www.ibc.org
8-13 September 2011
theibcdaily Friday 09.09.11
The official newspaper of IBC
Cameron, Pace urge 3D rethink Conference Today By Carolyn Giardina & Adrian Pennington James Cameron and Vince Pace – co-founders of Cameron–Pace Group – will debunk the belief that separate 2D and 3D productions are required, during a two-hour IBC session today that begins at 16:00 in the auditorium and will include a 39-minute preview of upcoming feature Cirque Du Soleil in 3D. “There is no business model that makes any sense for two separate productions,” Cameron asserted. “I just don’t know how you support that financially. There is no technical reason why you need to do that. You want the best sports directors to embrace the 3D tools and then make their own creative decision about whether to have two separate line cuts or one that bridges both worlds.”
The Cameron–Pace model is to merge 2D and 3D as a single production. Said Pace: “We want to raise the level of 3D production by delivering a business model which elevates the quality and reduces the cost.” CPG’s R&D efforts also involve the development of production technologies that are smaller, lighter, easier to use, and smarter through the use of automation. “Most of the things that are controversial on the cinema side are going to be resolved on the broadcast side,” Cameron suggested. “If thousands of people are shooting tens of thousands of hours of 3D, then cinema producers can’t say ‘this is too hard’.” As part of this effort the duo announced the imminent launch of CPG in the UK targeting live sports production. “We are having tremendous success domestically serving up to 140 live 3D sports productions
to date based on the Shadow system (a CPG development that piggybacks a 2D and 3D camera setup),” said Pace, noting that this includes this week’s US Open Tennis Championship coverage. “We are now introducing that into the European market – globalising the model. We have a g reat test bed with ESPN and CBS and now is the time to migrate that same model into the UK.” CPG aims to provide complete 3D mobile units as well to supply outside broadcast providers with its technology. On Monday Night at the Big Screen, IBC is presenting an extended trailer of Cameron’s Titanic 3D which has already undergone a digital remastering at 4K and is undergoing a $18 million 2D to 3D conversion for a theatrical re-release next year. Also courtesy of Lightstorm Entertainment and
WDR completes news build-out Avid Technology By Carolyn Giardina The near-completion of a four-year, €4.5 million installation at German broadcaster Westdeutscher Rundfunk (WDR) has been announced by Avid. The tapeless workflow installation – based around Interplay production asset management system, ISIS shared storage and Media Composers – was developed to enable journalists in WDR’s 10 regional studios to centrally access, edit and play out its news and current affairs programming. A regional studio in Aachen is the 10th and final studio in North Rhine-Westphalia (NRW) to be equipped with Avid systems to
produce news and current affairs programme content. It is expected to go live in early 2012.
“We have relied on our partnership with Avid since the beginning of our regional studio modernisation
Inside DVB-T2 widens reach Frank Herrmann, chairman DVB-TM-H group, explains what T2Lite is all about and the new features offered. Page 12
IBC Certified Training IBC is again offering its Certified Training Programme on the latest post production software. There is an intensive two-day course, followed by a short examination. Page 20
Super Hi-Vision James Cameron at IBC2011: We want to raise the level of 3D production
Experience 7680x4320 progressive picture resolution with NHK’s stunning demonstration in the Future Zone. Page 30
Twentieth Century Fox the audience will get a unique chance to see some test clips that show the benefit of capturing and displaying 3D content at higher frame rates. programme in 2007,” said Reinhold W Vogt (pictured, right), chief department manager production NRW at the WDR broadcasting centre in Düsseldorf. “We’ll have installed edit bays with Media Composer at all 10 regional studio locations by early 2012. Thanks to Interplay, all journalists in our regional studios can access and screen their material with the help of Avid Assist. In addition, we are using Airspeed as a playout system.” Mainz-based systems integrator BFE has been commissioned to install hardware at all studio locations. Avid CEO Gary Greenfield commented: “The result of our longstanding joint partnership since 2007 means for the f irst time all WDR assets are now available to WDR’s 10 regional sites across Germany – allowing them to truly reap the efficiency and revenue-making rewards of a centralised, all-digital workflow.” 7.J20
Social standing Joanna Shields, vice president and managing director EMEA, Facebook, delivers her keynote address at 9:30. Page 10
Clouds with silver linings The conference session Cloud Computing Comes of Age starts at 11:00 this morning. Page 32
Technology budgets rise Analysing capex budgets in Europe compared to the rest of the world. Page 38
Exhibitor listing Complete with stand numbers and floor plans for all 13 halls, plus outdoor areas. Page 43 Published on behalf of the IBC Partnership by Intent Media London