Inspired Magazine September

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AUTUMN FASHION

Denim for the boys

A taste of China

www.Inspiredessex.co.uk | SEPTEMBER 2012 ISSUE 17

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Horoscopes

NEW

Tracie - Magic & Glitter www.magicandglitter.co.uk Contact Number: 07956622279.

Virgo August 23 - September 23 This month you will achieve success through leadership and drive.

Make decisions based on facts, You will be on form and everything will seem easier than usual. Try to avoid physical exhaustion and drinking too much.

Libra September 24 - October 23 This month may not start too well but improves greatly towards the end. Perhaps You will have problems with friends or romantic entanglements. Avoid over magnifying your troubles.

Scorpio October 24 - November 22 This will be your month! A good time for social contacts and opportunities. Stop thinking and get doing you have procrastinated for too long. Try to avoid becoming involved in petty disagreements.

Sagittarius November 23 – December 21 This month will bring much needed happiness to your life. A good time to develop new business ideas. Maybe invest in a lottery ticket. Avoid people taking too much of your precious time.

Capricorn December 22 - January 20 This month you will focus on your future There may be some small problems in work, consider other people’s views. Now could it be time to book that holiday? Avoid letting doubts interfere with your plans.

Aquarius January 21- February 19 This month will be fun! You’ll meet interesting people and visiting new places. Feeling lucky in love? You will have to wait till the end of the month to find out. Avoid displaying a lack of confidence.

Pisces February 20 - March 20 This month it’s all about partnerships and teamwork, even marriage. Someone special will have you on their mind. Trust your instincts when listening to advice. Avoid neglecting your duties and responsibilities.

Aries March 21 - April 20 This month will be very successful for dieting take care of your body and well being. If single you may meet a new romantic interest. Avoid negative frames of mind and over analysing.

Taurus April 21 - May 21 You definitely have had better months with your loved ones. Who said your stubborn! Try to find new outlets for self expression.

Avoid taking risks on un sound schemes, take your time there’s no

Stunning New Individual Colours

rush.

Gemini May 22 - June 21 This month will be complicated. You may lose some friends or end a long term affair. It’s a good time to redecorate your home or office, try choosing a bright colour for your accessories Avoid displaying a stubborn attitude.

Cancer June 22 - July 22 This month it’s all about your relationships with people around you. Journeys to new places and increased activity on the work front. Avoid petty talks or quarrels when voicing your opinions.

Leo July 23 - August 22 This month is linked to buying and selling are you moving home, or perhaps changing a vehicle, Keep documents in a safe place. You may find an item with hidden value. Avoid mixing money matters with personal affairs.

OUR SHUTTERS LOOK GREAT ALL YEAR ROUND For helpful advice and inspiration

Call 01245 200917 w w w.justshutters.co.uk

4 PAGE | AUGUST 2012 ISSUE 16 | www.Inspiredessex.co.uk T2492 JS 90x277 Inspired 0912.indd 1

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…..it’s great to be here!

How many of you are feeling that ‘I can’t believe it’s September already’ feeling? I know I am. I’m getting press releases about Christmas every day of the week and it’s slightly panicking me…

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HEALTH, BEAUTY & WELLBEING

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Meanwhile, back in September, the theme is distinctly autumnal with fresh fashion ideas for the kids and ideas for how to wear the trends we’ve spotted in the coming season for grownups. We’re still a little bit in awe of our fabulous Olympians here at Inspired, too, and we’ve celebrated with a few well-placed Olympic themed ideas for you. Who’d have thought that the occasion would have brought the whole country together like it did, and made us all feel so proud?

In Home Style, there’s something for everyone.

Gadget heads will love our updates on home entertainment technology, and if you’re looking for design inspiration we’ve got oodles of accessories and themes to get your creative juices flowing in the direction of the nearest home furnishings store.

We had a chat with the gorgeous Kimberly Walsh about her fitness routine, beauty tips and of course her delicious new body range.

We’re also introducing a new, regular weddings section as our April weddings issue proved so popular with all you nuptial-planners. Check out the Barleylands Winter Wedding Wonderland event at the end of September if you’re planning or even just thinking about a wedding in the near future.

We really hope you enjoy this issue of Inspired, and as ever, please get in touch with any comments, ideas or requests!

See you in October

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Editor

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All the best

Sarah

Twitter: @inspiredessex Sarah.clark@inspiredessex.co.uk www.inspiredessex.co.uk

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Inspired Magazine, a Leed Limited publication, is published on a monthly basis. The publisher, editors and contributors accept no responsibility in respect of any products, goods or services that may be advertised or referred to in this issue or for any errors, omissions, misstatements or mistakes in any such advertisements or references.

The views expressed in Inspired magazine are those of the respective contributors, not necessarily those of the publishers. Reproduction in part or full is forbidden without the written permission of the publisher

www.Inspiredessex.co.uk | SEPTEMBER 2012 ISSUE 17 | PAGE 5

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Hello!

Scan the QR Code to

Chatty

DIRTY SEXY MONEY

the first London Solo Show for the increasingly popular artist, Ben Allenart is proud to present… a newly regenerated area close to the British Museum which is fast becoming one of the most talked-about new art areas in the City.

The gallery forms part of a row of traditional, individual shops just a short walk from Oxford Street and Tottenham Court Road.

Fans of Warhol-esque art will love up and coming artist Ben Allen, who created a stir with his solo exhibition DIRTY SEXY MONEY in London and Chelmsford this summer.

The entire collection of 46 stunning new works based around today’s modern culture went on sale at the end of June, and was Ben’s biggest collection to date.

In Chelmsford, art lovers were lucky enough to be able to see the collection on show at the TURNER|BARNES|GALLERY at Boyton Hall Farm.

DIRTY SEXY MONEY is an exhibition of work in seven individual collections which each reflect the diverse influences Ben has collected throughout his life. Ben has been inspired by everything from weather-swept billboards to the mass production of modern culture, and his work reveals layers of experiences and hidden suggestions, all creating a spontaneous and unpredictable collection.

It took Ben best part of a year of hiding himself away in his Brighton studio to create the collection, and it was unveiled to an appreciative audience in a gallery space on Store Street,

It’s all good, and it’s all natural There’s something about September that makes me think about nature. Whether it’s the crossover between summer (what we’ve had of one) and autumn, the renewal of the seasons, the falling leaves, it all seems very earthy. Beauty products are looking to natural rather than chemical ingredients to tempt us in, and we’ve found some gorgeous, luxury beauty products that conjure up the essence of coming autumn in a really rather beautiful way.

As part of the exhibition, Ben also collaborated with Katie Price on the Diamond Angel artwork which was auctioned to help raise money for The Vision Charity and Autism Independent UK in July.

Katie said; “My day in the studio with Ben was so much fun! I was amazed at the amount of preparation that goes into a piece of work. I was involved in the whole creation of the painting and then Ben and I hand pulled the screen together, which is actually very skilled. I loved it so much I took Harvey back the next day” Ben Allen’s reputation as a hot new artistic talent has been quietly growing on the art scene for the last few years, and after the success of the recent shows those in the know are eagerly awaiting news of his next project. www.turnerbarnesgallery.com

Oriflame’s Ecobeauty range has all the essentials for healthy-looking skin, and it’s the first global cross category cosmetics range to be approved by four leading independent ethical, natural and environmental global organisations Fairtrade, Ecocert, The Vegan Society and Forest Stewardship Council. The range is gorgeous, features everything you need from a beauty collection and you can get it from WWW.gb.oriflame.com As the nights get shorter, the thought of a nice hot bath after a hard day at work can put a smile right back on your face. Just perfect for an evening in with a hot bath is Forever Living Products’ Aroma Spa Collection

6 PAGE | SEPTEMBER 2012 ISSUE 17 | www.Inspiredessex.co.uk

with Relaxation Bath Salts, Shower Gel and Massage Lotion, and don’t forget a good book and a big bar of chocolate….The luxurious three-piece aromatherapy spa collection with travel bag will help take the edge off the loss of your post-holiday tan.

Forever Living £60.44 www.forevershopnow.com

RED

INSPI

OFFER

We all love scenting our homes with candles – but many candles, even the higher quality ones, can contain environmental nasties that might leave a slightly sour tang once the delicious scent has burned away. Candles don’t have to be bad for you or the environment though.

We have one Boujes candle and one Max Benjamin candle to give away!

To win one of these gorgeously-scented candles, just ‘like’ the Inspired Facebook page!

Max Benjamin Candles The Wax used in Max Benjamin Candles is created with pure 100% natural soy beans. This means it’s biodegradable and a renewable and sustainable resource. When you light this 100% Natural Soy Scented Candle you can enjoy the unique atmosphere each fragrance brings without feeling you are causing any harm to the environment. Unlike paraffin wax, there’s no soot, either.

Boujies Candles Boujies launched in London with a unique range of scented candles, lovingly hand-poured using only the finest environmentally- friendly soya-wax and an innovative selection of Boujies seriously scrumptious scents.

Boujies are made using only essential oils and IFRA (International Fragrance Association) certified fragrances, which are hand blended into the finest grade, environmentally friendly Soya wax. www.brunoandbean.com - price £10.95

Soy wax is slow burning and is free from pesticides and any genetically modified material.

The fact it’s made with 100% natural wax gives your home a clean, toxin free candle, with Italian cotton lead-free wicks. www.brunoandbean.com – price 16.95

Form an orderly ‘Kew’ As London’s lushest setting, Kew is a not so Secret Garden where the smells and sights of the plant kingdom create a botanical haven for visitors to enjoy. Thanks to DAPW, you can now take in the scintillating scents of Kew Gardens in your own home with their Luxury Kew Diffusers and Scented Candles, If you’re looking to fill the house with an exotic aroma, DAPW’S Luxury Kew Diffusers will certainly transport you to a land of greenery.

With a whole host of authentic scents to waft through your pad, whether Watermelon, Lemongrass, Orange Blossom or Sweet Pea is your choice, all will create a calming and tranquil

environment. Fragrancing your home for up to 12 weeks, simply open the bottle, insert the wooden wicks and the scented oil will slowly evaporate into the atmosphere to give you a natural, lasting wonderful whiff.

Alternatively, bag yourself a candle with Royal Botanic Gardens approval to create an instant atmosphere. Made from Pure Soya Wax and with a lead-free wick, expect up to 60 hours of fragrance!

Luxury Kew Diffusers - £19.50 Luxury Kew Scented Candles- £12.75 www.dapw.co.uk

Give us a hug!

Everyone needs a hug sometimes – and if you haven’t got a willing volunteer nearby, a Warm Hugs candle from Wild Planet could be the next best thing. This gorgeous candle has an intoxicating woody fragrance with a comfortingly deep earthy aroma that makes any room feel homely.

The candle comes in heavy base glass which has been individually hand wrapped with tissue paper Wild Planet candles are also available in: Spice Night, Lime Light, Midsummer, Vintage Rose, and Soft Embers.

Available from www.wildplanetproducts.com

It’s blended with sensual Indonesian patchouli and Moroccan cedarwood with added base notes of Indian vetiver to create an exotic heady scent inspired by luxury spas in the Far East and costs £19.95 for a 200g candle with minimum 40 hours burn time. www.Inspiredessex.co.uk | SEPTEMBER 2012 ISSUE 17 | PAGE 7

Chatty

Candles with halos!

Chatty

Must Listen!

Antony and the Johnsons – Cut the World

It’s definitely one of those memorable musical phenomena – Antony Hegarty’s voice has been described as ‘haunting’, ‘beautiful’ and ‘ethereal’ so you can safely assume that any new album release isn’t going to resemble Nickelback or Slash in vocal style.

In 2008, the Hercules & Love Affair song ‘Blind’ took on Antony’s painfully pretty vocals and turned them into something with a slightly dirtier, disco edge, and everybody seemed to love it…but Antony always seemed more than

a footstep outside his comfort zone, and he’s well and truly gone back to beautiful with ‘Cut The World’.

The album is essentially a greatest hits collection (except for the title track) accompanied by orchestra, and there are some stunning new arrangements that totally justify the purchase of the album. It was recorded in Copenhagen in 2011 with the Danish National Chamber Orchestra and starts off with a seven minute spoken word piece that meanders around from one existential subject to another (have you ever wondered about Buddha as a mother?) The long, ‘wouldn’t the world be a nicer place if women ran it?’ monologue is definitely an acquired taste.

Have a Read...

Nineteen Eighty-Four ‘reviewed by Chris Moore’

To begin, I should state that this is one of my favourite novels ever. Nineteen Eighty-Four was written by George Orwell and was first published in 1949, and I got my hands on the ‘Penguin Modern Classics’ edition.

The story depicts a dystopian vision of Britain, and it is ruled over by the totalitarian authority of Big Brother: the dictator-like government (and the first usage of the term invented by Orwell.) It concentrates on the protagonist named Winston Smith, who works at the Ministry of Truth for the tyrannical system with the task of rewriting the past in order to suit the party.

Within the department, he is inundated with the latest news, including the advancements of the

Watch Marley Bob Marley’s musical (and cultural) shadow is so large that the man clearly needed an authoritative documentary portrait--and Marley steps in with all the right stuff to fill the role.

Working with official rights to the music and access to Marley’s family and friends, Oscar-winning documentarian Kevin Macdonald creates a thorough account that hits the major points, not stinting on some of the less admirable aspects of Marley’s life (including his brood of children fathered with women other than his patient wife, Rita, whose presence indicates just how much she puts Marley’s legacy above his personal infidelities).

Especially interesting is the sketch of Bob Marley’s youth, as a mixed-race and socially ostracised child from Nine Mile who began to put together a reggae sound with a group of like-minded musicians in Jamaica in the late ‘50s and early ‘60s. That period comes to life, and the account of Marley’s ascent, while familiar from such sagas, has its share of offbeat incidents.

His death, at age 36 in 1981, does not dominate the movie, but the music and the concert footage are more than enough to justify the movie’s existence, and Macdonald makes time to include thoughts about politics, ganja smoking, and religion. Probably one more for die-hard Marley fans but it will appeal to anyone with a curiosity about the man behind the legend.

8 PAGE | SEPTEMBER 2012 ISSUE 17 | www.Inspiredessex.co.uk

Dramatic, angelic, and definitely one that requites actually listening to, rather than simply putting it on in the background while you read a book…

adopted language “Newspeak,” at one point hearing the boasting fact that the newer editions of Newspeak dictionaries are continuously getting smaller and smaller, which is great for the operations of Big Brother, because it potentially gets rid of words like “Freedom” “Liberty” and “Individual.”

But Smith inwardly rebels, and in his quest for truth and individualism, he begins a secret love affair with a fellow-worker, Julia, but soon discovers what the true cost of freedom heart-breakingly entails.

This novel holds up as a tour de force of a ‘rage against the machine’ type of imagination and exploration. Given the title and the date it was published, its potency and subversive nature has in no way been eroded by time. It is a mind-shatteringly brilliant masterpiece!

One of the things I definitely, absolutely didn’t want when I went into another relationship was to lose my social life. I’ve been married before, and that marriage became suffocating, with most of my friends and family on his ‘disapprove’ list and the only people we spent time with being each other, and two mutual married friends. Funnily enough, both couples have since divorced and my ex is now living with the female half of the other couple but that’s another column all by itself.

I knew that once I’d extricated myself from that horrible, suffocating situation and got myself back on track, there was no way I was ever going to give up my new-found freedom, even if Johnny Depp came back on the market and appeared prostate at my feet declaring undying love. Which he didn’t.

Chatty

Essex and the Not-so-Single Girl

So I threw myself into socialising as a singleton.

I only ever met one man while I was on a girl’s night out, and he was a one-off as it was New Year’s Eve and everyone just wants someone to kiss at midnight, don’t they? But my girl’s nights out were full of fun and laughs, cocktails and wine, and usually resulted in Sundays where I did very little except watch Desperate Housewives on Sky Plus. Funnily enough, I also had two close male friends, who I would go and watch films with, eat pub grub and hang out with and bemoan my singledom to while they told me repeatedly “You’ll find someone” When I met Smut Boy, at first we were in separate towns and he became a part of my extended social life. Then he asked me to move in with him and on the one hand I thought “Yay!” but on the other hand I was scared that it would mean giving up the freedom I’d fought really hard for and loved. So now, after almost a year of living together, I can look back now and say it worked. I’ve given myself even more to keep up with, as I still love going to see the girls and boys and my family in my old town… but I’ve gained a whole new social circle where I live now, too. In the past couple of weeks I’ve somehow managed to end up drinking warm pink wine while sitting on a hay bale at an impromptu barbecue we gate crashed, and

singing along to ‘What’s new, Pussycat’ at Newmarket Nights after losing every single bet we put on the horses.

Smut Boy’s friends and family are all lovely, but I’ve always thought it’s important to have separate interests as well as the things we do as a couple, and it works well. I can’t imagine for a minute he would enjoy one of our girls nights out dancing to cheesy 80s music. Although I do think he owes me one after the UFO conference…

Winter Wedding Wonderland There’s nothing more romantic than a white winter wedding, so if you’re planning one and want to find some of the finer details, why not pop along to the weekend wedding fair at Barleylands Craft Village in Billericay on Saturday 29 and Sunday 30th September for some inspiration?

There’ll be plenty to see – 60 artisans with their own take on the perfect wedding will be on hand to offer advice and give demonstrations, and every aspect of the big day is catered for.

• Try sample wedding cakes at Simply Cakes for You • Discover perfect favour and place settings with the help of Heartstrings • If you dream in chocolate, Fantabulous can conjure up an amazing sweet table for your wedding or personalise sweet-y type favours in gorgeous bags and vintage glasses.

• Talk to the team at Well Suited Men’s Formal Hire who have a stunning range of suits and accessories to make your day one to remember.

• Check out Looking Good for advice on doing just that with dresses for the bride,

bridesmaids and special guests, as will Katie Vale Designs, award winning designer of hand-made bridal tiaras and couture head wear for the whole bridal party.

• Billericay Dance Centre wedding dance tuition are also on hand to help you dance your first dance in style, whether it’s a sedate waltz or a romantic rumba.

If you’re looking for a different type of venue for a hen party, or a wedding gift you won’t be able to get on the John Lewis bridal list, Hazle’s Pottery Barn lets you loose on painting something special - the bride will take away a presentation plate to remember her wedding day and you could even come up with a signature plate with all your guests’ messages of goodwill to treasure forever.

Demonstrations and entry are free. It’s also free to park and you can enjoy a well-earned refreshment at the on-site cafe!

Barleylands Farm, Barleylands Road, Billericay CM11 2UD www.barleylands.co.uk

www.Inspiredessex.co.uk | SEPTEMBER 2012 ISSUE 17 | PAGE 9

Chatty

KIMBERLY REVEALS BEST BODY SECRETS

By ABBY KNIGHT

With rumours of a Girls Aloud reunion on the cards for November, plus a role in new family movie All Stars alongside Ugly Betty’s Ashley Jensen and a best- selling bath and body range, Abby Knight caught up with gorgeous Kimberley Walsh to talk workouts, make-up and how she stays looking good!

How do you feel about the shape you’re in right now?

“I have definitely noticed how easy it was to stay in shape when I was doing eight shows a week in Shrek! I also try to train at least once or twice a week as it allows me to eat what I want and not feel too guilty.”

Do you think there’s more pressure to be slim in the public eye?

“Of course there is, although I think it is important to remember that everyone has their own body shape and you really should embrace the good qualities and not fixate on the bad bits however much they bug you!”

Which celeb do you think has the perfect body?

“I think both J-Lo and Beyoncé have great figures.”

Take us through your typical daily diet

How much exercise do you do? What do you do?

“I try to fit in two sessions with my trainer a week, although sometimes with my work schedule I can’t always do it. I like to go running and I do cardio/pump with my trainer.”

You’ve said in the past you and Cheryl Cole work out together. What kind of exercise do you both do/enjoy?

“We usually do a lot of resistance based toning exercise and some dance based cardio routines. It’s really good fun training with friends it makes it fun and it’s true you do spur each other on.”

so I knew I wanted to incorporate this in the range. My skincare range has been done with the company that make the Girls Aloud lashes, so I wanted to match the packaging so it’s easy for people to find in the shops when they go to look.”

What is your favourite product in the range and why?

“My favourite product changes daily - the shimmering body oil is great for a red carpet event or night out, the body lotion is perfect for everyday and the body scrub and body butter are ideal for those days you want to pamper yourself a bit.”

Who do you think it’s made for?

What kind of gym outfits do you prefer?

Tight and revealing or loose and baggy?

“It’s got to be loose and baggy all the way for me!”

Can you recommend any moves Inspired readers can try at home if they don’t like the gym?

“There are lots of moves people can do at home. Lunges and squats are great for toning the legs and bum and these can be done anywhere. Dips are great for the arms and they can be done against the back of a chair, and sit ups can be done on any comfy floor. You just have to remember to do them regularly to get results.”

“I was eating a lot more protein including meat and fish as well as the right balance of carbs to get me through the shows, it was all about keeping energy levels up and I try to stick to it now, too.”

We love your new body care range. Did you have any particular theme when it came to choosing the ingredients and packaging?

What is your food weakness?

“I’ve always loved almond and coconut scents

“It’s got to be chocolate; I think it’s every girl’s weakness.”

10 PAGE | SEPTEMBER 2012 ISSUE 17 | www.Inspiredessex.co.uk

“Everyone, we all love to look after our skin and feel our best.”

What is your best health secret? And do you have any hero make-up or skin care products you couldn’t live without?

“I definitely try to drink lots of water - for so many reasons! I love Mac makeup, Benefit Bad Gal mascara and eyeliner; I get my skin care including moisturiser from Boots and Carita.”

What are your top three tips for using the Body Care Range?

1. Rub the body scrub into slightly damp skin to get the best exfoliation.

2. Use the body oil on your arms and legs to create an instant glamorous glow.

3. Allow enough time to pamper yourself with all 4 products, they really complement each other, and will make you feel great for whatever the day throws at you!

The Kimberley Walsh Bath and Body Care range in collaboration with Elegant Touch is priced from £7.75 and available exclusively at Superdrug.

How would you like to feel more positive, calm and confident, get a good night’s sleep, and have a feeling of well-being that lasts for a good while?

Well, you can! Claire is offering one Inspired reader a free session of hypnotherapy. All you need to do is email sarah.clark@inspiredessex.co.uk or go to www.inspiredessex.co.uk by 30th September, and tell us in less than 100 words why you need a stressbusting hypnotherapy session.

Good luck!

D

RE INSPI

OFFER

Dispel the Myths about Hypnosis and Use it to your Advantage - By Claire Rich.

There are many fears and misunderstandings about the use of hypnosis and hypnotherapy that are totally undeserved. The truth is hypnosis is a safe and reliable therapeutic technique which is centuries old. In fact, it has been around since as early as 3000 B.C. Hypnosis can be very useful for the temporary relief of stress and anxiety but not for much else. The really important part is the therapy which takes place whilst you are in the hypnotic state, known as ‘Hypnotherapy’.

The Egyptians had knowledge of it and were using hypnotism - this is proven by hieroglyphics found on the tombs of that period. The Greeks and Mayas of South America understood it. Hindu Fakirs, Chinese Teachers of Religion, the Persian Magi, the Celtic Druids and African Witch Doctors also used it. Perhaps it goes back to prehistoric times, handed down by various rituals. The first Hypnotists soon became the first Witch Doctors, Wise Men, Shamans, and so on though their knowledge of the art was jealously guarded, thus shrouding it in mysticism and religion. Even to this day, its true nature seems like a bit of a mystery to most people.

Another reason for the lack of knowledge is the inborn trait in humans to fear, ridicule or turn our noses up at that which we don’t understand. Indeed every science in the world has had to travel the same hard road from disbelief through to fear, to common acceptance.

Dispelling the Myths So let’s dispel some of the most common myths now because what actually happens is very normal and certainly non-magical... and we should all be using this powerful tool for our health, wellbeing and success!

• There is no such thing as a ‘hypnotised feeling’.

• You are fully conscious, alert and aware at all times.

• You always retain complete control and can only be hypnotised if you want to be.

• You cannot ‘get stuck’, this is quite impossible.

• It is a totally natural state of mind that we all go in and out of every day of our lives.

• You do not become unconscious or go to sleep.

• You retain a full and accurate memory of everything that is said during hypnosis.

• You can leave the hypnotic state whenever you wish.

• You cannot ‘lose your mind’.

• You don’t have to be relaxed for it to work you just have to want to be hypnotised.

• It is definitely not connected with the occult in any way.

• It is completely safe, natural and drug-free!

The Power of Hypnotherapy Hypnotherapy could help you get your subconscious mind working for you so that you can lead a richer life and achieve your goals easily feeling calm, confident and totally in control.

If you’re smart, you will already be thinking about how Hypnotherapy could help you maximise your performance, wellbeing and success so that you can be the best you can be.

If you’d like to find out how I could help you, then please call me now on (01245) 444105 to book your ‘Free Initial Consultation’ or visit www.clairerich-therapy.com / www.thewaytoaricherlife.com for more information.

Until next time... remember to take time out to relax and unwind because life is all about enjoying the journey, not just getting to the destination. Take care, Claire. www.clairerich-therapy.co.uk www.thewaytoaricherlife.com

www.Inspiredessex.co.uk | SEPTEMBER 2012 ISSUE 17 | PAGE 11

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IN TRAIN

For 1 MONTH

Gym at Home – by Stuart Holroyd So how are you enjoying the (late) summer sunshine? I finally have a tan (although the only way you can tell is from my vest lines!)

This month I want to talk about how to put together a home gym area on a tight budget.

This is something I have actually done myself in the last two months so all the photos you see are of my own living room. That’s right, my living room is a gym, and yes I know that is very geeky!

The second thing that you need is a utility bench. Not the type that your dad had in the garage and only the spiders got a good workout from. I mean a decent bench with multiple positions and will go from full military position (right up) to a decline position. You also need to make sure that it will be able to hold enough weight for not only you but also your dumb bells. If you are quite strong these weights can be substantial and some cheaper made benches just won’t take it. Check that the weight limit on the bench is 200kg or more.

The one you see in the photo cost only £85 (it was reduced by two thirds so save money by shopping around online.)

If you’d like an opportunity to sample personal training for yourself, simply go to our website www.inspiredessex.co.uk to enter your name, address and contact details, and tell us in less than 100 words why you need a personal trainer.

GOOD LUCK!

Now the fourth and final piece is my favourite.

It is my Dip/Pull-up station (see photo). I know Lee (Inspired owner) hates this piece of equipment as I tend to push him very hard on it! I got this one delivered to my door for £140, which is a huge reduction. Make sure there are two of you to put this together. I did mine on my own and not being the tallest bloke around, found it very hard.

The great thing about technology and leaps forward in manufacturing is that it brings the cost of our household items down. It also means that the expensive equipment that you see in flashy gyms is now a hell of a lot cheaper. I’ve put together a list of what you are going to need and the costs involved., if you want to give the home gym a go yourself.

With all these bits strategically placed you will have a bench with more than enough positions to do almost any kind of exercise. You will have the right dumb bells to use with and without the bench and finally the dip/pull-up station to complete your training. Bodyweight training is the oldest and still one of the most effective styles of training around and with pull-ups, chin-ups, dips and press-ups you will get a great all over body workout.

The first thing you’ll need for is the right type of flooring, to protect your equipment and yourself. It’s is an essential but often overlooked part of the workout area. I’ve used jigsaw style mats - yes these are the same as children have in soft play areas except in grown up (boring) colours.

The third item you will need is dumb bells. They are just cast iron plates so it doesn’t really matter about the brand. if it says 5kg then it’s 5kg.

Again, by shopping around I found these plates and bars for about £75 and that is more than enough weight to keep you going.

It’s easy to fit and cut into place - if I can do it anyone can! For me to fit out the whole living room area it cost about £75. My downstairs neighbour is very thankful for it!

12 PAGE | SEPTEMBER 2012 ISSUE 17 | www.Inspiredessex.co.uk

I worked out the other day that I can do over 150 exercises with this equipment and my clients use it too (just ask Lee). The whole gym cost me £375. If that sounds a lot, bear in mind that you can quite easily spend £100 on a nice meal out, and your health is priceless, so not a bad deal really!

Please by all means get in touch if you have any questions, you will always get a reply to any email you send.

Until next month…Stu www.thehomefitnessgroup.co.uk 0800 612 81 86 info@thehomefitnessgroup.co.uk www.winnersboxinggym.co.uk

The London 2012 Olympic Games has been a huge success, with Great Britain scooping an amazing 65 medals including 29 golds. It encouraged so many people to watch the event who otherwise aren’t usually spectators of sport, but even more exciting than that, it has inspired more to actually engage in a sport.

What are you waiting for?

Inspired by Carly

Carly (Personal Trainer – Inspired by Carly) Follow me on Twitter - @CarlyHS_yourPT

is running Olympic themed, 1-to-1 “train like Jess” workout sessions from September, either at my studio or at your home / work environment (subject to location.) See website for full details – www.inspiredbycarly.co.uk

As our country’s obesity problem seems out of control, the Games will hopefully prove significant in stemming the growth, especially in our younger generation. In my area, I have already noticed more children out on bikes, playing football or tennis. The swimming pools are heaving too! London 2012 also introduced us to sports we may have never come across before. It has given us a wealth of choice – there’s something for everyone – so no excuses not to get out there and try something.

It is hoped that role models like Jessica Ennis, Victoria Pendleton and Tom Daley will encourage our future hopefuls that with hard work, determination and passion, they can achieve their dreams. Apart from that, the healthy body image that they promote should inspire young adults to undertake some form of exercise or sport, if only to look and feel great!

Get a tummy like Jess!

Did you watch the Olympics and hanker after a gorgeously toned tum like Jessica Ennis? Well, apparently getting a well-honed set of abs like that takes six days a week hard exercise (who knew?) but if you’re looking for a step in the right direction in your firm abs campaign, may we introduce Dr Ceuticals Tummy Tone?

With a little dedication and targeted exercise (you thought you’d got away with that, didn’t you) Tummy Tone should help you get a shapelier silhouette and flatter stomach, even if it’s unlikely to help you win a medal…

Available from leading Boots stores, Price £19.99 for 150ml www.drceuticals.co.uk

Dr Ceuticals Tummy Tone is just the prescription for us mere mortals doing battle with a wobbly waistline and can help bring out your killer abs from where they are hiding under your baggy gym t-shirt. It’s formulated with brown seaweed, proven to have slimming properties and it’s supposed to get right to work on the causes of retained fat. Tummy Tone is clinically proven to slim down the waistlines of mere mortals and reduce production of fat storing cells in just 28 days.

www.Inspiredessex.co.uk | SEPTEMBER 2012 ISSUE 17 | PAGE 13

Health, Beauty & Wellbeing

Inspiring a generation by Carly Humphrys-Surry

Health, Beauty & Wellbeing

SHELLAC NAILS

TM

BY LEANN

Supernatural

£10 for Finger nails £10 for Toe nails Shellac NailsTM Revolutionary product changing the way women get their nails done.

Shellac NailsTM last up to 14 days without losing shine or shimmer. They are hard and do not scratch or smudge.

The gorgeous Supernatural collection from bareMinerals showcases all the latest colours, textures and trend-forward finishes - and pulls it all together with two unique looks.

The palette is all rich velvety plums, sensual terracottas and peaches, giving you layers of organic colour-rich shades alongside metallic finishes to captivate and amplify your natural beauty. Absolutely spot-on perfect for the impending autumn.

The range includes:

Contact Leann on: 07779 676570

• New bareMinerals Ready™ Eyeshadow 4.0 - £29 • Round The Clock™ Waterproof Eyeliner - £13 • Laughter Blush - £19 • Pretty Amazing™ Lipcolor - £15 • Natural Lipgloss - £14

Available from Bare Escentuals boutiques, department stores selected spas and salons, Boots and selected online retailers. www.bareminerals.co.uk

A family remedy.

When Linda Russell developed what seemed like an innocuous looking red patch on her face, she had no idea that it would lead her to create a new, natural skincare product that would change her family’s life.

The sore patch had grown and become so inflamed that it hurt to smile, and Linda tried everything to treat it, with no luck.

Linda, co-founder of JooMo, said: “My existing skin care products seemed to hurt my face so I stopped using them. I went to the doctor and was prescribed steroid cream, but although they helped temporarily, they left my skin worse than ever. I went to Canada on business, and my face ached the whole time – I felt horribly self-conscious meeting people, like I did as a teenager when I had an outbreak of spots.”

Linda’s was even prescribed prescribed antifungal tablets, which resulted in another rash, and eventually a hospital specialist diagnosed dermatitis and prescribed a long course of antibiotics, which wasn’t ideal.

Linda’s teenage twin sons, Sam and Kit, had both developed skin problems of their own and in utter desperation Linda spoke to Nick’s dad, also a doctor, who told Linda that the only effective advice he knew of was to stop using anything , including soap, and apply a warm sea salt solution instead.

Linda and her sons all took his advice – and it worked!

Nick and Linda started to look into the science of skin conditions, so-called ‘natural’ skin remedies and their ingredients. They were horrified that there was virtually nothing available to buy that didn’t contain unpleasant, synthetic ingredients.

Linda said: “We decided it must be possible to develop an effective natural face wash which would not only help Sam and Kit’s skin, but would help all teenagers to get their healthy skin back too.”

“So convinced were we of the dire need for this that when professional formulators and industry ‘experts’ told us it couldn’t be done, it just made us more determined.”

14 PAGE | SEPTEMBER 2012 ISSUE 17 | www.Inspiredessex.co.uk

Nick found that most skin problems can be cured and prevented from developing in the first place by simply cleansing the skin and restoring its natural environment. He also discovered that simple natural ingredients work better in synergy than they do individually.

The SaponinJTM formulation was perfected with willing guinea pigs Sam and Kit’s help and the JooMo Face Wash cured Linda’s skin problem too, including the chronic eczema on her fingers. www.JooMo.coop

Health, Beauty & Wellbeing

Nature’s own facelift!

The latest buzz-word (if you’ll forgive the pun) in anti-ageing skincare is honey, and a brand new skincare range using the anti-aging properties found in a particular strain of manuka honey is proving the potency of this particular super-ingredient.

Comvita Intensive Hydrating Mask is for normal to dry skin, and for normal to oily skin the Comvita Pore Refining Mask is the product for you. Both are available from The New Zealand Honey Shop www.newzealandhoneyshop.co.uk Price: £25

HUNI®XA, a particular strain of manuka honey, is unique to the new, natural, skincare range from Comvita, and responsible for what they are calling ‘nature’s own facelift’ - you should feel a tightening, tingling, cooling feeling when you apply it just means that the active, skin beautifying ingredients are being absorbed deep into your skin.

RED

INSPI

A New

RED

INSPI

OFFER

look

OFFER

50% OFF

If you want to try nature’s facelift, we have a great offer for you! Just use the voucher code inspiredskin on the website www.NewZealandHoneyShop.co.uk and you’ll receive a 20% discount on any of the Comvita anti-aging manuka honey skincare products.

Valid from 1st September 2012 until 6th October 2012.

your first cut and finish...

Nightmare Hair no More

just mention inspired

Evolve’s Protein Build Shampoo and Conditioner help to repair damaged hair and protect against colour fade. They are 99.5% natural and organic, free from SLS and silicone, and even help relieve dry, itchy scalps. The shampoo and conditioner are rich and creamy, and as an added bonus they smell of vanilla fudge!

Evolve Protein Build Conditioner £11.99 / 200ml

or 25%OFF a colour service just mention inspired

Opulent Styling

Holiday hair can be a nightmare, but treat your hair to a little TLC with evolve shampoo and you can escape the dreaded frizz.

“A good summer doesn’t have to mean bad hair” says Laura Rudoe, founder of awardwinning evolve organic beauty and one of the UK’s Top Natural Beauty Personalities*.

“When you’re on holiday you want to feel free to pop in and out of the sea or pool and although it’s good to be sun-aware, it’s inevitable that your hair will see the light of day at some point and since us Brits aren’t used to much sunshine, this can create ‘lock-shock’.”

To book an appointment call:

01245 256 872 www.hairitage.co.uk

Kings Head Walk | Chelmsford | CM2 6FH

Evolve Protein Build Shampoo £9.99 / 200ml

Available from www.evolvebeauty. co.uk and other high street and online stores nationwide. www.Inspiredessex.co.uk | SEPTEMBER 2012 ISSUE 17 | PAGE 15

Ladies Fashion

Accessorise, Darling!

It’s time to think about updating your wardrobe for the coming season, and there are a few key accessory trends shaping up to be the looks to watch out for in AW 2012.

Are we expecting a cold winter? The fashion pack clearly thinks so and they are pushing the cosy comfy blanket scarf as a panacea for the bitter winds and freezing temperatures to come. A gorgeous, colourful scarf cocoons you away from harsh winds and brightens up a dull monotone coat at the same time, while not costing you a fortune. Pick any from the M&S range – go unisex with the Lambswool checks, take home some on-trend tartan or why not get snuggled into a cable knit?

Fairisle Rabbit Scarf M&S £29.50

M&S Lambswool Check Scarf £19.50, Cable Knit Scarf £15, Lambswool Knit Scard £19.50, Knitted Basketweave Scarf £19.50, Cable Knit Scarf £15, Block Stripe Scarf £17.50, Check Scarf £12.50,

16 PAGE | SEPTEMBER 2012 ISSUE 17 | www.Inspiredessex.co.uk

Knit Scarf £19.50, Limited Collection Knit Scarf £19.50, Sage Woven Scarf £12.50, Cable Knit Scarf £15, Knitted Snood £15 www.marksandspencer.com

Ladies Fashion

Accessorise, Darling!

Chinese Laundry famous stars heel

Embossed flower cuff

Rosewood and Gold plate cuff by The Branch

Snakeskin effects are nothing new, we’ve been seeing them around for ages now, but adding a jolt of colour is the latest way to wear the look.

A neon shade can add a bit of up-tempo pizzazz to a samey python pattern, and there are versions of snakeskin sneaking onto the high street in mint green, cherry red, sunflower yellow and lilac versions. Hunt down the perfect shade and accessorise till it hurts!

peep toe wedges ÂŁ37 ebay outlet

www.Inspiredessex.co.uk | SEPTEMBER 2012 ISSUE 17 | PAGE 17

Ladies Fashion

Layer up and look the part this autumn - whatever the weather

Autumnal weather can be a bit mixed to say the least. Angela Poplett, Lakeside’s Personal Shopper, shares her top tips for staying stylish on days when blistering heat could quickly turn into torrential rain!

“The key is to be prepared for every type of weather. Take lots of clothing options with you so that you can adapt your outfit quickly.

“The easiest way to do this is to buy a big bag so you have plenty of space for lots of layers.

Satchels are perfect and are really popular this season. My favourites can be found in Jones Bootmaker and House of Fraser at Lakeside, but Primark has some great value satchels, too.

“Lots of thin layers are great because they’ll give you warmth but are also easy to carry around.

Cotton trousers are a good option because they’re not only cool in the warm weather; they’ll dry quickly if you get caught in a rain shower. Wear them with a vest top or t-shirt and cardigan, plus a short mac or waterproof jacket.

“Superdry at Lakeside stocks a wide range of waterproof jackets that fold up small and don’t weigh much in your bag. Or, check out Star

by Julien MacDonald in Debenhams and Next at Lakeside for lovely macs. Always keep an umbrella in your bag, too.

“All of these layers and sensible items might sound a bit unfashionable, but it’s easy to give Pilot. Tribal heart this outfit a modern day twist. Add a thin belt, print colour baggy a nice necklace and a patterned scarf (Oasis’s top, £19.99 Love Letters range features beautiful scarves) to personalise and lift the look.”

For more fashion advice, book a free appointment with Lakeside’s Personal Shopper by visiting www.lakeside.uk.com or following Lakeside on Facebook (www.facebook.com/ lakeside). Lakeside is open from 10am - 10pm weekdays, 9am – 9pm Saturday and 11am – 5pm Sunday.

M&S jacket

18 PAGE | SEPTEMBER 2012 ISSUE 17 | www.Inspiredessex.co.uk

Henry Holland at Debenhams Rocha. john Rocha at Debenhams

www.Inspiredessex.co.uk | SEPTEMBER 2012 ISSUE 17 | PAGE 19

Ladies Fashion

Per Una at M&S

Ladies Fashion

Crafty Fashion – make your own jewellery

RED

INSPI

OFFER INSPIRED/ELIZABETH MULHOLLAND OFFER

Inspired readers can claim a discount of 20% on all jewellery kits purchased in September - to receive 20% Off got to www.inspiredessex.co.uk

Every month we bring you a new design idea, an easy and inexpensive way to update an outfit or show you how to make a simple accessory.

This month is all about basic jewellery making, we’ve got a great little project for when you have a few hours peace after the kids go back to school. Or you could even do this with older kids, if they love a bit of craft too.

The kits are great for making special presents for friends or dare I say it ‘stocking fillers!!’

(Aaaargh I hear you cry... just thinking ahead!)

The designs shown here are made using ‘tiger tail’, which comes in many colours, the most common of which is the matte silver. You can simply use it to thread on beads along a whole length or use crimps to hold your design in sections; this allows you to create many design variations.

Elizabeth Mulholland has some really fantastic jewellery kits which are perfect for beginners.

They all include good quality beads made from glass, gemstones and freshwater pearls, com-

plete with crimps, clasps, ear wires and head pins – and photographic instructions are also included in the kit. You only need basic tools; wire cutters, flat and round-nosed pliers. We have mini sets with all three included for £7.95 but you can get by with household pliers and cutters too, until you decide you love making jewellery so much that you want to get the proper kit!

Once you’ve learned the basics you’ll be able to repair your favourite broken pieces or you can take old pieces apart and create new designs, which is really fun and stops you getting bored with your old jewellery.

The designs shown have been designed by Elizabeth Mulholland of Bury St Edmunds.

Elizabeth Mulholland is a small working studio, you’re welcome to pop in and see me on a Saturday, although week days are by appointment only.

20 PAGE | SEPTEMBER 2012 ISSUE 17 | www.Inspiredessex.co.uk

If you fancy trying your hand at jewellery making, you can also buy the kits online. Prices start from £7.95 for a kit to make a necklace and pair of earrings.

Jewellery is a great way to create an extra income; it is great to sell by party plan or at craft fairs. We offer high discounts on the jewellery and you can set up a new business complete with display board, e-invitations and even a website so friends can purchase online…all from just £100 which generally you would make back within just two parties. Ask me for more details – I’ll be happy to chat to you about it.

For more information see www.elizabeth-mulholland.com

Autumn FASHION

A W 2012

FIX

Precis top £35 Minuet cardigan £55 Viyella

striped top

hit’s the store now!

£59.90

East

cardigan £79

Viyella

quilted jacket

£159

Kaliko

dress £60

Alexon

dress £99

BE SEEN in navy, red & cream!

CC

Eastex

necklace £32

scarf £19

Jane Shilton hand bag £85

Jane Shilton shoes from £80

220 Moulsham Street, Chelmsford CM2 0LS 01245 490101

www.chelmsfordstar.coop

CC

scarf £27

Gentleman’s Den

Imusic Chair

How about this for the ultimate chill out and relax chair?

The iInflatable iMusic chair connects to your iPod or MP3 player so that you can listen to your favourite tracks through two embedded speakers in total comfort. Ideal for music lovers short on space or those looking for a bit of style, the funky Inflatable iMusic chair is something a bit different.

The chair can be quickly inflated using the included foot pump and is versatile enough for you to take it pretty much anywhere and light enough to move from room to room, even when inflated.

It’s suitable for adults up to 100kg / 220lbs Price: £22.99 www.iwoot.com

Mr Afro

Pop Art 35mm Camera

It’s the grooming task that shall not be named – getting shot of that unsightly, tufty hair that grows out of the noses and ears of most men.

We’ve all seen the poor men who haven’t kept on top of it and, as much as we hate to admit it, we might have shared a laugh at their expense.

So, there’s really no excuse not to get yourself party ready with the Mr Afro Nose and Ear trimmer. Underneath Mr Afro’s amazing blue Afro lies a little hair trimmer ready to tidy up those unsightly areas.

It’s so easy to use, just switch it on and whiz it around your ear or nose. Don’t worry about it tugging or catching – it’s a really gentle trimmer. You know it makes sense…sprouty!

Battery Powered:Requires 2 x AAA batteries (Not included).

Price £5.95 www.prezzybox.com

Facebook Like Mug

Ahhh…Create your very own Pop Art prints at the push of a button. The Pop Art Camera allows you to channel your inner Warhol as you snap pictures in the famous style. Four photos will be split onto a single print in one second of shooting, which will be printed in four colours.

The camera takes a standard 35mm film, and it doesn’t have a flash so you will have to be creative in the way you photograph.

Outdoor shooting will be best where you can make the most of natural light and experiment with your technique.

Price: £19.99 www.iwoot.com

Zombie Wallet Slay as you pay with this Zombie inspired wallet. This distressed brown leather wallet is a must for lovers of all things Zombie-related with its blood stained leather, protruding stitch detailing and a tally of slayed zombies on the wallet’s reverse. Inside the wallet is a clear pocket in which a faux-Zombie killing license rests with top Zombie slewing tips on the underside – you never know when the zombies may strike!

Price: £14.99 www.bunkerbound.com

Now even the biggest technophobes among us can join in the Facebook revolution with this FaceBook Like Coffee Mug without ever needing to go anywhere near a computer. This FaceBook Like Coffee Mug is sure to bring a smile to anyones face with its iconic thumbs up. You can now “like” even when you aren’t logged on or even near a computer.

This white porcelain coffee mug with its blue hand means you can even like parents without all your FaceBook “friends” knowing about it! £6.95 www.boysstuff.co.uk 22 PAGE | SEPTEMBER 2012 ISSUE 17 | www.Inspiredessex.co.uk

Gentleman’s Den

Taking pictures in style The latest super-clever release from Panasonic is the Lumix G5, a brand new Digital Single Lens Mirrorless camera with an integrated 16.05megapixel Live MOS sensor and redesigned Venus Engine which promises to give you clearer, crisper images both in photo and video.

The new model has a compact, lightweight body with built-in flash, a high-grade lens and precision auto focus which gives you high resolution and noise reduction as well as faithful colour reproduction.

Evolving from the very successful DMC-G3, the compact and smartly styled DMC-G5 builds on that model’s successes and adds extra functionality, higher shooting speed and touchscreen operation, together with an extremely high resolution viewfinder.

Additional Features • 144-zone Metering • RAW image recording • Function Lever – customisable for zoom (on power zoom lenses) or exposure control in manual mode, playback zoom, and page flip in menus. This works well in combination with the turn-and-push function dial • Creative Control filters now increased to 14 from a previous total of 6 • iA (Intelligent Auto) Plus Mode and Scene Guide for beginners • HDR Mode – using several exposures at different exposure levels to create a richly detailed image in high contrast lighting • Built-in GN10.5 (ISO 160) flash

Pre-order from www.jessops.com (currently £599.99)

Have a Beer!

An ice cold beer is just what the doctor ordered when you’re enjoying a barbecue, lounging in a pub garden or on holiday – but did you know that quite apart from the feelgood benefits of a pint, there are actual health benefits too?

Beer can help prevent….

All sorts! There are beneficial nutrients in beer, including folate, a nutrient that can help protect against cancer and is known to prevent birth defects. Beer is also rich in B-vitamins.

Other research has shown that beer can help you stave off kidney stones, gallstones and coronary artery disease. Results from some studies have also found that women who drank moderate amounts of beer had lower blood pressure than women who drank spirits or wine.

Beer and Bone Health Perhaps the most promising health benefit associated with beer consumption is its positive effect on your bones. Some types of beer contain a generous amount of a nutrient

called silicon, which helps strengthen your bones and can increase bone-mineral density and therefore reduce your risk of developing osteoporosis.

Ales generally have more silicon than lagers do, and beers that have a lot of malt are higher in silicon too. Beers made from a lot of barley that are light in colour will give you the most boneprotecting bang for your buck.

The Bottom Line Although a cold one may not be just be a source of completely empty calories as popular belief would hold, this doesn’t mean that you should start drinking beer to improve your health if you don’t already. And before you get too excited, the fact that beer contains a nutri-

ent that benefits your bones doesn’t mean that you now have an excuse to down an entire sixpack and claim you’re doing it for your health.

We all know that booze needs to be respected and consumed in moderation, and although moderate alcohol intake protects your bones, drinking too much alcohol can actually cause bone loss.

Lastly, if you don’t drink alcohol, you can get silicon from fruits, vegetables and wholegrains, which we know are chock-full of other beneficial, disease-fighting nutrients. And don’t forget about the other bone-boosting nutrients: calcium and vitamin D. Cheers!

www.Inspiredessex.co.uk | SEPTEMBER 2012 ISSUE 17 | PAGE 23

Gentleman’s Den

Topman guide to denim style Are you confused about denim? Do you know your vintage wash from your raw denim? Well fret no more; Topman has revealed the ‘Denim Room’, a new online denim style guide, featuring a lookbook which showcases on-trend ways to wear your denim as well as a guide to washes, fits and details, and a size guide.

• The Washes section of the guide offers an insight into popular denim washes this season, with details on how different washes are created, and what kind of style customers can create by wearing them.

• The Fit section explains what you can expect from each denim style, making it easier to decide what fit would suit you.

• The Details section provides detailed information about different aspects of jeans, such as creasing, dyeing processes or rivets.

• The Size Guide gives you all the information you need about how to measure up for the perfect fit. The guide shows key measurement points that are used to create different fits and where each size will fit on different parts of the body – helping you to order the right size first time round.

The ‘Denim Room’ also offers a sneak preview of the Topman Premium Denim range.

Gracia Amico, Head of Ecommerce Topman.com said: “It’s the ultimate destination to find out all there is to know about Topman jeans. We’re providing our customers with the tools to make the right decision for them, from our washes right down to the differing thigh measurements between styles.” www.topman.com

24 PAGE | SEPTEMBER 2012 ISSUE 17 | www.Inspiredessex.co.uk

Gentleman’s Den www.Inspiredessex.co.uk | SEPTEMBER 2012 ISSUE 17 | PAGE 25

Gentleman’s Den

Fossil Man Bags Think of Fossil, and you think watches, bags and pretty hot craftsmanship. The team at Fossil have come up with the goods for men and women this season with a Limited Edition collection of hot handbags just perfect for last minute weekends away. Only 50 of each style have been made and each bag is discreetly numbered.

For men, check out the cool Portfolio Brief and Duffle which combine typical Fossil detail with vintage style. Everything is crafted from authentic Italian leather and features the statement custom Fossil hardware and finishes.

If you want one of these limited edition pieces, you’ll be able to get your hands on one at Fossil retail stores and online at www.fossil.co.uk

Calvin Klein launches at The Perfume Shop The latest scent for men from Calvin Klein, Encounter, is out and proud and ready to turn heads everywhere as women wonder “What’s the smell?” and “Who’s wearing that gorgeous scent?”

The sophisticated packaging is reflective of sleek, masculine styling, mirroring the essence of the Calvin Klein brand. The dark blue bottle features sharp angles as part of the elegant architectural design.

Encounter is a sensual woody cocktail, with hints of sexy musk, cognac and Egyptian Jasmine and top notes of indulgent rum and cardamom.

Calvin Klein Encounter is available now in an EDT 30ml, 50ml and 100ml priced at £28.50, £37.50 and £48.50 respectively. www.theperfumeshop.com

Champneys Sports Therapy UK athletes love Champneys for their cutting-edge training, recovery and rehabilitation - Theo Walcott, Stephen Jones and Gethin Jenkins have all tried Kriotherapy; a treatment that stimulates circulation and immune response and can help depression, fatigue, psoriasis and insomnia.

Many other high profile sports stars including F1 driver Mark Webber, footballers Michael Dawson and Jermaine Defoe and jockey Tony McCoy also like a bit of Champneys time.

The high performance range includes • Anti-Chafing Protective Balm For Men (£10.00) • High Performance Anti-Perspirant Spray For Men (£3.50) • Intensive Moisture Balm For Men (£9.00) • Cooling Muscle Rub For Men (£10.00) • Revitalising Muscle Rehab Bath Soak For Men (£6.00)

Now Champneys has used their expert knowledge to create an exclusive men’s spa product range. Who said spa ranges had to be girly and smell of roses?

26 PAGE | SEPTEMBER 2012 ISSUE 17 | www.Inspiredessex.co.uk

• Dual Action Face Wash For Men (£6.50) • Energising Face Scrub For Men (£7.00) • Refreshing Hair & Body Wash For Men (£8.00) It’s available from Champmeys spas, online and at Boots stores nationwide and www.boots.com. www.champneys.com

What to look out for at the ODEON this month...

Anna Karenina

Lawless

The Sweeney

Genre: Drama UK Release Date: 7/9/2012 Directed by: Joe Wright

Genre: Drama UK Release Date: 7/9/2012 Directed by: John Hillcoat

Genre: Action, Drama UK Release Date: 12/9/2012 Directed by: Nick Love

Who’s in it? Keira Knightley, Jude Law, Aaron Johnson

Who’s in it? Tom Hardy, Shia LaBeouf, Guy Pearce

Who’s in it? Hayley Atwell, Damian Lewis, Ray Winstone

What’s the plot? Adapted from Leo Tolstoy’s 19th century Russian novel, epic tale of love and betrayal ‘Anna Karenina’ stars Keira Knightley (Pride and Prejudice) as aristocrat Anna, a woman both captivated and repelled by the high society she is part of.

What’s the plot? Set in the Great Depression of America, ‘Lawless’ deals with the prohibition era and what happens when a successful bootlegging business is under threat.

What’s the plot? Seventies cop classic ‘The Sweeney’ returns to the big screen, this time with the action switched to modern-day London and Ray Winstone as Jack Regan; the tough Flying Squad detective with a most unconventional approach to coppering.

When she embarks on an illicit love affair with Count Vronsky and becomes pregnant, she finds herself trapped by the conventions and hypocrisy of her rarified world.

Based on a true story, three brothers try to protect their underground business from the authorities who want to take their cut.

Directed by Joe Wright from Tom Stoppard’s screenplay, ‘Anna Karenina’ also stars Jude Law (Sherlock Holmes) and Aaron Johnson (The Illusionist).

Directed by John Hillcoat (‘The Road’) ‘Lawless’ stars Tom Hardy (‘Layer Cake’), Shia LaBeouf (‘Disturbia’) and Guy Pearce (‘The Hurt Locker’).

Aided by George Carter (Ben Drew aka Plan B), ‘The Sweeney’ follows his personal mission to take an old nemesis off the streets. But with bureaucracy and downsizing getting in the way of his particular brand of law enforcement, will Regan get his man before the changing police force gets him?

Premium Rush

To Rome with Love

Genre: Action, Thriller UK Release Date: 14/9/2012 Directed by: David Koep

Genre: Romantic comedy UK Release Date: 14/9/2012 Directed by: Woody Allen

Who’s in it? Joseph Gordon-Levitt, Michael Shannon, Jamie Chung, Dania Ramirez

Who’s in it? Woody Allen, Penélope Cruz, Jesse Eisenberg

What’s the plot? Action thriller ‘Premium Rush’ follows a Manhattan bike messenger whose last job of the day could be his last job ever.

What’s the plot? Woody Allen’s ‘To Rome With Love’ brings together a disparate group of visitors and residents of the Italian capital, weaving together the experiences of an architect enjoying a mid-life crisis; an unknown Italian thrust into superstardom; a couple finding romance with others and an eccentric opera director.

Used to dodging all sorts of dangerous situations as part of his job, the life or death traffic chase that ensues when he picks up suspicious package and the attention of a crooked cop is beyond anything he could ever have envisaged.

‘Premium Rush’ stars Joseph Gordon-Levitt (‘Inception’) and Michael Shannon (‘Take Shelter’).

Featuring a mixed cast of stars and new faces, ‘To Rome with Love’ takes us on a fantastical journey into the heart of the world’s most romantic city and the lives of the people who meet there.

www.Inspiredessex.co.uk | SEPTEMBER 2012 ISSUE 17 | PAGE 27

Gentleman’s Den

YK

Cinema

Gentleman’s Den

Best For Grooming Beginners: Bulldog Natural Grooming With all of their products boasting over 90% natural ingredients, Bulldog Natural Grooming are vegetarian approved, are accredited as an Ethical Company by the Good Shopping Guide and are also proud to have achieved BUAV certification for their commitment against animal testing.

The brand are passionate about the ingredients they use in their products and want you to care as much about what you put on your skin as the food you eat.

Available at www.boots.com ref: www.fashionbeans.com

Murdock London

When Murdock London opened their first barbers store in Shoreditch in 2006, they brought the ‘old fashioned ‘male grooming experience back to life and gave discerning gents an alternative to the soulless same-old of unisex hairdressing salons. Murdock gives men the unbridled luxury of a traditional wet shave with all modern pampering extras you’d expect, like facials and hair styling. The décor is masculine and reminiscent of days gone by when barber shops were to be found on every high street.

Now Murdock have gone one step further and launched their first body and skincare range with the aim of bringing a little masculine touch in to the world of pampering.

The simple packaging has quirky old fashioned

images of quintessentially British sporting activities like rowing and fencing, plus the sartorial British bowler hat and pocket watch. Old style Britishness is very much the inspiration for the range as the ingredients used include English garden herbs like mint, thyme and rosemary.

There’s even quince, a fruit made popular in Victorian times.

The range includes everything you need for a grooming routine: • Cleansing Facial Wash -for every day.

Includes extracts of basil, mint, rosemary, thyme and wheat. £24 • Exfoliating Facial Scrub - once or twice a week to deep cleanse the pores. £24

28 PAGE | SEPTEMBER 2012 ISSUE 17 | www.Inspiredessex.co.uk

• Anti Aging Eye Serum – with concentrated cucumber distillate to hydrate and soothe the eye area. £36 • Daily Facial Moisturiser - extracts of horsetail, pine, and rosemary £26 • Lip balm – a fruit cocktail of extracts of apricot, avocado, cranberry and peppermint £8 • Hand & Body Wash – basil, honey, peppermint and thyme £18 • Moisturising Hand Cream – shea butter, cocoa butter, macadamia nut and sweet almond. Scent rosemary. £24 Available soon in the Murdock London stores and the store at Bluebird Kings Rd www.murdocklondon.com

Gentleman’s Den

Tournamental Fashion by Rosie Orgles

Blue Coastal Chinos, Fat Face, £42

Red Chinos, Next, £25

Grey Quilted Baseball Jacket, Voi Jeans, £60

2012 has seen London not only host the Olympics but also our first ever Men’s Fashion Week and who’d have thought two very different events could pass a baton between each other.

Men’s Fashion Week put men’s couture firmly on the map, highlighting that clothing and style is just as important to men now as it is to women.

Britain is renowned for its style & the nation did not disappoint as fashion featured heavily throughout The Olympics. It was not only the British athletes’ Stella McCartney designed kit that impressed but the sport-chic style showcased by the supporters too.

When you mention ‘sportswear’ people immediately think functional tracksuits and trainers but if this was a sport they’ll find themselves stuck at the preliminaries because fashion has stormed ahead to get gold and prove you no longer have to choose sport or style, the two support each other.

The array of colour and designs of clothing that lit up the stadiums was amazing and showed just how easy it is to go from trackside to catwalk.

Team GB Stripe Polo, Next, £35

If like most men you have just three staple wardrobes; work wear, sportswear and casual wear, then be inspired by the triathlon and have a go at wearing all three at once.

It not longer needs to be all or nothing so wave goodbye to your full kit, shirt, shorts & socks included and pair a stylish sports polo shirt with your trusty chinos or jeans instead. Sports inspired graphics are on tees and sweatshirts everywhere at the moment and allow you to show your support whilst looking dapper.

Remember subtlety is just as effective.

Chuck a blazer or leather jacket over your top to smarten up or if you want to look ultra sporty, team your chinos with a baseball style jacket or zip-up retro tracksuit top, as seen on that style icon Becks himself.

Layering, over sizing and prints are on trend right now and can help create a relaxed look with not much effort at all.

For once there are no rules, you are allowed to mix smart with casual and colours with prints.

You are even allowed to wear your swim shorts as day shorts!

In sport, colour is important. It is worn by athletes and players to differentiate teams and also by supporters to show unity and pride. But again you don’t have to wear the full sports strip to represent, you can just add these rec-

ognisable colours into your clothing choices.

Coloured chinos and tees are an easy way to wear your favourite colours and are commonly available in Blue, Red, Maroon, Green and many other sport related colours.

Don’t allow your footwear to let you down, trainers are no longer just for sport but for fashion too. Ensure you’re looking good from head to toe by teaming your trackside look with a pair of fresh trainers. Converse, Vans and Toms are all popular substitutes to your old faithfuls.

You can smarten this look up by opting for a pair of boots or deck shoes instead. Simple swaps like this will help differentiate from when you’re pitch or picture ready.

This sport influenced smart-casual look can be achieved by all and is sponsored by many stores and designers both high end and high street. Kit yourself out with a quick visit to Topman, Next and JD Sports, the smartest of the sports shops. Office and Sole Trader will ensure your feet step up to the mark and Fred Perry and Ralph Lauren will add some serious class to your look.

So all that’s left to be said is ‘Get Ready, Get Set, GO!’

www.Inspiredessex.co.uk | SEPTEMBER 2012 ISSUE 17 | PAGE 29

Junior

Cycle crazy

Keep the kids on track A mum from Saffron Walden has launched a new online business that will be music to the ears of any parent worried about taming tantrums in tetchy children.

Helen Neale has already scooped a number of awards and acclaim in the parenting sector for her brilliant Kiddycharts - printable reward charts that you design yourself to tackle your child’s specific needs.

At www.kiddycharts.com there are hundreds of colourful templates and themes to pick from, for every child and every challenge.

From teeth brushing to toilet training, good manners to eating up their greens simply pick the behaviour you need to work on, and then upload your little one’s name and picture to truly personalise your reward charts. There are even chore charts for older children.

Kiddycharts are the only reward charts recommended by parenting expert Sue Atkins, and they’re suitable for grandparents, child-minders and nannies as well as pre-school childcare settings such as nurseries. They are great for any children who might have extra

Have your little ones been inspired by the Olympics to get their bikes out and ride around like crazy things? Do you often have to nag them to wear their cycle helmets? Crazy Stuff cycle helmets could be riding to your rescue.

No child will need to be told twice to don one of these funky helmets. The fully-moulded animal shaped child’s safety helmets come in three designs, are all fully compliant with British and European safety standard EN1078 CE, and tested and approved to meet German and US safety standards too.

The interior shock-absorbent foam is moulded together with the outer shell, for sturdy, high-quality protection that will keep everyone happy. They are also fitted with a handy dial to adjust the size so they fit children from around two right up to eight years old (with a head measurement of 49-55 cm).

Price: £35 www.cotswoldtrading.com

30 PAGE | SEPTEMBER 2012 ISSUE 17 | www.Inspiredessex.co.uk

communication needs, using visual aids, and they are great for children diagnosed with autism.

Helen came up with the idea for Kiddycharts when traditional reward charts seemed to have no effect at all on her own children. She explained: “KiddyCharts was inspired by my kids, for everyone. I wanted to create charts that were bright, fun, and showed the individuality of each child we have been blessed with. Every child is different, so every chart should be too.

KiddyCharts and our loveable yellow star enable you to build your chart for that child’s challenges; using pictures from their life to help them understand the world.”

Kiddycharts printable charts are available from £2.99 each and as little as 50p a chart when subscribing. Parents and carers can even download sample free charts from the website simply by registering.

Let your Disney-obsessed little girls excel as a Princess on course to find the glass slipper, or kids who love to race around will enjoy being a racing car travelling round a track to get the winner’s cup!

Junior

Kit the kids out

The new season’s crop of kids’ clothes is out in the shops and the high street is definitely pulling out all the stops to make everyone from babies and toddlers to teens look good; without making parents spend a fortune.

Finding the right balance between shopping for clothes they’ll wear and budgeting for sudden growth spurts has always been tricky – you don’t want them to feel self-conscious, but at the same time there’s really no point spending loads of hard-earned cash on clothes that are going to be grown out of quickly, or ruined with spillages and general child’s play!

You can get the balance right at places like Next, who have a brilliant range of clothing, shoes, bags and more for kids of all ages. A veritable one stop shop for any child’s wardrobe, the Next offering is nice and affordable with a trendy edge. Dresses start from as little as £8 and you can stock up on extra essential school shirts for just £5 too. With a vast range of both girls and boys wear, including pursefriendly accessories and practical outerwear, there’s no reason for the kids not to look great from top-to-toe. www.next.co.uk

Introduce your small people to a lesson in colour, style and comfort – at pocket-friendly prices – and give them the run of Matalan!

Matalan’s new range of kids fashion clothing and accessories will get the kids looking smarter for less.

The Matalan range is functional and affordable, and takes on the challenge of combining fashion, function and design, with a feminine girl’s collection which also maintains a bit of child-friendly street chic. There are lots of iconic items like easy-wear day dresses, cutesy playsuits and retro jumpsuits featuring a fashion-forward twist. Embellished jeans look super trendy when teamed with signature graphic tees.

The boy’s collection welcomes winter with modern city themes, neutrals, marine and earthy tones. A great range of accessories including scarves, belts, bags and footwear complete the collection and gives you somewhere to shop to get the kids’ start-to-finish wardrobe.

Matalan has introduced three new brands to their teen collection this season: Kangol, Denim 73 and Hooch.

• British clothing company Kangol is famous for its headwear – but will be launching a teen collection that also features footwear, bags and watches.

• The new autumn winter Denim 73 collection encapsulates new on-trend looks using high quality fabrics and fits.

• Hooch boasts street style for teen girls with attitude - feminine street style. www.matalan.co.uk

www.Inspiredessex.co.uk | SEPTEMBER 2012 ISSUE 17 | PAGE 31

Home style

Cushions, Rugs and Throws Nothing adds warmth to a room like a few wellplaced textiles, and a gorgeous, cuddly throw or cosy rug can be the ideal way to jazz up your living room or bedroom areas without spending a fortune on new furniture or carpets.

Autumn is when the shops start to consider the need for a bit more warmth in the home and there are some brilliant collections due to hit the shops around now.

Bums on Seats Ben de Lisi at Debenhams is a great place to start if you’re looking for quirky designer cushions and home ware. The Red Hyde Park cushion and ‘On Guard’ door cushion will set you back £22 each while the ‘Quiet Please’ cushion is £25. There’s a great range of unusual and colourful designs in the Ben de Lisi range this season, prices range from £16 to £32.

The Butterfly Home range from Matthew Williamson is another place to investigate if you’re in Debenhams having a look around for home ware. Despite the designer name, pretty pretty cushions range from an affordable £18 to £28 and the there’s a grey printed patchwork throw that comes in at a more expensive £110 but will look fantastic on a plain sofa. www.debenhams.com Last but not least, animal lovers will adore the beautiful cushions from Richard Bramble.

Featuring cows and pigs, they’re just a little bit unusual, as well as being environmentally friendly and available just as a cover for £20 or with a feather pad inserted for £30. www.richardbramble.co.uk

32 PAGE | SEPTEMBER 2012 ISSUE 17 | www.Inspiredessex.co.uk

Home style

Down and Out Glamour The party is over. It seems this winter our inspiration is coming from the Wall Street Crash rather than the Jazz Age. The opulence we’ve been enjoying in our home décor makes way for a somewhat humbled version of decadence.

This year we’ve been greedily embracing the high octane glamour that only Gatsby could inspire. From cocktail culture, to flapper dressers and art deco inspiration we have embraced the roaring twenties as enthusiastically as our American counterparts did at the time. But for the liquor-swiggers and the Charleston dancers came the Wall Street Crash and it seems this winter’s trend is history repeating itself.

This trend focuses on the austerity of recession and there are plenty of hardwearing materials and shades around - with luxury touches. The bright golds and shiny things that we’ve been adorning our living spaces with are pared down to a non-ostentatious dull palette of matte greys paired with rusty greens. Simple furniture in dark colours creates a melancholic appeal and but the plain background is lifted by extravagant and contradictory accessories – a faux-fur throw, a velvet cushion or a floral print.

The key to getting this look perfectly on-trend and not just making your rooms look drab is to mismatch items of heritage and utility, lifting and darkness with little sparkles of days gone by.

Bringing the outdoors in runs very much through the heart of this trend; pulling in the inspiration of derelict but grand houses. Use wreaths of wild flowers to adorn walls and subtle animal prints on cushions and in frames adds a pretty touch to an otherwise austere room.

The key to this trend is dressing down, while creating something dramatic with colour and personalising the whole thing with occasional glitzy accessories.

Tree Bomb Green Wallpaper Swatch Description: This stunning wallpaper is perfect for a feature wall or for a bolder look can be used to cover a whole room.

Price: £59.95 www.myhaus.com Black cast iron teapot £14.99 www.homesense.com

Thomas Standing Lamp The Thomas is an iron standing lamp with a vintage look, black matt finish, adjustable shade and top. This lamp is a combination of sobriety, practicality and unique design.

Price: £195 www.gong.co.uk

Napoleon Bee Cushion Surreal and provocative designs from Scottish design studio Timorous Beasties have often been described as ‘William Morris on Acid’. Hand printed black and gold onto honey British velvet.

Price: £108

Wolcott French Chest Of Drawers French-style chest of drawers in Tilia wood with Antique Black finish. www.oficinainglesa.com

Green Fish Silk Cushion These beautiful cushions are designed and individually hand-printed in the UK onto silk and come with a full feather cushion core.

Price: £60 www.rume.co.uk

French Carved Photo Frame Beautifully carved French photo frame.

Price: £15 www.sweetpeaandwillow.com

Charcoal Three Seater Chesterfield A perfect new addition to any home this stylish piece boasts deep button and studded detailing with sumptuous leather upholstery.

Price: £1425 www.sweetpeaandwillow.com

Montpellier Gris Chest Of Drawers This piece retains all the features of the Montpellier range including the weathered top, just with much more storage space. Furnish and surprise your bedroom with a splash of French glamour.

Price: £795 www.sweetpeaandwillow.com

www.Inspiredessex.co.uk | SEPTEMBER 2012 ISSUE 17 | PAGE 33

Home style

Is your home entertainment ‘in need of an update’ The days of a tired looking black plastic stack-stereo system sitting in the corner of a room, and fighting over who gets to watch what on the TV are long gone with the 21st century’s interactive entertainment systems. Some of them can beam your films and music from a smartphone to the TV; others can take care of your home security as well as give you an amazing sound quality while you’re watching Eastenders.

The latest systems can look and sound a little confusing to the uninitiated though, so if you’re still struggling with changing your music from CD to MP3, we have some great upgrade ideas for you!

We asked Alan Ainslie, manager of NaimNet to explain a bit about multi-room audio … and how the Naimnet system works.

“Multi-room audio is not a new concept, but what makes Naim Audio’s NaimNet special is the sound quality and the superior flexibility the system provides.

“A user’s music is centrally stored on a server which has a maximum of six streams. In other words, the system is capable of playing six different musical choices in different rooms around the home. This means you can, for example, play a bedtime lullaby in your toddler’s room, while your teenage son listens to a bit of hip hop or grime in his bedroom and you relive your youth with some eighties cheese in the living room with no loss of quality or distortion. Of course the system can play the same soundtrack across the whole home with the benefit of perfect synchronisation so you will not experience any annoying time lag as you move from room to room.

“A certified installer can easily install the system using standard wiring, and you don’t have to have a big house either.”

“NaimNet will also automatically discover music stored on your iTunes or other computers, and what’s playing on other audio devices or DAB radios with internet connectivity, thus giving the user the option to stream music from these devices to anywhere in the home as well.

“It can also act as a whole-home control management system through which you can control residential lighting, heating and security systems – giving you ultimate control to run and personalise your home. If you already have a home management system installed, NaimNet seamlessly integrates with it, giving the added benefit of being able to enjoy music in legendary Naim quality!”

The system is easy to install if you know what you’re doing, says Alan.

“ As the system is custom designed for each home it is perfect for a modest home or a mansion, and can easily be scaled up to encompass more rooms as needs develop. It is controlled via NaimNet touch screen control pads or iPad and iPhone by downloading the designated app. The result is perfect music synchronisation to suit the needs of the owner.”

It’s not just an entertainment system, either.

The Naimnet system has other uses.

Beam me up, Twonky…

By Rick Schwartz, Director Connected Home Services, Twonky If you haven’t heard about Twonky, the chances are you soon will. The Twonky app is set to revolutionise home entertainment. Getting Twonky in your home is even easier with the launch of myTwonky and mobile apps for Android and iOS. Just create a free Twonky account on my Twonky or through the Twonky Video mobile app, download Twonky 7.0, then connect to your personal media collection and set up your media feeds.

“For now the best screen in your house is undoubtedly your 40 inch LCD TV,” says Rick, “ but we all store music, videos and photos on our smartphones. So what happens when your friends are coming round and you want to share an entertaining video you found on YouTube or the latest song release by your favourite band?

“To share these cool videos means crowding around your iPhone or setting up your laptop but wouldn’t it be better to share the video you found on the big TV screen? The free Twonky Beam app lets you do just that. Send any content you have on your phone or you’ve found on online channels like YouTube or Facebook to your TV at the touch of a button.

There are no tangled cables or cumbersome docking station and the app works with Android or Apple technology so you can share content wherever you are with everyone, using Twonky as your remote.”

Say for transferring a film or music from a smartphone or another laptop – how would that work?

34 PAGE | SEPTEMBER 2012 ISSUE 17 | www.Inspiredessex.co.uk

Home style

“To make it clear, Twonky doesn’t transfer media, it beams it. The app acts as a bridge between your devices to let you stream videos and photos to your TV from numerous devices including your smartphone and tablet. Twonky doesn’t move media from device to device in the process of beaming. That said, a web site called myTwonky lets you group your media for easy access.

“Nowadays we have so much media and it is stored in many different places. Your photos are on Facebook, your music is on iTunes and you find videos online. With a myTwonky account it’s possible to put all your songs, photos and videos into one library. The technology lets people search for their media whatever device it is stored on, wherever they are in the house and you can stream it from one to another.”

What situations would Twonky be absolutely indispensable for?

“You’ve just got back from the holiday of a lifetime – it’s inevitable that you want to share your holiday snaps with your family and friends and everyone is coming round for a show of your travels. Twonky is indispensible for situations where you want to share your photos, videos or music with a group of people. It’s easy to beam the photos to your TV so everyone can see them clearly. Don’t force your family or friends to crowd around a tiny smartphone screen; the best way to view video or photos is on the big screen so send the content there at the touch of a button.

“Better yet, Twonky is great for a party. You can use the queue function to prepare playlists to beam to your music system and once they are lined up you can keep dancing all night. If you don’t have a connected receiver, use a media player like Apple TV to connect to your sound system. Furthermore, although you’ll be controlling the party music from your smartphone, Twonky still enables you to search the Internet on it and take calls.

Simple guide to Twonky – all you need is TV, phone and your favourite video!

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“People no longer want to use their devices separately, so an application which connects all of your media is really useful. The notion of the ‘connected home’ is simple, once you have the tools in place to make it happen. The myTwonky site allows you to combine images and video from different mobile devices so with everything in one easy place you no longer need to scour the internet for individual videos or flick through reams of photos on your computer.”

What are the copyright issues (I know with things like iTunes you can have music authorised for several devices).

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Make sure your TV is internet-ready or use a tiny and portable Apple TV Download the Twonky Beam app for free using your smartphone or tablet Touch the right-hand side of the screen and swipe to the left to view the Beam controls.

Touch ‘Display Devices’ where your TV should be listed. For example, to send video to the ‘kitchen TV’ click on this device.

Use Twonky Beam to browse the Internet and select a video, image or song. The beam button will appear over it Just press beam to enjoy it on the TV screen!

(You can also queue up videos to watch by turning on the ‘Beam Queue’ function and the ‘My Media’ button lets you beam content from your mobile device to another device such as a laptop) www.twonky.com

“Not every video you find online will be ‘beamable’ through Twonky but there are no copyright issues. Beaming is like streaming so it doesn’t make any copies of content; it’s just a different way of letting you view it.”

www.Inspiredessex.co.uk | SEPTEMBER 2012 ISSUE 17 | PAGE 35

Home style

Small Box – Big Noise

Big Jambox is a new addition to Jawbone’s portable wireless speaker line-up, designed to deliver powerful, rich sound experiences in large indoor and outdoor spaces.

The larger, more powerful sibling to the original Jambox, Big Jambox connects wirelessly to any Bluetooth device (smartphones, tablets, computers) allowing you to listen to any of your carefully-constructed playlists, chat away on hands-free phone calls or make your movies and games sound just a little bit better. It’s light too – but don’t let that discourage you. Although it’s only 1.2 kg, the sound it can produce is rich, loud, and definitely not small!

Big Jambox comes in three designs, Red Dot, White Dot and Graphite Hex, and available from Apple, O2 and Dixons (or online at Jawbone. com) for £259. www.jawbone.com/speakers/bigjambox

36 PAGE | SEPTEMBER 2012 ISSUE 17 | www.Inspiredessex.co.uk

Of course – we all want our home entertainment to look good as well as sound good, so Libratone, makers of high-end Scandanavian designed wireless speakers have come up with some gorgeously decadent looking kit that does just that.

Libratone Lounge – priced at £1,099 - isn’t just a beautifully designed, high-end AirPlay

sound system for the living room, it also comes covered in fine Italian wool or cashmere and is available in a variety of colours to match your expensive sofas!

While it’s looking good, you can also make it stream audio wirelessly from your iPhone, iPad or iPod Touch, connect easily with your TV for 360 degree sound and use the system’s patented full room acoustics system to fill the entire room with high quality sound.

Libratone Live – priced at £600 - is just as pretty and comes with AirPlay technology that allows you to wander with your playlist in hand, Hi-Fi audio quality and patented full room acoustics system, multi room streaming and the Libratone App to enhance sound experience.

Both systems are available from Apple or John Lewis. www.libratone.com

Display your home entertainment in the funkiest style ever with one of the striking TV stands from Glass Domain. These beauties are made from just one sheet of glass, cut precisely to the right shape and then curved to form two practical shelves, which we think you’ll agree, makes for a striking silhouette.

Toby’ is available in a variety of coloured glass finishes. The model featured here is priced from £876 www.glassdomain.co.uk

www.Inspiredessex.co.uk | SEPTEMBER 2012 ISSUE 17 | PAGE 37

Home style

Looking Good

The Garden

Autumn is the new Summer - by Grant Whitaker

Well it’s official. That was the worst summer on record. Festivals washed out, camping trips ruined and countless weddings with tearful brides. And, if your garden’s anything like mine, one of the worst Summer bedding displays I can remember. But all is not lost! With the kids back to school and Christmas fast approaching, rip out those summer displays and turn Autumn into the new Summer in your garden.

Start with your hanging baskets. The earlier you can plant these up with Winter pansies, violas, and the new varieties of Winter trailing pansies and violas, the better the display will be in the deepest, darkest dormant months when the plants aren’t growing. People often make the mistake of planting up their Winter baskets at the end of November and expecting the plants to grow and flower. The truth is at this time of year the plants are dormant and won’t grow until it warms up in the Spring.

For patio pots and tubs, I like to use a balanced mix of evergreen shrubs, plants with interesting berries and bright splashes of winter flowering bedding. Try mixing compact Hebes with Christmas Cherry (Solanum) with bold winter flowering Cyclamen to catch the eye.

If you’re trying to save a bit of money and can’t be bothered to plant up your tubs with bedding and shrubs this Winter, now is the perfect time to plant Spring bulbs. It seems crazy to be thinking about Daffodils and Tulips in September, but the earlier they’re in, the better they’ll be.

BRING IN THIS ADVERT TO RECEIVE A

You’ll have the pick of the crop at your local garden centre and you can be sure they’ll be fresh as a daisy!

If the pots are near the house or you have window boxes, there are now plenty of highly scented Daffodils to choose from. Not only do these give you long-lasting blooms, they have the most amazing strong fragrance, which wouldn’t be out of place on a warm August afternoon in the middle of summer.

10% DISCOUNT! Open 7 days a week

Buy direct from the grower!

Shrubs Climbers Perennials Fruit Trees David Austin Roses Ornamentals Seasonal Bedding and much more!

We sell and accept National Garden Gift Vouchers Stock Village Nursery, Well Lane, Stock CM4 9LZ

Tel: 01277 841956 38 PAGE | SEPTEMBER 2012 ISSUE 17 | www.Inspiredessex.co.uk

Dine in Style

Pork tenderloin with British veg in a creamy tarragon & cider sauce. - By Simon Jury

A trip to the local supermarket can prove difficult when you like to buy local or even just British produce. Things seems to be improving though and trying to buy what’s in season can itself inspire your dinner. I had already got my mind set on pork tenderloin for dinner and after walking round the veg section I picked up some British peas, curly kale and shitake mushrooms. A pass by the herb section and fresh tarragon goes in the trolley and that’s the catalyst for dinner, Pork with peas, curly kale & shitake mushrooms in a creamy tarragon & cider sauce.

Ingredients (serves 3):

Once the meat is ready, take it out of the oven and leave to rest. Put the stock back on the heat and bring to a simmer, adding half of the tarragon. Add the peas, kale and mushrooms and heat through for about 2-3 minutes. It may seem like there is too much veg but the kale will wilt and reduce in size. Add the cream and allow to thicken, adding more cream if required, on a medium heat. Add the remainder of the tarragon and remove from the heat.

Slice the pork tenderloin and serve in a deep dish with the veg and creamy sauce in a deep plate or pasta dish.

Tip: for added flavour, use a glug of cider in the pan once the pork is browned off before placing it in the oven.

One pork tenderloin (approx 400g)

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2 tbls chopped fresh tarragon 250ml still dry cider 500ml pork stock (veg or chicken stock will do just as well) 150ml Double cream to thicken

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Salt & pepper to season Sweat off the chopped shallots in a tablespoon of oil in a deep frying pan or wok, on a low heat. Just as the shallots start to brown add the cider and pork stock and reduce by about half. While this is reducing trim the tenderloin, removing any excess fat and sinew. Once the stock has reduced, take off the heat and sear the pork tenderloin in a pan with a little seasoning. Once nicely browned all round, cook in the oven on gas mark 6 for about 20 minutes. This should be nice and pink in the middle.

www.Inspiredessex.co.uk | SEPTEMBER 2012 ISSUE 17 | PAGE 39

Dine in Style

Burmese Stir Fried Vegetables in Tamarind Sauce Serves: 4 Preparation Time: 30 minutes Cooking Time: 15 minutes Ingredients • 1 red onion, roughly chopped • 2 tsp Bart Garlic in Sunflower Oil • 2 tsp Bart Chilli in Sunflower Oil • 2 tsp Bart Ginger in Sunflower Oil • 2 tsp Bart Lemon Grass in Sunflower Oil • 2 tsp Bart Ground Cumin • 2 tsp soy sauce • 2 tbsp sunflower oil • 6 spring onions, sliced • 2 carrots, cut into matchsticks • 2 Baby sweetcorn • 1 head of Chinese leaves, shredded • 300g purple sprouting broccoli, cut into small florets • 1 red pepper, de-seeded & sliced • 1 yellow pepper, de-seeded & sliced • 200g asparagus, cut into 7cm pieces • 6 tsp Bart Tamarind Paste • 6 tsp Bart Coriander in Sunflower Oil Method Place the red onion, garlic, chilli, ginger, lemon grass, cumin and soy sauce in a food processor and process to a paste.

In a wok, heat the oil, add the onion paste and stir-fry for a few seconds. Add the spring onions, carrots, Chinese leaves, broccoli, red and yellow pepper and asparagus. Stir-fry until the vegetables start to soften.

Gradually stir in the tamarind water, a little at a time, until the vegetables are just cooked.

Add the brown sugar and coriander and serve, with noodles.

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The course is designed for creative cooks who enjoy hosting dinner parties, and will teach you how to effortlessly prepare delicious and healthy versions of your favourite Chinese dishes The Cookery School at Braxted Park is set in the stunning grounds of the Braxted Park Estate, just five minutes from the Rivenhall junction of the A12. A whole range of courses are available, and start at £135 per person.

Win a place on the Chinese Chopping course coming up on 11th October worth £135.

All you have to do is ‘like’ our Facebook page and leave us a comment telling us why you want to learn how to cook like a Chinese chef!

Competition closes 30 September 2012.

40 PAGE | SEPTEMBER 2012 ISSUE 17 | www.Inspiredessex.co.uk

Dine in Style

Everest Gurkha Bar & Restaurant

Loch Fyne

The Bay Horse

The Alma

We would like to invite you into the

Situated on Bond Street, our restaurant

Situated in the heart of Chelmsford this

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restaurant for a fine-dining and cultural

has a large bar area, restaurant seating

beautiful 15th Century Tudor Style

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experience with our truly authentic

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building, maintains all its original

bite or classic pub meal or see what the

Nepalese cuisine that is sure to give

freshest, most delicious seafood - we’re

features, with the decor and quirkiness

stylish air conditioned restaurant has to

you an exotic taster of the vibrant yet

open all day from breakfast through to

of a more modern, contemporary

offer, with a great menu offering a good

equally peaceful country. There will be

dinner for drinks, light snacks and

cutting edge establishment. The

selection of fresh fish along with regular

frequent dates of Live Jazz Night, with a

seafood feasts! We are delighted to

beautiful Bay Horse in Moulsham

daily specials all of which are freshly

cleared dance floor for our customers to

offer a first rate à la carte menu at our

Street has been transformed into an

cooked to order, using ingredients

catch the rhythm including special

Loch Fyne Chelmsford restaurant and

amazing upmarket eatery, combining a

sourced locally where possible. We pride

traditional performances of Nepalese

you will be treated to a great array

traditional wine bar and bistro concept,

ourselves on our quality cask ales and

folklore dancing. We hope you can come

of fresh and seasonal dishes that are

with exquisite yet contemporary tastes.

premium beers as well as our extensive

to enjoy the Nepalese atmosphere and

perfect for every palate - come down

The ultimate destination for mouth

range of wines and champagnes. Come

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and see us soon.

watering food, refreshing drinks and

and enjoy everything your home from

exceptional service.

home has to offer.

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Finest Nepalese Cuisine

01245 493929 8-10 Broomfield Road www.everestgurkhabarandrestaurant.co.uk

01245 293620 Bond St, Chelmsford www.lochfyne-restaurants.com

01245 251 371 Moulsham Street, Chelmsford www.bayhorsechelmsford.com

01245 256783 Arbour Lane, Chelmsford www.thealma.info

The Lion Inn

Chiquito

Strada

Sapori Ristorante

The Lion Inn offers diners a unique

‘South of the border’ passion is always

Strada describes itself as ‘a group of

Located in the Atlantic Hotel. Translated

eating and drinking experience as well

served up at Chiquito. A menu of

stylish, contemporary Italian restaurants,

“Sapori” is italian for flavours. This es-

as hotel facilities and a new style to rival

bold Mexican and Tex-Mex cuisine is

serving good quality, simple and freshly

sence has been incorporated in every

many. Our menu is based on good pub

prepared however the diner likes it.

prepared dishes’. Each outlet retains

detail of this elegant restaurant and

grub that’s been given a continental

Burritos, sizzling fajitas and tacos can

the feel of being a local neighbourhood

bar. The menu focuses on the region of

feel. We know you’d expect to find

all be customised for vegetarians or

Italian restaurant. The menu includes

Abruzzo on the Adriatic coast. Sapori

steak, fish & chips and a delicious

those wanting more spice. A kids menu,

pastas, risottos, salads, and fish dishes,

offers an a la carte menu, as well as a

shortcrust pastry pie but we also hope

games and entertainment add to the

but they are best known for their quality

bar menu for those who prefer a lighter

to tempt you with Thai style mussels

family-friendly vibe, and there is a great

pizzas. They present authentic Italian

meal. Specialising in fresh seafood,

and rotisserie garlic & herb chicken to

range of exciting cocktails, mocktails,

dishes in contemporary surroundings

home-made pasta with a variety of

name but a few of the freshly prepared

wines and tequilas.

and aim to use only the freshest and

mouth watering sauces, rustic breads

and cooked to order dishes on our

finest ingredients, imported from Italy

and flamboyant desserts.

menu.

to provide exactly the kind of rustic,

British, Modern

Mexican

Italian

Italian

traditional dishes.

01245 394900 Boreham, Chelmsford www.lioninnhotel.co.uk

01245 240800 Army & Navy, Chelmsford www.chiquito.co.uk

01245 491 991 Baddow Road, Chelmsford www.strada.co.uk

01245 268 179 New Street, Chelmsford www.saporiitalian.co.uk

www.Inspiredessex.co.uk | SEPTEMBER 2012 ISSUE 17 | PAGE 41

Motors

ThinkING of changing your car?

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42 PAGE | SEPTEMBER 2012 ISSUE 17 | www.Inspiredessex.co.uk

www.automotiveblog.co.uk

Unquestionably, Volkswagen have always made good cars. Even those that were bad were good, if you can understand that. The last Beetle was a case in point. Not a bad car by any means but not great either. A case of form over function, perhaps.

The original car has a long history. First designed by no less a luminary than Dr Ferdinand Porsche at the behest of a certain Herr Hitler, the car was an instant success when introduced in 1938. An air-cooled rear-mounted engine (just like a you-know-what) powered this people’s car.

Massively popular in its time and going through many and various iterations, the car’s popularity declined as the motor industry became increasingly modernised and production faltered and stopped around the world; first in Europe and finally in Mexico where the last one rolled of the line in 2003.

Unusually, worldwide, the old car’s production overlapped that of its successor which started production in 1997. Although by now a front engined car based on a Golf platform, the new car strived to emulate the original design, not entirely successfully. Essentially the problem was that VW were trying to fit Golf stuff into an inappropriate body. There were problems. The retro design gave poor access to simple maintenance areas, like the front light bulbs, and there were other mechanical and electrical issues. Clearly however VW decided that another go at it was worthwhile and the latest version is about to hit the streets.

And what a great job they’ve made of the design. It is modern yet harks back to the original.

From the back you really can see that Porsche heritage. Even the discreet rear wing resembles that on a 993 model Carrera Targa. The whole proportion of the car has been changed as it’s

now wider, longer and lower than it was before, enhanced by a new nose. Why, it has even got vestigial running boards for that real retro feel!

In a more modern twist, a buyer can choose to co-ordinate the dash panel colour with the body paint. Air-con is, as ever, available as is the now expected ‘multi-device interface’ and Bluetooth.

Just the one engine initially, the highly regarded 1.4 TSI with a punchy 160bhp and the terrific DSG ‘box. A smaller 1.2L comes on stream a bit later, followed by diesels and a bigger petrol unit.

The new car apparently has a fairly firm ride which seems to suggest that the more powerful engine options might be a more suitable choice for driving pleasure. No other car looks like a Beetle and that is a strong selling point. If you want a Golf buy a Golf, if you want something different in a modern yet retro body, then the Beetle is the one to buy.

www.automotiveblog.co.uk www.Inspiredessex.co.uk | SEPTEMBER 2012 ISSUE 17 | PAGE 43

Motors

New Volkswagen Beetle Shows Its Heritage

Business

Top online safety Tips from Google and CAB like a name, your date of birth, even a pet’s name…but these are easy to crack as anyone can find this sort of information out fairly easily.

Do something that fraudsters won’t expect –take a line from a song, a book or a famous quote, and then use numbers and letters to recreate it. For example 2bornot2btitq’ for ‘to be or not to be…’ – the more unusual your chosen phrase the better.

Dodgy emails Has your email been hacked into lately? Have you ever had your details taken and found someone else happily helping themselves to what’s left in your bank account? Google and Citizen’s Advice have come up with top tips to avoid being scammed by unscrupulous people online.

Perfect passwords We’re always being asked to pick new passwords for things, and remembering them can become really tricky after a while. It’s tempting to pick something easy to remember,

They can be very clever, but avoid the temptation to click on links in emails claiming to be from your bank, BT, utilities or anyone.

Banks never ask you for a password by email.

Tempting as it is to reply and tell the senders to leave you alone, just delete the offending emails instead. If you reply they will bombard you with more and more spam as they will know your email address is active. And it goes without saying that you should never, ever, ever reply to an email with your bank details, credit card details or any other financial information.

Web security To make sure that a website is secure, look for the “https” and a padlock icon in the URL bar.

It’s the only way to make sure that the details you’re typing in are secure and it’s the online equivalent of only talking to the official staff in a high street branch about your account details.

Make sure that you always sign out of any sensitive websites and then shut down your browser before you go out. Leaving yourself signed into a bank account or website where there’s personal information about you is the computer equivalent of going out and leaving your front door open…just don’t do it. It also goes without saying that you should avoid using work or public computers for personal transactions wherever possible, and if you have to use them for online shopping or checking a bank account make absolutely sure you’ve logged off before you walk away.

Double up your online security by using double verification for accounts like Google and Facebook. This adds another layer of security to your account, usually meaning that you have to also use a phone to sign into an account from another browser. So, t if someone guesses your password, they still can’t get access to your account.

For more advice and info: www.google.co.uk/goodtoknow/

When can it be right for companies not to pay tax?

“Advances in IT and ‘Cloud’ computing means that companies of all sizes can now base themselves overseas,” he said.

Global IT monster Google will pay only £6 million in tax this year on a turnover of £395 million from its UK operation. Google’s chairman Eric Schmidt says the company could pay more but British tax law won’t let him! When can it be right for off-shore companies not to pay UK tax?

“It is inevitable that when it is completely legal not to pay tax many companies will grab the opportunity,” said IT entrepreneur Gary David Smith today.

“What is blatantly unfair is that huge, multinational companies can distribute their tax affairs around the globe but small and medium sized companies cannot,” said Mr Smith – who is the co-founder of Prism Total IT Solutions.

“Who’s to say that they are wrong if the system allows them to do this? Companies trading in the UK are still generating capital and providing employment here. What are needed are more incentives to keep UK employers in this country,” said Mr Smith – who added that Prism IT Solutions is based solely in the UK and pays tax here.

“A good move would be to remove employer NI contributions for new recruits to all companies that pay UK Corporation tax to help stimulate a recovery in the economy. Taxation can be a powerful tool to help UK business and therefore its economy: there just is not enough being done right now,” he said.

Google’s executive chairman Eric Schmidt seems to take a very similar view to Gary David Smith, he said: “We could pay more tax but we would have to do so voluntarily. It’s very good for us [in Britain], but to go back to

44 PAGE | SEPTEMBER 2012 ISSUE 17 | www.Inspiredessex.co.uk

shareholders and say ‘We looked at 200 countries but felt sorry for those British people so we want to [pay them more]’ . . . there is probably some law against doing that.”

It is worth noting that Google’s contribution to the exchequer has actually risen. Last year, Last year they paid £935,000 tax on £2.39 billion in revenue.

“Fully-function virtual office space and remote staff working in the ‘Cloud’ has at least created a level playing field for companies of all sizes,” said Gary David Smith - whose company supplies complete IT support to more than 1000 SME’s in the UK. A spokesperson for Google commented that the company’s workshops helped online businesses to grow and that: “We comply with all the tax rules in the UK. We make a big contribution to the UK economy by employing over a thousand people, helping hundreds of thousands of businesses to grow online and investing millions supporting new tech businesses in East London.”

Business

Use Your Website To Grow Your Business Overseas – Levent Yildizgoren

The internet provides a big opportunity for businesses of all sizes. About one third of the world population has internet access and can be reached easily. So, if you have an existing website promoting or selling your products, you can tap into to this huge global market.

You may want to ask why trading overseas?

Statistics from the UK Trade and Investment (UKTI) show that companies trading globally improve their productivity by 34%. They are also 12% more likely to survive than those who don’t export. The UKTI statistics also show that businesses believe that exporting leads to innovation.

The main point to consider is which country and language to start with? Only 27% of the internet users speak English, and 85% of online customers prefer to make purchases in their own languages. Therefore, in order to attract these non-English speaking users for your products, you need to communicate with them in their respective languages.

How do we market our products to other countries we don’t know? Contrary to the common belief, the initial market research can be done on a small budget.

It would make sense to target one of the fastest growing top 9 languages used on the internet.

These languages cover over 55% of the entire internet users’ population. In order of growth rate, these languages include Arabic, Russian, Chinese, Portuguese, Spanish, French, German, Korean and Japanese.

Then how do you find out if there is a requirement for your products in countries where these languages are spoken?

The first method is using your Google Analytics data. This is a free product and will give you plenty of information. Here you can see your visitors’ languages and countries of residence. If you find any users data from any country other than the UK, then this could mean that your product or service has already attracted online users there. This can be a great starting point.

If you have no available data, then you may use the criteria below to decide which country may be suitable for your business: • • • •

Then what about the market research without spending a fortune?

Start translating your keywords for your services or products. Then setup a small Google AdWords campaign to test the target country and monitor the traffic it generates thereafter to see if it’s worth pursuing further.

You can do all of these by yourself or choose an accredited translation company experienced in multilingual SEO to manage it for you.

Next month’s article: 7 Reasons why you should grow your business overseas if you are interested in finding out more about multilingual SEO or considering business overseas contact Levent for free, no-obligation consultation by calling 01245 216933 or email levent@wetranslate.co.uk.

Follow Levent on Twitter @yildizgoren Blog: www.yildizgoren.wordpress.com

The number of internet users Their growth rate in the home market Openness to new products Number of existing products similar to yours

www.Inspiredessex.co.uk | SEPTEMBER 2012 ISSUE 17 | PAGE 45

Business

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THICKNESS LENGTH 12.00 mm 2430 mm 12.00 mm 806 mm 23.00 mm 1300 mm 44.00 mm 2982 mm 44.00 mm 1650 mm 44.00 mm 1400 mm

WIDTH 277 mm 277 mm 70 mm 44 mm 44 mm 44 mm

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46 PAGE | SEPTEMBER 2012 ISSUE 17 | www.Inspiredessex.co.uk

Gadsby Wicks - Priory Place

NG/PP/AV-100

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The old saying ‘there’s no such thing as BAD publicity’ - often associated with Phineas T. Barnum, the 19th century American showman.

Barnum was implying that literally any type of publicity is good and no publicity at all is bad for business.

Barnum was a self-publicist and never missed an opportunity to present his wares to the public. But as a business owner, would you be prepared to publicise something BAD about your company?

FREE PUBLICITY ‘Nowadays companies don’t have vast marketing budgets so PR can be a great way to get your business in the public eye for free’ said Sarah. If you have a good story then local media (radio, TV, newspapers) will be sure to run your feature.

The rule here is to always consider three things when you are doing publicity.

1.

2.

3.

REAL RESEARCHED RELEVANT

‘I call this the 3Rs of publicity’ said Sarah. To put it into context, if you wanted to do some publicity about your business then the story must be With over 20 years in PR (Public Relations), our resident Business Brains, Sarah Brockwell of sarahBee marketing gives her 2 pennies on publicity.

1.

REAL: Use real life news about things like your business expanding or a new customer that you have just signed.

2.

RESEARCHED: Always include some facts and figures – quote some statistics about your industry (e.g. there are 48 high street shops in Chelmsford etc)

3.

RELEVANT: If you can tie your story in to something currently in the public eye then all the better (e.g. X Factor/Paralympics/Autumn)

WHICH MEDIA TO CHOOSE Now you just have to target the media. Your story might be strong enough for the national press but chances are, the local press will be more relevant. Find out the name of the Editor and give him a call. Tuesday afternoons are usually a good time to do this. Tell him about your story and ask if he is interested in covering it. If he is, then BINGO – you’re in.

He may ask you to send a Press Release. If he does then now might be a good time to enlist the help of an expert to write a professional Press Release. Usually containing about 300 words the fee for this is approximately £150£200. You can have a go at writing a Press Release yourself and don’t forget to include photos too.

If you manage to get local radio or television interested in your story then you should also speak to a PR expert who can give you some media training. Most interviews with TV and radio are live and you won’t get a second chance to make a first impression. Your message needs to be clear and concise, but don’t be nervous as it can actually be quite good fun.

Don’t forget to inform your relevant Trade Press too. So if you are in the cleaning business then ‘Cleaning Matters’ is the industry mag. for you to target.

The main thing to consider when choosing media is ‘what will clients read?’. There is little point getting coverage in a newspaper or magazine, which will not be read by your target audience.

Newspapers and magazines will not charge a fee to publish a news feature on your business but they may try and persuade you to take out an ‘Advertisement Feature’ which is like a cross between an advert and a piece of Editorial.

These can also work very well but, of course, you will need a budget.

www.Inspiredessex.co.uk | SEPTEMBER 2012 ISSUE 17 | PAGE 47

Business

Don’t let your business be IGNORED – get some GOOD publicity – by Sarah Brockwell

Pets

A Big Hello form Millie

What are the signs if my dog has worms?

Dog GPS transmitter It has taken way too long for these to hit the mass market. A dog GPS transmitter is a dog collar with a a GPS system that will show you exactly where your dog is at a given time. Your dog will never get lost or ever go missing again. The Garmin GPS transmitter requires a Garmin Astro 220 receiver so the whole kit can get pretty expensive but this is by far the best one of its kind I have seen to date. There are other cheaper systems that work via an SMS text message but these require a sim card, mobile phone tariff and are pretty slow. By the time you receive the location of your dog he can be quite a way away. There are some even cheaper systems that provide a forwards, backwards, left right direction to your dog with a limited radius.

It’s not easy to know if your dog is infected with worms, particularly in the early stages. However, if severely infected, your dog suffer from vomiting or diarrhoea, and will probably lose weight and condition. Heavy roundworm infections may cause a distended stomach and ‘pot-bellied’ appearance – particularly noticeable in puppies. As the larvae migrate through the puppy, pneumonia and coughing may be seen. Animals may fail to put on weight and severe infestations may be fatal.

In dogs, dragging of the bottom along the ground is a sign that is sometimes seen (though this sign may commonly be caused by other conditions e.g. anal gland problems). You may even find segments in your dog or cat’s bedding – they are pale in colour, and about the size of a grain of rice. And, like roundworms, severe infections can cause vomiting or diarrhoea.

It’s worth remembering though, that by the time symptoms are visible, the worms have reached maturity, and are already damaging your dog’s health.

Many infestations are symptom-less, and so if you don’t treat your pet regularly, it’s fairly likely your dog will have worms, even if there are no signs.

How do I treat worms?

Worms are, unfortunately, impossible to prevent.

There is no preventative treatment that will stop dog becoming infected. However, there are thankfully a number of very effective products

48 PAGE | SEPTEMBER 2012 ISSUE 17 | www.Inspiredessex.co.uk

that will kill worms. By killing the worms, this will also stop them from producing eggs, or segments, that will infect the environment.

Remember however, that most oral worming products are effective at the time of use – they do not have a prolonged action.

It is necessary to use a worming treatment regularly – every 3 months is recommended in adult dogs.

DRONTAL PLUS for dogs and cats Millie has just been wormed and we use Drontal Plus for effective treatment of roundworms and tapeworms, a single simple dose that can be used for a all adult dogs. For adult dogs four treatments per year will form the basis of an effective worming regime. Puppies should be treated from the age of 2 weeks, every 2 weeks there after until they are about 3 months of age.

With a single dose Drontal controls every type of intestinal worm normally found in cats and dogs in the UK. Drontal Plus for dogs contains pyrantel embonate and febantel which combined have a well documented synergistic effect.

Drontal Plus for dogs contain praziquantel an effective and potent weapon against tapeworm.

Regular routine worming is important not only for the well being of your pet but also to protect ourselves and our children as we are in close contact with our pets.

Local Mid Essex Hospital Services Support

If you would like to support the hospital through a community group or campaign, simply contact Mary Atkins at Mid Essex Hospital Charity on 01245 516462 or e-mail her at mary.atkins@meht.nhs.uk.

For more information about the charity go to: www.meht.nhs.uk/getinvolved

NHS

NHS Trust Mid Essex Hospital Services

NHS

NHS Trust

to achieve this through your generous support.

Our aim is not to fund patient care, but to enhance and improve it, providing grants for projects that are over and above those served by government funding.

The VERY best of British

If you would like to take up a challenge, be it jumping out of a plane, running a marathon or cycling to Paris, just get in touch and we can help you organise this, and raise money for your favourite hospital charity at the same time.

We were all amazed by the spectacular 2012 opening ceremony which showed Britain at its best - which included our NHS. Did the Olympic inspire you to get on a bike or run a marathon? Now is the perfect time to use your energy and raise funds for your local hospital.

The Inverto Team Supporting the Children’s Ward at Broomfield

Daniel Williams and the test of the team from Inverto will be running 15 km at the Cologne annual run in September, to support the Phoenix Ward. The Phoenix Ward looks after children up to the age of 16 who may have had an accident or been admitted for treatment.

Beardy Bonus Council worker, James Rawlinson has at last been able to shed the stubble, which has reached impressive lengths over recent weeks, all in a bid to raise money for the Phoenix Children’s Unit. He started growing a beard back in May and with incredible support from friends and colleagues, he has raised an astonishing £1,635.50!

Mid Essex Hospital Trust is likely to have a major impact on everyone’s life in Mid Essex.

From the birth of a child, to a serious illness, everyone needs the services of a hospital.

Everyone would like the benefits of staff with additional specialist skills, better equipment and new research which will save lives, and make lives more comfortable. The charity aims The six-strong team have been in training over the summer, and you may have been lucky enough to get a sneaky glimpse of them running in and around the Broomfield and Springfield area ,ready for their challenge.

The team are believed to be the only entrants taking part from the UK, and they want raise £1500 for the Phoenix Children’s ward to help make children’s stay in hospital a little bit better.

everyone who has supported me, I’m absolutely overwhelmed by the current total and I’m really pleased to be able to hand over such a large amount to the staff on the children’s unit. I know they will make good use of it.”

With the money James has raised, staff are hoping to buy a variety of toys such as a baby

Contact mary.atkins@meht.nhs.uk or ring 01245 516462 You can also simply support one of our fundraisers by going to www.justgiving.com/midessexhospitals

As this is the first time the team from Inverto have supported a local charity, they are really hoping to get lots of sponsors for this wonderful cause, so if you can sponsor the team just visit: www.justgiving.com/daniel-williams11

gym and arts and crafts for their younger patients, as well as keeping the older children amused with a portable DVD player and docking stations for IPods.

You can still donate to James’ cause by visiting his just giving page... www.justgiving.com/James-Rawlinson

Despite saving valuable minutes every morning not shaving, as well as a small fortune in shaving foam, James couldn’t be tempted to keep the beard and he was finally able to see the back of it last week. James said: “I’m so relieved the beard has finally gone! I want to say a massive thank you to

www.Inspiredessex.co.uk | SEPTEMBER 2012 ISSUE 17 | PAGE 49

Local Support

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50 PAGE | SEPTEMBER 2012 ISSUE 17 | www.Inspiredessex.co.uk

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