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Industry Collaboration
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Graphic Design students impress Dyson in the SNTech Creative Challenge Dyson
“
The level of collaboration, despite multiple locations
and the occasional dodgy internet connection, was just incredible. But to then add on top of that a standard of
SNTech visual identity that promotes
work that simply blew us all away, each and every one of
sustainable fishing and drives industry change
you should be incredibly proud of what you achieved.
Thomas Reynhart, Simona Dimitrova & Katie Bridge
Steve Key, Dyson
on some brilliant creative work too, no big deal, to
Student, Oli Beddall added: ‘It has been great to
two-week initiative. Thank you all, and a huge thank
specifically in the context of the ocean, which is a
fully illustrate the ideas you put forward. An inspiring
you to Alice and Marion for helping to put this on. Here’s to 2022 and the ‘live’ version!’
Alice Stevens, AUB Human founder and Senior
Lecturer said: ‘This has been a fascinating project where we have all learned about the issues of bycatch
The BA (Hons) Graphic Design course were delighted to be selected to take part in the
Dyson Creative Challenge, being one of just four universities in the country.
The project, a partnership between the Dyson
Creative
team
and
SafetyNet
Technologies
(SNTech), a previous global winner of the James
Dyson Award, is helping to pioneer and drive
the adoption of a new, more efficient fishing
a faster pace, in order to create a comprehensive
Causer, Nick Satchell.
relevant and compelling outcomes to a challenging
our oceans. We are delighted that Dyson selected
team included: Chris Roberts, Steve Key, Charlotte
what our students can achieve in creating effective,
Steve Key from Dyson said: ‘2021 is our third year
and worthwhile brief. We are grateful to Dyson
ones that have previously supplied us with top-class
experience for our students, opening up other
running this project with key Universities for Dyson,
creative graduates.
Steve continued, ‘I must congratulate the
feedback throughout.’
students working from as far as Switzerland and
year Graphic Design students, and we would
see what they learned from the project.
to
insights into professional perspectives. This
Bulgaria. We caught up with some of the students to
away, each and every one of you should be incredibly
Dominikus Kronwitter, Level 6 student said:
proud of what you achieved. The diligence and
‘The project taught me to think creatively and
perhaps the most impressive part for me. Research,
brief. I was again reminded that solid research is an
being able to show us this during the project and
I also learned more about companies that have
brought about by Charlotte Causer, a mid-weight
help us to understand why and how you took specific
decisions was fantastic. Then you all casually layered
The future of fishing is bright Dominikus Kronwitter, Cynthia Porta Fernandez & Oli Beddall
are very much in favour of forging strong links
with industry. The Dyson and SNTech project
The brief tasked Level 6 Graphic Design students
SNTech’s flagship product. The project was initially
of seeing our brand.’
Due to being in lockdown with the Covid-19
connection, was just incredible. But to then add on
analysis, development and more research – but then
impressive work, that really captured the purpose of
Marion Morrison, Course leader said: ‘We
top of that a standard of work that simply blew us all
well as raise awareness of the bycatch problem or
Dan Watson, Founder of SNTech saidW: ‘Extremely
employability possibilities and providing insightful
pandemic, the project was run entirely remotely, with
attention to detail that the students showed was
presentation that we are all very proud of.’
SNTech, and has taught us a lot about different ways
project from AUB. The level of collaboration, despite
to respond to a range of challenges, and design an
design decisions with my team, whilst working at
and SNTech for providing an excellent learning
empowers fishermen to work in more ethical and
create an identity and marketing materials for Pisces,
Dyson and SNTech, it has been a shorter project
the course and provided us an opportunity to show
designer at Dyson, and previous graduate from the
multiple locations and the occasional dodgy internet
SNTech identity system for their product range as
Student Cynthia Porta Fernandez said: ‘It has
been very inspiring to work on this project with
BA (Hons) Graphic Design course at AUB. The Dyson
measure and respond to the natural variability
sustainable ways.
project will undoubtedly help build my portfolio.’
than we are used to, so I have learned to make faster
collective effort of every student involved in this
of the world’s oceans. Using the data available
topic that I am particularly passionate about, this
and the severe implications for the sustainability of
technique, called Precision Fishing, which uses
advanced analytics and technology to observe,
work on a project that focuses on sustainability,
provided an excellent creative challenge for final
like to acknowledge the positive commitment design
education
Dyson
and
SNTech
demonstrated by providing timely feedback and
laterally in the context of a commercial industry
experience has opened up opportunities for our
important foundation for explorative creative work.
to explore a complex global problem and also
in-house design teams, and how to make feedback
forward to nurturing dialogue, understanding
opportunities with the client really count.’
students to learn through active collaboration,
consider the roles designers undertake. We look and future collaborations.’
aub.ac.uk/aub-human
