Ad Nova Competitive Intelligence Report No. 5 / July 17, 2020

Ad Nova Competitive Intelligence Report Mexico’s International Tourism Industry No. 5 / July 17, 2020

Mexico Economic Outlook

MEDIA Survey

2020

MAY -8.16

JUNE -8.97

2021

2.51

2.79

2022

2.21

2.37

In Jun 2020 the National Consumer Price Index (INPC) grew up 0.55 percent compared to the previous month.

Monthly Jun 2020 0.55 %

Accumulated Jan-Jun 2020 0.76 %

Annual 2020 3.33 %

Source: National Institute of Statistic and Geography INEGI.

Source: Survey June 2020, Bank of Mexico.

The National Consumer Price General Index

Gross Domestic Product Variation Forecast

July 13, 2020 Target Rate 5.00

Interbank Equilibrium Interest Rate 1 Day 4.98

28 Days 5.23

91 Days

182 Days

5.20

5.05

Source: Bank of Mexico.

Representative Interest Rate Annual Percent

Exchange Rate (USD)

Exchange Rate (CAD) Exchange Rate (EURO)

Exchange Rate (YEN)

15/07/2020 16/07/2020 17/07/2020 $22.36 ppusd $22.30 ppusd $22.48 ppusd

15/07/2020 15/07/2020 16/07/2020 17/07/2020 16/07/2020 17/07/2020 $16.50 ppcad $16.50 ppcad $16.57 ppcad $25.58 ppeuro $25.41 ppeuro $25.70 ppeuro

15/07/2020 $0.21 ppyen

16/07/2020 $0.20 ppyen

17/07/2020 $0.20 ppyen

Source: Bank of Mexico.

Government Updates

01

The country's international reserves continue to increase, at the end of July 10 reached $191 billion USD. Bank of Mexico reported that said asset registered a weekly increase of $575 million USD.

02

77% of investment fund managers surveyed by Bank of America Securities (BofA Securities) estimate that Mexico will lose the investment grade next year or in 2022. 84% anticipate that Bank of Mexico will continue to cut the rate, and 65% of the total, estimates that the revenue will be between 4 and 4.75% at the end of this year.

03

Four Canadian energy firms accuse possible violations of the T-MEC. The companies believe that the Mexican government is not honoring the contracts awarded before the entry of the current administration.

04

Mexico and the United States agreed to extend until August 21 the closure of their land border for non-essential trips, due to the increase in Covid-19 cases in both countries.

05

The Pan American Health Organization warned that, due to the high death rates from coronaviruses in the last week in the Americas region, Mexico, the United States and Brazil, "are experiencing one of the deadliest outbreaks in the world."

06

In the current context of the COVID-19 pandemic, the federal government, through the ministries of Tourism, Health and Labor and Social Welfare, requires the tourism industry to comply with strict hygiene and health measures, announced the Punto Limpio V2020 quality seal that is aimed at restaurants, hotels, coffee shops, travel agencies, car rental companies, dive operators, leisure and entertainment centers, to name a few. Without being mandatory, the seal aims to generate greater confidence in travelers who visit Mexico.

COVID-19 Confirmed cases 331,298 July 17, 2020

Active

29,363

Suspicious

85,877

Recovered

208,436

Deaths

38,310

Death Incidence Rate

11.56%

Source: Main National Newspapers (El Economista, El Financiero, ExcĂŠlsior, Milenio, Reforma, Universal)

Travel Industry Updates 16 Tourist Associations of Mexico led by the Mexican Group of Associations of Travel Agencies and Tourist Companies (GMA) and its President, Roberto Trauwitz launched the Campaign: “Buy with your Travel Agency. Your Expert Advisor ”. The campaign aims to recognize the importance of the great work of Travel Agencies as enhancers of tourism revival. It is also intended to inform consumers of the great advantages offered by buying through a travel expert such as a travel agent. Source: Amaviajar.com (Tourism News Portal).

Best Day Travel Group reported that it continues its restructuring process and despite continuing at an orange health alert traffic light, which is equivalent to only working with 30% of its capacity, they still maintain 80% of their workforce. The company and its collaborators agreed on the application of solidarity days, at all levels, thus achieving the maintenance of staff income during this first phase of reactivation. Source: Pasillo Turístico (Trade Media).

Facing the revival of Tourism in our country, Travelinn, the business unit of Price Travel Holding, offered to more than 10,000 travel agents about 80 webinars to strengthen the promotion of some destinations such as Mexico, the United States, Canada, Latin America, the Caribbean, Asia and the Middle East, which added more than 120 hours of training. Travelinn will continue to prepare to offer the travel agencies affiliated to the platform, the best differentiated product, the best offers and promotions, as well as negotiations with banks. Source: Pasillo Turístico (Trade Media).

Gloria Guevara President and CEO of the World Travel and Tourism Council made it clear that the step forward taken by WTTC with the launch of protocols for each segment of activity and an identifying stamp, was not only to generate confidence in travelers, but also to prevent the private sector from being left behind by what the states would regulate. She also pointed out that governments must make concrete and coordinated decisions that support the tourism sector, if they want to cushion the effect of the post-pandemic economic crisis. Source: Ladevi (Trade Media).

Expedia Group officially launched Expedia Group Academy, the new online learning platform emerging from the Expedia Group Academy group on LinkedIn. This new no-cost education program is designed to help displaced or opportunityless travel industry workers expand their skills, develop professional networks, and open career opportunities, while beginning the road to recovering from the impact of the COVID-19 crisis. Source: Pasillo Turístico (Trade Media).

Competitive Destinations

Destinations tourism reactivation updates The Walt Disney World Resort theme parks began a gradual reopening that started on July 11, 2020, with the Magic Kingdom and Animal Kingdom parks. EPCOT and Disney´s Hollywood Studios opened on July 15, 2020. To promote physical distance, the capacity of the theme parks will be limited and visitors must ensure they have valid admission tickets or Annual Passes, then they must use the new Disney Park Pass system to reserve your entrance to each park, before their visit. Source: Inversión Turistica (Trade Media).

Greece may reintroduce restrictive measures after there has been an increase in Covid-19 cases following the revival of tourism activity. The country, which opened its doors to the arrival of international visitors on June 15, authorities note that more than 100 of the new cases reported in the last 10 days have occurred among tourists who have arrived in the country. Source: Turinews (Tourism News Portal).

Egypt is preparing to reopen its multiple attractions, gradually and under new regulations, after a forced closure of more than three months due to the Covid19 pandemic and the suspension of international flights. The Giza pyramids and other archaeological sites such as the Egyptian Museum in Cairo are ready to receive international tourists from all over the world, with measures such as social distance, the use of face masks, strict cleaning, disinfection and hygiene of all the premises and the constant use antibacterial gel. Source: Invertour (Trade Media).

Airlines Update Air Canada

Interjet

Aeromexico In total, Aeroméxico transported 243 thousand passengers in June, a drop of 86.1% in the interannual comparison. However, this figure also resulted in an 80.7% increase compared to May 2020. Source: Aerolatinnews (News Site).

The airline proposed to charge the Covid-19 test in the price of tickets, since they have been evaluating the possibility of being able to provide it to their customers.

The way, as they mention it, would be through IATA, recommending that the agency put the cost on flight tickets, which the passengers themselves would have to pay as if it were another tax, but IATA did not approved.

Source: Ladevi (Newspaper).

The airline reported that it received a capital injection of $ 150 million USD through an investment fund with which it seeks to strengthen its operations as the sector battles the ravages of the coronavirus pandemic. They also announced that the group of investors is headed by businessmen Carlos Cabal and Alejandro del Valle, and that its current Chairman of the Board of Directors, Miguel Alemán, will continue to lead the company. Source: Aerolatinnews (News Site).

Emirates Emirates is closely monitoring the situation surrounding the Covid-19 pandemic, and that is why it has decided to extend the temporary suspension of its operations from Mexico City to Dubai via Barcelona until August 31. Existing bookings through August 31 can be modified to fly from September 1, 2020. Source: Pasillo Turístico (Trade Media).

Volaris During the month of July, Volaris increases its flights at Mexico City International Airport by 33%, offering more routes than any other airline with 25 destinations in Mexico and the United States, and offering 39 thousand seats. Likewise, it will connect through 381 flights to the cities of Morelia with Tijuana, Oakland and Chicago, and to Uruapan with Tijuana. Source: Pasillo Turístico (Trade Media).

Viva Aerobus

In order to provide more possibilities to access air transport and take care of the economy of its passengers, the airline created the ‘Zero Rate’ and launched the new payment alternative ‘YOUR Ally’. This new alternative offers passengers who do not need to carry checked baggage or carry-on baggage, enjoy a preferential rate that implies a discount. Source: Pasillo Turístico (Trade Media).

In order to provide safe, secure, efficient and reliable travel, Air Canada announces new biosecurity measures on its flights, airport contact points and on-board services, which include new processes in reservations, documentation, check-in, as well as improvements in the CleanCare + program.

Starting July 1, it will replace its policy of ensuring that adjacent economy class seats are empty with a new transparent process that offers customers flexible new booking options. It has also implemented the TouchFree baggage check-in system, an industry-leading process for all domestic flights from Toronto, Montreal, Vancouver, and Calgary airports. Source: Aerolatinnews (News Site).

IATA

Delta Airlines Delta Air Lines recorded its worst loss since 2007, warning that bookings are declining as covid-19 cases increase, forcing the airline to cut its hours again. The company had planned to add 1,000 flights per day to its August schedule, as Delta and other airlines reported a modest recovery in traffic in June and July. However, it will now add just 500 as coronavirus cases in the south increase and quarantine rules have been established for travelers to the northeast. Source: Aerolatinnews (News Site).

Mexico´s Media Overview

IATA has again called on the governments of Latin America and the Caribbean to support the aviation industry, both in providing financial support and facilitating the resumption of service. An IATA analysis estimates that airlines have consumed cash reserves of $61 billion USD in the second quarter of this year alone. Therefore, governments must urgently provide economic support, which, especially in this region, has been extremely scarce. Globally, government aid totals $123 billion USD, equivalent to 14% of total airline revenue in 2019 ($838 billion USD as a base). Source: Invertour (Trade Media).

Trade Media Content 1

Airlines

2

Destination´s Reopening

17.9 %

3

Tourism Economic Situation

15.3 %

4

Tourism Health Measures

9.6 %

5

Destinations - Attractions

6

General Information

7

Webinars

22.7 % 18.2 %

6.1 % 4.5 % 3.5 % 2.2 %

8 9

(Economic situation, new routes and restart of operations)

Hotels

(New openings, new executives and hotel service certification )

Cruises

Sample: 313 hits Source: Trade Media (Pasillo Turístico, LADEVI, Viajando, Travel News, Invertour, Réport México, Travel Times, Tráfico Magazine, Turistampa and Los Sabores de México)

Content per Media Outlet 70

60

4 2

50

4

1 3

2 2

6 3

10

Hits

40 2 2 13 30

6 5

20

13 1 1 2

6 2 4

3 7

4 4

9

4

7

3 2

3 15

10

2 1

24

7

5

5

Réport México

Trafico Magazine

Los Sabores de México

2 LADEVI

Travel Times Airli nes

Invertour Destination´s reopening

Pasi llo Turístico

Travel News

Tourism Economic Si tuation

8

3

1 3 1

3

0

7

3

6

3 8

3 3

4

5

17

10

1 2

5

Tourism Health Measures

Destinations

General

Webinars

7

2 1

2

Viajando - LADEVI

Turistampa

Hotels

Cruises

Sample: 313 hits Source: Trade Media (Pasillo Turístico, LADEVI, Viajando, Travel News, Invertour, Réport México, Travel Times, Tráfico Magazine, Turistampa and Los Sabores de México)

Consumer Media Update: Editorial Groups

Restarted printing editions in July 2020

Will restart printing editions July 2020

September 2020

Will restart printing editions until January 2021

January 2021

Source: Direct contact with Mediaa

Performance Competitive Index

Mexico’s Tourism Industry: Airlines, TO, Wholesalers, GDS, OTAS

1

Weighted Performance Indicators

6.9 1

Packages – 15%

2

# Post – 15%

3

Distribution Channel – 10%

4

Product– 10%

2

3

5

Sales Strategies – 10%

6

Regional Presence – 10%

7

Social Media Campaign– 10%

8

Travel Window – 10%

9

Social Media Tools – 5%

10

Webinars – 5%

5.9

5.1

8

9

4.3

5.5

6

7

4.5

6.1

4

5

5.4

7.8

10

4.4

11

4.1

12

13

3.8

3.4

18

19

3.1

3.7

16

17

3.3

3.9

14

15

3.6

4.2

3.2

20

Source: Trade Media and Airlines’, TOs’, Wholesalers’, GDS’, OTAs’ Social Media & e-mailings Methodology: Sample 72 tourism companies; compound index based on 4,100 data

Mexico’s Tourism Industry Bi-Weekly Comparative Index Viajes El Corte Inglés Mega Travel Mundo Joven PETRA Operadora Travel Shop Aeromexico Viaje y Punto Travel Point Sierra Madre Garin Mayorista Prego Viajes Julia Tours Volaris Record Vacations PriceTravel Viajes Premier Euromundo Travel Viajes Group Travel Impressions TourMundial Operadora 365 Voiash Viajes Fama Punta del Este Prisma Operadora Interjet Vacations Creatur Target Operadora GoesGO Viajes Marplay Naviterra Dreams Destinations Despegar Consolid Panorama Imacop Abiega Operadora 0.0

1.0

2.0

3.0

4.0 June 1-15

June 1-15

June 16-30

1.Mega Travel 2.Mundo Joven

1.Mega Travel 2.Viajes El Corte Inglés

3.Viajes El Corte Inglés 4.Aeromexico 5.Viaje y Punto 6.PETRA Oeradora

3.Viaje y Punto 4.Mundo Joven 5.Aeromexico 6.PETRA Operadora

7.Travel Point 8.Travel Shop 9.Julia Tours

7.Prego Viajes 8.Travel Point 9.Despegar

10. Travel Viajes Group 11. Viajes Marplay 12.Volaris

10.Travel Shop 11.Consolid 12.Imacop

13.Abiega Operadora 14.Prego Viajes 15.PriceTravel

13.Travel Impressions 14.Panorama 15.Travel Viajes Group

16.Euromundo 17.Imacop 18.GoesGo 19.Prisma Operadora

16.Euromundo 17.Prisma Operadora 18.PriceTravel 19.Sierra Madre

20.Travel Impressions

20. Volaris

5.0 June 16-30

6.0

7.0

8.0

9.0

10.0

July 1-15

July 1-15

1.Viajes El Corte Inglés 2.Mega Travel / Mundo Joven 3.PETRA Operadora 4.Travel Shop 5.Aeromexico 6.Viaje y Punto 7.Travel Point 8.Sierra Madre 9.Garin Mayorista 10.Prego Viajes 11.Juliá Tours 12.PriceTravel / Record Vacatios / Volaris 13.Euromundo / Viajes Premier 14.Travel Viajes Group 15.Operadora 365 / TourMundial / Travel Impressions 16.Voiash 17.Interjet Vacations / Prisma Operadora / Punta del Este / Viajes Fama 18.Creatur 19.GoesGo / Target Operadora 20.Dreams Destinations / Naviterra/ Viajes Marplay

Source: Trade Media and Airlines’, TOs’, Wholesalers’, GDS’, OTAs’ Social Media & e-mailings

22

Jul

Ju ne 22 19 Ju ly

s es

3 ti

me

7 ti

im

im

es

2d ail

y

5t

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al

Yo r

k

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M

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w

Or

City

Mexico City

Mexico

ter r e Mo n

laja

y

ada Gu

go r an as Du

ty

ra

Ci M

o

ex ic o

ec

2%

7%

Daily

Oakland

35%

Austin

se

Mo

August 1

Sacramento

Daily

July 1

Daily

ul co

la n

ida r ey

az

at

er

Puerto Vallarta

Guadalaja ra

el Cozum

Mo r el ia Qu er e t ar o S an Luis Po t o si Torr eo n

Mo

M

nte r

Hu at

M

M

Dallas

Phoenix

Dallas

Dallas

-Dou glas

Char

e

lotte

Dall as

s

s

Dal la

Dal la

Daily

Daily

Daily

e 1 tim

June 1

June 1

June 1

1 June

June

1

Dail y

Dai ly

Dai ly

1

Jun e1

ne Ju 1 ne Ju

1 ne Ju

1

1

June 1

June 1

June 1

June 1

June

June

e1 Jun

e1 Jun

e1 Jun

e1 Jun

Daily

Da l

Ph oe

Da ll

s

ly im Ju ne 1

e

Da ily

1

Ju ne 1

im

y

Au gu st

y

1t

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Au gu st 1

y

es

Da il

Aug ust 1

A

im aily 2d

Jun e1

Da il

A

i da

y

N/

Da il

5t

Da il

s

Aug ust 1

s

Jun e1

N/

3

e

Aug ust 1

N/ A

1t

Da il

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s

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Augu st 1

N/ A N/ A

s gla ou -D go

1

July 1

N/ A

o it

me

Jun e1

Ang eles

la

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ly Dai

5 ti y Dail

Ju ne 1

July 1

Daily

York

nix

i

1

July 1

Daily

V eg as

y

Daily

Daily

Daily

Daily

2 dail

Ju ne 1

sA ng ele

l Da

lo ia lph de

am

s

Ju ne

Ph oe

August 1

N/A

o it

s

i

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la Dal

Chi

r lo tt

Miam

geles Los An

Dallas

gla Charlotte -Dou

1 ne Ju

Los Angeles

1 ne Ju

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y

Cha

il Da

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m

N/A

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y

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il Da

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Lo

ar Ch

y

bo

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cun Can

il Da

as

City

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ll Da

Mexico

ily Da

las

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Ca

l Da

ly Dai

1 July

s

l de

lla Da

se

s

De tr

Jo

me

33%

L as

n

Da

llas

Da lla

Po r

s

Los

Qu er e tar o Ba jio

July 1

San Francisco

Ne w

ey

s

3 times

Chicag o

Sa

e 3 tim

d tlan

s

es

5 ti

t es ien c al s a Agu jio Ba ua ah ihu o Ch ng o ra ill u D os m r He

ar io Ont

June 1

tle S eat

nte rr

July 1

3 time

Fresno

la

4 tim

N/ A na

19

st 1 Augu

es

Los Angeles

i

s 6 time

July

6 tim

s

nio

San Jo

1 ust Aug

N/ A

elo Barc

as

2 times

es

Salt Lake City

ia m

San Anto

im

N/ A

Guadalajara

nix

Daily

7t

1 y2 1 ust Aug

A

ago Chic

Sacramento

1

Jul

s ele ng A s as Lo eg sV a L on ust Ho r nve De

23%

Guadalajara

y

on nd

a Amsterd

Las Vegas

July 1

A

N/

la Dal

r

1

st gu Au ail 2d

Lo

at ji Ba

ia

ily N/

r id ad

1

ly Ju

im 5t is

Pa r

Ant oni o

2t

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o

S an

F r an c isc

tle S eat

Seul

Tokyo

Toronto

Vancouver

Toronto

les

Vancouver

Los Ange

to n

ork Ne w Y

Hous

ni Anto

o c ag

c Za

y

y1

Jul

s me

N/ A

N/ A

s 2 time

N/A

s

S an

Chi

n

s

r el

C it

y2 2

July

1

July

Oc t o

Aug ust 1

ber 1

July 1

August 1

June 22 2 times

3 times

Daily

2 times

2 times

2 time

es

es

o ust

e gel An

Mo

ex ic o

1 st gu Au

Houston

Los Angeles

15 June

M

ly Ju

Da

M

Fresno

2 daily

1 June

Ho

Denv e

s

June 1

July 1

Los

es

4 times

July 1

s

es

2 times

July 1

me

s

go

s

go

5 time

ic a Ch

2 tim

July 1

s

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July 1

me

go sA ng ele Ch s ic a go Oa kla nd Cha r lo tte -Do ugl as Chi c ag o Dall as

Lo

es

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2 ti

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27

me

Ch ic a

go

2 ti

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e ng sA

1

im

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im

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5t

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4t

June 1

me

Da il

y3

June 1

es

es

July

y2

es

July

es

im

July

tim

Jul

7 tim

2 tim

2 ti 2 ti

im

im 5t

15

2

Jul

ily Da

2t

2t

15

June 3

3

1

1

y3

2 3

2

Ju ly

June 30

July 15

July 1

5 July 1

July

July July

6 e2 Jun

Jul

ly Ju st gu Au

ly Ju Ju ly

June 15

International Weekly Flights’ Status

Note: New flights & frequencies added in the last 15 days Source: Direct contact with Airlines

National vs International Offer Total: 305 packages 17 packages

National 35%

10 packages

International 65%

40 packages

9 packages

15 packages 9 packages

14 packages

Region Offer by Tour Operator Total: 305 packages

50% 1

Viajes El Corte Inglés – 13% Mega Travel – 11% Contravel – 6% Euromundo – 6% adonde/Kinich Coyol – 5% Travel Shop – 5% Viñales Tours – 5% Viajes Fama – 4% Interjet Vacations – 3% Juliá Tours – 3% Le Grand – 3% Mundo Joven – 3% PETRA – 3% Target – 3% Turismo Travel – 3% Naviterra -2% Prisma Operadora – 2% Sierra Madre Operadora – 2% TourMundial – 2% Ya Vas – 2% Abiega Operadora – 1% Creatur – 1% Imacop – 1% La Tienda del Viaje – 1% LASEN – 1% Viajes Marplay – 1% Mundo Cruceros y Viajes – 1% Operadora 363 – 1% Punta del Este – 1% Record Vacations – 1% Regio Operadora – 1% Sevilla Sol – 1% Viajes Premier – 1% Viva Tours – 1%

16%

2%

5

15% USA

15% Canada

9%

70% Mexico

12% 10%

2

Caribe and Central America

• • • • • • • • • • • • •

Turismo Travel – 18% Target – 13% Viajes Premier – 13% Punta del Este – 11% Juliá Tours – 7% Mega Travel – 7% Viñales Tours – 7% adonde/Kinich Coyol – 4% PETRA – 4% Record Vacations – 4% Travel Viajes – 4% Viajes El Corte Inglés – 4% Viajes Fama – 4%

3 • • • • • • • • • • • • • • •

South America Juliá Tours – 17% Mega Travel – 17% Viajes El Corte Inglés – 10% Abiega Operadora – 7% adonde/Kinich Coyol – 7% iUmira – 7% Nefertari – 7% Viajes Premier – 7% PETRA – 3% Punta del Este – 3% Record Vacations– 3% ServiceTour – 3% Target – 3% Tour Mundial – 3% Travel Shop – 3%

Middle East Mega Travel – 28% Nefertari – 21% Mundo Joven – 13% Abiega Operadora – 11% Garin Mayoristas – 6% GoesGo – 3% Viajes Marplay – 3% PETRA – 3% Prego – 3% Prisma Operadora – 3% Punta del Este – 3% Viajes Fama – 3%

• • • • • • • • • • • •

1%

• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •

North America

4 • • • • • • • • • • •

Europe Mega Travel – 29% PETRA – 19% Mundo Joven – 16% Turismo Travel – 11% Garin Mayoristas – 9% Viajes El Corte Inglés – 6% Abiega Operadora – 2% Nefertari – 2% Opesa – 2% Sierra Madre – 2% Travel shop – 2%

6 • • • •

7 • •

Asia Garin Mayoristas – 49% Abiega Operadora– 17% Mundo Joven – 17% Viva Tours – 17%

Oceania Juliá Tours – 50% Viajes El Corte Inglés – 50%

Source: Trade Media (Abz turístico, Boletín Turístico, EMI . LADEVI, Pasillo Turístico, Publitur,Tráfico Magazine, Turitips and Vidalturismo), TO´s Facebook, e-mailing

North America Offer by Tour Operator

Canada – 15% • • • • • • • • • •

National – 70%

USA – 15% • • • • • • • • •

Mega Travel – 18% Turismo Travel – 18% TourMundial – 13% Travel Shop – 13% Viajes El Corte Inglés- 13% Juliá Tours – 9% Abiega Operadora – 4% adonde/Kinich Coyol – 4% Mundo Joven – 4% PETRA – 4%

Mega Travel – 26% Target – 26% LASEN – 9% Record Vacations – 9% Viajes El Corte Inglés – 9% Viajes Marplay – 9% adonde/Kinich Coyol – 4% Travel Shop – 4% Viajes Fama – 4%

Room Nights Average by Travel Window and Season

• • • • • • • • • • • • • • •

Viajes El Corte Inglés – 16% Contravel – 8% Euromundo – 7% Mega Travel – 7% Viñales Tours – 6% adonde/Kinich Coyol – 5 % Viajes Fama – 5% Interjet Vacations – 4% Le Grand – 4% Mundo Joven – 4% Travel Shop – 4% Naviterra – 3% PETRA – 3% Prisma Operadora – 3% Sierra Madre Operadora – 3%

• • • • • • • • • • • •

Ya Vas – 3% Imacop – 2% Juliá Tours – 2% Operadora 365 – 2% Viva Tours – 2% Creatur – 1% La Tienda del Viaje – 1% Mundo Cruceros y Viajes – 1% Punta del Este – 1% Regio Operadora – 1% Sevilla Sol – 1% Viajes Premier – 1%

FALL-SPRING 5.7 2%

SUMMER-FALL

FALL-WINTER

WINTER-SPRING

9.3

6.6

5 1%

10%

1%

SUMMER 6%

FALL 15%

WINTER 21%

3.8

8.4

6.6

SPRING 3%

5% SUMMER-WINTER

NON-SPECIFIC DATE 20%

3.8

5.7

10.2

16% OPEN REDEMPTION DATE *Room Nights average

6.3 Source: Trade Media (Abz turístico, Boletín Turístico, EMI . LADEVI, Pasillo Turístico, Publitur,Tráfico Magazine, Turitips and Vidalturismo), TO´s Facebook, e-mailing

% of Room Nights Offer by Region

• • • • • • •

51 %

34%

1-5 nights

1-10 nights

National – 66% North America – 17% Central America & Caribe –10% Middle East – 3% South America – 2% Europe – 1% Oceania – 1%

• • • • • • • •

11%

3%

1-15 nights

South America – 23% Europe – 20% North America – 18% Middle East – 15% Central America & Caribe – 13% Asia – 5% National – 3% Oceania – 3%

1-20 nights

Europe – 53% Middle East – 35% South America – 9% Asia – 3%

• • • •

Europe – 63% Middle East – 37%

• •

* +20 nights 1% (Europe and Middle East)

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Botswana

London

Geographical Reach

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USA

Pe

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• Tamaulipas • San Luis • Zacatecas

Zeland

Aguascalientes Chihuahua Coahuila Nuevo León

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• Queretaro • State of Mexico

a

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• • • •

Ab

Puerto Rico

Mexico City – 48

• Mexico City • Morelos • Puebla

• Michoacan • Nayarit • Sinaloa

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Aguascalientes Colima Guanajuato Jalisco

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Trav

• • • •

• Quintana Roo • Yucatan

Luxury Brazil

City xico Me 87%

• Campeche • Chiapas • Tabasco

s p e ga r

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Headquarters/ No. Webinars 55

Guadalajara – 5

ia

Vi v

Scandinavia

Cancun – 0

Dr e

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Tour Operators Webinars by Region

Romania

Source: Trade Media (Abz Turístico, Boletín Turístico, EMI . LADEVI, Pasillo Turístico, Publitur,Tráfico Magazine, Turitips and Vidalturismo), TO´s Facebook, e-mailing

Source: Facebook and e-mailing

Sales Strategies Mundo Joven Mega Travel PriceTravel Euromundo Viva Aerobus Viajes El Corte Inglés Viaje y Punto

Interest Free Installments - 20%

Volaris

Payment Facilities - 16%

Viva Tours Travel Shop

Discount off - 11%

Sierra Madre

2 passenger with special- 8% rate/discount-off Free kids- 8%

Punta del Este PETRA LASEN

Non-cost changes/Cancellation- 7%

JuliaTours

2x1 - 7%

Interjet Vacations Imacop

Others - 7%

Ya Vas

Special rates - 5%

Viajes Premier Travel Impressions

Commissions - 5%

TourMundial

Special exchange rate - 3%

Sevvilla Sol Record Vacations

Free nights - 3%

Oporto Opesa Nefertari Naviterra/Navitur Le Grand GoesGo Consolid Aeromexico 0

1

2

3

4

5

6

Source: Trade Media (Abz Turístico, Boletín Turístico, EMI . LADEVI, Pasillo Turístico, Publitur,Tráfico Magazine, Turitips and Vidalturismo), TO´s Facebook, e-mailing

In Kind Trade Social Media Destination Campaigns #Post by Company 25 21 20

15

10 5

20

14

13

12

12

11

10 8

7

7

7

6

6

5

5

4

4

3

3

2

2

2

2

1

1

1

1

1

1

1

1

1

1

Total: 197 posts

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0

Source: Facebook and Instagram

Paris Moritzburg Castel, Germ

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Operadora 365 2%

Du

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11%

Barcelona Moscow

im

Positano. Italy Madre Sierra2% Europe ia l Indones Trave Ge o % 2 Parks Disney ago iaje , Chic el V na No b u ad t a Ca , Pu n end 2% Rock a Ti o rl d L Hard ey W D i sn p Walt arks aco ey P Im Di sn a c 3% a ns A f ri rali ti o u st ca k, A wal Va Sk y im a rd L co y Re Ital ru Pe ain om Sp gd Ki n d o m g i c Ki n g l Ma m a t im pco a do E An ng d o Ki na Ca Dieg agic n M Sa m , o

An

any Sitges, Spain Hakone, Ja pan German y Madrid Fu n e s Um b , Italy re l l a Sk y M e ts a Villag e, Jap M os cow an M ya nm a r, B u Sak rm a like nt N Bali atu ral par Ma Sh i k, T d r u rk r aka id Ch ey e rr wa g y o, J 's g Hu apa a an n g te rd e n s, J ng apa xi a Is t ,C a hin n M m bu a o l r M ar occo Ka ra ta ha Tok kech ra y O o P a n se ,J ri s ap an

In Kind Trade Social Media Campaigns

3%

Cr

e

33 %atur %

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Ope

3%

M undo

Puerto Rico

6%

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El

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m ex

Paris Peru

Etiopia Slovenia Kazakhstan Colombia

Panorama

Voiash

4%

7%

T ra ve

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London

Montreal

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Gr

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p

Barcelona Machu Pichu Japan Iceland Sevilla, Spai n Louvre M useum, P aris Paris Ne w Y o rk Ibiza Mad ri d Mald iv es Bo l i Sag via rad a Fa m ili Hur a, S gan pain da, V e n Eg y p t ic Jap e a n De n Mo mark sc S o J o rd o w ut h A an Du m e r ica Ka Bar bai pu ce l Al tas, ona ex an Turk dr ey ia

i ba Du k e y r Tu nd a l l Ir e u g a s rt Po ado s rb te Ba S ta ic l l ti c e p u b n Ba R de ch we Cze o, S d lm Ma Icelan ga P ra an ibe Car aii Haw ce les A nge Gr e e i , Lo s o Miam rland ni o, rk , O A n t o o , Ne w y o San sc m ranci ste rd a San F m A olo Sao Pa blic an Repu Dominic amento resno, Sacr Chicago, F La Habana Austin

do

int Po v el T ra 6%

Aeromexico

Se

lV

7%

6%

Pa Ca rk , A i ri z Ch r o on Lo i l e a nd Me on C a nd o z i ro a, A Ma rra rg e n ti n k e Mo a roc ch co P r Gar nie ague rO per Mia a, Par is mi Pr eg Ch i l 5 e % o Du b A l wi ai nck C astle , En g land Mallo rca Franc e S we d e M un n d o Jo Portofin v en o, Italy 6% Spain Canada Toronto, Vancouver, Mo ntreal

n to Russia y Pu e j a i a V tin A rg e n 4% a i n o g a t a P ina gent e, A r h ns c o l ti o B ar i a a b n Cu s ti g De % Ko n s g n m 4 Ho ea 4% o ta Dr ica Bo g r f ,A jaro World ma i l i K ney Di s c t l n to ebe Wa Qu , T o ro a on Lo m d o n o u s t a s n Ca Lo e t, H o tre t S ro n t e k o r go T ica o Ma ica Ch D i e g aR t n os S a P e ru , C h ac Be a Uv ta n Pu

na ba l a e H bu or La tam as ap g Is ham Sin , Ba lam G ey l n g T u rk al o p W ce a m re e k in Ka Ch n i , G arc i to r D e n m n Sa nc rg , b o n t Bl a g y p t y N Mo o, E mb O pan Ko m o t o , J a y K ce Fran s div e Mal ta Bo g o hol m Stock oni a Patag France nce s in Fra 5 place Italy n Sevilla, Spai Thailand

The missing 10% were Tour Operators that had less than 3 postings.

Source: Facebook and Instagram

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