Svenska CI-Nätverket M-Brain har tagit initiativ till bildandet av ett svenskt nätverk för alla som jobbar med omvärldsbevakning och Competitive Intelligence. Svenska CInätverket är Linkedin-baserat och löst knutet till forskningsprojektet Cibas som M-Brain driver tillsammans med bland annat Södertörns Högskola. - Vi som deltar i CIBAS-projektet vill gärna dela med oss av den kunskap som skapas inom ramarna för forskningsprojektet men också lära av andra. Därför startade vi Svenska CInätverket, säger Johan Hammarlund från M-Brain.
Det övergripande målet med nätverket är att det ska vara en arena för kunskapsutbyte och ge möjlighet att få kontakt med andra i branschen. De som jobbar med omvärldsbevakning i en mindre organisation har ofta inte särskilt många, om ens några, kollegor. De får här möjlighet att utbyta erfarenheter med andra i samma situation. De som är mer erfarna får möjlighet att diskutera ny forskning och nya metoder. I dagsläget har det växande nätverket medlemmar från ett tiotal företag inom branschen men också medlem-
mar från ledande industriföretag och organisationer. Alla som jobbar med omvärldsbevakning och närliggande discipliner är välkomna som medlemmar i nätverket. För att gå med, sök upp Svenska CI-nätverket på LinkedIn.
MARKET INSIGHTS PROVIDED BY M-BRAIN
Bidding for Cision continues Meltwater has adjusted the acceptance period for its bid to acquire the Swedish media monitoring firm Cision until 13 June 2014. Meltwater, whose current bid is SEK 63 (EUR 6.94 USD 9.58) per share, still requires at least 70% acceptance. Blue Canyon (GTCR) is currently offering SEK 61 per share. Meltwater has criticised the bidding process saying that basic market mechanisms have been neglected, mainly as a result of measures taken by GTCR which have contravened good practice on the stock exchange.
services to help companies manage and analyse the large amounts of data from consumers that is available today through the explosion of digital media, according to Malin Stråhle, CEO of Swedish Gavagai, which uses text analysis to analyse Big Data. Gavagai has launched a new media monitoring tool called Sensefish, which enables subscribers to follow subjects in real time. Competitor Meltwater is also expanding its media and social media monitoring business to include analysis of all relevant online data for its clients. It will launch a number of technical solutions this year.
Big Data new opportunity for media monitoring sector
Statistics Sweden to publish data on companie’s use of social media
Investment company GP Bullhound forecasts a steep growth in the market for Big Data analysis, with a global turnover of USD 12.20bn (EUR 8.84bn) in 2017. The use of Big Data will create demand for a new type of
Statistics Sweden has published annual figures on Swedish companies’ use of IT. A new element this year is that the study includes data on use of social media. The statics showed that 46% of Swedish companies with more 7
than 10 employees use social media, which is well above the EU average of 32%. Other results that are worth mentioning includes a marked difference between small and larger companies when it comes to use of social media. Also, that social networks are much more used than blogs or wikis, which is understandable considering the dominance for marketing purposes that is shown in the study.
Dagens Industri signs new deal with Retriever, Opoint left out Swedish business paper Dagens Industri has signed a new deal with media monitoring company Retriever. Material from Dagens Industri is once again available via Retiever as of April 10. The new agreement includes joint product development and new financial terms. Dagens Industri has also negotiated with Retriever’s competitor Opoint but has not yet managed to reach an agreement.