Brand Licensing Europe 2010

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September 28th - 30th 2010 | The Grand Hall Olympia London

Brand Licensing Europe 2010 Show Preview ■ Character ■ Entertainment ■ Lifestyle ■ Sport ■ Publishing ■ Charity ■ Art & Design ■

Also includes details of The Licensing Academy and Screening Suites Plus full exhibitor listings and floorplan

2010

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Sesame StreetŽ and associated characters, trademarks and design elements are owned and licensed by Sesame Workshop.Š 2010 Sesame Workshop. All Rights Reserved.

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Brand Licensing Europe 2010 Show Preview September 28th - 30th 2010 | The Grand Hall Olympia London

Introduction

contents

OLYMPIAN GOLD

BLE has always been a whirl of activity because of its two-day timeframe. The atmosphere, while friendly, was busy and buzzy, with everyone trying to pack in as much as possible. An extra day will surely mean a more relaxed atmosphere.

IT MAY SEEM like only yesterday since the industry was gathered in Las Vegas for Licensing International.

In truth, it’s three months, and in less than four weeks time, we’ll be heading to West London for Brand Licensing Europe.

This year’s show is on course to the biggest yet.

After numerous discussions with key exhibitors and visitors, Advanstar added a third day earlier this year, and it will be interesting to see how this changes the dynamic on the showfloor. Because of its previous twoday timeframe, BLE has always been a whirl of activity. The atmosphere, while friendly, was busy and buzzy, with everyone trying to pack in as much as possible. An extra day will surely mean a more relaxed atmosphere, for which many may be grateful.

To go with the extra day, there are more exhibitors to see. A number of high profile names are returning to the showfloor after several years away. The return of CPLG after six years will mean that clients including Dreamworks Animation and Sesame Workshop will have a presence, while Hasbro Entertainment & Licensing will be running through its plans for its many franchises. Other newcomers include the likes of Paramount, Saban Brands, Iconix Europe, DC Thomson, Hallmark, Skechers and Ultimate Fighting Championship to name just a few, meaning the showfloor will have a much more varied feel than ever before.

This is the second consecutive year that we’ve put together a dedicated online preview for the show. It’s not officially endorsed, and doesn’t cover every single exhibitor, although we have aimed to give visitors a guide to as wide a range as possible of which firms will be on the showfloor and what they’ll be showing. We’ve also included essential info on the seminars and screening suite details.

I hope you find it useful - please do let me, or one of the Licensing.biz team, know of any feedback into how we can improve it for next year (or if you have any comments on the site itself) by popping along to stand CO38 at the show.

Samantha Loveday Samantha.loveday@intentmedia.co.uk

www.licensing.biz

■ 05 character and entertainment

■ 12 brands, lifestyle and sport

■ 15 art and design

■ 18 publishing and services

■ 20 charity and heritage

■ 21 Licensing academy & screening suite

■ 22 floorplan and exhibitors list

Brand Licensing Europe 2010 Preview 03

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Brand Licensing Europe 2010 Show Preview September 28th - 30th 2010 | The Grand Hall Olympia London

character & entertainment

From big names such as BBC, Nickelodeon, Mattel and Hit, through to newcomers like Lisle and DHX Media, this sector has a lot of variety on offer...

■ 4Kids Entertainment (Stand DO60) Highlights for 4Kids will include recent global acquisition Penelope, which already has a successful programme in France and Japan.

BRB’s Suckers will also be a key focus, with 4Kids eyeing up the digital media, gift, collectibles and video games areas. The series of two-minute shorts depicts the world through the eyes of a group of toys which are attached to the rear windows of cars.

Dinosaur King remains a consistent performer, with a further five licensees recently joining the programme, while Yu-Gi-Oh is gearing up for its tenth anniversary.

■ Aardman Rights (Stand FO10) Aardman will be previewing Wallace & Gromit’s latest venture A World of Invention. Premiering on BBC1 in November, the format is a combination of animation and live action. Publishing deals have already been signed with HarperCollins and Titan, while 2entertain has DVD rights.

Meanwhile, Timmy Time is due to launch in the US in September, while a third series is planned for the UK.

www.licensing.biz

Shaun the Sheep also remains key, with the property currently enjoying a move into digital, with more than 275,000 fans on social networking sites, over 75,000 community members and receiving more than 40 million plays of its latest online game, Home Sheep Home, in its first six months.

Finally, Aardman will also be launching Canimals with coproduction partners Vooz and BRB, previewing a full episode of the show for the first time.

■ Allsorts Licensing (Stand CO65) King Features’ Betty Boop is expanding into new categories such as collectibles, personal care, electronics and even motor vehicles.

M6 Interactions in France launched the first partworks programme in Europe earlier this year, consisting of 44 career-themed collectible figurines, each sold with a special edition magazine. New licensees are also in place for cosmetics, fragrance and body care, while Betty Boop branded SonyEricsson smart phones with accessories were launched in Portugal in the spring. Digital cameras, MP3 players and accessories are available in Spain,

with a line of scooters and motorcycles being produced in South Africa. Fashion also remains key for the brand.

Allsorts also handles Baby Boop for King Features and is developing an extensive programme including apparel, footwear, swimwear and bedding in Italy, accessories and apparel in France (with publishing coming soon) and figurines in the UK. The first apparel has also just gone into BHs. New brand, Yoga Dogs, will make its debut at Olympia, as will Nanity 70 (♥), while Allsorts will also be revealing the latest developments for Popeye, which continues to have a strong presence in apparel among other areas.

■ BBC Worldwide (Stand EO30) Along with a newly designed booth to provide visitors with a ‘walk-through experience’ of the firm’s brands, BBC Worldwide is also incorporating a private viewing theatre.

A key focus will be ZingZillas, with BLE being the first major opportunity for the firm to showcase product from the 17 licensees. The line is lead by Vivid which has musicallythemed and talking plush, play-sets, outdoor products and games.

In the Night Garden continues to be important, with the firm currently working with partners in the US to build the brand in the territory following its sale to The Hub earlier this summer.

UK licensing for Top Gear also continues to go from strength to strength, with over 25 licensees working on the brand including Wow Stuff.

The refresh for Doctor Who, meanwhile, is already proving successful with the toy line showing impressive initial figures. More lines from other licensees are due to roll out shortly.

Other properties on the stand will include the evergreen Teletubbies, new pre-school brand Wibbly Pig and eco-based kids’ property Dirtgirlworld.

■ Bruno Productions (Stand CO70) The independent agency will be showcasing a number of lines including Angel Cat Sugar, which now has over 300 products available across Asia, Europe and the US, and new character brand Wooly. Soft Spots (six ever so cute Dalmatian puppies) and 5x30+, a new expressions brand, complete the line-up.

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Brand Licensing Europe 2010 Show Preview September 28th - 30th 2010 | The Grand Hall Olympia London

character & entertainment ■ Bulldog Licensing (Stand CO72) Collectible hit Gogo’s Crazy Bones will form a key part of Bulldog’s offering at the show, lining up alongside Thumb Wrestling Federation: TWF and new acquisition Roobarb and Custard.

Design-led properties Little Ewe and Goochicoo, plus 80s TV icon Roland Rat complete the company’s offering.

■ Chapman Entertainment (Stand EO70) Chapman will be showcasing new brands Little Charley Bear and Raa Raa The Noisy Lion, as well as preschool hits Fifi and the Flowertots and Roary the Racing Car. "A real life Little Charley Bear will make his first appearance," confirmed director of licensing, Valerie Fry. "We are looking forward to introducing licensees and retailers to our new imaginative and playful little bear, along with our other exciting new property, Raa Raa The Noisy Lion, and, of course, our popular pre-school favourites."

■ Chorion (Stand EO50) Headlining BLE for Chorion will be two new pre-school animated TV shows, Octonauts and Gaspard & Lisa. With broadcast launch set for the autumn, the company is looking to sign new licensing partners for both properties.

Plans are underway for the 40th anniversary of the Mr Men and Little Miss franchise in 2011, including the launch of a brand new character, unveiled exclusively at the show.

Chorion will also debut Noddy’s fresh branding and packaging, and is hoping to launch a new broadcast partner in a key new market.

The roll out for Olivia will begin with product from Spin Master in the US and Australia this autumn, followed by the UK and other key territories in 2011. Finally, The World of Beatrix Potter will welcome new animation for Peter Rabbit including a TV series and specials in 2012. An expanded style guide will be introduced at BLE.

■ Classic Media (Stand DO70) New properties Tinga Tinga Tales and Guess with Jess have got off to strong starts, and Classic will be looking to build on the licensing programmes for both at the show.

Postman Pat SDS, meanwhile, has now been sold to over 80 territories worldwide, while Where’s Wally? has sold over 50 million books worldwide, having been published in over 38 countries and in 27 languages. Classic is now aiming to expand the brand outside of the publishing sector.

■ Coolabi (Stand DO10) A big focus for Coolabi will be Poppy Cat. A publishing hit in a number of territories, a TV show will arrive on Nick Jr UK from early 2011 with the firm showing a full episode to potential licensees at BLE. Teen/tween lifestyle brand Scarlett & Crimson will also be a heavy focus, as will the classic Purple Ronnie which is currently proving to be a big success in the digital space.

The programmes for Bagpuss, The Clangers and Ivor the Engine are also being expanded, while the Hammer Films brand continues to attract a strong audience.

■ CPLG (Stand DO40) Back at the show following a six-year absence, CPLG’s Entertainment division will be showcasing a wide variety of properties.

Stand out brand will be Sesame Street, which recently celebrated its 40th anniversary. An apparel deal secured with M&S earlier this year is likely to be extended to include gifts and stationery, while Hasbro takes over as global master toy partner from 2011. CPLG represents Sesame Street in the UK, Germany and Benelux.

Meanwhile, Peanuts (UK, France, Germany, Portugal and Spain), which is celebrating 60 years this year, will also be a key focus, along with Strawberry Shortcake (all Euro offices). New additions, The Jungle Book from DQ Entertainment, plus Tinga Tinga Tales from Classic (all Euro offices outside of the UK) are also in the line-up.

"We have a fantastically strong and varied portfolio of properties to offer and wanted to take the opportunity to have all our European offices on hand for licensors, licensees and retailers at one event," says Karen McNally, CPLG’s head of international marketing and new business.

06 Brand Licensing Europe 2010 Preview

■ DHX Media (TBC) DHX will be launching Rastamouse, currently in production for Cbeebies in the UK. The firm is handling worldwide TV rights (excluding the UK) and worldwide licensing and merchandising rights for the stopmotion animated show. The series is based on a collection of books, with EMI Music Publishing also supporting and investing in the show.

■ DRi Licensing (Stand C10) A new Miffy graphics collection has been created for the fashion and accessories sectors. Covering baby, toddler and fashion, each group has its own designs and colour palette.

First collections launch in the spring.

Apparel developments are also on the cards for The World of Roald Dahl, including children’s pyjama and t-shirt lines, while greetings brand Boofle will hit the wider High Street with apparel and bedding.

Zigby will also be a key focus, as will Pink Cookie - which is has a key presence in this season’s Argos catalogue with its gift range, watches and jewellery. New stationery licensee International Greetings will launch in the spring.

Also on the stand will be Bobbypin, Edward Monkton, Caroline Gardner and Madeleine Floyd.

■ Entertainment One (Stand GO05) The recently LSE listed firm will be using the show to further boost Peppa Pig, Ben & Holly’s Little Kingdom and Twilight. As part of this, it is looking to develop the international potential of its portfolio, as well as building relations with FMCG companies.

Growth of the Peppa Pig franchise will be supported by new episodes currently in production and themed attraction, Peppa Pig World, which is launching at Paultons Park in Hampshire next Easter.

Meanwhile, discussions for a second series of Ben & Holly are underway, with eOne opening up a number of new licensing categories.

Finally, with Twilight fever still running high, the firm is aiming to grow it into a long-term movie franchise in the merchandise arena.

■ FremantleMedia Enterprises (Stand CO40) With The Adventures of Merlin back on air in the UK this autumn, FME

will be looking to add to the licensing programme. It already includes a publishing range, toys and multiplatform products.

Rebecca Bonbon also remains a priority for the firm, while BLE will be the first European outing for new acquisition Mashimaro. The X Factor, of course, will continue to be key, while FME will also be presenting its collection of third party brands such as H20: Just Add Water, The Elephant Princess, American Chopper, Miami Ink and LA Ink.

■ Fulanitos (Stand FO01) The Mexican plush toy line is looking to make its move into the UK, and is hoping to catch the eye of potential partners at BLE. The characters began life as a stationery range, but Fulanitos has since expanded into other areas including keyrings, mobile phone charms, sports bottles, jewellery, t-shirts and bedding.

■ Giochi Preziosi (Stand EO75) Having already made a splash in the boys market with Gormiti, Giochi Preziosi is turning its attention to the girls sector with the launch of Puppy In My Pocket Adventures in Pocketville.

Already a successful toy brand, the company is now eyeing up other potential licensing categories. The property will be supported by a 52x13-minute TV series which will launch internationally in 2011.

Meanwhile, the third series of Gormiti will see the introduction of new heroes and villains and will be a key focus for the firm throughout the three days.

■ Hari’s World Stand AD66 The new pre-school property is making its debut at the show. An ongoing publishing programme has proved successful, with two books already available and a third due soon. Dowman Soft Touch has been signed to create a line of plush based on six characters, with hand puppets and finger puppets to follow. New characters will be added as they are introduced to the series.

Hari’s World is now looking to expand into other sectors and it certainly has plenty of scope, with ten books planned initially and with two new characters introduced in each. Toys and collectables are key areas, as well as child safety.

www.licensing.biz

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Brand Licensing Europe 2010 Show Preview September 28th - 30th 2010 | The Grand Hall Olympia London

character & entertainment

■ Hit Entertainment

■ LazyTown

(Stand DO25) Now in its 65th year, Thomas & Friends has been the UK’s number one pre-school property for the last decade (source: NPD).

2010 has so far seen FisherPrice become the brand’s global master toy licensee, launching its Take n Play range, while Mega Brands is rolling out construction toys in the autumn.

A new show will begin touring in September, while a 60-minute special - Misty Island Rescue - will introduce a number of new characters and locations.

Meanwhile, Mattel is launching fresh Angelina Ballerina product to tie in with the new CGI animation in early 2011 in the UK, which will be followed by launches in major European territories.

A third CGI DVD is due in November and the new look Angelina Ballerina magazine is now on sale every month in five different countries.

Fireman Sam and Bob the Builder continue to be key - indeed, the former has become the number two pre-school boys brand year-todate (source: NPD), while the latter is currently enjoying success with Ready, Steady, Build.

Finally, Hit Entertainment will showcase its new pre-school property Mike the Knight.

Due to debut in autumn 2011, it has been developed from start to finish by the company.

(Stand EO80) The healthy eating brand has been busy reorganising over the past year, and the firm is confident there are still many more untapped licensing areas for it to move into.

The two-year alliance with Asda has proved a hit, with sales of the store’s Great Stuff range promoted

by Sportacus selling 50 per cent more than it did before. A deal with Butlins has also just been inked, while across Europe the firm continues to sign a variety of deals, such as the LazyTown Sports Candy campaign in Portugal.

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■ Lisle International (Stand EO72) Already a successful toy line, Lisle is now looking to build ZhuZhu Pets into a more rounded brand.

The firm is a newcomer to BLE and is promising a DVD launch and ‘Zhu-niverse’ tour, as well as interactive games and publishing among other categories to drive the property forward. "We believe that this brand is a once in a lifetime opportunity for many sectors - toy, gift, apparel and publishing to name a few," said Colin Lisle, MD of Lisle.

■ Ludorum (Stand FO50) The firm has now secured over 150 licensing agreements for Chuggington. Global master toy licensee Learning Curve launched

its die-cast range in March, followed by its Interactive Railway in August.

The second series is currently scheduled to air in autumn 2010 on Cbeebies. Ludorum has also licensed the second season to the Playhouse Disney programming block in the US. A number of new characters will be introduced, including twin trainees Hoot n Toot, Speed the steam engine (voiced by Warren Clarke) and two human characters, Dr Ling and the Mayor of Chuggington (voiced by Floella Benjamin). New rolling stock and machines (including the Chug Nav) will debut, along with a new City destination.

The original series is repeated on Cbeebies every weekday, while the new Chuggington Badge Quest mini-series recently debuted.

■ Mattel Consumer Products (Stand DO80) Mattel will be presenting a strong portfolio of brands across multiple categories at the show.

Monster High is a new franchise targeting teen and tween girls. An interactive website has already been launched, while a range of fashion dolls are planned for autumn. Little, Brown Books for Young Readers will publish a series of titles by Lisi Harrison, with the first book launching in September. On top of this, Universal Pictures is looking to bring the brand to life with a live action film.

The Barbie brand continues to build momentum in the adult fashion category, while the core licensing programme sees the introduction of new role-play lines, feature and premium plush ranges, as well as gaming accessories. A significant launch is also being planned in the beauty category for 2011, while plans are also taking shape for Ken’s 50th anniversary.

The success of Hot Wheels: Battle Force 5 has given the toy and vehicle property a significant boost, while infant and pre-school brand Fisher-Price continues to grow its babygear, publishing and outdoor toys business.

■ Nelvana Enterprises (Stand FO40) The big news from Nelvana is that Beyblade is back with 51 new TV episodes and a revamped toy line from Hasbro featuring a metal gear system. Beyblade: Metal Fusion is due to appear on Gulli in France and Nick in Germany this September, with the series already airing on Nickelodeon in the UK, Telecinco and Factoria de Ficcion in Spain, M-Net in South Africa and Noga in Israel.

The European licensing drive for Babar and the Adventures of Badou will be rolled out shortly, with the TV series due to launch in various territories by winter 2010/spring 2011. Finally, Franklin and Friends will form part of the 25th anniversary celebrations for the character.

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Brand Licensing Europe 2010 Show Preview September 28th - 30th 2010 | The Grand Hall Olympia London

character & entertainment ■ Nickelodeon Consumer Products (Suite 1) NCP will be showing off a host of new properties including live action shows Big Time Rush and Victorious, plus pre-school animation Team Umizoomi. In addition, the firm will be revealing a number of new updates for Teenage Mutant Ninja Turtles.

Further developments for evergreens Spongebob Squarepants and Dora the Explorer will be presented, along with iCarly, Go Diego Go, Wonder Pets, Ni Hao Kai-Lan and South Park.

■ Rainbow S.P.A (Stand EO20) Winx Club will be launching on a leading kids network in the UK shortly, and Rainbow will be using BLE to seek out new licensing partners. The brand has enjoyed significant success in Europe already, including four TV series (and a fifth planned for 2011), two films, two live shows and over 600 global licensees.

PopPixie has also been snapped up for TV in the UK, while master toy licensee Bandai will begin rolling out products soon including action figurines, plush, play-sets and accessories.

Finally, the firm now holds the global rights to Huntik, Secrets & Seekers. The show has been sold to over 30 countries to date.

■ RDF Rights (Stand GO28) Pre-school hit Waybuloo continues to enjoy success both on and off screen. The series now airs in 79 countries worldwide, with RDF securing 34 licensees to date in the UK. Waybuloo was the number one new pre-school property in 2009 in terms of plush, according to NPD. Arts and crafts show Mister Maker and live action property Yo Gabba Gabba will also be on the stand. Other key brand highlights will include Mr Bean - which is celebrating its 20th anniversary this year - plus Simon’s Cat, the newest addition to RDF’s portfolio.

■ Rocket Licensing (Stand FO05) Rocket will be highlighting the wide range of licensing deals secured for Hornby Hobbies. Success has already been reported by Greencore for its Scalextric cake in M&S, while apparel, dress-up, coin-operated

rides and melamine, plus Airfix apparel, confectionery and cards are all on the way for 2011. The adult drive includes apparel, gifting, greetings and music compilations.

The Dangerous Book for Boys now has over 30 partners worldwide and continues to be pushed by the fim, while entertainment brands such as vampire hit True Blood and film classics Rocky and Reservoir Dogs should attract attention.

Rocket Licensing’s most recent signings, meanwhile, Get Squiggling and I Never Knew That, complete the offering.

■ Sanrio (Stand BO30) Celebrating its 50th anniversary in 2010, Sanrio will be using BLE as a platform to re-launch some of its classic characters with a new twist, as well as introducing some new ones to the market.

The firm’s most popular creations are My Melody, Kuromi, Charmmykitty, Badtz Maru, Keroppu, Poccacho and, of course, Hello Kitty.

A special style guide has been developed, as well as a series of limited edition products and collaborations taking place until the end of 2011.

■ Space Enterprises (Stand BO35) Space is making its BLE debut and will be focusing heavily on The Hive.

The pre-school series will be aired on Playhouse Disney in a variety of territories from early 2011, while a terrestrial deal has been struck with GMTV for the UK. A number of licensees have already been signed, with Space now looking to move the brand into toys and publishing.

Monty Python will also be on the stand - master toy is Re:creation along with Spamalot, which is on a 400-date nationwide tour, as well as Pinky & Perky.

■ Start Licensing (Stand BO10) Start will once again have a wide range of properties on display, including The Beano and The Dandy, plus other evergreen DC Thomson characters Dennis and Gnasher, Bananaman and Desperate Dan. The firm also represents Jacqueline Wilson, with a new style guide available utilising cover art from her books, including Tracy Beaker. Elsewhere, the firm will be looking to build on the Honey

10 Brand Licensing Europe 2010 Preview

Monster, which is already proving to be a hit in apparel for Somerbond and Truffleshuffle, while Smiffy’s is about to launch a dress-up costume.

Start also represents Britvic brands including Tango, J20, Robinson’s Fruit Shoot and Robinson’s, with deals in discussion covering confectionery, apparel, gift and household goods.

Kindle’s Big & Small is also handled by the company, with latest deals including Namco Europe for leisure industry plush.

■ Studio 100 (Stand CO05) The Benelux-based firm will be concentrating on three characters: Maja the Bee, House of Anubis and Bumba.

A CGI version of Maja the Bee will be launching in 2012, so the firm is busy securing deals for the classic line in various territories.

Early licensing agreements for the new version are also being secured.

House of Anubis, meanwhile, is currently being made for a US audience, due to be broadcast on Nickelodeon later this year. A full line of partners are already in place in the Benelux and GAS territories.

Finally, pre-school show Bumba has a strong following in Benelux, Spain and Eastern Europe.

celebrations) and Generator Rex (which will be officially launched to the European trade at the event), plus third party properties Bakugan New Vestroia, Hero 108 and the Total Drama franchise.

The recent deal with Spin Master will also see the company push properties including Liv, Zoobles and Tech Deck.

■ Withit (D090) A new collection of Withit Doodles will be joining existing characters such as Cheeky Monkey, Glamour Puss and Mad Cow in the firm’s portfolio.

The Classic Withit characters will be shown in an all UK-themed style at the event, focusing on the top performers and making a number of references to UK places and traditions.

Withit Doodles, meanwhile, will feature new characters and a new ‘sketched’ look highlighted with watercolour effects.

They will be launched in a series of six books for children, while the firm is also hopeful the characters will have strong appeal in the gift and card market

■ Target Entertainment Group (Stand EO60) TEG’s main focus will be on the PlayStation brand, plus a range of its software IPs. Opportunities available for the brand - which includes the PlayStation logo, the format logos, wireless controller designs and a number of symbols and phrases include stationery, apparel, luggage, gifts and homewares. IPs such as Sackboy from LittleBigPlanet, Invizimals and EyePet are all being built into standalone brands.

Other properties on the stand will be fashion and lifestyle property Brit Chicks and pre-school animation Fluffy Gardens.

■ Turner CN Enterprises (Stand EO40) Turner CN Enterprises is confident that this year’s show will be its biggest ever.

The firm will be showcasing licensing opportunities for the likes of Ben 10 (with further details available on the 10.10.10

OTHER STANDS TO VISIT: ■ Bella Sara (Stand GO27)

■ Hasbro Entertainment & Licensing (Stand EO55)

■ Iconix Brands (Stand DO28)

■ ITV (Stand DO30)

■ Saban Brands (Stand DO50)

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Brand Licensing Europe 2010 Show Preview September 28th - 30th 2010 | The Grand Hall Olympia London

brands, lifestyle & sport

From The Beatles and Sean John, through to the RAF and Lego, taking in football, rugby and ultimate fighting on the way, this is a fast growing sector...

■ Alchemy Licensing

■ Brandzoo

■ CPLG Sport

■ Golden Goose

(Stand BO40) Established in 1977, Alchemy holds a vast library of original images. It has enjoyed successful niche licensing for its Gothic, Black Rose and UL13 retro tattoo and rockstyled imagery across categories including apparel, stationery, décor and gifts. Other brands on the stand will include UL17, Empire and A7.

(Stand FO32) The agency is bringing a strong lineup to BLE, including Grandpa in my Pocket, which has recently signed a deal with Pedigree Books for the publishing sector.

On top of this, Brandzoo also represents YooHoo and Friends, Mizuki Dolls, Fido Dido, Secret Wings, Heathcliff, So...? and Igam Ogam (which it picked up back in February).

(Stand DO40) Sharing space with its Entertainment division, CPLG Sport should more than hold its own with brands ranging from football and golf, through to equestrianism and motorsport.

First up, the firm is interested in talking to new partners for the England Football and Wembley Stadium brands, while West Ham United will also be pushed. The England Rugby brand was voted Best Licensed Sports Property at last year’s Licensing Awards, and the looming Rugby World Cup in 2011 should ensure further interest.

The firm also handles the Engage Super League licence.

CPLGS will also be looking to boost golf brand St Andrews Links, while the Fédération Equestre Internationale will make its show debut. WRC and one of its most successful teams - the BP Ford Abu Dhabi World Rally Team - complete the line-up.

(Stand GO55) The agency specialises in developing large scale licensing programmes for household brands. Properties currently on its books include The RAC, Thomas Crapper & Co, Sarah Haywood Wedding Designer and New York City trademarks.

■ Beanstalk (Stand DO45) The Sean John brand covers casual wear, tailoring, footwear, fragrance and accessories. Beanstalk was appointed as its exclusive licensing agent in Europe earlier this year and will initially be looking for opportunities to introduce Sean John casual wear and accessories across the region.

The Land Rover programme, meanwhile, includes bikes, eyewear and mobile phones, with Beanstalk now eyeing up apparel and accessories.

The firm will also present HarleyDavidson, with the programme focusing on the youth market and including home furnishings, die-cast and partwork among other categories.

■ Caroline Mickler (Stand CO55) Caroline Mickler has been working on The Beatles brand strategy on behalf of Apple Corps since 2003, with product now covering areas such as apparel, watches, jukeboxes and puzzles from licensees like Ben Sherman, Zeon, Lordsvale and Paul Lamond.

The company is also working on The Moomins, with product including cards, books, apparel, accessories and tableware. Recent new signings, meanwhile, are Donny Osmond, Visit London and Mills & Boon.

On top of this, the company will also be representing Parthenon Entertainment.

12 Brand Licensing Europe 2010 Preview

■ Dorna Sports (Stand DO20) The international sports management company is the exclusive rights holder for MotoGP.

■ Hallmark (Stand CO25) Forever Friends will form a key part of Hallmark’s stand, with the firm looking to extend the sentiment brand into new areas. Other brands on show will include Country Companions, Tickly Bits, Emily Button, Lucy Cromwell, Wellibobs and Wellington.

■ Ignition Licensing (Stand AO30) The firm will be showcasing three new properties: Fraggle Rock, Luv Me Buddies and Kiwi and Pear. It will also be paying special attention to the promotion of its growing TV and media brands including Kerwhizz, while The Saddle Club now has a range of horses, figures and accessories from Treasure Trove.

Juicy Lucy and The Bogies will also be showcased.

www.licensing.biz

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Brand Licensing Europe 2010 Show Preview September 28th - 30th 2010 | The Grand Hall Olympia London

brands, lifestyle & sport

■ Jane Evans Licensing Consultancy (Stand EO10) The firm will be highlighting the potential of Ultimate Fighting Championship, which has already got a solid programme in the US covering apparel, gym equipment and accessories, video games and DVDs among others.

Grumpy Old Gits is targeting categories including print on demand, personalised gifts, publishing and novelty clothing, while one-eared bear Vincent will be looking to extend on its popularity in the greetings, bedding and nursery accessories areas.

Also on the stand will be Smiling Bear, a new Australian outdoor lifestyle brand; Plain Lazy; Bad Cat; NICI; and The Bamforth Collection.

■ JCB (Stand FO25) The digger maker is celebrating its 65th anniversary and will be underlining the growing diversity of its licensing programme at the show.

Pre-school brand My 1st JCB will welcome a new style guide, with a new packaging look and format for spring/summer 2011. As well as master toy partner Golden Bear, JCB has added ten new licensees to the pre-school drive in the last 12 months.

Elsewhere, HTI has role-play, vehicles and wheeled toys for boys, while JCB is also looking to grow its interactive and live experiences.

www.licensing.biz

■ Lego Group (Stand DO05) Lego currently has 61 active partners in categories covering publishing, video games, apparel, accessories and consumer electronics. The growth in the number of licensees has meant the firm has doubled the amount of space it has on the show floor compared to 2009.

However, there are still areas the firm is looking to explore, including room décor, stationery and partywear, while retail is another area of significant interest.

■ LMI (Stand BO32) LMI will be celebrating the 25th anniversary of Phantom of the Opera in October 2011 and is already enjoying a strong response from its partners.

On top of this, LMI also represents London Taxi and Royal Mail, as well as MTV mascot Cherry Girl, which will shortly welcome electrical musical accessories to its licensed product range.

■ Metrostar (Stand CO80) Dear Zoo was first published in 1982 and Metrostar is now offering it for licensing for the first time. A number of new publishing initiatives are due in 2011, while plans are also afoot for the 30th anniversary in

2012. Dear Zoo will be partnering with a key retailer for a line of apparel in spring 2011.

The original lads mag, the Viz programme features new apparel from The Officers Club, Smiffy’s is launching product for autumn 2010/spring 2011, while other new licensees include CardMix and Spike Leisurewear. Partners have also been secured in gifting, hosiery, footwear and gaming.

Other Metrostar brand includes Spooks, MI High, Blake’s 7, Bod, Peep Show and DCI Gene Hunt.

■ Muhammad Ali Enterprises (Stand FO74) This year marks the 50th anniversary of Muhammad Ali’s 1960 Olympic Gold medal victory in Rome, and the firm is marking this with an expansion of the licensing programme. This will be its first appearance at BLE.

■ NBA (Stand BO52) NBA merchandise has been present in Europe for over 20 years, with the business doubling over the last five.

The firm now has over 65 licensees in the region covering categories from apparel, games, school supplies, DVDs, collectibles and eyewear. NBA is also looking to grow across Russia, Turkey and the Middle East, as well as move into sectors such as consumer electronics.

■ Paper Island (Stand BO25) Born to Shop will be a key focus, lining up alongside new malefocused brand, Bloke. The firm will also be pushing dPals, while The Good Life benefits from calendars from Portico and a ceramics line from Churchill China. Bear brand Fizzy Moon will also be highlighted.

■ RAF/Royal Navy (Stand FO75) The RAF programme is split into Kids & Family, Vintage and Precision. Recent activity includes the launch of Red Arrows kids tshirts in Next, pocket money gliders from H Grossman, dress-up from Smiffy’s and Red Arrows Citizen Eco-drive watches. Meanwhile, a partnership has been signed for limited edition Breitling watches for the Royal Navy. 2011 will also see the publication of two key books, while a number of key licensees have also renewed their deals, including Haynes and Airfix. Finally, the HM Armed Forces line is growing its collection of action figures with a special Arctic range.

■ TLC (Stand DO26) TLC’s Brands division will be seeking further deals for Jelly Belly, Coke, Cosmopolitan and The National Trust, with new representation for WWF and Skechers.

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Brand Licensing Europe 2010 Show Preview September 28th - 30th 2010 | The Grand Hall Olympia London

art & design

This year’s art and design area will include a strong mix of traditional fine art and photography, to more contemporary brands looking to break into licensing...

■ 4sight Licensing Solutions (Stand DO60) New addition Hokusai is a collection of imagery inspired by the artwork of one of Japan’s most recognised artists. 4sight will be working with fresh interpretations of his work, with the licensing drive initially targeting home furnishings and accessories, décor, tableware and stationery. This will be followed by apparel and accessories, eyewear and food.

Pachanga, meanwhile, features natural designs and colour patterns found on the wings and bodies of more than 300 species of South American moths. The firm is looking at home textiles, home décor and tableware, as well as stationery and publishing.

Also on the stand will be fashionled property Chicaloca, the Artlist Collection of brands, plus The Kennel Club and Crufts.

■ Art Ask Agency (Stand GO22) The Barcelona-based firm has over 20 years of experience in the licensing industry. It specialises in concepts, fashion, lifestyle and design-led brands.

www.licensing.biz

Properties at Brand Licensing Europe will include Hammer Films, Anne Stokes, Haynes Publishing, Alchemy Gothic and Weenicons among others.

■ Bang on the Door (Stand AO15) BOTD is enjoying success with new brand Fabric Animals. New deals include Bluebird Brands, which is creating canvas bags and fabric plush, plus mugs, umbrellas and ‘plush in a mug’.

The firm has also teamed up with Guide Dogs for the Blind, producing Trusty the Guide Dog. Mothercare also has a DTR to develop a full children’s apparel line, which is currently selling well.

Characters like Groovy Chick are also continuing to perform well.

■ Berni Parker Designs (Stand AD46) The company continues to broaden its product portfolio, developing two new brands: Whispers on Wings/Little Whispers Fairies and Ladies Who Love Life.

New launches at the show will include giftware for Whispers on Wings, plus ceramics and greetings cards for its Ladies Who Love Life property.

■ Bespoke Creative (Stand AD94) The creative art licensing agency represents the Conde Nast archive in the UK and US. Titles include British Vogue, Brides and The New Yorker. On top of this, the firm represents an exclusive portfolio of individual designers, photographers, artists and illustrators.

■ Bright Group International (Stand AD28) Barry the Fish with Fingers is already a success in the publishing arena, with discussions taking place about the possibility of an animated TV series. Picture book Wanda and the Alien has already been optioned for TV, while BGI will also be presenting the work of Will Brenton, the man behind The Tweenies.

Brenton has collaborated on two new books, Elephant White and Claude.

BGI also represents Hallmark’s Country Companions and is looking to translate it into a number of new sectors. It has already secured a publishing deal with Egmont - ten books each year are planned across adult gifting, children’s picture books and a baby range.

Also appearing on the BGI stand will be the Zoological Society of London, which runs London Zoo.

■ Chocolate Rain (Stand AD104) Already a success in the Far East with a book and designer accessories line, Fatina Dreams is now looking to move into several new territories.

The story behind the brand is of a world inhabited by a beautiful doll which dreams itself alive to help improve the planet.

Created by Prudence Mak - who has collaborated with the likes of Greenpeace, V&A, Clinique and Stella McCartney among others to spread the environmental message of the brand, Fatina Dreams merchandise is already available in the British Museum and Tate Gallery and is a consistent seller.

■ Designs by Linda Wood (Stand AD54) The design studio specialises in images for pattern, photography and prints/posters.

Woods’ work can be seen on products including table top, melamine, ceramics, wallpapers, textiles, paper products, greetings cards, laminates and fashion.

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www.bulldog-licensing.com Tel: +44 (0)20 8325 5455 | Email: info@bulldog-licensing.com GOGO'S/CRAZY BONES © 2010 PPI MARTOMAGIC,S.L.U. / © 2010 Out of the Blue Enterprises LLC. All Rights Reserved. SUPER WHY and all related titles, logos and characters are trademarks of Out of the Blue Enterprises LLC./ TWF TM & © 2010 The Larry Schwarz Company / © 2010 Roland Rat Enterprises Television Productions Limited / Roobarb & Custard logos and characters TM & © 1973-2010 A&B TV Ltd / Bill & Ben & Andy Pandy © Ben Productions LLC 2010 / © Goochicoo Ltd 2010. Goochicoo is a registered trademark of Goochicoo Ltd / Batfink © 2010 Hal Seeger/VGI Entertainment Ltd / Monster Jam © 2010 Feld Motor Sports, Inc. / Monkey © & TM, Comic Relief Ltd.

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Brand Licensing Europe 2010 Show Preview September 28th - 30th 2010 | The Grand Hall Olympia London

art & design

■ Dissero Brands

■ Lemon Ribbon

(Stand FO60) After a successful showing in Las Vegas this summer, Dissero will be highlighting the Rachael Hale brand and new boy property, Wag Alley.

(Stand AD68) The art and design studio will be showing new additions to its design catalogue, as well as properties Jasmine Bunn and Retro Garden.

The company believes that its graphics, characters and designfocused print concepts are ideal for homewares, stationery, gift and greetings cards.

■ Dominique Vari (Stand AD32) Making her debut at the show, Vari will be presenting her Wild about Words and Rubies in the Dust collections. The first features quirky fashion icons, cats and dogs, rocking horses and ballerinas among other images, with all the designs built up with words to create original illustrations.

Rubies in the Dust, meanwhile, celebrates women’s love affair with fashion, featuring a series of characters wearing a range of recycled frocks.

■ House-Mouse Designs (Stand AD102) Beginning life as a greeting cards company back in 1980, HouseMouse didn’t begin licensing until 2003. Its first significant licence was with Stampa Rosa in California for wood-mounted rubber stamps.

Now, however, the firm – run by Ellen Jareckie and Barry Percy – believes it is a good time to showcase its family of mice, as well as rabbits (HappyHoppers) and bears (Gruffies) to the wider licensing industry, appearing at Olympia for the first time.

www.licensing.biz

■ Leonard Smith (Stand AD16) Smith claims to be one of the few photography licensors in the industry whose pictures won’t be found in generic image libraries.

Instead, he searches the country and captures idyllic shots of Britain, not to be found anywhere else.

At BLE, Smith will be showing Durdle Door, among other images, from his new collection, which has sold over 40,000 copies.

■ Lunartics (Stand AD12) Following a strong showing at Licensing International this summer – with its US agent Creative Brands Group – Lunartics is rapidly establishing itself within the licensing arena.

The firm is in discussions with agents in Russia, Asia and South America, while it is due to shortly announce deals in Europe and Australasia. BLE will see the introduction of a new style guide for

the 147 characters, created by science fiction artists Danny Flynn and Simon Harris.

■ MGL & Vision Licensing (Stand AD98) The MGL archive consists of over 10,000 images suitable for use on a host of retail products. Sister agency Vision, meanwhile, represents a host of fashion and contemporary art and design.

Brands include Alien Invasion, Art Deco, Dragon Chronicles, Extreme Zombies, Hot Foot, Lisa Jane, Luscious, Off The Bone and Scrawl among others.

producing the likes of aprons, mini tote bags, giftpack melamine sets and lunchbags.

Pip branded notebooks and party invites are also proving popular.

■ Santoro

(Stand AD24) The firm will be exhibiting its Pizazz brand. Recently trademarked, the property is proving popular in the stationery and gift market, interiors and homewares. The design style is sophisticated and elegant and uses contemporary water colour artwork.

Imagery includes floral, fashion and pastimes.

(Stand AD38/AD48) Based in London, and with appointed overseas offices, plus distribution in more than 50 countries, there will be a lot to catch up with from Santoro.

Previewed last year, fine art brand Gorjuss is already enjoying success. Products launched so far have exceeded sales expectations, which means the firm is keen to discuss new opportunities in collectables, jewellery, housewares, wall décor, publishing, gift, apparel and beauty.

New brand collections being showcased at BLE include the Tutti Cuti Tickled Punk range and, at the Jeli.Deli surf shack, Doodle Monkey and Miss Cheeky Seabreeze.

This year, Santoro will also feature Candyblush, nursery brand Cotton Zoo and sentiment property S.w.a.l.k.

■ Over the Moon

■ Yvette Jordan

■ Nigel Quiney

(Stand AD106) Pip is making its first appearance at BLE this year following a strong performance in the greeting cards market. Bluebird Brands is also on board for a range of Pip mugs, coasters, purses, wallets and umbrellas, while Shreds is

(Stand AD86) Jordan will be returning to BLE with her Glamour brand, which is currently enjoying success in the stationery, interiors, home and giftware categories. She will also be revealing two new properties: Elegance and Winter Wonderland.

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Brand Licensing Europe 2010 Show Preview September 28th - 30th 2010 | The Grand Hall Olympia London

publishing & services

Newcomers including DC and HarperCollins join the showfloor, while key service firms like Dependable Solutions and Glow will also look to make an impact...

■ DCD Publishing (Stand GO65) The firm will be showcasing four properties, while it will also be expanding the music merchandising division, with Imagination becoming the latest licensee. Its interactive musical game - Play That Tune - will debut this autumn in Tesco, Toys R Us and Debenhams.

Meanwhile, Tesco and TRU have also taken Puppy Love, a plush toy which sings Donny Osmond’s Puppy Love. A range of science kits from Trends UK have been launched for Richard Hammond’s Blast Lab, with TV ads currently running. Suzy’s Zoo already has 50 licensees and is a hit in the US and Asia. It is currently showing on CBBC in the UK. And, finally, Andy’s Airplanes is currently being developed for CBBC.

■ DC Thomson (Stand BO05) This is the first time that DC Thomson will be on the show floor and much of what it will be displaying is new.

The firm is planning to debut its plans for The Broons - which it believes is one of the biggest character brands never to be licensed - plus new plans for The

Beano, with both kids and adult themed products. Commando is also celebrating its 50th anniversary next year, while there are opportunities for The People’s Friend and Shout, the teen-targeted fashion title. "We have massive untapped potential with our brands and are looking to develop new relationships with licensees and retailers," says Tim Collins, commercial manager.

■ HarperCollins (Stand BO36) A newcomer to the show, HarperCollins will be showing a varied portfolio. This will include the developing programme for the Collins Gem (dictionary), Geo (maps) and New Naturalists (nature) brands.

Other brands to look out for are Oliver Jeffers, Lettice, Mog the Forgetful Cat, The Tiger Who Came to Team, I Love Ollie, Watch Out Arthur and Emma Chichester Clark.

■ Walker Books (Stand AO20) Established back in 1978, Walker now creates over 300 books per year including titles such as Where’s Wally?, Tilly and Friends (which will be key at the show), Maisy and Guess How Much I Love You.

18 Brand Licensing Europe 2010 Preview

■ Wiley (Stand FO20) Founded in 1807, John Wiley & Sons generates more than 40 per cent of its revenue from outside of the US. Its best selling portfolio includes the For Dummies series, plus CliffsNotes, Frommers and How to Cook Everything.

Services ■ 24IP Law Group (Stand BO76c) With offices in Germany, France, the UK and US, the firm offers advice on all aspects of IP property based on modern management strategies.

It will form part of the Advice Centre at this year’s show.

■ Dependable Solutions (Stand GO20) The firm offers licensing and royalty solutions including content management, product approval, royalty statement generation, trademark licensing and financial solutions.

At Olympia it will be demonstrating Dependable Rights Manager, which aims to automate the core operations of any firm working in the industry.

The firm says it automates brand licensing, royalty reporting, guarantee tracking, invoicing and trademark registration processes to increase sales, coordinate brand teams and streamline licensing financials. A number of other brands will also be highlighted.

■ Glow Europe (Stand GO10) Glow specialises in creating high profile licensed sales promotions.

These aim to stimulate sales at retail of participating brands, significantly increasing awareness to consumers.

■ LIMA UK (Stand AO75) Representatives from LIMA will once again be on hand. As well as offering members discounts on its sponsored trade shows, LIMA also lobbies for support from the government to improve business for members.

■ PIMRa (Stand BO76e) The consumer goods product development database can monitor approvals, certification, email notifications, product check lists, quotations and cost analysis and waste packaging.

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Brand Licensing Europe 2010 Show Preview September 28th - 30th 2010 | The Grand Hall Olympia London

charity & heritage

One of the fastest growing categories, a number of new charities and museums will be highlighting their licensing potential at this year’s event...

■ Historic Royal Palaces (Stand BO45) This is an independent charity which looks after the Tower of London, Hampton Court Palace, Banqueting House, Kensington Palace and Kew Palace. Licensees have access not only to the palaces themselves, but also to the collections and gardens to help create a unique product range.

■ Museum of London (Stand HO50) Focusing on London Life, London Style, London Then, London Now, the museum is aiming to offer a vast collection of designs and images from historic and contemporary London.

All categories are open for discussion.

■ Natural History Museum (Stand CO58) The Natural History Museum’s licensing and merchandising programme has seen significant growth over the past year.

Aurora World has been signed up for a line of animal plush, while

Gemma International is creating a collection of greetings cards, stationery and partyware. On the homewares front, Fleur-de-lis will have children’s bean bags and bean chairs, while cookware company Dexam has developed dinosaur and natural history cookie cutters and aprons.

Key licensee Wow Stuff has also extended its range of male-focused gifts. Products will include a lunar projecting alarm clock and animal height chart, which will be launched later this year.

Natural History Museum is also extending its reach into the US market. Licences for wall graphics, wall jammers, posters, stickers and elastoplasts have so far been signed through agent, The Wildflower Group.

■ NMSI (Stand CO52) NMSI is a group of UK museums encompassing the Science Museum, National Railway Museum, National Media Museum and Flying Scotsman.

A long-time supporter of Brand Licening Europe, the company will be returning to the showfloor with a view to expanding the existing licensing programmes for all four of its brands even further.

20 Brand Licensing Europe 2010 Preview

■ Royal Horticultural Society Enterprises (Stand CO77) The Royal Horticultural Society is the world’s leading garden charity and holds the most comprehensive botanic art collection.

The association already works with a number of partners to create products including home, gift and stationery.

As well as the RHS, Chelsea Flower Show and Colour Chart will also be on show.

■ Royal Opera House (Stand CO50) Home to the Royal Ballet and Royal Opera, the ROH sees almost 300 performances given on the main stage every year, reaching an even wider audience through cinema and DVD. All potential licensing categories are open for discussion at the show.

■ Royal Parks (Stand BO72) The Royal Parks looks after some of London’s most famous public spaces, ranging from formal parkland to wildlife domains.

Over 37 million people visit the parks for free each year, with the

company priding itself on being able to offer unparalleled opportunities for everyone to enjoy outdoor living in London.

■ V&A Licensing (Stand AO10) The V&A stand will feature the museum’s 1940s Horrockses fabric collection, giving visitors a snap shot into its archive of textile design and showing how it can be used in fashion and homewares.

Also on display from the V&A will be the new 1950s inspired mugs from Creative Tops.

The V&A Inspired label is used on all product designed by licensees and approved by the V&A, with these items usually selling primarily to the wider marketplace.

■ UNICEF (Stand CO53) The United Nations Children’s Fund is a global organisation helping children survive and thrive from childhood to adolescence. It is also the world’s leading charity greeting card brand with 60 years of experience. Represented by Moda Licensing, UNICEF is now looking to licence its brand out for use on children’s products.

www.licensing.biz

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Brand Licensing Europe 2010 Show Preview September 28th - 30th 2010 | The Grand Hall Olympia London

the licensing academy

the screening suite

This year, the popular Licensing Academy stretches over the three days of the show with new features including License This: The Next Big Thing, among others…

20th Century Fox, Dreamworks, Sony, Paramount, Lucasfilm and Vertigo will be showing highlights from their upcoming movie portfolios this year. Times are the same on day one and day two…

Tuesday September 28th

09.30am – 10.15am Sony Pictures

10.00am – 10.45am How to negotiate a strong licensing contract Seminar leader: John Burns, partner, HBJ Gateley Wareing

11.30am – 12.15pm Licensing facts and figures and the private label opportunity Seminar leader: Bryan Roberts, global research director, Planet Retail and Ania Kozielec, senior account manager, The NPD Group

1.00pm – 1.45pm From Laa Laa and Po to Igglepiggle and Pinky Ponk – Teletubbies, In the Night Garden and other stories Speaker: Andrew Davenport, creator, author and composer of In the Night Gaden and co-creator of Teletubbies

Wednesday September 29th 10.00am – 10.45am Royalties, risk and advanced financial know-how Seminar leader: Stuart Burns, MD, Fisher Forensic

11.30am – 12.15am The Central and Eastern Europe opportunity Panel debate

1.00pm – 1.45pm The Big Interview: London 2012 Vision – Retail, licensing and the Olympic and Paralympic Games – The story so far

Thursday September 30th 10.00am – 10.45am Protecting your brand in the marketplace Seminar leader: Christian Formann, partner, 24IP Law Group with Darrin Shaya, head of IP, Black & Decker Worldwide

11.30am – 12.15pm Celebrity licensing: A fashion fix?

Seminar leader: David Reeder, VP of Greenlight

1.00pm – 1.45pm License This The Next Big Thing Judging panel chaired by: Helen McAleer, MD, Walker Books, with Sandra Vauthier Cellier, MD, 4Kids Entertainment; David Todd, MD, Dissero Brands, and Gary Pope, MD, Kids Industries.

www.licensing.biz

Sony Pictures generates awareness and extends branding potential of films through the development of cobranded promotions, licensed merchandise and retail promotions.

On its stand, a selection of properties for which Sony is seeking promotional partners, licensees and/or retail partners will be on display. The properties include The Smurfs, The Adventures of Tintin, Arthur Christmas, Spider-Man and Men In Black III. Zookeeper, The Smurfs (3D), The Adventures of Tintin: The Secret of the Unicorn (3D), Arthur Christmas (3D), The Invention of Hugo Cabret (3D), Spider-man (3D), Men in Black III (3D) and Ghostbusters will make up Sony Pictures’ session in the Screening Suite.

The Simpsons and Family Guy will also get top billing at the show. The Simpsons recently posted record ratings of over 14 million total viewers with its 450th episode and Family Guy celebrated its 150th episode in May. Fox will be presenting a range of upcoming movies and current TV hits, including Ice Age 4, Rio, Alvin and the Chipmunks: Chipwrecked, Avatar, Glee, Family Guy and The Simpsons during its slot in the suite.

1.00pm – 1.45am TLC (Lucasfilm) Lucasfilm will exhibit on the show floor as part of The Licensing Company’s stand.

Characteristically quiet about its plans, the firm has simply said it will be revealing some big news about its iconic brand, Star Wars.

10.40am – 11.25am Twentieth Century Fox

2.10pm –2.55pm CPLG (Dreamworks)

Fox Consumer Products (FCP) will showcase a selection of its film and TV properties.

Firstly, the company will be extending its programme for James Cameron’s Avatar, to include home goods, social expressions, costumes and more.

The division will lay the groundwork for Rio, a 3D animation event from Blue Sky Studios. This new brand will be introduced to retailers with toys, games, apparel and publishing.

For established properties, Ice Age and Alvin and the Chipmunks, FCP will introduce a steady stream of consumer products throughout the year. This year, products will feature refreshed art, new designs and line extensions.

FCP will also expand the product offering related to the Diary of a Wimpy Kid book series and film, and it has been named agent to author Jeff Kinney for all Wimpy Kid merchandise. The collection will include product for apparel, accessories, games, puzzles and select novelty items.

On the TV side, FCP keeps up the Glee phenomenon with a targeted product roll-out this autumn. The line – starting with apparel, accessories, health and beauty, gift and social expressions – will develop at retail as a lifestyle brand.

Dreamworks will be present on CPLG’s booth on the show floor.

During the screening, the firm will unveil details of Kung Fu Panda 2, Puss in Boots and Penguins of Madagascar.

3.20pm – 4.05pm Paramount (Stand E090) Paramount is currently working on several merchandising programmes which will be included in its screening including Rango, an animated action/adventure starring Johnny Depp, due March 2011.

The remake of iconic 80s movie, Flashdance, stars newcomer Kenny Wormald, opposite Julianne Hough, and will open in spring 2011.

The Adventures of Tintin: The Secret of the Unicorn is a 3D Motion Capture film directed by Steven Spielberg, produced by Peter Jackson and starring Jamie Bell and Daniel Craig. The film is due for release in autumn 2011.

Finally, the fourth installment of Mission Impossible with Tom Cruise and Ving Rhames will hit the big screen at Christmas 2011.

Also on the show floor, Paramount will be showing the Breakfast at Tiffany’s brand, for which it is developing licensed merchandise to celebrate the 50th anniversary of the classic rom-com.

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September 28th - 30th 2010 | The Grand Hall Olympia London

Brand Licensing Europe 2010 Show Preview Correct as of August 31st 2010

exhibitor Company Name

Stand

24IP Law Group B085 4Kids Entertainment International D060 5 Seasons & Co srl D105

A Aardman Rights F010 Advanstar Global Licensing Group E045 Adventure Publishing (t/a The Licensing Book) G085 Agents Lounge F099 Alchemy Licensing B040 Allsorts Licensing C065 Ankama B048 Ann Edwards B105 Art Ask Agency G022 Arthouse AD82 Artoon SA H020 Atlantyca Entertainment A040 Avenue LA B058

B Backstage Bang on the Door BBC Worldwide Berni Parker Bespoke Creative Biplano SA Brand Matter Brands Incorporated Brands With Influence Brandzoo BRB Internacional Bruno Productions Bulldog Licensing Bulls Press

C028 A015 E030 D100 E105 C027 E025 E108 C082 F032 F085 C070 C072 G060

C Carmen Ariza Licensing D092 Caroline Mickler C055 Celebrities Entertainment E001 Chapman Entertainment E070 Charlie Chaplin E095 Chorion E050 Classic Media D070 Cohen & Wilks International G095 Collective Licensing International A050 Coolabi D010 CPLG D040 Courtney Davis Inc. AD108 Creative Licensing Corp B075

D Darndog Licensing DC Thomson & C DCD Publishing Dependable Solutions Designs by Linda Wood Dimensional Entertainment

22 Brand Licensing Europe 2010 Preview

B102 B005 G065 G020 D096 AD116

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Stand

Company Name

list Company Name Dindividual (t/a Esjack) Dissero Brands Dominique Vari Donmezler Lisans Dooodolls Design Dorna Sports Dr. Fresh Dream Entertainment Dri Licensing Dynit srl Dyseone

AD82 F060 C092 F035 G082 D020 H035 C088 C010 G098 F079

E Eaglecrown Productions EdebĂŠ Audiovisual Licensing Entertainment One EuropaCorp Event Merchandising Eversley International (t/a Popcorn the Bear)

B042 A070 G005 D022 H060 G100

F Famous Stars & Straps Fatina Dreams FDV Art Folio dba Fabrice De Villeneuve FremantleMedia Enterprises Friendly Bods Fulanitos scl de CV Fun Crew Funshine Productions

I I.M.P.S. sa Iconix Europe Ignition Licensing Imagine8 UK Ltd Intellectual Property Office Intercontinental Licensing USA IONA Design IP Crime Unit ITV Studios Global Entertainment

E085 D028 A030 B001 B082 D092 AD44 C076c D030

J Jan Pashley Designs Jane Evans Licensing Consultancy JAST Compan JCB John Wiley & Sons

F102 C040 E103 F001 E092 E102

Gator Group / Sagoo D108 Giochi Preziosi SpA E075 & E077 Glow Europe G010 Golden Balls B050 Golden Goose G055 Grimaldi Industry G058 Guide to the Licensing World B038

H Hakan Canta San. Tic. A.S. H030 Hallmark Cards C025 HandE Media Group B060 Hari Books Ltd D109 Harper Collins B036 Hasbro Entertainment & Licensing E055 HBJ Gateley Wareing LLP B076a Hidden City Entertainment (t/a Bella Sara) G027 Historic Royal Palaces B045 HIT Entertainment D025 Hong Kong Trade Development Council A022 House-Mouse Designs F105

Kanban Licensing Kate Knight Kate Mawdsley Katy Sue Designs Licensing Kazachok Kellogg Vintage Licensing / Pink Key Consulting King Features Kirsten Burke KOCCA

Stand

Manchester United Merchandising E005 Marilyn Robertson E109 Mary Evans Picture Library E096 Mattel Brands Consumer Products D080 Mediatoon Licensing F082 Metrostar C080 MGL & Vision Licensing F090 MODA Licensing Inc (t/a UNICEF) C053 Mondo TV D075 Mortons Archive E097 Muhammed Ali Enterprises LLC F074 Museum of London H050

D107

N

E010 G001 F025 F020

NBA Europe B052 Nelvana Enterprises F040 Nickelodeon Consumer Products Suite 1 Nigel Quiney Publications C095 Nikky Corker Artist C098 NMSI Trading C052 Nomadic Display B065 NPD G078

AD40 D098 AD112 AD20 H080 B100 C060 AD18 G030

L Lascol (t/a Roadsign Australia) Last Lemon LazyTown Entertainment LEGO Group Lema Publishing Lemon Ribbon Leonard Smith License! Global Magazine Licensing Italia Licensing Management International Licensing Pages Licensing SourceBook Licensing.biz Lifestyle Licensing LIMA Lisle International Licensing Lizzybeths' Felties Lo Coco Licensing Loretta the Cat Lucasfilm Ludorum Lunartics

Company Name

M

K C075 AD104

G

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Stand

H010 D105 E080 D005 G072 E090 B092 E045 F070 B032 C080 H045 C038 B055 A075 E072 AD126 E106 AD14 C026 F050 B090

O Oozygoo Over The Moon Design

AD129 F092

P Paper Island Licensing Paramount Licensing Inc Park Entertainment / K.9 Performance Brands PIMRa Plain Lazy Plus Licens & Design AB Polaroid Premier Brands Press Office

B025 E090 F080 F030 B076e G079 G092 D022 A060 F090

R Rainbow S.p.A. RDF Rights Renault Merchandising Retail Buyers Centre Rocket Licensing Rossana Novella Royal Air Force & Royal Navy Royal Horticultural Society Enterprises Limited

E020 G028 D095 G040 F005 AD127 F075 C082

Sega Corporation Skechers Softies & Cuties Sony Pictures Entertainment Space Enterprises Start Licensing Stephanie Dyment Design Company Studio 100 Studio Koekepeer Sublevel Studios

D050 B030 C108/D108

Stand G050 E008 D097 Suite 2 B035 B010 E100 C005 B106 F100

T Target Entertainment Group Tempting Brands TH. C. Skagias The Beanstalk Group The Bright Group International The Comic Stripper The Compost Heap The Licensing Company The Licensing Machine The Natural History Museum The Partnership The Royal Opera House The Royal Parks The Smiley Company Toei Animation Tosh Licensing Total Licensing Turner CN Enterprises Twentieth Century Fox

E060 G015 E105 D045 C105 C102 E093 D026 F072 C058 D001 C050 B072 C030 F045 D090 C001 D070 D055

U Ubisoft Ultimate Fighting Championship

C020 E015

V Vicki Thomas Associates Victoria & Albert Museum VIPO Lan

C090 A010 G025

W Walker Books Wild Apple Licensing Withit www.merchandisingplaza.com

A020 E099 D090 C035

Y Yvette Jordan Zeina Mroueh

S Saban Brands Sanrio License GmbH Santoro Licensing

Company Name

E098 C100

Z Zorilla Entertainment

C085

Brand Licensing Europe 2010 Preview 23

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