Technological Trends In Life Insurance Industry Is Shifting Customer Expectations Undoubtedly, technological advancements have shifted customer’s expectations to a great extent. In this era of digitalization, the businesses need to provide instant services to their customers in order to keep themselves abreast of their competitors. And the insurance industry is no exception. In the world of consistently emerging competition, insurers are leaving no stone unturned to provide excellent services to policy buyers. They analyze customer’s expectations and determine how modern insurance industry is leveraging technological advantages to fulfill those expectations. A “Must-do” Checklist for Insurance Industry To stay competitive, provide regular and reliable services: According to a survey, 60 % of the customers look for reliable services after shortlisting life insurance companies on pricing and coverage options. If negotiating on price or coverage seems challenging, differentiate yourself with remarkable service. Since the insurance industry is increasing day-by-day, it is becoming challenging for insurers to differentiate themselves from competitors, when it comes to coverage options and pricing. The latest research conducted in the US revealed some critical influential factors for selecting an insurance provider- Pricing, Coverage options, Services, Data Confidentiality, and Transparency. In addition to it, reliability is another aspect where policy buyers don’t want to compromise. With so much available options, buyers are more likely to choose the insurance provider who can fulfill their expectations. Also, due to digitalization, buyers are making more online insurance purchases than ever before. Therefore, insurers need to hold a proactive approach to increase their customer base. Either by monitoring your services regularly or taking customer’s feedback on areas of improvement, insurers should keep their services, technology, and processes in place. Besides contacting the insurance company, buyers look out for agents and brokers too: As a matter of fact, besides contacting insurance buyers, a large portion of insurance buyers (say 35%) buy policies through contacting an agent or broker.