Intelligence4Start Credentials

COMPANY CREDENTIALS

Who we are

Intelligence4start (I4S) is a creative branding & digital marketing agency with head office in Melbourne, Australia, and partner representatives in Vietnam & Hong Kong.

We consult businesses with accessible and directions as well as provide and technology solutions that suit the brand’s vision, budget, and needs throughout your business’s journey.

From ideation to management and every step of the way and have committed to taking your brand to the next level.

Where we are

MELBOURNE AUSTRALIA

Headquarter Office

1A Camelia Street

Box Hill, Victoria, 3028

HO CHI MINH CITY, VIETNAM

Representative office

An Phu Ward, District 2

HONG KONG

HONG KONG ISLAND

Representative office

Kornhill

Quarry Bay

YOU DREAM IT, WE DO IT.

Our mission is to help businesses to achieve sustainable, long-term growth by providing the most effective and actionable plans, driven from thorough research & consumer insights, in order to establish and maintain value propositions that continue to resonate with the end customers.

Our Expertise

Bringing Asia to the World and vice versa Personal insights into target audience Experienced & Innovative like-minds

Throughout history, we have seen many Western brands make their way into Asia and vice versa. We ourselves have been involved in such projects with great success, especially in Australia, New Zealand, and Vietnam. At I4S, we believe this is the future, and we have the experience, network, and expertise to facilitate this movement.

Our diverse team is made up of experts living and working away from their birthplace. That allows us to not just understand the needs but also the profound insights into the target audience’s mind, on a deeply personal level. Moreover, our years of experience working with the Australian and Vietnamese markets had given us an invaluable understanding of the behavior and cultures of this market.

We take pride in efficiency. We understand time is valuable. That’s why we work with a senior team, which means primarily field-specific experts and in companionship with using innovative working methods and technologies to deliver the best results to our clients. Working with us, our clients will also benefit from our wide network of other global and local trusted agency partners, all existing to serve our clients’ needs.

Our Services

Branding

• Brand Strategy

• Naming

• Visual Identity

• Brand Guideline

• Graphic Design

• Personal Branding

Digital Marketing

• Digital Marketing Strategy

• Social Media Strategy

• Social Media Management

• Influencer Marketing

• E-mail Marketing

• Facebook Ads

• Google Ads

• SEO

Website Design

• Marketing Website

• E-commerce Website

• Landing Page

• Website Content

Media Production

• Videography

• Photography

• Podcast

Leadership

Peter Huynh

Founder | Director

• Years of experience: 20 years

• Expertise: Marketing Strategy, Business Development, Applied Technology, Digital Transformation, Customer Insights, Market Research, Partnership Growth, Branding.

Anna Vu

Marketing Strategist | Account Director | Head of Marketing

• Years of experience: 08 years

• Expertise: Strategy & Planning, Business Development, Customer Behaviour, Project Management, CRM, Event management.

Jina Huynh

Project Manager

Partner | Head of Branding

• Years of experience: 07 years

• Expertise: Strategic Planning, Account & Project Management, Event Management, Content Creation, Graphic Design, Digital Advertising, Data Analytics.

• Years of experience: 10+ years

• Expertise: Branding & Marketing Strategy, Marketing Campaigns Development & Management,

• PR & Communication, Account & Project Management, CRM.

Nga H. Rose

Our Clients

We have successfully introduced and brought many businesses to different markets, primarily Australia and Vietnam by providing them with our strategic consultancy and the customized marketing strategy and an execution plan that set them apart from other competitors and win love by their target audiences.

Our client’s network is spreading around the world, mainly in Australia, New Zealand, the USA, and Vietnam.

Case Study

Our working process has been proved by the success of our client’s campaign. And we have not stopped learning and experiencing the new way of working to improve our client’s experience working with us.

Australian Vietnamese Film Festival

Australian Vietnamese Film Festival aims to bring Vietnamese movies to Australia with the ambition to introduce Vietnamese production, culture, talents to global market. I4S play the role of communication partner to help spreading out information about the festival to wider audience around Australia. Within this project, we participated in the whole process, from strategic planning for communication & marketing approach to execution, including design, content copywriting, social media channel management, digital ad optimisation, media production and event organisation.

Scope

Social

Year

Completion 2022

Ref: https://www.facebook.com/filmviettaiuc/videos/2947455592225527

1,791 Tickets sold

14,554 Facebook page Followers

90,477 Facebook page Reach

The Michael Kuzilny Show

The Michael Kuzilny Show is one of the partners who have been with us since the early days, who came to us looking to start his own Youtube channel from scratch. At I4S, one of our favourite ventures is working with individuals to create a unique and sound brand that represents the core of whom they are, making the individual the front and centre of the brand and giving them a platform for their voice to be heard.

Scope of Work

Branding

Year

Since

MICHAEL

YOUTUBE CHANNEL

PODCAST CHANNEL

Ironfish

About the client

Ironfish is a well-established and leading property investment company having local branches in all the major capital cities of Australia. As a trusted business partner, Intelligence4start offers one-stop-for-all Marketing services that any corporates need. We accompany the Ironfish Melbourne CBD branch to enhance brand awareness, expand the market, and help more Australians achieve long-term financial well-being through strategic property investment.

Research and analyze the existing and new target audiences to set up a comprehensive marketing plan. Plan, promote, and organize online webinars to educate customers and attract more potential leads. Optimize e-mail marketing campaigns to retain the current customer pool. Tailor all social media marketing strategies and digital ad campaigns to expand the target market and enhance brand awareness. Design and develop landing pages with SEO-optimised structures and content. Work as a media production house and apply professional video marketing strategy to amplify the unique selling points of the properties and the business.

Scope of Work

Branding

Digital Marketing

Social Media Marketing

Online Advertising

Media Production

Year of Completion

Since 2021 Location

Melbourne, Australia

In the collaboration with WEME agency*

Uniqlo Vietnam Launch Campaign

About the campaign

A launch campaign for Uniqlo opened its first two locations in Vietnam in 2019.

As part of the Creative and Project Management team, our talent had developed a key concept and message to connect the brand to the local audience: Elevate Everyday (Nâng chuẩn mỗi ngày).

Under one lead agency and in collaboration with a few other productions and advertising agencies, we executed creative design, films, ad campaigns, and online and offline content materials and coordinate the communication between multiple internal and external stakeholders from the US, Japan, and Singapore, Malaysia, and Vietnam. The campaign had a major impact on all social media and communication channels and a beyond expected revenue for the brand during the campaign, recording 13,000 people visiting and shopping in the first opening day in HCMC.

In the collaboration with Rice*

Scope of Work

Account & Project Management

Year of Completion

2019 Location Vietnam

MADE WITH CARE

About the campaign

MADE WITH CARE is a global campaign designed to grow awareness, preference, and demand for New Zealand food and beverage products. Managed by New Zealand Trade & Enterprise (NZTE), driven by consumer insights and backed by significant investment, the campaign aims to build a foundation of value for New Zealand products that individual businesses can leverage through campaign initiatives and their own sales and marketing efforts. Within this project, we were tasked to manage the PR campaign in Vietnam, using the PR and Influencers approach. The campaign was organized as a whole through a series of events at and in collaboration with some of Viet Nam’s biggest retailers including AEON, Winmart, BRG, MM Mega Market, and Lotte which are five premium Vietnamese retailers to distribute New Zealand F&B products

Five paramount attributes infused in New Zealand’s commitment to its F&B products: Safe, Tasty, Premium quality, Nutritious and Ethical were translated into the offline event activities (managed by an offline event agency) and TV interviews, media booking, and relations, especially sending MADE WITH CARE gift basket to 100 celebrities and Key Opinion Leaders in Vietnam.

In the collaboration with WEME agency*

Scope of Work

Account & Project Management

Year of Completion

2022 Location

Vietnam

EVENT ORGANIZED BY OFFLINE AGENCY

Dazzle Apple Marketing campaign in Vietnam

About the campaign

Dazzle™ Apples were developed by New Zealand Plant and Food Research Institute after 20 years of research at their research station in Havelock North, New Zealand. Seen as the biggest development since the launch of Royal Gala apples, decades ago.

In 2022, Dazzle Group Global Marketing Representative has decided to launch a Marketing campaign targeting premium consumers in Vietnam to promote Dazzle apples and their benefits for Asian women's health

We were tasked to develop a marketing campaign in Vietnam, focusing on activations, PR, and Influencer influence.

The key message “ Fresh energy for the everyday journey” (Năng

ng

ngày) emphasizes to how apples bring positive energy and health benefits for in your busy and active life.

In the collaboration with WEME agency*

Scope of Work

Account & Project Management

Year of Completion

2022 Location

Vietnam

VIETNAM TRIATHLON MARATHON SNAPSHOTS OF KOLS POST

VIETNAM TRIATHLON MARATHON SNAPSHOTS OF KOL POST

BUSY LIFE - EASY LIFE PRIVATE WORKSHOP IN COLLABORATION WITH BUSINESS WOMEN’S MAGAZINE

Host Jenni Võ

Co-Founder & Production Director, Business Woman Magazine

Co-Host| Misoa Tran

Business Woman & MC

Celebrity Chef Jack Lee https://chefjacklee.com

Doctor Anna Trần

BUSY LIFE - EASY LIFE PRIVATE WORKSHOP IN COLLABORATION WITH BUSINESS WOMEN’S MAGAZINE

Founder & CEO Platinum Group Vietnam

Pham Thi Mai Son

Founder & CEO Maison Retail Management

BUSY LIFE - EASY LIFE PRIVATE WORKSHOP IN COLLABORATION WITH BUSINESS WOMEN’S MAGAZINE

BUSY LIFE - EASY LIFE PRIVATE WORKSHOP IN COLLABORATION WITH BUSINESS WOMEN’S MAGAZINE

BUSY LIFE - EASY LIFE PRIVATE WORKSHOP IN COLLABORATION WITH BUSINESS WOMEN’S MAGAZINE

Unicorn Financial Services

About the client

Since 2017, Unicorn has been the trusted name for mortgage, financial planning, and accounting services in Australia. Unicorn team includes members of reputed organizations in the FinanceAccounting industry such as FBAA, MFAA, FPA, and CPA. However, their expertise was known only within a small circle.

In 2022, it was time for Unicorn to claim its top position in the industry after the pandemic. The managers need a growth marketing strategy to help their brand be heard, be seen, and reach a wider pool of target audiences. With the right team behind - Intelligence4Start, that goal is feasible and achievable.

Intelligence4Start provides a well-rounded and tailored marketing strategy that matches the characteristics and expertise of Unicorn. Advise the Marketing direction to reinforce the brand image. Analyze the customer’s behaviors of target audiences and suggest a Community strategy, which can connect people closely through their preferred methods of communication. Amplify the rich knowledge of the Unicorn team by extension to a range of communication channels: Podcast, Youtube, and Facebook.

Year of Completion

Since 2022 Location

Melbourne, Australia

Branding + Knowledge Hub

• Built a consistent brand social guideline

• Strengthen the expertise via knowledge and news

• Enhance brand value via awards, achievements

• Increase brand engagement via UFS human

Community Growth

• Grow up to 900 members after 2 months

• High engagement for all posts (reactions + comments)

• Active members increased everyday

• New posts everyday

Community Growth

• Build up a knowledge hub through Podcast & videos.

• Grow the community for UFS on other platforms such as Spotify, GG Podcast, Youtube.

Lafin Group

About the client

Since 2017, Tracy has started her business as a personal financial broker with her brand name on the logo - TLE Finance. They just had some first clients come to seek advice. The clients struggled to save enough money to purchase their first home and had many other financial issues.

After 5 years, Tracy expanded the team so fast and broke many records in terms of Industry Awards and the number of successful cases to help her clients purchase homes and investment property, also have complete control over their finances.

In 2022, it was time for TLE Finance to move further the big step in redeveloping their branding, online presence and communication strategy to achieve the big vision of the founder.

Intelligence4Start provides a holistic branding & digital marketing strategy to Lafin Group from rebranding, new professional website development and social media presence.

- Advise the Marketing direction to reinforce the brand image.

- Analyse the customer behaviours of target audiences and suggest Video Marketing to build the online community for Lafin.

- Showcase the high expertise of Lafin Group by extension to a range of communication channels: Youtube, Facebook, and Instagram.

Scope of Work

Rebranding

Website Development

Digital Marketing Strategy

Social Media Marketing

Media Production

Year of Completion

Since 2022

Location

Melbourne, Australia

Vinh Duong & Associate Law Firm

Vinh Duong & Associates has been a well-known law firm based in New South Wales, Australia since 2010. Our client was looking for a professional digital marketing agency with extensive experience in digital solutions to establish a spectacular website with professional content writing to present their brand online.

To create a website that effectively represents the firm and its reputation, our team went through several procedures, including studying the industry, brainstorming, and meeting with the client multiple times to ensure that we were all on the same page. After 3 months of working together, we have finished developing the website design and content for the client. The website has 5 main pages and 10 sub-pages. Besides designing the website, we also worked hard to ensure that the website was SEO optimised to maximise the

Scope of Work

Website Design

Copywriting

Year of Completion

2021 Location

Sydney, Australia

ADV Partners Chartered Accountants

A bespoken Tax Agent with over 10 year-experience in Melbourne engaged with Intelligence4Start to digitalise their brand on digital space. Research and analyse the existing and new target audiences to set up the multichannel marketing plan.

Calibrate the existing website to make it more responsive and user-friendly. Execute Social media marketing and ads on Facebook to showcase their professionalism and knowledge, as well as leverage ofline activities to online images. Organise the 10year-anniversary with professional media production service to reinforce the customer relationship.

Scope of Work

ERP System

Branding

Social media Marketing

Online Advertising

Year of Completion

Since 2020 Location

Melbourne, Australia

Matthew's Liquor

Our expertise is not only on digital marketing but also on helping our clients to transform their business into more efcient and productive entities. We helped our client, Matthews Liquor, to optimise their internal process, scale up their business in sales and in operations.

Develop a new ERP system to integrate the database of three stores into one place. This allows Mathews Liquor to manage every essential task of all stores in one place, from orders, payments to payroll, inventory, etc. Renovate the current e-commerce website, together with website content writing to ofer a seamless shopping experience in both physical and online stores. Tailor all social media marketing strategies to attract awareness from targeted audiences. Manage digital ad campaigns & execute SEO plan to maintain short-term online sales & aim for long-term organic growth of the business. Apply professional video marketing strategy to amplify unique selling points of the business. Optimise e-mail marketing campaigns to retain the actual customer pool

Scope of Work

ERP System

Branding

Website Design

Social Media Marketing

Online Advertising

SEO

Year of Completion

Since 2020 Location

Melbourne, Australia

Huynchi

A brand story is the heart and soul of your brand. Without a brand story, the colours, the logo, the name, and the tagline have no meanings.

Huynchi is a workplace design and building company in Vietnam. Established more than 18 years ago, Huynchi has been dedicated to creating efective workplace environments; designing and delivering corporate interiors. We believe its brand story must be priceless brand equity. To enable the founder's mission, Huynchi chose Intelligence4start to be a trusted partner to rewrite their story and all values, expertise, and outstanding work through a new website and their ofcial social media channels. More than that, Huynchi entrusted I4S to bring all brand equity to the online world and reach more target audiences implemented through our one-stop-for-all marketing services. For all services and SOWs that we provided to Huynchi, we frmly believe that we are capable of replacing an in-house marketing team to help the business grow the right and successful way.

Scope of Work

ERP System

Branding

Website Design

Social Media Marketing

Online Advertising

Year of Completion

Since 2020 Location

Vietnam

Truly Viet

Aligned on the vision to promote Vietnamese culture worldwide, Truly Viet - a Viet restaurant in Melbourne, chose I4S to be their partner. The restaurant industry in Melbourne is dynamic, saturated, competitive, and forever changing. That's why it's more difcult for brands to make a name for themselves. We sat down with Truly Viet to understand what their goals were, and fnally, we came down to two primary missions: creating an online presence and optimise digital marketing campaigns. Therefore, we prioritised our advice on their marketing strategy, social media management, and business consultancy.

It might look easy, but the results didn't just happen overnight. It's the combination of attention-grabbing and innovative content that captures the true essence of Truly Viet through professional and high-quality photography. Besides, highly-targeted digital ads and utilising influencers were the keys to expanding the brand efciently. Through the use of multiple digital marketing touchpoints, we were able to target a far wider audience from several diferent angles, resulting in a page with more than 2,000 likes and posts with more than 30,000 engagements.

Year of Completion

2018-2019 Location

Melbourne, Australia

THANK YOU