OneTerra in a nutshell
OneTerra is an innovative Italian start-up that offers a distinctive technological solution for the world of Real Estate by implementing solutions and services for the implementation of Smart Buildings as a service (SaaS).
Founded in 2020 by Stirling Bridge, OneTerra integrates advanced technology and sustainability principles to transform the real estate sector, creating economic value and social impact.
Our Big Team
The OneTerra team consists of four key figures:
Marco, with over 25 years of experience in the area of marketing, sales, and business development, has successfully worked in companies active in both specialist and consumer markets. He has extensive experience in start-up, turnaround, and IPO environments, integrating these skills with his previous background.
Rosaria is a Creative Director and Marketing Strategist with over twenty years of experience. She has extensive experience in marketing, branding and product design, user experience (UX) and user interface (UI) design, and people engagement. Her career has been characterized by a particular focus on leading strategic initiatives to improve user interaction and the overall experience in corporate and institutional communications.
Pietro is an experienced Chief Technology Officer (CTO) with over 20 years of experience in software engineering. He excels in leading technology initiatives, with expertise in development, architecture, cloud computing, and DevOps. He is known for his leading role in innovation and digital transformation, having successfully launched numerous high-impact products.
has over twenty years of experience in the real estate sector, in his role as CEO of large real estate companies. Focused on the management and implementation of significant projects and major urban redevelopments, he currently offers his consolidated experience as a strategic consultant for OneTerra. He actively contributes to the definition of the company strategy and the implementation of innovative solutions in the real estate field.
Luca Parnasi
Founder & Strategic Consultant
Pietro Tricarico
Founder & Chief Technology Officer
Rosaria Velleca
Founder & Head of Product and Design
Marco Filippi
Founder & Managing Director
Vision and Mission
OneTerra aims to revolutionize the Smart Building market by providing a platform that monitors and manages real time data on energy consumption, air quality, humidity, CO2 levels and other key metrics, with the goal of improving occupant well-being and reducing operating costs. The platform also promotes sustainability and energy savings by directly engaging users through edutainment and gamification features.
The OneTerra proposal is based on four main pillars:
Data monitoring and reporting: dashboards that collect real-time data thanks to a network of sensors installed in buildings.
People engagement: A mobile platform that educates occupants on sustainable practices through games and challenges, rewarding eco-compatible behaviors.
Sustainability certifications: Support in the process of obtaining and maintaining green certifications such as LEED and BREEAM, thanks to initial assessments and continuous monitoring of requirements.
Technological integration: A scalable solution based on Microsoft Azure, capable of interacting with a variety of data sources and third-party applications, improving energy efficiency and building comfort even by retroacting on the building's systems.
A key component of Building Automation Systems (BAS), the global Smart Building market is growing rapidly, with a projected compound annual growth rate (CAGR) between 9% and 10.5%. In Italy, the market for Smart Building services is estimated to be around €1.9 billion, with significant growth potential influenced by exogenous trends such as the increase in sustainability certifications, the tightening of environmental regulations, and greater ESG awareness.
Competitive Advantages
OneTerra stands out from competitors thanks to its integrated offer that combines advanced data monitoring with user interaction and ESG certification support. This unique combination not only increases property value and reduces operating costs, but also improves occupant well being, making buildings more attractive to owners, tenants, investors, and public institutions.
What we do
OneTerra’s proposition can be read in a number of ways
ENVIRONMENTAL SUSTAINABILITY WELLBEING
The platform OneTerra
The platform OneTerra
OneTerra uses best-of-breed technology with state-of-the-art support tools.
Through an open and scalable platform, it is able to interact with both the building (via its installed sensors) and the people who live in it through the OneTerra app.
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APIs and connectors to integrate heterogeneous data sources (sensors, people feedback, third party applications API.
Cloud native platform based on Microsoft Azure, contanierized, and orchestrated by Kubernetes :simple, fast, secure and scalable. 01 02 04
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Algorithms for energy efficiency, perceived level of well-being within the building and sustainability of the property.
Web app dedicated to energy managers, hr managers and facility managers for the ESG management of the building.
Mobile app (available on ios & android) for the engagement of the company population.
Energy efficiency and lower emissions
ENVIRONMENTAL SUSTAINABILITY
Consume less and respect the environment: with OneTerra it’s easy. Temperature and humidity are the basis of a building’s thermal comfort, but also a determining element of energy consumption and therefore its environmental footprint.
Through its IoT platform, One Terra monitors in real time the consumption of electricity and heat inside buildings.
Integrating this data with the comfort of occupants, the platform allows the activation of automatic control policies to manage consumption in real time, while ensuring people’s well-being without compromising it.
Cost and emission savings between 10% and 30% can be achieved depending on the building condition.
La circolarità è un driver cardine della sostenibilità.
Circularity is a key driver of sustainability.
OneTerra monitors the building’s water consumption and where it is intended to be reused. It also makes IoT solutions available for waste monitoring.
ENVIRONMENTAL SUSTAINABILITY
Edutainment & gamification for sustainability
Sustainability in real estate goes beyond technology. It is a change that starts with the individual. OneTerra focuses on individual behaviors to drive sustainable transformation, using data from its IoT platform to connect them to the context of buildings. This tool provides awareness and measurability of actions towards sustainability. However, tackling the environmental issue can be difficult, with many people sceptical about the potential for change. OneTerra aims to promote awareness and knowledge with a fun gamification approach, demonstrating that it is possible to learn and act for change in a light and fun way.
ENVIRONMENTAL SUSTAINABILITY
The green transition is a continuous improvement path that must increasingly be based on concrete and measurable results. One Terra provides its customers with a pre-construction assessment based on green certification protocols (LEED, BREAM, SRI) that helps to define the best route and real performance data to monitor it. However, achieving concrete results in management often requires effective collaboration between owner and tenant that is not always easy to achieve. OneTerra solves this challenge by bringing these figures together in a path that generates operational benefits for both through the ESG theme, creating shared value. Certification in green key real estate management becomes much easier thanks to the OneTerra platform.
Control of comfort level and Health of the environment
The psycho-physical well-being of people in buildings is the key to resource productivity.
Even more so in this post-pandemic moment where people feel a great sense of uncertainty in the return to normality.
The OneTerra platform continuously measures the health of workplaces.
Temperature, humidity, CO2 level and fine dust allow to Optimise comfort and air quality in the building as well as the control of lighting quality.
The result is a healthier and safer environment where people can feel at ease again.
The commitment to people and the environment must be communicated.
For this OneTerra prepares a signage plan inside the building with screens that communicate in real time the key data of the building in terms of comfort and sustainability and provides feedback panels in common areas such as bathrooms that allow Receive immediate feedback on perceived quality. In addition, through the One Terra app, the employee/ customer can participate and have fun with the gamified change management program dedicated to sustainability. OneTerra creates so many touchpoints with the individual that together they create a real two-way communication channel between people and building.
Through the mobile app, those who live in the building become members of a community linked to sustainability that, by playing, learns and challenges itself in the continuous refinement of its sustainable attitude.
Through OneTerra, each company proposes to its business community/customers challenges aimed at reducing the environmental impact. Through the missions each user will be able to play and earn points through specific behaviors and actions that create real impact. When you reach certain thresholds, you have access to multiple benefits related to the sustainable world made available by OneTerra and realized through its partners, ideally at local community level. Users can join in the community in groups and form teams that go "beyond" the concept of individual.
OTi is an innovative hub that seamlessly integrates with our sustainability-focused One People app. This state-of-the-art totem serves as a dynamic display, showing real-time monitoring of resources within the building and highlighting active challenges related to the gamification path available on the One Pepole app
With a user-friendly interface, it transforms complex data into visually appealing graphs, making sustainability metrics easily accessible to everyone.
We are primarily addressed to owners (owners) and inhabitants/ tenants (tenants) of management offices, shopping centers, logistics facilities and hotels interested in living sustainability according to a new management paradigm that can be concretely implemented.
OneTerra’s proposal generates positive externalities by involving a wide audience of stakeholders.
TENANT
FACILITY MANAGERS
OWNER INVESTORS
• Increase in value of the building
• Reduced time-to-market
• Greater well-being
• Most positive life/work experience
• Greater energy saving
• Better quality of life in the space
PUBLIC ADMINISTRATION
• Highest return on investment
• Positive impact on the social community
• Development of Smart Cities
• Compliance and adherence to regulations
How we create value
Through the adoption of OneTerra a property is valued both for its owners and for the tenants by enabling some valuable streams
EMISSION REDUCTION (DECARBONISATION)
OneTerra offers a fast and timely response to the issues of decarbonization allowing a tangible reduction in energy consumption and emission levels.
In addition, by offering a preventive assessment on sustainability and an operational path that combines building data and people’s behaviors, it makes more Facilitating the dialogue between owner and tenant and the addition of effective policies also aimed at green certification and its maintenance over time.
MORE VISIBILITY TO SUSTAINABILITY COMMITMENT
measures, behaviour and actions that, starting from the individual, trigger a virtuous path of awareness and change thus giving Value to the social balance of the stakeholders involved. It also facilitates access to a range of Financial facilities such as green bonds and Industry 4/5.0.
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PERCEIVED QUALITY - COSTS
Through its own service platform OneTerra improves the perceived quality of the building in terms of comfort, health and cleaning. Also providing a series of insights on the real use of the building, it allows to affect the costs of operational maintenance and facility management Finally, the collection of central ESG data for contribution to various certification and reporting systems..
SUSTAINABLE ECONOMIC MODEL
No upfront investment for infrastructure and maintenance but a multi-year annual fee that depends on the portfolio of use cases adopted and the complexity of the property. Simple and transparent.
Proposes an integrated approach that can unite owner and owner/tenant in the valuation of real estate in ESG key according to a logic win-win that generates significant value paths for both.
One Terra proposes a new model of building management based on a human-centric approach and a technology of value that measures and suggests a more responsible path towards the future.
Our proposition is based on some peculiarities
For the first time on the market, combines building performance data and individual behaviors into a single value approach to support green transition.
Communicate through a simple, engaging and immediate language.
Operational Installations Startup
OneTerra has moved beyond the development phase and has entered the operational phase. In May 2024, OneTerra signed its first contract, installing its hardware and software systems in the offices of Dentons, one of the world's leading law firms. The use of OT systems will allow Dentons to save up to 20% on energy consumption and promote sustainable behaviors among employees.
Building on this success, OneTerra has further extended its impact on the firm's environmental sustainability and operational efficiency by also building the Rome headquarters, further extending its impact on environmental sustainability and operational efficiency.
ANDY WARHOL
"I think having land and not ruining it is the most beautiful art that anybody could ever want."