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Contents creative and promotional SErvices


customer Services 56 gaming accessories 60 international distribution 76 legal services 98 localisation, qa and testing 102 manufacturing services 118 recruitment 126

Sponsored by OPM Recruitment

software development 140 uk distribution and logistics 148 company a-z 152

Adotomi agency 6 AGI world 8 AN.X 10 BASTION 12 Bezier and hicksville 14 buzz 16 studio diva 18 Fink 20 FLUID 22 24 frontroom 26

01 creative and promotional services gem 28 INDIGO PEARL 30 keef creative 32 Mi 34 oM 36 peppermint p 38 PMA digital 40 premier PR 42 realtime uk 44 side and sidelines 46 sjs london 48 studio co2 50 THE AUDIO GUYS 52 UBER AGENCY 54


creative & promotional seRvices

Adotomi Agency Tel: +972 (0)37 915 300 Fax: +972 (0)36 39 2577 Email: Website:

Key contacts: Joe McCormack, CEO

Established in 2007, Adotomi is a specialist agency providing customised marketing solutions to the video games industry. With our expertise and passion for games, we provide tailored solutions to fit your game. From player acquisition to brand localisation, we listen to our partners' visions and convert them into reality with specialist marketing solutions.

Stephen Caffery Partner Development Manager Address: 90 Menachem Begin Road 2nd Floor Tel Aviv 67138 Israel

With our great reputation, professionalism and industry expertise we have partnered with some of the most reputable publishers and developers in the gaming world; Bigpoint, Jagex and Aeria Games, just to name a few, to target the right playerbase for their games.

Employees: 20-50 Established: 2007




creative & promotional seRvices

AGI World Ltd Tel: 0207 602 9119 Email: Website:

Key contacts: Graham Hargreaves

AGI is a world leader in end-to-end communication solutions, creating and delivering everything from the most effective marketing campaigns, eye-catching packaging design, trade marketing communications, advertising and interactive media.

John Hyslop Stuart Hobbs

With creative teams in London, Paris, Los Angeles, San Francisco and Sydney, we can deliver design, digital, localisation and prepress services on a global scale in addition to special packaging, print, and marketing collateral.

Clare Godson Address: Berghem Mews Blythe Road London W14 0HN

AGI have the capability to handle projects from concept to marketplace, including creative production allowing you to streamline your internal processes, remove the middleman, and reduce both your costs and speed to market.

Employees: 1,500 We have a long serving client list that includes Disney, Fox, Paramount, Universal, Sony, EA, Activision, Microsoft, Take Two Interactive, Nordic Games and many more...

Established: 1968




creative & promotional seRvices

AN.X Tel: 020 7785 7156 Email: Website:

Key contacts: Jon Sloan Ed Deighton Jayshree Mistry Address: 1 Quality Court Chancery Lane London WC2A 1HR Employees: 10 Established: 1996

Specialists in content creation, design, branding and strategy for the leisure and entertainment industries. We’re an advertising agency that offers much more than you’d expect. As well as the usual design for print, POS, packaging and broadcast, we’ve worked with many publishers to help them develop their existing IPs, through both strategic advice and content creation, including scriptwriting. Our team has experience on your side of the fence, holding senior roles at publishers in the UK, France and America, so we understand the processes and structures you operate within. Whatever stage your product is at, we can help ensure that it is planted firmly in the minds of your target audience via sharp positioning, strategic promotions, relevant advertising and stand-out packaging and POS. • Content creation and IP development • Scriptwriting • Comic creation and publishing from sister company com.x • Game greenlight processes • Design • Strategy • Marketing communications • Copywriting • Advertising • Point of Sale • Packaging • First party print submissions • Video/TV production




creative & promotional seRvices

Bastion Tel: +44 (0)20 7421 7600 Fax: +44 (0)20 7421 7601 Email: Website:

Key contacts: Dean Barrett

bastion is a longtime leader in creating marketmaking campaigns for interactive entertainment brands and companies.

Charlotte Le Rougetel

Now two new divisions are part of the bastion family.

Christina Erskine is harnessing the power of the social media space for our clients and delivering amazing results. If you’re sceptical about how this medium can work for you – give us a call.

Ravi Vijh Address: 32-38 Saffron Hill London, EC1N 8FH

b.on is helping our clients shape and build their online presence. From website creation and delivery through to day-to-day management, our teams ensure that your online presence is engaging at every level.

Employees: 9 Established: 1992


bastion is also one of the founding partners of the onevovice network, a global network of likeminded agencies who lead their field within their country. With offices in New York, Los Angeles, Frankfurt, Paris, Milan, Madrid and London, we’re able to take your message global: quickly, efficiently and effectively.



creative & promotional seRvices

Bezier & Hicksville Tel: 0207 534 8800 Fax: 0207 453 8805 Website: a Bezier company

Key contacts: Allison Grant Commercial/Clients Services Director Rennie Mitchell Creative Director Address: Golden House 30 Great Pulteney Street London, W1F 9NN Employees: 900 Established: 1975

Bezier is Europe’s leading Retail Marketing Company. We work with our global brand and retail clients to help them gain a greater share of their markets through a dynamic range of belowthe-line services, including POS and retail displays, shopper marketing, fulfillment and distribution. We recently acquired Hicksville, a full-service, above-the-line design agency that specialises in producing cut-through creative for prestigious entertainment clients including Sony Pictures, Paramount, Disney, Universal and Warner Music. This award-winning team* has produced memorable creative across a range of platforms and media including AV, press, print, outdoor, experiential marketing, branding, key art origination and digital formats. With Hicksville’s cutting edge above-the-line and creative skills and Bezier’s unsurpassed production, planning and below-the-line expertise, our dedicated Entertainment Division offers clients in theatrical, home ents, publishing and video games a service which seamlessly meets their customer and marketing needs right through-the-line. *(Winners of two British Video Association Awards in 2010 - Agency of the Year and Creative Initiative of the Year)

Key Services Key Art Origination, Branding, Advertising (Print, Press, Online, Out-of-Home, Experiential, AV, TV, Radio), Point of Sale, Retail Activation, Pan European Production, Digital Shopper Marketing, Procurement, Retail Displays (Perm & Semi-Perm), Installations, Distribution, Structural Engineering, Fulfilment, Stock Management




creative & promotional seRvices

Buzz Tel: +61 3 8412 9000 Fax: +61 3 8412 9001 Email: Website:

Key contacts: Daniel Stabb Simon Coghlan Address: 18 Studley Street Abbotsford Victoria 3067 Australia

Buzz is a global creative agency that solves marketing challenges through product design solutions. We work across a range of categories from special edition packaging, products and figurines, to sales kits, point of sale and gaming accessories. Our aim is to increase our clients’ pre-order sales and build their customers’ loyalty by delivering innovative, custom designed product that excites gamers and retailers alike.

Employees: 50+ Established: 1999

We take the drama of the in-game world and embody it in a tangible product that creates a powerful, positive association and lasts long after the campaign has been run and won. Buzz provides a full service encompassing; ideation, design, prototyping, manufacturing, testing and logistics. We manage the entire process and deliver worldwide. Don’t release your next title with just another t-shirt or art card, give the fans what they deserve – product that’s truly special and does justice to the title it supports! Let’s create something… Check out our website to learn more.



Enjoy the Ride

Visit our website to view a selection of recent work

All trademarks and trade names are the properties of their respective owners. All rights reserved.


creative & promotional seRvices

Studio Diva Tel: 0117 214 0404 Email: Website:

Key contacts: Andy Barnes Suzy Barnes Jon Llewelyn Grahame Taylor Address: Top Floor The Architecture Centre 16 Narrow Quay Bristol BS1 4QA Employees: 7 Established: 2003

“Powerful creative that works hard in every format from print to mobile media. Visual communication built with honesty, experience and sound creative strategy.” Studio Diva is an independent visual communications agency, with eight years of experience producing campaigns for some of the world’s most iconic video games brands. Our ideas are boundless, but our work ethic is simple; we aim to make the creative journey as smooth and enjoyable as possible. Relevant, persuasive communication is paramount, but we think the experience of getting there is just as important. If you like the idea of a down to earth creative team that listens hard, explores your world, and always goes the extra mile - work with us and enjoy the ride. “ awesome powerhouse of creative talent. The team produce fantastic work that is highly innovative, creative, cost effective and prompt. We have never had any reason to source elsewhere.” Keith Cox, Trade Marketing Manager, Activision. To find out more, view our latest campaigns, or take a peek at our blog, visit our website: Services • Event Branding • Interactive DVD-Roms • Localisation • Online Advertising • Packaging



• • • • •

Point of Sale Pre-Order Incentive Print Advertising Video Emailers Websites


Competitive Rates

Console Artworking

Client Satisfaction


creative & promotional seRvices

Fink Creative Tel: 01480 302350 Email: Website:

Key contacts: Oliver Hilton Address: 2A Station Road St Ives Cambridgeshire PE27 5BH Established: 2002

Welcome to the world of Fink‌ A world of design, artworking and creativity that is built on original thinking, strong technical knowledge and pride in all that we do. For almost 10 years, and with over 50 years combined experience in the games industry, we have helped our long-standing clients bring their ideas and titles to market, with minimum fuss, competitive costs and a fresh outlook on the creative process. In our world, smooth approval of submitted console artworks is consistently achieved, on time and in budget. Over the last year our world has embraced some top releases, from some of the best publishers in the business; however, every title, from the smallest to the largest, is treated with the same flair and passion. So come and experience our world, you’ll find it a very productive place.




creative & promotional seRvices

Fluid Tel: +44 (0)121 212 0121 Fax: +44 (0)121 212 0202 Email: Website:

Key contacts: James Glover, Creative Director Address: 12 Tenby Street Birmingham West Midlands B1 3AJ Employees: 8 Established: 1995

15 Years • 107 Brands • 249 Campaigns Never Not Creating Fluid is not only our name, but also our branding philosophy. We have no house style, and our studio represents a rich pool of outstanding talent from a wide range of artistic disciplines. At every stage of the creative process we guarantee flexible, comprehensive design solutions that bear testament to the breath of our experience and versatility of style. The company ethos ‘Never not creating’ ensures every project we undertake benefits from an ingrained passion and cultural knowledge, earning Fluid a growing reputation for consistently evolving creativity. Services include: Design/Branding/Identity/Advertising/Packaging/ Point of Sale/Media Kits/Motion Graphics/Trailers/ Digital Online/Illustration/CGI Animation/ Print Management Entertainment Clients include: Bethesda Softworks Blitz Games Capcom Chrysalis Music Codemasters Electronic Arts Microsoft Xbox MTV Sega Europe Sony Computer Entertainment Sony Music The Walt Disney Company THQ Universal Music Warner Bros Interactive



An integrated campaign is like a story. And everybody loves a story. You make them, we tell them. 112-116 Old Street, London EC1V 9BG. Tel: 020 7183 6664 Email:


creative & promotional seRvices

freeform.London Tel: +44 (0)20 7183 6664 Tel: +1 (310) 564 0014 Fax: +44 (0) 20 7692 7873 Email: Website:

Key contacts: Tony Roberts Vince Newland Amanda Colvin Address: 112-116 Old Street, London, EC1V 9BG 1514 17th Street Suite 102, Santa Monica CA 90404

freeform.London is a full service creative agency to the entertainment industry. Established over ten years ago, we specialise in print and digital creative, strategy and planning, marketing, AV and production. Working on a wide variety of projects from within the sector, we handle small design briefs to global abovethe-line ad campaigns. freeform.LA opened this year to ensure we fulfil our promise to deliver worldwide campaigns at a local level, with the two offices working closely together to share files and ensure time and cost efficiencies.

Employees: 80 Established: 1995

Our digital division, freeform.Digital brings together strategic expertise with cutting edge creative and technical platform experience across the digital space. This is a key part of our group offering and we view digital as experiential, not just ‘the web’. All of our digital work is underpinned with great commercial awareness. freeform.Motion is a creative audio visual department which scripts, storyboards and produces all forms of audio visual broadcast material such as sizzles, promos, trailers and TV spots. Our highly skilled team have been handpicked from the best within the industry to provide specialist experience and knowledge. Providing outstanding creative is the bare minimum but building long-lasting relationships comes from successful results; we pride ourselves on consistently achieving both. Try for yourself.



Crysis 2 - Trailers

Mario & Sonic at the Olympic Games - Launch campaigns

Pro Evolution Soccer - Global advertising campaigns

Sonic Free Riders - Launch campaign

Bulletstorm - Trailers

Football Manager - Global advertising campaigns

Bennetts Bike Insurance - Print, digital & DM - Brand creation & launch campaign - Brand creation & launch campaign


creative & promotional seRvices

Frontroom Tel: +44 (0)20 7729 3033 Email: Website:

Key contacts: Lau Glendinning Managing Partner Jackie Davis Managing Partner and Creative Director Gareth Kane Planning and Strategy Director Address: The Workhouse 31 Charlotte Road London EC2A 3PB Employees: 17 Established: 2004

We work in partnership with you to create campaigns that sell. Frontroom is a specialist in developing cut-through video game campaigns for the industry's most successful brands. Over ten years’ experience, over 80 titles, over 25 multi-format, number one hits. Unlike other agencies, we begin with strategic planning to uncover the most effective ways to achieve your objectives. We write the creative briefs to save you time too. Our creative teams have the expertise to deliver fully integrated, international campaigns, from digital, brand ID, logo design and print advertising, to radio, TV, packaging and POS. We look at every new project as a new opportunity to do something great. Beyond video games, we have a solid base of entertainment clients, like Momentum Pictures, Disney TV Channel and Foxy Bingo, which means we always bring a fresh approach and innovative thinking to every game project. If you would like to see how we can make a real difference to your next campaign, please check out our website, or just call for a chat.



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(T) +44 (0)1279 822800

St George House Harlow Business Park Parkway Harlow, Essex CM19 5QF


creative & promotional seRvices

Gem Creative Tel: 01279 822 800 Fax: 01279 421 979 Email: Website:

Key contacts: Katie Rawlings, Head of Marketing 01279 459 072

Gem Creative is Gem Distribution’s awardwinning in-house creative agency producing bespoke marketing solutions for many of its partners.

Matt Andrews, Senior Designer

Working collaboratively with suppliers and customers, the team produces sophisticated and innovative marketing collateral and retail ready in-store solutions to help maximise product sell-through.

Peter Cox, Website Executive 01279 459 198 Address: St George House Harlow Business Park Parkway, Harlow CM19 5QF Employees: 10 Established: 2008

Gem Creative has already built a solid reputation for the quality of design and the breadth of solutions offered and currently has many projects in place with key vendors to promote products and brands in-store (independent, specialist and chain). As well as supporting the core sales and logistic functions of Gem UK, Gem Creative also works a design and PR agency offering partners the service of a top tier creative agency creating solutions for any objective and welcomes the opportunity to demonstrate its talents to businesses that might not yet be working with Gem’s primary sales and logistics functions.

Gem Creative offers: Media Buying Trade Marketing PR Retail Marketing In-Store Solutions Print & Digital Design Services Customised Bundles Bespoke Packaging In-House Publication ‘The Future’




creative & promotional seRvices

Indigo Pearl Tel: +44 (0)20 8964 4545 Fax: +44 (0)20 8711 5857 Email: Website:

Key contacts: Caroline Miller

Straight talking, hard working, outstandingly creative, and experts in digital entertainment that’s Indigo Pearl.

James Beaven

So, what else do you need to know? Here are five things to take away from this ad:

Address: 8a Lonsdale Road London NW6 6RD Employees: 10 Established: 2001

1. We are field experts in everything from apps to MMOs to retail games to browser-based games. 2. Indigo Pearl has a proven track record for delivering campaigns that work! 3. Creativity is complemented by superb reporting. 4. Our media expertise is based on relationships not contacts. 5. Indigo Pearl’s Asset Management division is the industry leader in providing press extranet solutions.










CALL KEEF CREATIVE +44 (0) 20 3239 7563



creative & promotional seRvices

keefcreative ltd Tel: +44 (0)20 3239 7563 Email: Website:

Key contacts: Keith Hodgetts Address: 19 Middleleaze Drive Middleleaze Swindon Wiltshire SN5 5GL Employees: 5 Established: 2010

keefcreative is a creative, brand and marketing communications agency. Our strength lies in offering our clients a true creative partnership. With over 15 years experience working for clients such as Nokia, Orange, Kodak and Electronic Arts, we are passionate about creativity and the delivery of high quality solutions that match our clients’ objectives and which really make a difference to the bottom line. Central to this objective is the cementing of long-term relationships that are built on trust and integrity. This enables us to add value, to truly understand our clients’ businesses and markets, and to develop solutions that have strategic benefit as well as creative substance. Sound Interesting? Well take a look at the work, download our portfolio and then get in touch. Services: Above the line. Below the line. Through the line. Online. direct line: +44 (0)20 3239 7563




creative & promotional seRvices

Mi Tel: +44 (0) 161 214 4780, +44 (0)203 095 9740 Email: Website:

Key contacts: Tony Hartley-Denton, Managing Director Ian Hogg, Creative Director Gareth Thatcher, Technical Director Adam Dickinson, Lead Artist Address: Unit 1a Abito 85 Greengate Salford M3 7NA Employees: 10 Established: 2009

We are Mi. We tell stories for games using outstanding imagery and animation. We’ve worked (and continue to work) with clients including Eutechnyx and Activision – and we’ve created trailers, development diaries, pack art and other marketing support materials for our clients. Mi can help you develop your concepts into x-movies and ripomatics, and work with you to deliver fully rendered cinematics and finalised marketing assets. We offer our clients a unique combination of creativity and technical know-how by applying strategic marketing concepts to CGI. We’ll create stunning visuals, films and environments which will communicate exactly what you need them to. Our key staff have vast experience in games, but also come from a variety of other backgrounds including architecture, advertising, and character animation. It is this unique combination which allows us to look at projects from a different perspective and create truly stand-out work. Mi understands the marketing process and can plug into your development cycle, helping you attain benchmark artwork long before your tech will be ready. We can work to your pipelines and spec to seamlessly integrate assets. Talk to a team which understands what it takes to get noticed – +44 (0) 161 214 4780, +44 (0)203 095 9740




creative & promotional seRvices

OM Tel: 0207 713 9000 Fax: 0207 713 8735 Email: Website:

Key contacts: Rachel Lankester

UK and US dialogue experts. Script writing, adaptation, translation, casting, recording and capture.

Juan Manuel Delfin Address: Unit 2 22 Pakenham Street London WC1X 0LB Employees: 6 Established: 1996




creative & promotional seRvices

Peppermint P Tel: 0207 240 2645 Fax: 0207 681 1967 Email: Website: Twitter: @peppermintcom

Key contacts: Keef Sloan, Director, Simon Jones, Director, Tony Coles, Account Manager, Address: 71 Endell Street London WC2H 9AJ

Employees: 6 Established: 2007

Peppermint P is the marketing consultancy that is dedicated to the video, mobile and casual game sectors. We specialise in media campaigns targeting trade and/or consumers, including strategic work for game developers and full launch campaigns for publishers on traditional and emergent gaming formats including: iPhone and mobile, flash and browser-based social and casual gaming, MMOs, plus home and handheld consoles. Our specialism is not limited to video games. The team has experience in sectors including toys, music, telecoms, film, technology and B2B services including legal and financial. We can work on a wide variety of budgets and to most timescales. We currently provide PR consultancy, media planning and strategic marketing services to a wide range of clients from the game development, publishing and ancillary service sectors. Peppermint is owned and managed by two career marketers who spent many years working in-house before starting this agency. We’ve also worked with many of our competitors at one time or another and we think it’s this experience that gives us a unique insight into our clients’ needs.




creative & promotional seRvices

PMA Digital Tel: 020 7060 4500 Email: Website:

Key contacts: Mark Cluer, Managing Director Max Peters, Project Director Address: 36 Gloucester Avenue, Primrose Hill, London NW1 7BB

Do you want a digital agency that works? An agency that has created campaigns for hundreds of game releases? An agency that has won awards for its work within the games industry? An agency that can handle TV ad production, video, web media and web design? An agency that works for some of the world’s largest consumer brands? An agency that’ll work its socks off to deliver exceptional work? That’ll be us then. PMA | Where Ideas Work ™

Employees: 30 Established: 1992




creative & promotional seRvices

Premier Public Relations Tel: +44 (0)207 292 8330 Fax: +44 (0)207 734 2024 Email: Website:

Key contacts: Simon Byron, Director of Games

Premier PR’s Games Division has been built from the ground up, designed to take advantage of a new way of communicating.

Ali Wood, Senior Account Manager

Our agency is entirely open-source. Reports are updated in real-time, accessible to our partners on a minute-by-minute basis. Where agencies typically hide contacts, we’re happy to share. PR is not about media databases, it’s about relationships and communication skills.

Address: 91 Berwick Street London W1F 0NE Employees: 120 Established: 1999

Unlike any other games agency, we are able to draw on an enormous pool of talent, sharing ideas, expertise and contacts. Our Home Entertainment Division operates at the heart of modern media. Biggest shows on TV – we’re promoting them. Recent campaigns include Doctor Who, Glee, The Walking Dead and True Blood. And we handle a wealth of theatrical releases, celebrity clients and West-End shows. We are the only agency capable of talking to the hardcore press or the national newspaper newsdesks – with proven results. We frequently achieve breakout coverage for our clients – from full-pages in national newspapers to coverage on broadcast news, we can put your games in front of the largest audiences, delivering significant ROI, campaign after campaign. Nominated as PR Team of the Year 2011 at the prestigious MCV Industry Excellence Awards – the only time an agency has been nominated without a specific client – we really think we’re making waves. Get in touch to find out what we could do for you.




creative & promotional seRvices

RealtimeUK Tel: 01772 682363 Fax: 01772 683592 Email: Website:

Key contacts: Dave Cullinane, Account Director Address: Willows Farm Studios Ballam Road Westby Preston Lancashire PR4 3PN Employees: 27 Established: 1996

RealtimeUK is one of the video games industry’s leading Creative CGI Studios. Since its formation in 1996, the company has built a solid reputation for its punctual delivery of high quality productions amongst its many clients. These include some of the global video games industry’s leading publishers and developers such as Disney Interactive Studios, Sega, Codemasters, Microsoft Games Studios, Sony and THQ. In the past year alone, RealtimeUK’s talented inhouse team have successfully delivered creative solutions for a wide variety of video game related projects. These include being involved in both production and marketing aspects for some of the games industry’s most high-profile releases. We pride ourselves on producing world class CG and animation that surpass all expectations. Our purpose built production studio has a vibrant culture and creative atmosphere, where our talented team live and breathe the work that we create for our clients.




creative & promotional seRvices

Side and Sidelines Tel: +44 (0)207 631 4800 Fax: +44 (0)207 631 4801 Email: Website:

Key contacts: Andy Emery, Creative Director Sini Downing, Sidelines Agency Director Address: Great Titchfield House 14 – 18 Gt Titchfield Street London W1W 8BD Employees: 15 Established: 1997

Side is an award-winning production company providing creative services to the games industry. With over ten years’ experience and a reputation for high quality production, Side is a trusted partner for leading publishers and developers around the world. Our creative services include: • Casting – Voice, physical performance, facial likeness • Directing – Vocal performance, MoCap, Performance Capture • Character Creation • Narrative Design • Scriptwriting • Consultancy • Recording Facilities Selected projects: The Witcher 2: Assassins of Kings (CD Projekt Red); Brink (Splash Damage/Bethesda); Fable III (Lionhead); Total War: Shogun 2 (The Creative Assembly) GoldenEye 007 (Activision/Eurocom); Star Wars: The Old Republic (LucasArts) Side and Sidelines – Engaging character performances



We use our creative heads. you should too.



creative & promotional seRvices

SJS LONDON Tel: +44 20 7421 9400 Email: Website:

Key contacts: Rachel – Andy – Sam – Address: 32-38 Saffron Hill London EC1N 8FH Employees: 12 Established: 1999

As much as we’d like to get into the willy waving, we’d rather keep it all about our heads. After all, that’s the main bit of us you’re interested in. Isn’t it? Our heads have been involved in all kinds of creative work, not just for big games publishers like Capcom, EA, Namco, Sony and Codemasters, but also big ‘other’ companies too, like Universal Music, Little Brown Publishing and Warner Music Group. Uh-oh, it’s getting a bit ‘wavy’, isn’t it? It’s lucky then that we can quickly head that off by saying that we’ve worked with lots of smaller but equally lovely companies too! Rather than sum up every single bit of creative work we’ve ever done, we’ll just say that we do it all. Whatever we’re given, we solve it by putting our heads together. Give us a try. And with that, we’ll wave goodbye.




creative & promotional seRvices

studio CO2 Tel: +44 (0)1483 414 415 Fax: +44 (0)1483 414 183 Email: Website:

Key contacts: Steve Cross, Director Address: Wey Barn 22-26 high street godalming surrey GU7 1AD UK Employees: 7+ Established: 2002

Quench your thirst. Need some refreshment? Our philosophy is simple. You get hooked right into the studio: a collection of straight-talking creative thinkers and talented, diligent artworkers. You get a straight shot of direct, active people working on your project – maximising your brief and getting the most from your budget. Our regulars can testify to the success of this stimulating approach: Microsoft, Ubisoft, Codemasters, and many more. They know that ordering from us taps into years of experience in the games industry, a ‘can-do’ attitude in every situation and a constant thirst for the best creative solutions. Our glass is always full. So, for a cocktail that blends the best of what we do for a complete campaign, or a dedicated trade marketing tool, a unique and stunning piece of POS or an effective advertisement, talk to us. We get to know your tastes, your preferences and your story so that you get what you expect: intelligent, targeted creative. The bar is open.




Audio Outsourcer Nominee 2010

+44 (0) 1788 565230


creative & promotional seRvices

The Audio Guys Tel: +44 (0)1788 565230 Email: Website:

Key contacts: Tim Bartlett

The Audio Guys is an audio outsource company, providing a complete audio solution to game developers and publishers.

Dan Gardner

With over 35 years combined experience in game audio development, we have over 175 titles under our belts, covering all formats and platforms since the early 1990s. Our work has featured on many triple-A titles, including the Micro Machines, Brian Lara Cricket, Colin McRae Rally, TOCA Race Driver, Overlord and Forza Motorsport series of titles.

Address: Southcroft Brookside Close Rugby Warwickshire CV22 6AH Employees: 3 + freelance support

Our most recent projects include Backbreaker (505 Games), Kinectimals (Microsoft), MotoGP (Capcom), and Nascar The Game (Activision).

Established: 2006 We are eager to team up with any developer, anywhere in the world, to offer whatever game audio services are required. We can provide: audio system design and documentation... audio implementation‌ consultancy and advice... sound design... project management... planning and scheduling... dialogue and localisation services... specialist recording... surround mixing... sourcing of music... the list goes on. We are experienced and committed game audio developers – far more than a simple outsource solution. We can integrate into your title, in whatever way you require, from full hands on development of audio systems, to just supplying assets, and everything in between. We would be delighted to talk to you about your next project, no matter how big or small.



“ For fps sake! Get your shmup together and get the rpg agency for the mmbbg rts job!”


creative & promotional seRvices

Über Tel: 0114 278 7100 Email: Website:

Key contacts: Chris Walton Richard Benjamin Address: Royds Mill Windsor Street Sheffield S4 7WB Employees: 23

“Our name means: over, above, more than. We work hard every day to live up to our name.” Über is an integrated ideas agency for the entertainment industry with big thinkers creating campaigns for video games, film, in-home entertainment, music labels, performance art and prestigious industry events. Clients through our seven-year history include Activision, Codemasters, BAFTA, Bethesda, Sega, THQ, 505 Games, BBC, Warner Bros., Sony, Random House, Casio, Setanta Sports and Ubisoft.

Established: 2004 Concepts, branding, key art, packaging, press, digital campaigns, trailers, TV, outdoor, merchandise, POS, print and delivery logistics. Put short, we do the lot. At the centre of it all is high-end creativity and big ideas, coming together with the down-toearth attitude and solid thinking required to piece together a trusted all-round marketing solution for any entertainment campaign. Because, like the best games themselves, Über appreciates that it’s not all about the fancy graphics. Campaign magazine top 5 agency outside London. Marketing magazine top 30 creative agency. The Drum ‘2010 advertising agency of the year’. RAR recommended agency.



02 customer service SITEL 58


Sitel – the leading customer care outsourcing provider in the world

Sitel’s Games Masters provide consistently high quality customer service.




02 customer services

Sitel Tel: 01923 689600 Fax: 01923 689754 Email: Website:

Key contacts: Michelle Anderson Joe Doyle Alan Smith

Sitel is the leading customer care outsourcing provider with 52,000 associates providing clients with predictable and measurable return on their customer investment by building customer loyalty, increasing sales and improving efficiency. Sitel’s customer interaction outsourcing solutions span 135+ domestic, nearshore, and offshore call centres in 26 countries.

Address: Building 600 Leavesden Park Hercules Way Watford WD25 7GS Employees: 52,000 Established: 1985



03 gaming 02 accessories antigrav media 62 Calibur 11 64 I Globe 66 IGS 68 logic 3 70 Lygo international 72 Thrustmaster 74

Your One Stop Shop! UK’s only Video Games Accessories specialist Our partners

• Over 1000 Products • Uniquely specialising in VGA • Supporting both independent and online retailers • Tier 1 Distributor • Bundling Solutions • Drop shipping facilities • OEM & maufacturing facilities available • Category Management Service available • Reliable and friendly service Antigrav Media Ltd Unit 8, Foxhills Farm Business Centre, Longcross Road, Chertsey, Surrey, KT16 0DN Tel: +44 (0) 1932 454 929 Fax: +44 (0) 1932 454 950 Web:


gaming accessories

AntiGrav Media Ltd Tel: 01932 454929 Fax: 01932 454950 Email: Website:

Key contacts: Robert Orchard Dave Nelson Heena Lakhani Simon Moore Address: Unit 8, Foxhills Farm Business Centre Longcross Road Chertsey Surrey KT16 0DN Employees: 12 Established: 2008


AntiGrav Media Limited is a leading distributor of video games accessories, based in Chertsey, Surrey, UK. With over 15 years’ experience in the IT, leisure and consumer electronics industry we have secured and continue to develop and launch innovative and market leading products to the world's leading retail and online stores. Our specialism is the electronics game industry and in particular the accessories and peripherals that enhance the game experience. We distribute licensed products including Ben-10, Disney, Lucas Arts, TVR, Ferrari, Lamborghini, Lego, Hello Kitty, Nerf, Nintendo, PlayStation and Xbox, plus very high quality non-branded and OEM products. We constantly and consistently strive for excellence and demand high levels of design and service from the companies we partner with and distribute for. Our success is from our knowledge of the retail market and how we can increase value, revenue and profitability for our partners and customers.



gaming accessories

Calibur11 Tel: +3110-298 38 48 Fax: +3110-437 38 22 Email: Website:

Key contacts: Phu Tien Rishi Kartaram Deepak Bhugwansingh Address: Cornusbaan 1 2908KB Capelle aan den IJssel The Netherlands Employees: 7 Established: 2010

At Calibur11 we believe each gamer has definitive characteristics, and we want to help you become that vision. Whether you have a sophisticated saline style, or an in-your-face, take-no-prisoners attitude, we have a vault combination for you. With completely customizable vaults, you become able to represent what gaming means to you. All of our VAULTs not only look amazing but feature a Chassis that stabilizes the console while improving airflow and a Cradle to hold your headset or controller. We have engineered our VAULTs with Hole Technology which enables you to customize your game system with our one-of-a-kind accessory packs and much more! So start with our revolutionary BASE VAULT or with an exclusive licensed VAULT available for Xbox 360 Slim. Stay tuned for our upcoming releases. The world of 3D gaming will never be the same. For more information about any of our VAULT products and accessories, visit us online at




gaming accessories

I-Globe Accessories Tel: 0203 0066760 Fax: 01332 756149 Email: Website:

Key contacts: Paul Hay Stewart Straker Address: 34 Longbridge Lane Ascot Business Park Derby DE24 8UJ Employees: 5 Established: 2009

I-Globe through the ORB brand provide quality, value and service to its customers in gaming and audio accessories. We offer a core range to accommodate the ever changing accessories market. Our products are built to a good quality with a simple and clear packaging design. Our product team is continually developing new products and ideas to ensure we meet the demands of our customers. With extensive experience within retail and gaming we are able to offer a unique category management service allowing our customers to reduce costs to maximise their profits. If you would like to experience what I-Globe Accessories has to offer, please get in touch.




gaming accessories

IGS Corporation Tel: +845 600 1676 Fax: +845 600 1677 Email: Website:

Key contacts: Chris Malone, Sales Director Angus Boyd, Commercial Director

Talk to us today about GameOn®, the UK’s fastest growing accessory brand, with high quality, best value peripherals for all gaming console formats. We also manufacture under exclusive license a wide range of game character related gifts.

Address: 2 Merlin Business Park Fair Oak Close Exeter Devon EX5 2UL

• GameOn® – from exclusive stereo Bluetooth headsets for the PS3 to unique child friendly dB limited headsets for the X360 and 3D style EVA cases for the DSi, we design gaming accessories and peripherals for all formats and gamers of all ages.

Employees: 12

• GameOn® Stuff – licensed, gaming-focused soft characters, mugs, keyrings and many more gifts for worldwide brands including Star Wars®, LittleBigPlanet®, Ratchet & Clank, Worms™, EyePet™, Assassins Creed™, Ghost Recon™ and Raving Rabbids®.

Established: 2000

• GameOn® Audio – unique, design led audio products and headphones for MP3 players, tablet PCs and the mobile phone industry. • GameOn® Go – stylish, high fashion licensed character bags and giftware for all ages With offices, warehousing and distribution in Hong Kong, the UK and the USA, we design, manufacture and ship to all major retail outlets across the globe. To view our full range please visit




gaming accessories

Logic3 Tel: 01923 471000 Fax: 01923 471022 Email: Website:

Key contacts: Paul Croucher, UK Sales Ian Roach, UK Sales Bharat Patel, Export Sales Michael Kirkham, Marketing Address: Rhodes Way Watford WD24 4YW UK Employees: 30 Established: 1977

Founded in 1977, Logic3 is long established as one of the world's largest designer, developer and manufacturer of Portable Audio and Video Gaming Accessories. Its exclusive Logic3 branded products including i-Station, Sonitus, JiveBox, FreeBird, ScreenBeat and TopDrive are sold in over 40 countries, including those in Europe, USA, Australia and the Far East. Logic3 is committed to the Portable Audio and console/PC gaming industry providing high quality products at competitive prices. It continuously monitors and studies market demands and trends, and is focused on developing innovative and exciting products, incorporating new and varied designs and features to meet these challenges. Our strategy ensures that the new ideas and concepts introduced continually in our new product developments helps to maintain customers' eagerness and interest at all times. This is coupled with our own initiative and drive to generate high product margins for resellers and reduce their issues to a minimum, with our emphasis on high quality products at affordable pricing to achieve a successful result for all – “once sold stays sold�. This strategy, initiatives and emphasis remain firmly in place today to ensure that Logic3 will keep its place as one of the world's most successful and favoured third party Portable Audio and Video Gaming distributors.




gaming accessories

Lygo International Tel: 0191 230 6650 Email: Website:

Key contacts: Craig Morrow, Media Manager Emma Williams, Sales & Marketing Director Simon Johnson, Senior Sales Manager Address: Head Office 15 Centrepoint Square Lingfield Point Darlington DL1 1RW Sales and Marketing Office A Manor Farm Chilworth Southampton SO16 7JP

Lygo International Ltd are industry leaders in designing, manufacturing and supplying accessories for all major video gaming platforms. We have established ourselves as one of Europe’s largest private label games companies, shipping and stock planning in excess of 5 million units a year. We continue to develop Hubb Accessories ( our very own range of high quality gaming products and aim to deliver new and exciting gaming accessories to our product offering. In January 2011 we became exclusive UK distributor for the Turtle Beach range of Professional Gaming Headsets ( and have since signed distribution for the Duracell range of gaming accessories and power products.

Employees: 25 Established: 1999




gaming accessories

Thrustmaster Tel: +44 (0)1932 577 546 Fax: +44 (0)1932 577 549 Website:

Key contacts: Dan Elbro, UK Sales Manager Emma Rush, UK Marketing Manager Address: Guillemot Ltd. Chertsey Gate East 43-47 London Street Chertsey Surrey KT16 8AP Employees: 170 Established: 1992

Founded in 1992, Thrustmaster has been a division of the Guillemot Corporation Group – a designer and manufacturer of hardware and accessories for computers and game consoles – since 1999. For nearly 20 years, Thrustmaster has been proud to bring all of its know-how and technological expertise to the video game accessories market. Our values ‘passion, quality and innovation’ sum up the strengths which enable gamers to dominate their playing fields, enhance their performance and better explore their virtual worlds. Thrustmaster accessories – including the HOTAS Cougar™ – have become legendary, while others – like the HOTAS Warthog™ and T500 RS – have become the true benchmark controllers in their respective categories. Passion. Quality. Innovation. These three values constantly serve to drive us forward, helping gamers to push and exceed their limits.



04 iNTERNATIONAL DISTRIBUTION cinram Logistics 78 click entertainment 80 curveball leisure 82 game outlet europe 84 gameworld 86 InComm europe 88 KMS components 90 Ster-Kinekor entertainment 92 techland 94 white room games 96

LEAVE THE PLAY TO GAMERS LEAVE THE SUPPLY CHAIN TO US In today’s fast paced and competitive business environment, getting your products to retail customers at the right time and place is a fundamental business need. For over 40 years, Cinram has worked with the largest names in the industry delivering the world’s entertainment. We’re ready to take your supply chain management to a new level. I

GIVING YOU Ţ (  MPCBMPQUJDBMEJTDNBOVGBDUVSJOH and packaging solutions Ţ "  EEFEWBMVFDPOUFOUGSPN, Studios to market your product Ţ )  JHIMZEFWFMPQFE SFTQPOTJWFBOE secure distribution services Ţ #  VTJOFTTJOUFMMJHFODFBOE7.* systems at retail to maximise sales


international distribution

Cinram Logistics (UK) Tel: (44) (0)1296 426 151 Fax: (44) (0)1296 391 442 Email: Website:

Key contacts: Dean Watkins Address: Rabans Lane Aylesbury Buckinghamshire HP19 8TS United Kingdom

Employees: 700 Established: 1970


Cinram develops supply chain solutions that add value to your company. For over 40 years, we have worked with some of the biggest names in games, home entertainment, telecommunications and retail to ensure exciting games, movies, music and hardware are ready for sale when customers are ready to buy. We work through a network of manufacturing and distribution facilities across Europe, the United States and Canada. From quality optical disc manufacturing to creative use of packaging, Cinram creates superb retail ready products ready for delivery through our sophisticated distribution systems. With some of the most advanced business intelligence systems in the industry, we ensure efficient replenishment of products to maximise sales of your games. Cinram’s supply chain management service is friendly and flexible, designed to meet your needs. Contact us to find out more –


Specialists in video games, consoles and accessories t Leading UK based distributor and wholesale supplier of video games, consoles and accessories throughout Europe and Worldwide t UK /European speciďŹ cation consoles and multi-region/ multi-language video games available t Dedicated account manager, best prices and highest level of service guaranteed t Physical stock always available t Very large quantities of video games, consoles and accessories held at all times t Call or e-mail now to open an account

+44(0)203 137 3781


international distribution

Click Entertainment Limited Tel: +44 (0)203 137 3781 Fax: +44 (0)203 137 3782 Email: Website:

Key contacts: Jake Wright, Purchasing Manager William Skipsey, Sales Manager Alex Kolodziejski, Sales Manager Address: Unit 5 Roman Industrial Estate Tait Road Croydon, Surrey CR0 2DT United Kingdom Employees: 6 Established: 2009

Click Entertainment is a leading UK based distributor and wholesale supplier of video games, consoles, accessories and electronics throughout Europe and worldwide. We are a young, thriving, rapidly growing company with a fantastic reputation and vast experience. We have direct relationships with manufacturers, publishers and large global suppliers and we always buy large quantities of stock. Both of these factors contribute towards our very low prices. We hold physical stock and are able to dispatch orders efficiently and safely anywhere in the world, using our trusted delivery network. Our rapidly growing customer database consists of UK and international distributors, high street and online retailers of all sizes, supermarkets and more. Ever increasing demand means that our stock sells fast, so we constantly replenish stock and sell for the most competitive prices. Our unrivalled level of service ensures that our customers are always satisfied. Sales, customer services, accounts and technical support staff will always be available to assist customers with any enquiries.




international distribution

Curveball Leisure Tel: +44 (0)1792 652521 Fax: +44 (0)1792 241267 Email:

Key contacts: Andrew Naunton Paul McGurk

We provide the best products from the most innovative publishers at all times. We carry over £2 million of stock at all times – both hardware and software – to satisfy our global customer base.

Address: Unit 2 Fishmarket Swansea SA1 1UP Employees: 14 Established: 2005



We would like to...

...take this opportunity and invite you all to meet with us at E3! If you are not a customer already - let´s find a way for us to do business together! Game Outlet Europe is the leading distributor of mid- and low priced games for all platforms. We’re currently doing business on all continents with a product range exceeding 4500 titles and millions of units in stock. You’ll find us at Concourse hall, meeting room 8005. We’re looking forward to...

! 3 E t a u o y ...see Game Outlet is Europe’s leading provider of overstocks and close-outs for all platforms. The company’s portfolio includes products from the world’s leading interactive entertainment developers. Working in 45 countries Game Outlet supplies the market with more than 6 000 000 games every year. Game Outlet Europe AB +46 54 85 47 50


international distribution

Game Outlet Europe Tel: +46 54 854750 Fax: +46 54 854759 Email: Website:

Key contacts: Mikael BrodĂŠn, CEO +46 54 854766 Johan Berndtsson, Sales Director +46 54 854726

Our mission is to strengthen the margins at both distributors and retailers through various low price concepts, strategic purchases and a long-term partnership, creating a win-win-win situation for GOE, our partner and the consumers.

Hamed Manzuri, Buyer +46 54 854701 Address: Invoice addess: Box 5083, S-650 05 Karlstad, Sweden Visitors: Ă–stanvindsgatan 17, S-652 21 Karlstad, Sweden Employees: 45 Established: 2004




international distribution

GameWorld Tel: +3110-298 38 38 Fax: +3110-437 38 22 Email: info@gameworld.n Website:

Key contacts:

For over 19 years, Game World has been the largest supplier of "interactive entertainment" Hardware and Software in the Benelux. Address: Cornusbaan 1, 2908KB Capelle aan den IJssel, The Netherlands

Game World is engaged in the sales and marketing of video games and everything related to it. Based in the Netherlands we supply wholesale video game consoles, games and accessories in the Benelux.

Employees: 25 Established: 1992

You can contact us for all popular brands and products such as Nintendo Wii, Nintendo DS, Sony PlayStation, Sony PSP and Microsoft Xbox 360. In addition we also provide for Electronic Arts, Activision, Ubisoft, Rockstar/Take2 and more. Besides that we also supply a wide range of products from Calibur11, GhostLight, OGames and many others. With our extensive experience and unique position as a total supplier, together we can look for opportunities to provide you with the best advice concerning things such as inventory and category management. Want to know more about our company or our products? Please visit It is also possible to directly contact us by phone +31(0)10-298 1938 38.




international distribution

InComm Europe Tel: 01489 556700 Website:

Key contacts: Laura Willavoys Digital Content Product Manager Simon Osgood Product Development Director Address: 1638 Parkway Solent Business Park Whiteley Hampshire PO15 7AH

InComm is the leader in sales and marketing of prepaid products and innovator of transaction processing and prepaid payment solutions. InComm’s Fastcard® Technology has defined the evolution of the prepaid marketplace. With a dedication partners have trusted for 18 years, InComm provides a turnkey solution by leveraging retail expertise, patented technologies, and best practices in marketing with creative design, optimal placement, promotion and messaging at retail. InComm dominates the games retail market and as a highlight of this successful program, It was the first to launch top tier gaming partners including Sony, Zynga, Disney, Moshi Monsters, Nexon and more. Through strategic planning and partnerships, InComm has built a platform of expanded retail distribution, allowing partners access to the largest and most diverse network in the industry. The strength of InComm’s program lends itself to many benefits including: Increased Brand Exposure Having launched prepaid currency cards for a growing list of over 85 top tier virtual worlds and gaming partners, InComm can put your game in front of more than 7 million gamers each week. Benefit from Retail Success InComm's Prepaid Game Card sales experiencing nearly 200% year-on-year growth. Award-Winning Turnkey Solution InComm partners benefit from extensive retail expertise and all-inclusive suite of services - from initial creative to product execution and sales support across all channels including social media.




international distribution

KMS Components Tel: 02920 713713 Fax: 02920 713703 Email: Website:

Key contacts: Steve Bland, Sales and Marketing Director Linda Drew, Operations Director Stephen Jones, Technical Director Gary Munz, Managing Director Address: KMS House Terra Nova Way Penarth Cardiff CF64 1SA

KMS Components is a trade only IT Distribution company, supplying products from leading manufacturers including Samsung, Intel, Asus, AMD, Nvidia, ATI and many more. Alongside these household names, KMS works with a number of up-and-coming value brands to give our customers value price points in this ever demanding business. We offer our customers a wide range of products to cover three industry channels; with the inclusion of our own consumer electronics and specialist CCTV divisions, we are fully equipped to help our customers grow through new opportunities in new markets. Our key values are offering customers innovative and new products at unbeatable prices, with a bespoke reseller support service to back up all of the products we sell.

Employees: 40 Established: 1994


We offer a dedicated UK-based end user support line for our own branded products. We resolve 99% of problems over the phone or via email, consequently maintaining a lower returns rate and positive brand feedback. KMS continues to support our 48-hour response time policy on all returns, we are always looking at ways to do that bit extra. On top of all of this, we are able to offer exclusive service agreements with key vendors to ensure our customers are always supported.



international distribution

Ster-Kinekor Entertainment Tel: +27 11 445 7700 Fax: + 27 11 4442062 Email: Website:

Key contacts: Mario Dos Santos Mark Gittelson Carl Setzkorn Jacqui Scott Address: Ster Kinekor Office Park 185 Katherine Street (entrance on Charles Crescent) Sandton South Africa Employees: 124 Established: 1984

We aim to be the leading supplier of gaming and filmed entertainment content in SubSaharan Africa by sourcing, marketing and distributing with excellence. Using our portfolio of brands to differentiate our content, services and consumer products within the territory and maximise the presence of these brands and franchises represented. Ster-Kinekor is a leader in entertainment in South Africa and has consistently been voted one of the top ten most recognisable brands. Ster Kinekor delivers gaming, cinema movies and DVD format movies to a vast audience. Ster-Kinekor offers an escape into a world of gaming, movies in the comfort of your own home. Ster-Kinekor is responsible for the lifecycle of the product, from strategy, management, logistics, marketing and distribution to the merchandising and sell through at retail. The studios represented are undoubtedly some of the largest in the entertainment industry, including Disney and Sony Pictures. Ster-Kinekor Entertainment is the official distributor of Sony PlayStation hardware and software. Hardware including PlayStation 2, PlayStation 3 and PlayStation Portable. It also represents software publishers: Sony Computer Entertainment, THQ, Bethesda, Capcom, Konami, BlackBean, D3P, Southpeak, across PlayStation, Xbox, Wii and PC. It brings a stream of entertainment to South African consumers.




international distribution

Techland Sp. z o.o. Tel: +48 71 354 46 10 Fax: +48 71 354 46 10 Email: Website:

Key contacts: Address: ul. J. Szczyrki 12 54-426 Wroclaw Poland Employees: 200 Established: 1991

Established in 1991, Techland soon became an acknowledged international developer, publisher and distributor with a team of almost 200 people. Its wide array of entertainment software and utilities resulted in creating one of the largest wholesale points in Poland that ships products published under Techland’s brand to over 600 retail points all over the country. A group of PR and marketing specialists with over 10 years of industry experience are working on the products’ vision and PR and marketing strategies to achieve maximum sales potential in domestic and global markets. The participation in expos, backed up by the strong position in the market, resulted in establishing direct business and personal relations with the highest levels of management of the leaders in the industry. During close to two decades of operating, Techland has built an effective and responsible worldwide network of distribution partners. Techland is not only a reliable publisher and major distributor but also producer of excellent games, utility and entertainment software. Our key activities are: • Acquisitions • International sales • Chrome Engine licensing • Games development (PC, Xbox 360, PS3, iPhone)








international distribution

White Room Games Fax: +44 (0)1562 544204 Email: Website:

Key contacts: Luiz Ferreira, Director Address: 3 Church Street Kidderminster Worcs DY10 2AD Employees: 6 Established: 2009

White Room Games offers a wide range of services to support the games industry on an international basis. These services cover a broad spectrum from distribution to app development. We have an international distribution network that includes some of the largest wholesalers in the game sector, which means that we can service thousands of retailers from specialists to supermarkets. All of this is backed up with expert PR and marketing support. We have experience in bringing console, handheld, PC and games accessories to market and with our expertise we are the perfect partner. Another service that we offer is assistance in business development for both game developers and game publishers. Are you a games developer looking for a publisher? Or a publisher looking for a route to market? We work with some of the world's leading games publishers, depending on the type of product you have we can put you in front of the most viable partner to take your game to the mass market. We also are an official developer for Apple iPhone/iPod touch/iPad. We develop games in house using our own IP and we can also offer our services for clients looking for a bespoke App. These services are also available for Facebook Apps, again we can provide a bespoke service.



05 legal services harbottle and lewis 100

The leading law firm for media and entertainment with a dedicated team of highly experienced lawyers for the video games industry. We have a long standing reputation for providing commercial and strategic advice including the following: UÊ Development, publishing, financing, licensing, distribution, console platform and tax arrangements. UÊ Copyright and other intellectual property rights, branding and licensing of technology, content and personality UÊ Cross-media projects - bridging various media: games, TV, iTV, internet, mobile, film and in-game music and in-game advertising UÊ ,i}Տ>̈œ˜\ÊV>ÃÈwV>̈œ˜]ÊVi˜ÃœÀň«Ê>˜`Ê>`ÛiÀ̈Ș} UÊ œÀ«œÀ>ÌiʓiÀ}iÀÃÊ>˜`Ê>VµÕˆÃˆÌˆœ˜Ã]ʍœˆ˜ÌÊÛi˜ÌÕÀiÃ]Êinvestments, MBOs, corporate finance, shareholder arrangements and IPOs UÊ œ˜Ìi˜ÌˆœÕÃʈÃÃÕiÃ\ÊVœ““iÀVˆ>Ê`ˆÃ«ÕÌiÃ]ʈ˜ÃœÛi˜VÞÊÀi>Ìi`Ê>`ۈViÊ and intellectual property claims UÊ Advising leading industry figures, creatives and companies on new ventures, employment or consultancy arrangements, share options and incentive packages Contact: Mark Phillips | Paul Cairns | Paul Groves |

Harbottle & Lewis LLP >˜œÛiÀÊœÕÃi]Ê£{Ê>˜œÛiÀÊ-µÕ>Ài]Êœ˜`œ˜Ê7£-Ê£* Tel: +44 (0)20 7667 5000 Fax: +44 (0)20 7667 5100 Dx: 44617 Mayfair

Lawyers for the business of media and entertainment Advertising Aviation Broadcasting Charities Digital Media eCommerce/Technology Fashion Film and Television Interactive Entertainment Music Publishing Sponsorship Sport Theatre

œÀ«œÀ>ÌiÊNÊ “«œÞ“i˜ÌÊNÊ>“ˆÞÊNʈ˜>˜ViÊNʘÌiiVÌÕ>Ê*Àœ«iÀÌÞÊNʈ̈}>̈œ˜ÊNÊ*iÀܘ>Ê˜ÕÀÞÊNÊ*ÀˆÛ>ÌiÊ ˆi˜ÌÊNÊ*Àœ«iÀÌÞÊNÊ/>Ý


legal services

Harbottle & Lewis LLP Tel: +44 (0)207 667 5000 Fax: +44 (0)207 667 5100 Email: Website:

Key contacts: Mark Phillips, Partner Paul Cairns, Partner Paul Groves, Senior Associate Address: Hanover House 14 Hanover Square London W1S 1HP United Kingdom Employees: 168 Established: 1955

Harbottle & Lewis is a full service commercial law firm with specialist expertise in the media, entertainment and communications industries. The firm has been at the centre of many of these industries’ largest and most high profile transactions and cases, and its lawyers are recognised for some of the most pioneering work in the exploitation of digital media and content. In 2010, 70% of Harbottle & Lewis partners were recognised as experts within Legal Business’ Legal Experts report. Areas of work Harbottle & Lewis focuses on the provision of innovative and effective advice on corporate, employment, finance and asset leasing, intellectual property, litigation, property and tax law, as well as providing more general commercial and regulatory advice. It provides specialist advice to clients in all areas of the communications and creative industries including advertising, broadcasting, digital media, fashion, film, interactive entertainment, music, publishing, sponsorship, sport, television and theatre. The firm also advises on the legal issues faced by organisations and individuals in the media spotlight such as defamation, data protection, privacy and private wealth. Harbottle & Lewis has additional niche expertise in aviation, charities, family, private client and personal injury.



06 localisation qa and testing Babel 104 enzyme labs 106 global step 108 native prime 110 testronic laboratories 112 triple a testing 114 universally speaking 116



Functionality QA Gameplay Testing Translation Audio recording

Localisation QA Localised print Console submission Mobile certiямБcation

Europe and Asia +44 (0)1273 764100 North America +1 514-904-3700


localisation, QA and testing

Babel Tel: 01273 764100 Fax: 01273 732278 Email: Website:

Key contacts: Keith Russell Paul Gorry Address: Unit 12 Hove Business Centre Fonthill Road Hove East Sussex BN3 6HA

Babel is the leading global provider of outsourced specialist services to the games and interactive entertainment industries. Babel’s award winning service provides highly cost effective quality assurance testing, text translation, English and localised audio recording and localised print for PC, console, handheld, online and mobile titles. Babel is an approved Microsoft Xbox, Sony PlayStation and Nintendo QA test partner, a registered developer of Apple, Android and QUALCOMM, as well as an official test house for Nokia, Java Verified and Vodafone. Babel has been voted Best Outsourcing Company at the Develop Industry Excellence Awards (2003, 2005, 2007 and 2008).

Employees: 300+ Established: 1999


Babel’s mission is to provide high quality, cost effective services for the game industry therefore allowing our clients additional time to focus on creating triple-A IP and bringing it to market successfully. We have been translating, recording dialogues and testing games for 12 years, dealing with the varied game deployment challenges on all platforms. We do not have a ‘one size fits all’ approach; our ability to customise our process to a client’s needs has ensured that we always deploy an optimum strategy in every unique case. We are very proud of our breadth and depth of experience and believe it to be world class.


We Also Enhance Your Worldwide Gamer Satisfaction

Some Say They Deliver Quality...

Professionals Dedicated to The Science of Game Testing

Large Scale Video Game Multilingual Project Specialists • Testing and Balancing in Over 23 Languages • Focus Group and Product Evaluation • Expert Game Balancing Playtests • Pre-Certification • Load Testing - MMOG • Consoles, Handheld, PC, Mac and iPad • Optimized Integrated Testing & Planning • Support for New Console Technologies

Montreal – Tokyo – Madrid






Head Office



+1 (450) 229-9999

+33 1 70 61 57 20





+1 (450) 229- 6660


localisation, QA and testing

Enzyme Labs Tel: (+1) 450-995-2000 Fax: (+1) 450-229-6660 Email: Website:

Key contacts: Yan Cyr, President & CEO Clement Debetz Business Development Manager Address: Head Office 2775 Rolland Street Sainte-Adele, Quebec J8B 1C9 - Canada Montreal Office 33 Rue Prince Montreal, Quebec H3C 2M7 - Canada TEL : (+1) 514-866-0290

Welcome to Enzyme Labs. Enzyme Labs is a dedicated multilingual ISO 9001:2008 certified game testing company with secure facilities on three continents (North America, Europe and Asia). Enzyme helps video game publishers and developers reduce production costs, enhance the gaming experience and shorten their time to market by providing multi-platform world class precertification, functionality, game-play, game balancing, compatibility, MMOG, linguistic, focus groups, product evaluation and technical support services. Enzyme Labs currently employs over 250 full time fully trained staff. We also test new generation tablets and other mobile devices.

Kawasaki Office 4F Masumiya Bldg, 3-1-26 Saginuma Kawasaki-city, Kanagawa Pref. 216-0004 - Japan TEL : (+81) 044-852-4411 FAX : (+81) 044-852-4412 Madrid Office C/ Trespaderne 29 Edificio Barajas I Madrid 28042 - Spain TEL : (+34) 91 312 13 98 FAX : (+34) 91 329 41 90

Employees: Over 250 Established: 2002




localisation, QA and testing

GlobalStep LLC Tel: +44 (0)7808 731017 Email: Website:

Key contacts: Gagan Ahluwalia, CEO & President Feike Dykstra Director of Business Development Europe Kirstin Whittle Account Director Europe Manojit Bhatnagar, Manager Account Address: Corporate Offices: Dallas Europe Offices: London & Amsterdam US Offices: Los Angeles QA Labs: Pune

GlobalStep is the largest and fastest growing game testing company dedicated exclusively to the video games market. Our testing capability includes functionality, standards and compatibility testing on all consoles, PCs, MMO, and mobile platforms. Additionally, we manage open and closed beta services for MMO games and test hardware/accessories with embedded game software. The GlobalStep Vision: • We want to be the best in the world at what we do. • We focus on living this simple but powerful vision. • We spend a considerable amount of time explaining our vision to our people and in aligning all our actions to our vision. This vision dictates our actions at every level from front line staff to the top management team.

Employees: 200 Established: 2006

We act as an extension to your organizational requirements.




localisation, QA and testing

Native Prime Email: Website:

Key contacts: Diana Diaz Montòn, Translation

We are a multilingual game localisation company created by a cluster of monolingual companies from different countries.

Gabriele Vegetti, Linguistic Testing

Each member company offers in-country text translation and voice recording catered specifically to the gaming industry.

Jeremiah Costello, Audio Employees: 20 Established: 2011

We combine our years of experience in the game market as single language providers and bring them into the Native Prime brand. This strategy allows us to focus on each country’s language to ensure a deep connection with the local gaming community. Being NATIVE means fully understanding the local language and culture engaging your player in the game creating a truly immersive experience. That's Native Prime. Making Global Games Local.




localisation, QA and testing

Testronic Laboratories Tel: +44 (0) 1753 653 722 Fax:+44 (0) 1753 654 499 Email: Website:

Key contacts: Alastair Harsant, Vice President, Operations Arnaud Messager Head of Localisation, QA Filipe Samora, Head of Translation Erik Hittenhausen, Head of Functionality and Compliance QA Address: UK Testronic Labs Ltd Pinewood Studios Iver Buckinghamshire SL0 0NH United Kingdom Poland Testronic Sp. z o.o. ul. Julianowska 65 A Piaseczno 05-500 Poland USA Testronic Labs Inc. 111 North First Street Suite #304 Burbank, CA 91502 United States of America

Testronic Labs is a leading provider of quality assurance, testing, translation and localisation services to the international games industry. Operating from facilities across Europe and the United States and with commercial representation in Japan, Testronic serves a portfolio of major games publishers and developers in every international market. Our services span all major platforms and devices – from our compliance standards for major consoles to games testing services for online platforms and MMOs, plus the largest PC compatibility lab in the world and bespoke services for social and casual games. Whatever your requirement, whether it be functionality testing, localisation, translation, localisation QA, compliance, compatibility, usability/focus group testing or new player experience testing, Testronic Labs has the experience and the experts. We are able to leverage our cross-media experience and the scale of our sizeable global operation to offer efficiency, value and reliability. We understand what it means to make a great game, and we understand your business pressures in getting it to market on time and exactly right. Whether it’s your latest AAA title or a foray into Smartphone apps – we provide the tools, the time and the knowledge to safeguard the consumer experience.

Employees: 350 Established: 1999



Localization Testing Compliance Testing Functionality Testing Compatibility Testing


localisation, QA and testing

Triple A Testing Tel: +34 952 028 080 Fax: +34 952 020 834 Email: Website:

Key contacts: Randall Mage CEO José Ramón Sagarna Head of Testing Department Nina Lampinen Localization Manager Stephen Arnold Business Development Address: Calle Severo Ochoa, 16 – 20 Edificio Ronda, Málaga Business Park Parque Tecnológico de Andalucía 29590 Campanillas (Málaga) Spain Employees: 100

Triple A Testing specializes in testing and quality assurance. We provide a one stop solution for all of your localization needs, reducing the risk of localization related problems during the later stages of your projects. We also provide full functionality and compliance services for your projects, including compatibility testing on PC and pre-certifications on PS3, Xbox 360, iPhone/iPad, Wii and handhelds such as 3DS/DS and PSP. Services Linguistic Testing • Ensuring localized assets follow grammar rules and cultural standards • Guidelines and naming conventions are included in our linguistic testing • Internationalization • Best Practices Functionality Testing • Functionality and accessibility of games • Non-functional quality values (usability, interoperability, etc.) • Support team for your in-house teams

Established: 2009 Compliance Testing • Pre and final certifications of TCRs, TRCs and Lot Checks • Post-execution support Compatibility Testing • Wide variety of hardware components • Test cases created from end user sources • Live and tailored reports Contact us for your next project. You will be pleasantly surprised with the quality of our service.



Specialist Games Services Localisation • • • •

Global network of game specialised linguists Over 50 languages covered Compliance terminology checks In Game, scripts, paper parts and marketing translations

Quality Assurance • • • •

Localisation QA Compliance checks for TRC, TCR and LOT approval Functionality QA Gameplay QA

Audio • • • •

Voice over recordings across all languages Full casting service In territory recordings Pre and post production

DTP Services • Packaging design/redesign • Packaging localisation and layout • Local compliance regulation layout

Contact |

Universally Speaking UK Knowledge Centre, Wyboston Lakes, Great North Road, Wyboston, Bedfordshire, MK44 3BY, UK T: 44 1 480 210621


localisation, QA and testing

Universally Speaking Tel: UK: 44 1 480 210621 Fax: UK: 44 1 480 210624 Email: Website:

Key contacts: Vickie Peggs, Managing Director Hastan Brooks, Director Richard Sturgess Business Development Manager Loreto Sanz Fueyo Localisation Manager

Address: Knowledge Centre Wyboston Lakes Great North Road Wyboston Bedfordshire MK44 3BY Established: 2005

Universally Speaking is a leading provider of specialist games services to the global games sector. Operating from our secure premises in the UK, we provide the full suite of localisation, translation and quality assurance services with a focus on delivering our trade mark of excellence. Our enviable client list includes the industry’s largest publishers and our experience is second to none, having localised thousands of games across all platforms and genres. Our specialised internal teams, combined with our extensive global network of games linguists, allow for a smooth transition of your product through the localisation and quality assurance process. Our core services include: • Translations by native speaking, professional linguists • Proof reading / editing / glossary production • Complete audio solutions including localised voice-overs • Localisation QA • Compliance QA • Brand management QA • Age rating/Focus group/On Site QA • DTP for packaging and print We specialise in more than 65 languages and our QA departments are equipped with hardware for Sony, Microsoft, Nintendo, PC, mobile and handheld including iOS and Android platforms. We help make great games into great, global games – call us for an informal chat about how we can help.



07 manufacturing services OK MEDIA 120 sony DADC 122 total console repair 124

OK Media Ltd is part of the OK Media Group. Offering solutions from authoring, replication, special packaging, console print/packing, licensing, warehousing/distribution to a range of support services with a heavy focus on the games industry, OK Media continues to give clients the professional attention they require to ensure their products succeed in the marketplace.








For more details get in contact!

OK Media Ltd · 14-22 Coleman Fields · London N1 7AD Doron Garfunkel · tel: +44 (0)20 7688 6789 · email:


manufacturing services

OK Media Tel: +44 (0)20 7688 6789 Fax: +44 (0)20 7688 6790 Email: Website:

Key contacts: Doron Garfunkel Heike Seidler Silvio Bukbardis Address: 14-22 Coleman Fields London N1 7AD Employees: 230 Established: 1997

OK Media brings a wealth of expertise to the marketplace having previously been part of the Warner Music group. We have pro-actively developed extensive knowledge of the games industry working with companies of all sizes. Expectations are ever-changing and we have recognised this through diversifying the services we offer. These now include console print and packaging, extensive distribution solutions, licensing solutions for Germany, memory card/ USB stick duplication and serialised credit card style product (ideal for subscription based gaming/DLC offers), reverse logistics and secure destruction services. Flexibility remains one of our key assets for our clients. Finding solutions is what we do – whether it be fast turnaround for your replication requirements or going that extra mile to offer packaging to maximise your products' sales. Pioneers in the field of copy protection, we offer a number of security mechanisms for both CDs and DVDs (including DVD video). From authoring through to final delivery, OK Media offers a high quality, full turnkey service for your product. With two factories in Germany supported by sales offices in the UK, France and Denmark, OK Media has an annual capacity of approximately 120 million CDs and DVDs ensuring we are large enough to cope and small enough to care. To find out more, call us on 020 7688 6789. OK Media: from customer content to content customer!



YOU entertain the market. WE help you do it.

No, we are not your supplier. We are your partner.


manufacturing services

Sony DADC Austria AG Tel: +43 (0)6246 880-0 Email: Website:

Key contacts: Sony DADC Games Services Address: Sony DADC Austria AG Sonystrasse 20 A-5081 Anif / Salzburg AUSTRIA Employees: 6000 Established: 1987

Sony DADC is the world’s leading complete supply chain provider for the games and software industry and offers its customers a complete service, from mastering (videos, games, music), Digital Rights Management and Digital Games Services, disc replication through to distribution, both physical and digital, and retail services in all parts of the world. Sony DADC’s mission is to help you maximise your existing revenue streams and to open up new and untapped revenue sources. Sony DADC’s Games Services – whether it be content security solutions to help you protect your intellectual property, consumer convenience features to increase customer satisfaction, distribution services to bring your content to the market, or retail services, including cash collection – are all tailored to that end. By being flexible and meeting the needs of an ever evolving market, Sony DADC is prepared for the future – a strong, reliable and global partner that is here to stay.




manufacturing services

Total Console Repair Tel: 0871 9181721 Fax: 0845 2255197 Email: Website:

Key contacts: Rob Austin, Managing Director James Austin, Operations Director Ray Diaper, Sales Address: PO Box 102 Christchurch Dorset BH23 9BR

Total Console Repair Ltd repairs games consoles for the whole of the UK and Ireland. We are trusted by insurance providers, leading high street retailers and the general public to offer a fully comprehensive games console repair service to suit every kind of customer. Our reputation is built on our eight years of experience and by staying at the forefront of console repairs innovation. We are constantly upgrading our technology to be able to repair all known faults. Having already successfully repaired well over 200,000 consoles, we serve personal, trade and corporate customers, whether one or 1,000 consoles you can rely on us for a fast & efficient repairs service.

Employees: 40 Established: 2005


All repairs come with a warranty and we offer guaranteed Service Level Agreements. We handle everything from collection to return delivery by courier with a helpful after sales support team, competitive prices with no hidden charges. And you can track your repair every step of the way, letting us do the hard work for you.


08 recruitment OPM 128 Amiqus 130 Avatar 132 Gravity games recruitment 134 specialmove consultancy 136 Wayforward recruitment 138

Sponsored by

We only recruit for this industry In our industry finding the right people isn’t always easy. Sometimes just a handful of people are right for the most highly skilled roles. Finding this talent requires a human touch and a deep understanding of the past, present and future of the games industry. That's us. OPM is a specialist recruitment consultancy in the games and interactive entertainment industries.

Facts Established since 1998 Specialist consultants using our unique 42 step process Exceptional market knowledge Worldwide network of contacts throughout games and interactive entertainment Bespoke website and database

Values Integrity and difference Fast, friendly, effective Subject matter experts We deliver what we promise Passionate to succeed!

OPM Response Ltd Tel: +44(0)1206 21 44 21



OPM Response Tel: +44 (0)1206 214421 Fax: +44 (0)1206 214429 Email: Website:

Key contacts: Kim Parker Adcock Claire Ramshaw Carole Connor Nathan Adcock Address: 228 Old London Road Marks Tey Essex CO6 1HD

Founded in 1998 and based near London, OPM Response Ltd provides the highest quality specialist recruitment service to the global games and interactive entertainment industries. They offer self-employed PAYE funded temp services within Europe and contract and permanent roles worldwide. They are divisionalised internally to service all areas of business from development, publishing through distribution both boxed and online. Their candidates have from six months to 25 years industry experience and graduates possess a 1st class honours degree in a relevant subject. They are twice winners of the Develop Industry Award for Excellence and although grown over the years have never lost their nice, boutique feel and closeness to those they work with. Their key values include positivity, honesty, fairness and above all customer service.

Employees: 14 Established: 1998



Amiqus staff spend an average of

<fact> <description>

Number of Amiqus consultants who are involved in modding:

on games each month

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john dimaggio (the voice of futurama’s bender) features in:


was the first video game sent into space in

</value> </fact> games including halo 3, cod 4 and gears of war

Placements we’ve made by discipline Senior Management – 10% Programmers – 35% Artists – 20% Designers – 20% Animators – 15%

1969 the Unreal engine has been used to power

208 games since 1998

Number of countries we have reach to:



We Know Your



Amiqus Tel: 01925 252588 Fax: 01925 252596 Email: Website:

Key contacts: Liz Prince Stig Strand Peter Leonard Address: 101 Dalton Avenue Birchwood Park Warrington WA3 6YF Employees: 20 Established: 2000


Amiqus is a recruitment consultancy providing professional candidates for permanent and freelance roles within the games and online industries. Based in North West England, we work across the UK, Europe and North America. Our consultants are recognised for their passion and expertise, deep sector knowledge and their broad network of candidates and clients. From travelling across the globe for cutting edge industry events and exhibitions, to amassing thousands of gamer trophies and points, we are forever in your world. Itâ&#x20AC;&#x2122;s not just a job, we live and breathe it! Amiqus have been voted winner of the Develop Industry Award for Recruitment Excellence in 2009 and 2010 and are delighted to have been nominated again this year. Clients have nominated us because of the level of service we provide which is totally focused on quality, finding the candidates no one else can reach and delivering our service with enthusiasm and professionalism.


Your next move should be easy. Weâ&#x20AC;&#x2122;ll make sure it is



Avatar Games Recruitment Tel: +44 (0) 1695 682 118 Fax: +44 (0) 1695 682 119 Email: Website:

Key contacts: Eamonn Mgherbi, Managing Director Emma Prudence, Games Consultant Address: Hewitt House Winstanley Road Orrel, Wigan WN5 7XA Employees: 7 Established: 2009

Avatar Games Recruitment is a specialist recruitment consultancy that provides staffing solutions for businesses within the games industry. Avatar has extensive and exclusive relationships with some of the best developers and publishers around the globe, which means it makes perfect sense to choose Avatar for your next career move or hiring requirement. Avatar provides tailor made recruitment solutions and a true consultative approach to its clients. Each Individual recruitment solution is bespoke to the project requirements and we guarantee to achieve the goals agreed in every project that we undertake. Our team consists of industry professionals who have a passion for the industry and a firsthand knowledge of games production and specific staffing requirements. We have helped new studios create recruitment plans and offer cost effective solutions, and in unique cases, on-site help. Avatar works closely with universities and the gaming community. We find the best graduates for studios that want to introduce fresh, new talent to their teams. So whether you are an industry professional looking for your next move or a studio looking for unique talent then feel free to contact a member of our team.





Gravity Recruitment Ltd Tel: 01302 235 000 Fax: 01302 822 237 Email: Website:

Key contacts: James Squires, Managing Director Louise Selfe, Director Michael Hobson, Associate Director Address: Suite 1A The Hutton Business Centre Bentley Road Doncaster DN5 9QP Employees: 5 Established: 2011

Why Gravity? Our Experience – Our recruitment service is headed up by MCV 30 under 30 exec, Mick Hobson. Working with a recognised industry expert is the key to ensuring your requirements are understood and you are presented with only the most suitable candidates. Our Approach – We take pride in our ability to source candidates that are not available via the usual channels. We focus on developing contacts in the ‘hidden’ candidate market – networking with games industry professionals who are not actively seeking work and representing them exclusively. Our Coverage – Gravity recruits globally and across all major disciplines within the games industry. We are building a divisional structure that reflects the main job roles with specialist consultants heading up each division. This ensures you will always be dealing with someone who genuinely understands your needs. Our Values – At Gravity we have a simple philosophy, we believe it’s people that turn ordinary organisations into extraordinary organisations. It is our relentless mission to source and introduce the very best candidates in the marketplace to our clients for every single vacancy we handle, giving them the ultimate competitive advantage. Gravity has worked with many leading names in the games industry including Sony, NCSoft, Capcom, Natural Motion, Activision, Konami, Square Enix, Take2 and more. Why not join them? Call us today on 01302 235 000!





Specialmove Consultancy Tel: +44 (0)141 530 4555 Skype: Specialmove Fax: +44 (0)141 530 3001 Email: Website:

Key contacts: Andy Campbell, Chief Executive Officer Claire Campbell, Director Matthew Hill, Head of Recruitment Address: Hillington Park Innovation Centre 1 Ainslie Road Hillington Park Glasgow Scotland G52 4RU UK Employees: 5 Established: 2005

What sets us apart from our competitors? Quality of service. Choose Specialmove as your recruitment partner and you will fully appreciate what we mean. Uniquely, the team at Specialmove has over 35 years experience working within games development, publishing and retail. We know what it takes to physically produce, market and sell games. We know the key to successful game production lies with the selection, assembly and management of the people within the business. We know art, programming, audio, marketing, sales, management and QA. We understand your long term business needs. Covering development, commercial and operations roles with established console developers including Sony, Codemasters, Media Molecule, Havok and Rockstar plus many innovative and creative casual social gaming companies like Outplay Entertainment, TAG Games and Relentless. We offer a highly focused, selective process. Every CV and résumé that comes to Specialmove is meticulously reviewed and profiled with each appropriate vacancy. Once a good match is found, we take time to fully qualify the candidate and ‘sell’ the opportunity to them. Once, and only once we get the candidates interest and approval, will we submit the candidate’s application to our clients. We all hate ‘CV spam’ and never turn any of our candidates CV’s into it. We believe that our approach is the right approach and works well with the busy execs within development studios. By supplying the best, we help minimise project slippage and increase quality helping to guarantee development success. We are also members of The Recruitment & Employment Confederation.




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Wayforward Recruitment Tel: London: 020 7734 4664 Bristol: 0117 953 0050 Fax: 0845 838 1613 Email: Website: Twitter: @wayforward_

Key contacts: Gavin Sanders, Director Address: 20 Broadwick Street London W1F 8HT Hebron House Sion Rd Bristol BS3 3BD Employees: Less than ten

WayForward is a leading recruitment agency operating in the digital, games, media and entertainment industries. Established in 2000, our wealth of experience is invaluable in sourcing the right candidates for your role. Friendly and efficient, our services encompass contingency, search and advertisingdriven campaigns. Our philosophy is quality not quantity and understanding your business is central to our approach. We source candidates for jobs at all levels for both permanent and contract roles â&#x20AC;&#x201C; if you are in the gaming industry, weâ&#x20AC;&#x2122;d love to hear from you.

Established: 2000



09 software development chayowo 142 ISM 144 Xaitment 146


software development

ChaYoWo Games Inc. Tel: US: +1 917 650 0010 India: +91-484-4059440 Fax: +91-484-4059441 Email: Website:

Key contacts: Mr. Gaurav Mirchandhani Mr. Jugul Thachery Address: ChaYoWo Games Inc. 145 East 48th Street 22nd Floor New York, NY 10017 USA Tel: +1 917 650 0010

Imagination is a quality that transcends the boundaries of place and time. It ignites creativity, which in turn stirs up an electric storm of ideas and with ideas, we can inspire, elevate, and CHange YOur WOrld. Today, ChaYoWo Games has become a leading casual game development and IP company with state-of-theart development centres across India. We are a casual games company focused on providing game development/programming, game art and animation, game related analytics, and game QA solutions to publishers, brands, media companies, developers, and more around the world.

ChaYoWo Technology Solutions Pvt.Ltd 2nd Floor Leela Infopark Kusumagiri.P.O Kakkanad Kochi - 682030 Kerala India Tel: +91-484-4059440

ChaYoWo brings years of experience in the development of online Flash, PC/MAC digital downloadable games, mobile, iPhone and iPad, Android, Xbox, social, Facebook games, Advergames and more. With this experience, we understand the importance of imagination and how the casual games landscape rapidly changes thereby rendering us with the status of being the ideal choice for co-production ventures.

Employees: 95

ChaYoWo is growing and we are on a mission to enable game development teams and our publishing partners worldwide to create more games, more content and more emotions for their audience, while keeping costs under control and meeting delivery timelines.

Established: 2008



Global leader in Business Development, Management, and Strategic Consulting  E x p e r i e n c e

: :

F o c u s

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I n t e g r i t y 



software development

ISM - Interactive Studio Management Email: Website:

Key contacts: Clyde Grossman Bob Jacob Stew Kosoy Francois Masciopinto Address: 979 Piedmont Drive Sacramento CA 95822 USA Employees: 6

Interactive Studio Management â&#x20AC;&#x201C; ISM â&#x20AC;&#x201C; is a recognised global leader in interactive entertainment, providing Business Development, Management and Strategic consulting to videogame software developers worldwide. Founded in 1996 by Clyde Grossman and Bob Jacobs, ISM is built on a foundation of Experience, Focus and Integrity. Acting as a conduit between the best game publishers and developers, ISM assists in all phases of business development: from deal sourcing to strategic planning, from contract negotiations and process management to acquisition consultation. With over 100 years of industry experience, on behalf of its clients ISM has secured well over 200 deals with all major publishers and first party platform providers.

Established: 1996



Maximized for speed â&#x20AC;&#x201C; minimized for me mem memory mory usage. usage Download your free evaluation version at

Nav Mesh & PathďŹ nding

Game Logic & FSM


Knowledge Base



software development

xaitment Tel: +49 (0)6897 600 800 Fax: +49 (0)6897 600 8020 Email: Website:

Key contacts: Mike Walsh, CEO Dr. Andreas Gerber, CEO Dr. Thorsten Maier, CTO

xaitment is the leading AI engine provider for the computer and next generation games industries, offering a line of easy-to-use AI tools and engines that aim to solve developers’ AI needs. Our SDKs feature graphical user interfaces that eliminate the need for manual scripting, reducing game development time and cost.

Julia Ziemann, Communications

xaitMap – Fast pathfinding & NavMesh generation. By simply entering level and character specifications, complete NavMeshes are automatically generated – at unrivaled speeds. Included: advanced pathfinder.

Address: Europe xaitment GmbH Fischbacherstr. 92 66287 Quierschied Germany Phone: +49 6897 600 800

xaitMove² – Movement and crowd simulation. Numerous standard 2.5D movement behaviours, e.g. running under bridges, are features that can be easily integrated and customised. Supported: single unit and formation movement.

USA xaitment Inc. 5552 Balboa Drive Oakland, CA 94611 United States of America Phone: +1 650 766 6613 China Nam Kwong Commercial Building Nr. 92 Venture Road Shenzhen China Phone: +86 13603096845 Established: 2004


xaitControl – Behaviour modelling; integrated graphical debugger. By drawing states and connecting them with transitions, you can specify what your NPCs should do in any given situation. Customisable: state machines, hierarchies, behaviours, sub-behaviours. Included: live debugger. xaitThink – High-level behaviour modelling. An interpreter for a rule-based language, replacing complex scripts with rule sets. Your NPCs will be autonomous, learn from experience and inference, and interact intelligently. xaitKnow – Knowledge modelling. Complicated code is replaced with a graphical tool to help you maintain and modify your game world and the knowledge within that world, giving every object in your world meaning.


10 uk distribution and logistics gem 150



Adding value to your business.

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UK Distribution and logistics

Gem Distribution Tel: 01279 822 822 Fax: 01279 412 604 Email: Website:

Key contacts: Sales Department: 01279 822 822 Marketing/Gem Creative: Katie Rawlings, Head of Marketing 01279 822 800 Gem Logistics: Matthew Allen, General Manager 0845 456 6400 Alan Lynch, Operations Director 0845 456 6400 Address: St George House Parkway Harlow Business Park Harlow Essex CM19 5QF Employees: 250+ Established: 1984


Gem is one of the largest leisure and IT distributors in the UK, providing an extensive and varied range of consoles, games, business software, peripherals and consumer electronics to the retail and reseller markets. We provide our partners with integrated supply chain solutions and added value distribution to the retail channel. Gemâ&#x20AC;&#x2122;s history of success includes distribution partnerships with Microsoft as well as Logitech, Nintendo, Symantec, Sage, DLink, Targus, WOWee and a variety of leading products in the UK. Gem also has exclusive UK distribution for Xbox 360, Codemasters, Livescribe and Take Two. Our multi-facetted business extends outside of the traditional sales and distribution function, providing added value solutions through our Logistics and Creative divisions. With the backing of parent company DCC, the Gem group operation is perfectly positioned to cope with the demanding financial pressures that come with servicing an ever changing retail and supplier landscape. For further information on DCC plc please visit


company a-z

Adotomi Agency Tel: +972 (0)37 915 300 Creative and Promotional Services 7

Calibur11 Tel: +3110-298 38 48 Gaming Accessories 65

AGI World Ltd Tel: 0207 602 9119 Creative and Promotional Services 9

ChaYoWo Games Inc. Tel: US: +1 917 650 0010 Software Development 143

Amiqus Tel: 01925 252588 Recruitment 131

Cinram Logistics (UK) Tel: (44) (0)1296 426 151 International Distribution 79

AN.X Tel: 020 7785 7156 Creative and Promotional Services 11

Click Entertainment Limited Tel: +44 (0)203 137 3781 International Distribution 81

AntiGrav Media Ltd Tel: 01932 454929 Gaming Accessories 63

Curveball Leisure Tel: +44 (0)1792 652521 Email: International Distribution 83

Avatar Games Recruitment Tel: +44 (0) 1695 682 118 Recruitment 133

Studio Diva Tel: 0117 214 0404 Creative and Promotional Services 19

Babel Tel: 01273 764100 Localisation, QA and Testing 105

Enzyme Labs Tel: (+1) 450-995-2000 Localisation, QA and Testing 107

Bastion Tel: +44 (0)20 7421 7600 Creative and Promotional Services 13

Fink Creative Tel: 01480 302350 Creative and Promotional Services 21

Bezier & Hicksville Tel: 0207 534 8800, Creative and Promotional Services 15

Fluid Tel: +44 (0)121 212 0121 Creative and Promotional Services 23

Buzz Tel: +61 3 8412 9000 Creative and Promotional Services 17

freeform.London Tel: +44 (0)20 7183 6664 Creative and Promotional Services 25


company a-z

Frontroom Tel: +44 (0)20 7729 3033 Creative and Promotional Services 27

Game Outlet Europe Tel: +46 54 854750 International Distribution 85

Indigo Pearl Tel: +44 (0)20 8964 4545 Creative and Promotional Services 31

GameWorld Tel: +3110-298 38 38 International Distribution 87

ISM - Interactive Studio Management Software Development 145

InComm Europe Tel: 01489 556700 International Distribution 89

Gem Creative Tel: 01279 822 800 Creative and Promotional Services 29

keefcreative ltd Tel: +44 (0)20 3239 7563 Creative and Promotional Services 33

Gem Distribution Tel: 01279 822 822 UK Distribution and Logistics 151

KMS Components Tel: 02920 713713 International Distribution 91

GlobalStep LLC Tel: +44 (0)7808 731017 Localisation, QA and Testing 109

Logic3 Tel: 01923 471000 Gaming Accessories 71

Gravity Recruitment Ltd Tel: 01302 235 000 Recruitment 135

Lygo International Tel: 0191 230 6650 Gaming Accessories 73

Harbottle & Lewis LLP Tel: +44 (0)207 667 5000 Legal Services 101

Mi Tel: +44 (0) 161 214 4780 Creative and Promotional Services 35

I-Globe Accessories Tel: 0203 0066760 Gaming Accessories 67

Native Prime Localisation, QA and Testing 111

IGS Corporation Tel: +845 600 1676 Gaming Accessories 69

OK Media Tel: +44 (0)20 7688 6789 Manufacturing Services 121

• 153

company a-z

OM Tel: 0207 713 9000 Creative and Promotional Services 37

OPM Response Tel: +44 (0)1206 214421 Recruitment 129

Ster-Kinekor Entertainment Tel: +27 11 445 7700 International Distribution 93

Peppermint P Tel: 0207 240 2645 Creative and Promotional Services 39

studio CO2 Tel: +44 (0)1483 414 415 Creative and Promotional Services 51

PMA Digital Tel: 020 7060 4500 Creative and Promotional Services 41

Techland Sp. z o.o. Tel: +48 71 354 46 10 International Distribution 95

Premier Public Relations Tel: +44 (0)207 292 8330 Creative and Promotional Services 43

Testronic Laboratories Tel: +44 (0) 1753 653 722 Localisation, QA and Testing 113

RealtimeUK Tel: 01772 682363 Creative and Promotional Services 45

The Audio Guys Tel: +44 (0)1788 565230 Creative and Promotional Services 53

Side and Sidelines Tel: +44 (0)207 631 4800, Creative and Promotional Services 47

Thrustmaster Tel: +44 (0)1932 577 546 Gaming Accessories 75

Sitel Tel: 01923 689600 Customer Service 59

Total Console Repair Tel: 0871 9181721 Manufacturing Services 125

SJS LONDON Tel: +44 20 7421 9400 Creative and Promotional Services 49

Triple A Testing Tel: +34 952 028 080 Localisation, QA and Testing 115

Sony DADC Austria AG Tel: +43 (0)6246 880-0 Manufacturing Services 123

Über Tel: 0114 278 7100 Creative and Promotional Services 55

Specialmove Consultancy Tel: +44 (0)141 530 4555 Recruitment 137

• 154

company a-z

Universally Speaking Tel: UK: 44 1 480 210621 Localisation, QA and Testing 117

Wayforward Recruitment Tel: London: 020 7734 4664 Bristol: 0117 953 0050 Recruitment 139

White Room Games International Distribution 97

xaitment Tel: +49 (0)6897 600 800 Software Development 147








To be included in Sourcebook 2012 contact

Sourcebook 2011