZIL DIRECTOR

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HEALTH

PHYSICIAN ON DUTY Cisco leads telemedicine project to prove that practice not only reduces costs, but increases the care scale and solves problems such as critical patient removal

C

isco begins to reap the fruits of its projects around the world to disseminate the benefits of telemedicine utilization to solve different demands in the health area. The company counts with a new vertical which, together with the education one, is one the company’s priorities and, since three years, is conducting eight pilot projects with different applications en telemedicine.

The first results of this initiative are beginning to be seen. In Chile, where Cisco carried out a pilot project soon after the February 2010 earthquake, the company integrates at least two

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wining consortiums of public bids for the installation of its technology. And in Argentina, the pilot carried out in a hospital with children care excellence generated a project of 130 points, presently under bid.

Gustavo Menendez-Bernales, director of Cisco internet business solution group, says that telemedicine is one of the most promising applications for the video technology – one of the five Cisco priorities, and seen by the company as the new voice.

“Just as the voice was the communication element until now, the company understands that video will be the new way of communication of the future

society. We believe that the technology will have a great impact in the health area, and decided to foment pilots together with partners around the world, covering a number of different needs. And we believe that the video applied in the medical area has a lot to trigger”, says Menendez.

Reconstruction The executive was in Brazil for a presentation during the 1st Congresso Anual Mundial de Assistência Médica – América Latina (the 1st Annual Congress of Worldwide Medical Assistance – Latin America) held on 24 and 25 of October in Rio de Janeiro.

In the panel “Accessible technological Innovations for Health Telecare”, Menendez displayed in his speech “Innovation and Collaboration Models by means of Telehealth Solutions, a Latin American Perspective”, the results of pilots carried out in Argentina, Chile, USA, New Zealand, India, France, Scotland and China.

In the projects, besides the technology, Cisco introduces solutions for the work flow automation, offering assessment services that help the customers in implanting the projects and, above all, the change management. In Chile, for example, he project helped the local health ministry to recover almost 60% of the health system operational capacity which was lost during the earthquake of February 27 2010.

The project used the technology to provide a higher medical operational capacity, mainly for smaller hospitals

which did not have as many doctors nor infrastructure, but received many patients.

Telepresence rooms were installed in a high complexity center hospital, in two medium and small remote hospitals in rural areas and in a health primary attention in Santiago, the most affected city by the earthquake.

From there specialties were offered in the clinics, cardiologic, neurology, psychiatric, children’s care, dermatology and gastronomy areas.

The results could be measured by the waiting time reduction, which went from 200 to five days, and by the lean processes, which were reduced from 70 more bureaucratic steps, of which the doctors had no participation, to just 10 phases, with the doctors’ active participation. “The medical decision became much faster”, observes Menendez.

Cisco health vertical is conducting pilot projects with different telemedicine applications

Gustavo Menendez-Bernales, Cisco internet business solution group: telemedicine is one of the most promising applications for the video technology.

Remote Medicine In Argentina the project was conducted with Hospital Garrahan, an excellence national unit in children’s care and infecting diseases, and the best children’s hospital in that country. The unit attracts to its facilities, in Buenos Aires, patients from all over the country, and this collapses the service rendered. The project aims at providing a remote medicine so the patients do not need to go to Buenos Aires, to optimize the hospital capacity and avoid inconveniences with persons who have locomotion problems.

The pilot was carried out with a hospital located in the city of Neuquen, in Patagonia, and now the government is expanding it to 130 hospitals with resources from the Science and Technology Ministry and the Development Inter-American Bank. “The results can be seen by checking the remote diagnoses which proved to be just the same in 99% of the cases. Furthermore, the users – doctors, patients and parents - showed a high satisfaction rate”, observes Menendez.

Virtual Clinic In USA, Cisco took part in a labor

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HEALTH

6 The use of telemedicine in Chile health system reconstruction, after the 2010 earthquake, generated the following benefits: 1 The waiting time for consultation was reduced from 200 to five days 1 The processes were reduced from 70 more bureaucratic steps to just 10 phases

Fruits medicine project, with the installation of equipments in the campus where 10 thousand employees of the company work. The campus received a virtual clinic connected to a medical insurance clinic.

In China, on the other hand, the telemedicine was used in mobile units.

In New Zealand and India the project involves rural telemedicine for the doctors’ access to remote localities.

Equipped with laptop with video technology and high definition camera, the doctors are connected, by means of electronic medical consultation applicative, to a remote medical center which provides the specialties. A ultra-sound information can be sent

to the center and it responds with a diagnosis, interacts with the doctor by video and, in some cases, with the patient as well.

In France, Cisco connected the Paris Hospital to a geriatric home to avoid the old patients’ transportation, mainly generating financial economy, as the geriatric patients’ removal requires ambulance and a support team, with nurses and drivers, at a high cost, aggravated by the time – if the doctors’ advice takes more than six hours, the team must be replaced by another one. The French Health Ministry does not communicate the values, but the results point to a substantial economy, according to Menendez.

REGULATORY MATTERS Each and every country has its particularities, but those which had a great advance in telemedicine regulation were Colombia and Brazil, which has rules that benefit the rural medicine and in Indian communities, but did not regulate the medical practice as yet.

Colombia, on the other hand, determined that, for those institutions which want to use telemedicine, it will be necessary to obtain an accreditation as a telemedicine issuing and receiving entity.

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All these initiatives were possible in partnerships with service providers, manufacturers and telephony operators, each one cooperating with its specialty with no cost. Besides the projects in bidding phase by the governments of Chile and Argentine, the experience has generated businesses in other Latin countries. In Mexico, for example, Cisco implanted a project with 170 points for the State Workers’ Social Services Institute. The points can be a health primary room, a doctor’s office or hospitals. In Colombia, two private institutions have declared their interest in telemedicine. In USA there is a partnership with an institution which wants telemedicine for Latin American countries. In Brazil, Cisco negotiates projects with two excellent hospitals in São Paulo.

The strategy is to go on with other pilots in areas which were not contemplated and innovation areas such as telemedicine on the patient’s bed, or in patients’ transference from health primary rooms to highly complexity hospitals. “We want to keep on doing more different and relevant pilots. And for those already installed we are seeing many market opportunities”, concludes Menendez.

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1

SUCCESS CASE

HALF MILLION IN CASH Ramos Transportes adopts a tracking and VoIP solution in a project which generates costs reduction of R$ 500 thousand per month

W

ith 73 year old and among the biggest and more traditional transporting companies in the Country, Ramos Transportes sees the results of pioneer projects in Latin America: the installation of a telephony structure based in a centralized VoIP, easily manageable and

with a reduced operation cost and of a WiFi grid to control the cargoes tracking, besides the adoption of data collectors.

The projects of this Minas Gerais State company which was founded by Roque Ramos in 1938 were conducted

by NEC do Brasil, in partnership with Cisco, to prevent problems in Ramos operation and communications management. According to Fabiano Matos Pínheiro, IT infrastructure manager of Ramos Transportes, in both they had gains in terms of flexibility and scalability, besides the costs reduction.

“The quick service rendering and the operational efficiency are crucial elements for our business. We could increase the operational efficiency and make maintenance and management actions easier, besides a costs reduction of about R$ 500 thousand per year”, he points out.

Centralization

“The quick service rendering and the operational efficiency are crucial elements for our business” FABIANO MATOS PINHEIRO, RAMOS TRANSPORTE IT INFRASTRUCTURE MANAGER

With branches all over Brazil and in continuous expansion, the transporting company has presently 68 units. The WiFi grid structure supports about 500 data collectors used to control and track the cargoes flow.

The system has about 2 thousand ramification, SIP crossing point with operator and numeration plan for Brazil as a whole, besides interfaces in all branches and wireless infrastructure with centralizes management.

Luiz Villella, Nec do Brasil marketing and businesses director, explains that the project enables the service rendering centralization by means of just one call center. “Due to the constant expansion of Ramos Transportes the company’s businesses became extremely diversified. For this reason we developed a totally customized and pioneering solution in Latin America, specifically meeting the customer’s needs”, he says.

Cisco took part in the project, by helping in the customer’s total understanding of the operation and supplying a collaboration solution, with a high cost-benefit. The high awareness of the manufacturer’s sales team about the vertical segments was also an important part in the total awareness of the customer’s needs, thus Cisco and Nec became Ramos reliable technology consultants.

In establishing the collaboration concept, the telephonic calls among the branches are now made as if they were extensions and the calls to external numbers are accounted with a unique tariff system, also contributing to the telephony costs reduction.

“This structure became vital for Ramos operations, as it feeds the whole cargoes logistics system. We contacted NEC in a moment when we noticed some instability and, as always, they gave us an immediate and efficient answer”, concludes Pinheiro.

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ARTICLE

SAFE AND EXPANSIBLE INTRANETS WITH GET VPN You can employ GET VPN for the assembly of an Intranet group and, at the same time, traditional IPSec for a safe internet connection

BY Alexandre M. S. P. Moraes*

T

he term VPN (Virtual Private Network) is used to represent technologies that are supposed to emulate the characteristics of a private network even when the data are transported over a shared infrastructure. The common motivation to the various VPN solutions is to provide an economically feasible alternative to the WAN communication dedicated circuits, not jeopardizing the safety aspects.

But the term safety is a far-reaching one when we consider it under the perspective of each and every analyzed technology. The two most common VPN modalities (IPSec and MPLS-VPN) are optimized to solve complementary problems and also have complementary challenges.

The IPSec safety architecture provides answers to questions such as data cryptography, integrity, and cryptographic keys authentication and management. And all this is done by means of standardized protocols and algorithms. Due to this fact it became an almost omnipresent reference when the theme is VPN. The IPSec model however foresees the use of point to point negotiations between the communicating parts and finds challenges, mainly of routing, when it needs to be implanted in large scale.

The MPLS-VPN service, on the other hand, foresees the transport and optimized routing (any-to-any) logical

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segmentation, but brings no definition associated to the disciplines classes that are treated by the framework IPSec. Faced with the exposed capacities, we now consider the demand to assembly the Intranet of a large company which uses IP Unified Communications among its sites (any-to-any traffic interest), but that to met the regulations of its market segment, needs to leave off the benefits provided by the IPSec (mainly data cryptography).

In a first analysis, two simplistic answers could be presented: Point-to-point IPSec sessions could be assembled between each remote entity and the central site. This approach would not be a satisfactory one, as it could jeopardize the acceptable delay goal (150ms) for the voice traffic.

Furthermore, we would be leaving off the full-mesh connectivity which characterizes the MPLS. Sessions (tunnels) could be configured between every two remote points, in order to avoid the passage through the central locality. Besides being practically unmanageable under the configuration stand point, such a scenario would require that each remote VPN gateway (typically a router) supported a very large number of simultaneous tunnels, and this would result in a cost increase.

If the mere assumption of IPSec overlapping MPLS does not meet the

specified needs, why couldn’t we develop a technology that would utilize the IPSec definitions without leaving off the optimized connectivity provided by the MPLS? This was exactly what Cisco did…

Based on the RFC3547 Group Domain of Interpretation – GDOI) and assuming the premise that for Intranets it is not necessary to worry with the question of hiding the private IP address, Cisco created the Group Encrypted Transport VPN (GET VPN) technology, the essential characteristics of which are listed below: Creation of Security Associations for gateway groups instead of the traditional point-to-point. This option is justified, as with Intranets we assume that the participant VPN gateways have the same confidence level. The gateway admission control (Group Member, in the GET VPN context) to a group is done by a new entity called Key Server, which is also accountable to distribute, in a centralized way, the cryptography keys and policies to be used by the group members.

With the IP header preservation in the encrypted package therewith no need to change the standardized IPSec (ESP) package format. This means that an encrypted package with GET VPN is a particular case of PISed and, therefore, it permits to utilize all the encrypted algorithms and hardware built for the traditional VPN technology.

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ARTICLE

Some benefits naturally result from such definitions: The header preservation guarantees that the encrypted packages use the same routing of those non-encrypted ones, so it is not necessary to create a new routing layer for the VPN traffic.

The value in the CSCP field is automatically copied to the external IP header and, therefore, the investment in QoS (classification and marking) is still valid for the encrypted traffic.

It is possible to account for the network utilization, by user, regardless the packages to be encrypted. This represents a visibility gain as compared to the traditional IPSec. For the data the key of which the Group Members have to decode the traffic that is sent by any group member, the distribution of multicast content with cryptography becomes natural and direct (just like the one for non-encrypted traffic). It should be pointed out here that the GET VPN is the first technology to overcome

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this challenge.

The cryptography policies management is facilitated, as it is done by the Key Server in a centralized manner. This is particularly relevant for the service providers who do not need to configure VPN tunnels and interest definitions of encrypted in hundreds of equipments.

A critical aspect to keep in mind is that a qualified router for such solution doesn’t leave off the classical IPSec resources. You can use GET VPN for the assembly of an Intranet group and, at the same time, a traditional IPSec for another safe Internet connection. Another relevant point is that the same router can participate, simultaneously, of several different groups, thus permitting that you obtain a simple solution of departments’ isolation within the same company.

Due to this capacity to extract the best of IPSec and MPLS-VPN worlds, the GET VPN solutions is

an excellent choice for the assembly of safe Intranets, particularly for those institutions which need to follow more restrictive rules (such as those of the financial, health and governmental areas). Therefore, if you have a WAN Network project and is concerned about the data safety, it is highly recommended that you consider this powerful safe connection option.

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To know more about the GET VPN technology:: http://www.cisco.com/en/US/products/ps7180/index.html Mini Biography *Alexandre M. S. P. Moraes is graduated in Electronic Engineering by Instituto Tecnológico de Aeronáutica (ITA) and acts as a Systems Engineer at Cisco since 1998. He is based in Brasília and has the CCIE (Routing/ Switching. Safety and Service Provider) and CISSP certifications..

Nós estabelecemos um padrão em otimização da força de trabalho.

Então, elevamos este padrão.

Cinco vezes.

Workforce Optimization

TM

(Otimização da Força de Trabalho)

Análise da voz do Cliente | Monitoramento da Qualidade | Gerenciamento da Força de Trabalho Gravação | Desktop e Análise de Processo | Gerenciamento Performance | e-Learning | Coaching

Apresentamos ao mercado a 5ª geração da solução Workforce Optimization.

Desde 2005, o pacote Impact 360® Workforce OptimizationTM (Otimização da Força de Trabalho) da Verint® Systems tem ajudado na redefinição do atendimento, reunindo todas as principais funções de contact center em uma única plataforma.

Agora, esta solução de 5ª geração está estabelecendo novos padrões para:  Colaboração em tempo real  Navegação e facilidade de uso  Custo total de propriedade  Administração simplificada do sistema  Detalhamento das funcionalidades

Saiba como o Impact 360 pode fornecer a sua organização a visibilidade sobre o que os clientes pensam, desejam e precisam — e com que eficácia você está proporcionando estes valores. É Inteligência em Ação. Visite www.verint.com.br TM

ou ligue para +55 (11) 2933-9150.

© Copyright Verint Systems Inc. 2011. Todos os direitos reservados mundialmente.

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